The SCREED is monthly real estate news of interest to Sun city homeowners. If you live here, it comes to you as a pre-printed insert in The Sun City Independent. If you don’t, you can find it linked here.
There are two reasons other agents don’t share this kind of information with you: 1. They don’t want you to know it, or, 2. They don’t know it themselves. Accordingly, there are zero reasons for you to call anyone else, when you’re ready to sell.
Vol. 2, #3: March 2025: The Good News/Bad News issue: How to win in a smartphone-addicted real estate market. SCREED stands for Sun City Real Estate Eviscerations and Dismay. I am not a dour spirit, but I read every new, coming soon, closed, cancelled and expired listing every day. It is excruciatingly polite to observe that there is room for improvement…
Vol. 2, #2: February 2025: Real estate photography is the subtle art of stacking the deck all your way. It is very common in real estate listings to be led, room-by-room, on a museum docent’s tour of the property. Any order is better than a random sequence, but those agents are selling the features, not the benefits. Your goal is a showing appointment, so the buyers must resolve that the home is answering enough of their needs to warrant a closer look…
Vol. 2, #1: January 2025: The five stages of staging your Sun City home. Does staging work to sell homes? Does freshness move the goods down at the green-grocer’s? Is there really anything to the idea of a ‘new-car smell’…?
Vol. 1, #2: December 2024: Why does everything matter on a new Sun City listing – especially the list price? Because you never get a second chance at the first weekend. The first weekend is your best and perhaps your only chance to ‘beat’ the Fair Market Value of your home: An
irresistible listing can beguile more than one buyer, resulting in a
bidding war, which is unlikely to happen later…
Vol. 1, #1: May 2024: Post-mortem my listing. SCREED stands for Sun City Real Estate Eviscerations and Dismay. I am not a dour spirit, but I read every new, coming soon, closed, cancelled and expired listing every day. It is excruciatingly polite to observe that there is room for improvement…