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Archives (page 43 of 372)

June 11, 2012

An Effective way to gets lots of pages indexed to your real estate web site

by

Realtor, Media Mogul

Author website

Search for Pateros areas properties near Lake Chelan

I’m cheap on spending money on real estate stuff from vendors promising all kinds of things, whether it is leads or exposure.  But, I went ahead and tried out a real estate search utility that is setup for WordPress.  There were three reasons I chose to do it:  1) They would program it to work with our itsy-bitsy MLS at Lake Chelan (no other vendors, IDXPro, etc. support such a tiny market). 2) Each listing in my MLS, and every saved search I did, became a page indexed to my web site.  3) They are less expensive per month than my current vendor with no setup fees.

Sure enough, I now have 4380 pages indexed to my site in little old Chelan.  I’ve moved up one spot in the top 5 Google results in a week.  I do have a nice real estate search for browsing properties with a photo type of interface.  The vendor is Spot-on Connect.

I have saved a bit of money in that they replaced part of what my former vendor did.  However, I haven’t been able to shut off my older IDX service because their searches allow more user choices to create more specific searches.  Yes, there have been a few bugs, but the Spot-on people have been pretty quick in fixing them.

I’m even getting search traffic, for searches like “9607 sr 17, coulee city, wa 98851” coming to my web sites that did not arrive before.

I wouldn’t plug a vendor normally, but I’m getting fond enough of this approach to hope Spot-on connect survives and prospers.

Like many things, the service hasn’t been everything I could wish for, but it is a pretty effective way to get your SEO juice up if you use WordPress.  If that and the ability to have beautiful custom neighborhood searches, like the one pictured above appeals to you, they are worth checking out.   This is one of the better things I’ve done for improving my web page ranking, ever.

June 6, 2012

Ray Bradbury: “In sum, do not insult me with the beheadings, finger-choppings or the lung-defiations you plan for my works. I need my head to shake or nod, my hand to wave or make into a fist, my lungs to shout or whis­per with. I will not go gently onto a shelf, degutted, to become a non-book.”

by

Rust Belt Realtor

Author website

Lately I’ve been pondering where the spice in our culture has gone? Perhaps, as a woman of a certain age, I’m unable to see it, but I don’t think so. My deviant detector is fairly well-tuned and I’m drawn to the outsiders of the world because, well, I am one, but it’s very milquetoast out there these days. We wouldn’t want to offend anyone or their delicate sensibilities.

Somehow I missed reading Ray Bradbury. Well, no, not somehow. That was pretty much a planned avoidance of the sci-fi genre in general because it tends to spawn cult-like followers. True story. And I’m not much into cults however clever they are. But today David Boaz at the CATO Institute posted the Coda to the 1979 Del Rey edition of Fahrenheit 451, written by Ray Bradbury. And while I’ve been pondering our collective love of the plain vanilla, I’ve concluded that it seems to have begun around the year this Coda was written. Either it was the death of disco or the election of Ronald Reagan but something went terribly wrong around that time. I never read Bradbury, but this is quite lovely and also funny and has enough biting social commentary to make me appreciate the man’s sensibilities and shared appreciation of digressions. There are indeed many ways to burn a book.

About two years ago, a letter arrived from a solemn young Vassar lady telling me how much she enjoyed reading my experiment in space mythology, The Martian Chronicles.

But, she added, wouldn’t it be a good idea, this late in time, to rewrite the book inserting more women’s characters and roles?

A few years before that I got a certain amount of mail concerning the same Martian book complaining that the blacks in the book were Uncle Toms and why didn’t I “do them over”?

Along about then came a note from a Southern white suggesting that I was prejudiced in favor of the blacks and the entire story should be dropped.

Two weeks ago my mountain of mail delivered forth a pipsqueak mouse of a letter from a well-known publishing house that wanted to reprint my story “The Fog Read more

June 4, 2012

Unchained melody: Sam Cooke with “A change is gonna come.”

by

Suburban Phoenix Real Estate Broker

Author website

Sorry if I seem to be ignoring y’all. I am all but completely unable to make an honest living in real estate right now, and that leaves me with next to nothing to say about making an honest living in real estate.

I am not without things to say, of course. Never that. But I am doing most of my talking at SelfAdoration.com just now.

Here’s proof: A post about changing your life for the better featuring the incomparable Sam Cooke singing A change is gonna come.

Art first:

Then rhetoric:

You have a unique, inviolable nature as a type of entity. You have many characteristics in common with other entities, and with other organisms, and for the most part you cannot change those characteristics. But every purposive action you can take is guided by your conceptually-conscious mind — by your free choices — and you can always resolve to choose differently going forward. When you do, your life will change — for the better, if you choose wisely. You know this is so, and, in consequence, if you simultaneously insist to yourself that it is somehow not so, the cognitive dissonance will make you miserable — and progressively less efficacious over time.

But if instead you accept your true nature as a human being for what it is, and then act accordingly, your life will get better and better in every way. No one can absolve you of your sins, since you answer to your self alone. But for the same reason, no one can rob you of your triumphs.

There is much more on that theme in this week’s “movie of the week” — a video podcast I am doing every week.

