Trust is more than a word, it’s embodiment through action. I become a trustworthy person. It’s critical in the new 2.0 environment to establish trust and to live it. The whole of business 2.0 is dependent on trust — individual players and companies.
You don’t become a trust-player by espousing transparency alone, you also have to determine motives, intent. What drives the transparency and what is the intent of transparency? What is your agenda? A natural, honest transparency built on unmuddied motives with the intent of being trustworthy is noble as long as you’ve searched your motives, and your behavior is in line with the stated intent.
Using transparency as a weapon or a smokescreen for hidden agendas is not trustworthy, not the avatar of a trust-player – it’s 1.0 scam dressed up in the latest social garb. Those who USE transparency as a marketing technique are cynically misguided and naked before the sharp 2.0 eyes of trust-players. Trust-players are interested in the truth not social chicanery. Trust-players are intestested in reciprocity built on mutual benefit and mutual trust. Transparency is for the benefit of honest business practices laid out on the table. Transparency is not for the benefit of uncovering thy neighbor who prefers privacy; however, transparency can be used as a flood light to reveal the thieves who thrive in darkness.
It’s best to be honest and reveal yourself as honest, rather than hide tricks only to have someone else reveal the tricks. Another way a business can get respect is to say THIS is what we do, and we realize some won’t like it, but, neverthless, it’s not hidden — you be the judge, here is the evidence.
The political players this season are realizing more than ever that it’s useless to hide the negatives — they will be uncovered.
Trulia has recently realized that nothing escapes notice. The one part I respected from Rudy in his defenses was when he said they would continue handling the “no-follow” set-up like they have been. That’s good, at least we know.
The funny thing about transparency is that it’s double-edged and sharp — while you might preach the public’s right Read more