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Tag: mortgage marketing (page 1 of 1)

January 21, 2010

They are Smarter than you, Better than you and they Know More than you

by

Mortgage Systems Samurai

Author website

I’m a mortgage guy.  Mortgage guys (and gals) will often talk about how highly they regard and respect the professionalism and expertise of Real Estate Agents, and they paint thise adoration with a very broad brush.

Real Estate Agents have a big ‘ole brush as well as they sing the praises and glory of how efficient, communicative and quickly Mortgage folks do their job to ensure a speedy and worry free transaction.

(The sarcasm should be about waist deep by now)

And you know what? (this applies to both groups)  They are Smarter than you – at marketing to their services to thier prospects, they are Better than you – at doing their job, and they Know More than you do – about their business (most of the time!).  Here’s the kicker….we have the exact same clientele.

Here’s a question: What can you learn from someone that’s not in your line of work that will make you better, smarter and cause you to innovate?

A couple of years ago I read a book called the Medici Effect that quite effectively makes the case that true innovation is realized at the intersection of different disciplines.  There are no new ideas, only new ways of looking at things that already exist…maybe just not in your world.

If you think about it, mortgage types and agent types are different disciplines.  Some people can pull off both and make a good living at it, for the most part however, these are two different personality types.

The very best in one field of the Real Estate profession is rarely the very best in the other field as well.  We’re not talking about having competence in either discipline.

I’m talking about being cutting edge, innovative, kick-ass, gonzo marketing fools.  This isn’t vanilla agent or loan officer stuff we’re talking about.  I’m talking about raising the bar and being a thought leader in your market.

For the past few years I have belonged to Vistage, an Executive Coaching and Business Leadership group that promotes “better leaders – decisions – results”.

My group is made up of 12-15 CEOs  from different businesses and industries and we meet once a Read more

July 29, 2009

Is ActiveRain Selling Loan Officers An Exclusive Opportunity, Or Just Selling Their Real Estate Agents Out?

by

Las Vegas Mortgage Blogger

Author website

active_rain_making_money_off_the_backs_of_loan_officers_by_using_agents_as_a_carrot

I’ve received a few emails and calls from my loan officers this week about some new exclusive opportunity that Activerain.com is pitching to the mortgage industry.

Apparently, Active Rain is cold calling mortgage professionals who have an AR blogging history and offering them an “extremely rare opportunity” to pay $299 / month for the privilege of being able to re-sell upgraded AR products to real estate agents.

The following email is an example of what the new Active Rain business model appears to be:

xxxxxxxxx,

Thank you for taking the time out of your day to speak with me.  As I said, this is an extremely rare opportunity.

WISCONSIN

Currently 848 Real Estate Agents

Currently 123 Loan Officers

You will have a full training course with ActiveRain to learn the knowledge on how to dominate the first page of Google.  With this knowledge you will train agents to do the same.  You will keep in contact with these agents as their trusted advisor who has directly taught them on how to fully market themselves successfully.  There will be loyalty here.  You will have full access to every single new and old agent in the whole state of Wisconsin.  You will be highlighted all over ActiveRain for this.

$299/month is your investment.

After 15 upgrades you will receive $700.

For every rainmaker upgrade thereafter, you receive $25.

The relationships and possibilities are endless.

Please let me know as soon as possible as time is of the essence.

xxxxxxxxxxxxx
Member Services
ActiveRain.com
xxxxxxxxxxxx

I’ve obviously blanked out the names to protect the people involved in this specific conversation, but I’ve already been given permission by my loan officers to talk about this on Bloodhoundblog.

________

Let me get a few disclaimers out of the way before I dive in to this Active Rain thing.

I’m a loan officer with several blogging platforms – some are free, and some cost money to participate.

My main objective with 99% of the group blogs that I build is to help my contributors expand their reach online with a little help from a few friends who share the same goals.

I understand the importance of having a well capitalized web project so that the development crew can stay on the Read more

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