Did I really just say that? Sorry but it’s high time to call a spade a spade.
I recently decided to cut the apron strings so-to-speak with my old broker and go “indie”. After paying in about $200K in exchange for about $12K worth of business over a five year period, I had to evaluate whether the relationship with my broker was anything other than terribly one-sided. Since about Year 1.5 when I began working full-time from home, I’d managed to become pretty independent in terms of how I operated and procured business. I finally saw I wasn’t getting much of anything in return for those hefty commission splits and transactions (not counting the occasional pep talk, although at times it was much appreciated.) So I left at the start of the New Year. Since making the split official, I’ve had a chance to evaluate the cost of every aspect of my business compared to what it used to be. Not surprisingly, I’ve found that my overall costs are much lower. More surprisingly, however, I also discovered:
1. business cards were a profit center for the broker
2. sign installations were a profit center
3. color copies were a profit center
4. template sites (complete with crappy framed in MLS data) were a profit center that did not even generate leads
5. advertising was a profit center
6. leasing back office space to agents was a profit center
7. accounting services were a profit center (in the form of huge transaction fees)
8. sending closings through the broker’s joint venture with a local title company was a profit center
9. home warranty applications were a profit center (by skimming off the top of agents’ referral checks)
10. 100% tax deductible sales meetings were a profit center – vendors paid the broker to have their mediocre template sites etc shamelessly endorsed & pushed on agents
But wait, you may be thinking. Surely there were other ways your broker was adding value? Sadly, not really. Training beyond the basics was almost non-existent. Occasionally something would be offered gratis, eg a bank talking about changing lending standards, thus hoping to get some loan business. Or “training” Read more