There’s always something to howl about.

Tag: Web 2.0 (page 1 of 1)

Mastering the Art of Active Listening

Yesterday I was in a meeting in which relevant information was disseminated yet some people just refused to LISTEN.  I know they could hear what was being said, but for whatever reason they either chose to ignore it or don’t have the mental ability to understand (I really hope that it was the former of the two).  This is not meant as a rant, a diatribe, a denunciation (or whatever other label can be attached), but rather as a reminder to those who hear what others say but still don’t listen.

It takes much more to be a participant in a discussion than to just spout off opinions.  To some, being a good communicator means being able to speak in public or BS’ing your way through a conversation.  Well, actively listening is becoming a lost art.  And let’s make clear the difference between “listening” and “hearing”.  Hearing, in a nutshell, is having the ability to perceive sound.  Listening, on the other hand, is understanding, interpreting, and assessing what is being said.  Sometimes you can even see when a person stops listening, you can see the wheels turning in their head as they prepare a rebuttal and just wait for their turn to speak.

Well, for those people, I have a few suggestions:

*  Start out with blank, neutral slate and let the speaker have their say;  it might even be something that you agree with or new ideas/information that could benefit you.  In doing so, give them your undivided attention (yeah, that means no doodling or daydreaming, at least not for now).

*  Use non-verbal communication, it will let the speaker know that you are listening.  Maintain eye contact (no, not in a creepy stalker way), nod and gesture as appropriately, and use body language.  And this is much less disruptive than interrupting.

*  When appropriate, ask relevant questions.  This allows the speaker to explain their points further (in case they were not clear in their Read more

Here’s Some Piss Poor Journalism For Ya

Since Greg welcomed me aboard BHB last week, ideas have been racing through my head.  What would I write about first?

CRM execution tactics? Too predictable.

Skinned cats? I’ll leave that to my favorite cat skinner.

Then it occurred to me last night:  why not dive right in with an example of why BHB and blogs like it are putting the traditional fish rag out of business.

I’m a sports fan(atic).  I find it to be the ultimate in reality television.

But whether your remote is hard-coded to ESPN or not,  you’re surely aware of the ongoing steroid crisis in professional sports.

This week’s Sports Illustrated features an article about a former football player named Tony Mandarich, commonly known as the biggest bust in NFL history.  However, two decades ago, SI ran a story proclaiming Mandarich as “The Greatest Offensive Line Prospect in the History of Football”.  This story was written by a journalist named Rick Telander.

Now, twenty years later, Tony Mandarich Book Deal is ready to say he’s sorry for using steroids.  So he looks up good old Rick Telander Spineless Jellyfish and lands himself a feature article advertisement.

Here’s the article, please keep a barf bag nearby:  “Tony Mandarich is Very, Very Sorry”.

And here’s my favorite paragraph from said article (via Telander):

“… He lied to me.  Lied to everybody… I knew he was using steroids… but all I could do was hint at my suspicions…”

Um, Ricky baby… you knew he was taking illegal steroids, cheating and gaming the system but you, a Senior Writer for the most respected publication in sports were POWERLESS to do more than “hint at your suspicions”?

Telander’s article goes on to reveal that

  • Mandarich was known at his local gym as the “Doctor”

So what Telander’s telling us here is that he could have easily broken arguably the biggest sports-related story of the decade if he simply noses around the gym a little bit to explain how/why…

  • Mandarich magically transforms from a 6′ 3″ HS kid who rode the bench on his JV team into a behemoth that bench presses 585 pounds and “runs like a deer” in college

Wait a second.  This blog is supposed Read more

The training of the shrewd

Wearing an outrageous Cosby sweater and sitting at a space age desk. Hand gestures that would appear to be practiced from the Floyd Wickman How-to series. I cringed when I saw the video. Andy Kaufman blogged about it, looking for the RE.net responses, my first thought was “Are you kiddin’ me?” Is the information dated? Is it relevant? Does it have a place in real estate today?

I think the truth is not what I want it to be.

Like it or not, I think Saul’s basic message is still relevant for many in the real estate world. A basic, gentle message about basic marketing, given by someone in a sweater similar to one of TV’s most beloved dads, well, that’s a comfort to many. I think Saul may understand his market better than I first gave him credit for.

A top producing agent in my office has listings because of the little boxes of mints with her picture and contact info printed on the box. Really. A top producing agent in a neighboring county wears a Carhartt jacket, a John Deere cap, jeans, and steel toed work boots on listing appointments. He lists and sells farms.

Where are you spending your time and money? Is it reaching the people you want to reach? Spending time online without really understanding why you are there is as effective as showing up to list a pig farm in your Jimmy Choos. Honey, those shoes are real purty, now how you gonna slog through the pig slop?

I learned a lot by watching Saul’s video. I learned that there is still a place for it. I learned that whatever you do, you have be smart about it, think about it, consider who you are marketing to and what is the most effective way to reach them. Maybe Saul is doing just that. So who are you marketing to? Anyone who reads the message? Do you carefully select your market and tailor the message to them, or do they select you, and once you’ve been selected, do you adjust the message to whoever keeps showing up in your Google analytics? Are you looking to dominate one market, or to get a piece of any market Read more