Blog World and companion conference, REBlog World, have ended. Kudos to Todd Carpenter and Jason Berman for putting REBlog World together, very nice to meet both of you. I completely agree with Eric Blackwell that the relationships matter. I agree with Inman Connect and NAR Convention goers that what happens in the halls is very important. I maintain my aversion to the vendor exhibits, bringing home zero sch-wag except for a crap pen from the hotel, the Palms, which has the Web 2.0 cluelessness to charge $2.00/page for printing. For that reason alone, I won’t be staying there again thanksverymuch, although the bathroom in our room was quite spectacular, and the bed was comfy enough to sleep in. No cockroaches, yet. Note to Palms staff- the room was a bit grungy under the window, and you shouldn’t neglect to clean the sides of the chairs. Ick.
Back to the conference. It was mostly geared toward starting a blog, but I did learn a thing or two, or three. Let me share some random notes.
If you are not paying attention to what the Housechick is doing, you are missing out on one of the sharpest minds in the RE.net. Her Vegas presentation on Pay Per Click marketing was, by all accounts, one of the best sessions of the entire weekend. Watch this space and learn how brilliant and unique marketing can create a kickass online presence. Some take aways that you can put to use whether or not you care to PPC “Win the small battles. Go niche.” Kelley’s focus for her ads is not for broad search terms like “Tucson real estate”, but in very well defined terms like “average sales price for homes in Tucson”, or even more narrow- down to neighborhoods. Then she writes posts to answer that question. She likes to focus on verbs “Buy a home in Tucson”, “Search for a Tucson home”. She’s using concise terms, with a clear benefit, and action words to create her ads. I think using those parameters as a basis for a post and post titles, is a wise idea. Write to Read more