The oft used phrase, World Class Service, has become as meaningful as the word ‘great’ used in virtually any sports context. As in, “Yeah Jerry, that was a great catch by a great center fielder.” How worthless is the awarding of greatness upon sports figures nowadays? The same ‘experts’ who rightly called Mohammed Ali one of the greatest fighters, if not THE greatest of all time, called Mike Tyson ‘great’. How can the steaks at both Ruth’s Chris Steak House and Denny’s be great?
The point is that words mean things, or we’re all screwed. The concept of ‘winning in real estate brokerage through world class service’ has a fatally flawed premise. Do you know what it is? Your client sure does, which is why he’s with someone else now, regardless of your superior service.
Fact is, he didn’t come to you for service, though many consumers out there make that mistake, falling on the petard created by the same false premise. Ironically, the #1 criterion used in choosing their agent/broker was definitely not service. I know, cuz new clients tell me this all the time. One newish client put it the best way I’ve heard in quite awhile:
“I learned the hard way that much of the time, getting the best service possible meant I got everything I wanted from the relationship, except for the achievement of my primary reason for hiring the agent in the first place.”
BawldGuy Axiom: Surveys show conclusively that my stellar results trump your ‘vastly superior’ service every time.
The false premise assumed by both agents/brokers and consumers is that superb service automatically means equally superb results.
Let’s don’t just do a drive-by with that statement. Let’s look at an example, someone we all know. Let’s pick Greg Swann.
There is much on which Greg and I don’t agree. He insists on doing everything himself. I prefer to ‘call the guy’. He’s crazy knowledgeable AND effective when it comes to applying technology to his real estate practice. I’m a TechTard. He works (though he’d surely say ‘plays’) 5,000 hours yearly. Though I rarely log less than 2,000 myself, it’s Read more