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Tag: social media marketing conversion (page 1 of 1)

January 19, 2010

Unchaining a Bloodhound Pup

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Mortgage Systems Samurai

Author website

It’s funny, I am almost never at a loss for words. I have an opinion on just about any topic and am usually a passionate conversationalist….but put me in the yard with the Big Dogs and I’m feeling a little puppyish (you’ll find that I like to make up words).

To introduce myself I want to tell you about the path that led me here.  I found BHB right as things started to really get hairy in the third and fourth quarter of 2007.

I have to admit I had trouble understanding much of what I read here about technology, SEO and Greg’s passionate dissertations that seemed like they were written in Greek (come to think of it, maybe it was Latin).

I could not resist being drawn to this incredible community of creative, innovative and free thinking professionals sharing openly their trials and their triumphs as they searched for answers when we really didn’t know exactly what the questions were, or what they would be.  It was a true mastermind of master minds.

When I found out about Bloodhound Unchained in 2008 I spent every cent that I had to buy a plane ticket and book a seedy hotel to be there.  I still remember, the cheapest hotel I could find was about a mile and a half from the Heard Museum.  I grew up on a farm in Michigan and figured “a mile and a half, no problem – i can do that in my sleep!”…and I don’t recall any mention on the announcement for Unchained about Arizona heat.  Even in April it was about 109 degrees!

So I showed up every day, lugging my $300 Fry’s laptop that someone lent me the money for, soaking wet, looking like I swam to the event like that dumb Michael Phelps Subway commercial they keep playing during the football playoff games.

I had already read about, and implemented fully without completely understanding,  long tail SEO strategies posted by Greg on the blog.  I was almost blinded by the innovation in the conference and found solace at a time when everything seems like an uphill battle….we’re talking Everest Read more

November 12, 2008

Social Media Marketing Conversion: You Are Permitted To Get Paid

by

Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL

Author website

“Screwing around on social networks is fun but it isn’t gonna get me paid !”

Say it ain’t so, Joe !  I addressed this topic in my “Ninja Social Media Marketing” session at Unchained Orlando.  I’ll lay it all out in Phoenix, this May.  The truth is that a disciplined plan for social media participation...WITH THE IDEA OF CONVERSION in mind, can be very profitable.

The best advice I can give participants is to treat the social media platforms like a wedding reception.  You would never push your business card on some unsuspecting schlub at your cousin’s wedding but you better be prepared to answer the question, “Where’s the market headed?” if asked.

What is your ultimate goal from your social media marketing?  Conversion. Jeff Turner gives us a nice starting point with this quote from his panel at the NAR Convention:

Your overall business goal of social networking should be to expand your sphere and move conversations offline, panelists said. “There’s always going to be need for face-to-face communication in real estate,” Turner said. “Find a way to marry the two worlds.”

I’ll take it one step farther…  I know the way to marry those two worlds.  Pick up the damned phone ! In this world of hi-tech toys, the single best device you own is a real-time voice interaction tool (READ: telephone).

If you connect with someone on a social platform, you’ve exercised the second pillar of social media marketing; declaration of identity.  While that can be beneficial as a standalone virtue, the hidden gold is not your new found social network contact, its buried in his contact list.  In a world dominated by legislation designed to prevent you from cold-calling people during dinner, you must think creatively to build up a potential client list.  Social media represents the single best way to operate within the current business unfriendly environment.  Jump from the second to the fifth pillar as quickly as possible.

Remembering the wedding reception analogy, your initial call should be designed to point out a common interest and give you a chance to introduce yourself and your business.  If someone has befriended you Read more

Inventing Real Estate 2.0

Welcome to BloodhoundBlog, the national real estate industry marketing and technology weblog written by, for and about real estate professionals. Better yet, welcome to the wired world of real estate. We are busily inventing Real Estate 2.0 – technology, marketing, service and salesmanship. Like all Bloodhounds, we are smart, frisky and fiercely independent. We've built a spot on the earth – beloved over all – where each one of us can be who we are, no matter who that might be. We are committed to an idea of excellence that will flush the bums, the con-men and the crybabies out of the real estate industry. If you yearn to have your failures excused, your moral lapses absolved or your boo-boos kissed, seek elsewhere. But if you are sick to death of mediocrity – welcome home. Read all about us, subscribe to our feed and steel yourself for the hunt. We work hard, we play hard, we learn everything we can – and we bow to no one.

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