by Brian Brady
Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL
Facebook quizzes might be a darned good tool for real estate agents. You know what I’m talking about, right? Facebook quizzes are those independent applications that ask you 5-10 questions and tell you who you were in a past life, what your inner animal is, and what sort of American accent you might have. I take them when I’m surfing Facebook in the middle of the night.
I got hit with a black pearl when demonstrating Facebook, at BloodhoundBlog Unchained, and I saw Brad Coy’s profile. Brad took the quiz “Which San Francisco Neighborhood Are You?” and it posted to his Facebook Wall. His result inspired a conversation from me.
ME: “Brad, What’s up with The Mission District? ”
BRAD: “Oh, I don’t know, Brian. I was goofing around and that’s the neighborhood the quiz results picked for me”
ME: Yeah, yeah, yeah. I get it Brad but what’s up with The Mission District?
BRAD: I’m not following you.
ME: I don’t know much about San Francisco and I haven’t heard a lot about The Mission District. Is this a potential gentrification neighborhood?
It didn’t hit me until my Unchained Omega Session; Facebook quizzes, long held to be a novelty, could start the right kind of conversations for real estate agents. I played around with one a few months ago and over 100 people took my quiz. The lightbulb went off for RuthAnn Macklin, a Virtual Real Estate Assistant and member of CyberProfessionals. RuthAnn figures that she can demonstrate the need for her services by pointing out how difficult it is to “go it alone” as a REALTOR, through a Facebook quiz.
“Which San Francisco Neighborhood Are You?” is a cute quiz BUT…it can start the right kind of conversations for Brad Coy.
- Which North County Town Are You?” might be perfect for Don Reedy.
- “Are You Really A Moonie?” might distinguish potential Moon Valley home buyers for Center City Phoenix agent Keri Melcher.
- “Mo or Kan?” could help Cindy DiCianni, Kansas City Agent, determine which Kansas City suburb her clients might enjoy.
- “Are you Chill Enough For Island Life?” could help Amelia Island Real Estate Agents, the Werlings.
- Finally, imagine what newly-discovered Chicago Dog Pad Specialist, Roger Lautt could learn from a quiz called “Which Chicago Building Is Right For Your Dog?”
Remember, good marketing is all about the conversation that’s ALREADY happening in clients’ heads.
Greg Swann says:
While you’re at it, inlookers, take a moment to marvel at Brian Brady creating a perfect weblog post:
* A keyword-rich short headline
* That is supported by the same keywords in the body copy
* With link-love built in for a number of Unchained matriculants
* And with those links themselves having been built with the ideal keywords, thus to reap maximum-benefit GoogleJuice
Was Brian thinking about all these details consciously as he wrote this post? Probably. But the virtue of developing good habits is that you end up doing things well even when you think you’re just pounding something out.
May 3, 2009 — 9:09 am
Teri Isner says:
Brian,
Quizzes can be a good thing, and I can’t wait to start working with Ruth Ann. Thanks for all your hard work at the event.
Teri
May 3, 2009 — 3:44 pm
Brian, says:
Thanks for sharing the ideas Brian, am anxious to get a blog/site set up, am waiting to hear back from Eric to get this project going. You have helped and I am ready, have documented the dream I will make happen. Will keep you posted.
May 3, 2009 — 6:38 pm
Brad Coy says:
Yeah, I don’t really mess around too much with silly Facebook stuff, but I figured this quiz was something up my alley (conversation wise). It did drum up a little bit of conversation as well as resulted in having a few of my local friends doing the same one.
I took it outside FB as well: http://transistor.tumblr.com/post/96297333/which-san-francisco-neighborhood-do-you-belong-in
May 4, 2009 — 1:24 am
Don Reedy says:
The genius in this is not only in starting conversations, but also in the concept of thinking about marketing who and what you are through questioning versus statements, claims, etc.
Angry…? Wondering…? What If….? Are you..? How do you….? And for Roger in Chicago, a host of dog marketing questions such as “How can you find the right HOA (Hound Owners Association)?
May 4, 2009 — 7:33 am