If you have not yet read Man Alive!, I entreat you to do so — and to share it with everyone you love. We all say we want to see the world change, but the book offers an actual strategy for making the change you’re looking for — in your own life and in the lives of everyone on Earth eventually.

Looking for the Cliff’s Notes? Here is one very potent idea: The world won’t change Read more

June 1, 2012

Google Updates Penalize Cheap SEO

by

Raleigh Criminal Lawyer

Author website

Three years into my private law practice, the web continues to be the primary way I market my law firm. Having represented more than 500 people over the past three years, I’m starting to see both repeat business and referrals. But not everyone needs a criminal lawyer, the way they’ll eventually need a realtor, so it takes time to build out a referral base.

In order to not put all my eggs in one basket, I’ve launched a bankruptcy practice as well with separate websites and separate identities to help channel potential clients to the right information, and so that if my web presence suffers on one dimension, it won’t suffer on all dimensions.

We’ve also tried other marketing efforts, including direct mail, radio advertising, and networking. The networking can be effective, but that’s really not my strength, so I’ve not invested the kind of time and effort that I should on reaching out to other lawyers in order to develop referral channels.

All of this is to say: I spend an inordinate amount of time focused on Google (and to a lesser extent Bing and Yahoo) in watching updates.

For the past nearly 30 months, my website has been number 1 in my city for my primary keywords. But the ride has been bumpy, especially in the last year and a half. Google has made more than a half dozen important changes to its algorithms and search behavior since January, including one that is rolling out as we speak. This after a number of years in which Google implemented fewer updates than that for entire 12 month periods.

Some of the updates have been improvements. For instance, in April, Google released a penalty for over-optimization – basically spammy and keyword laden websites. Fortunately, I had moved away from keywords about a year prior, so I was not penalized, but I did see some competitors take a huge hit.

What does this mean? It means that, first of all, there is never one SEO strategy. Building a quality website takes time, and Google is trying to reward quality Read more

May 16, 2012

I might be a Bloodhound if Eric likes my intro video….

by

Realtor, Renaissance Man

Author website

My respect for Eric Blackwell is, well, simply beyond my ability to wordsmith.  This guy is not only smart, but he’s fun (in a funny way),  creative, and shaped in the mold of Jeff Brown’s cat skinners.

So when Eric penned a post recently on how one might be a Bloodhound if……and then showed us a superb video by a cool guy right up the road from me, I decided it would be appropriate to thrown down a glove in the challenge and see whether I win the prize (get the princess) or am sent to the guillotine.

You be the judge.  Joe Post and I have worked together for a long time, and our goal is to create a video site where we are THE go to guys for finding info other than square footage and HOA fees.  Enjoy…..cause I might be a Bloodhound  if this makes you feel like you’d like to get to know us better.

 

 

May 10, 2012

Let’s Talk Listings – Better Yet? Let’s Talk Gettin’ ’em Sold

by

Real Estate Investments Broker

Author website

Since the beginning of last year, how long has it taken to sell your listings? I’m not talkin’ about those priced at half the median value in your market. I’m talkin’ about a traditional seller who simply wants you to sell his real estate. Why do a few listings in every market sell faster than the rest? Let’s set aside the obvious go-to answer, price. Let’s also agree that unless you’re pricing your listings below the market, there are other significant factors involved in market time.

But what are they?

My firm is now on its third generation, and to gain respect at the dinner table, you must be a listing agent. Doesn’t mean you eschew buyers, not even close. It also doesn’t mean we don’t hold buyers’ agents in the highest esteem, cuz we do. In fact, we adore ’em. They’re the main reason we can leave town for extended periods, doin’ deals while applying the sunscreen. ‘Course, I gave up that luxury when I left my hometown market almost a decade ago.

It’s taken about six years, but San Diego’s real estate investors, especially the regular folk, are finally realizing there’s real estate life outside of Paradise. 🙂 If I’m correct in this supposition though, how will I sell their properties quickly and for market value?

BawldJapan strikes again!

I have no false pride when it comes to doing what puts cat skins on the wall. Since I come up with precious few original ideas myself, to survive, I’ve learned to steal like a cat burglar. 🙂 Sometimes I leave well enough alone, sometimes I tweak a little here and there. I’ve learned through experience that my clients are influenced more by one factor than all the others combined: Obtaining the results for which they hired me.

Funny how that works. It’s why most marketing folks keep their distance from guys like me. I’m constantly measuring their efforts with the ‘R’ word — RESULTS.

Serious minded sellers are obsessed with results when they choose an agent to list their property for sale. They universally like the marketing plan we employ. 98% of Read more

May 8, 2012

The Economist asks “Why is it so expensive to buy or sell a house in America?”

by

IDX Search Entrepreneur

Author website

This is in an article titled “The great realtor rip-off”.

The comparison to estate agents in the UK is especially interesting. They make half the commission and close 3 to 4x transactions.

The article mentions NAR by name and only refers to MLS in passing as ex-cartels:

The business used to operate like a series of local cartels. In a typical area, a handful of brokers controlled a shared database of available homes, and limited their cheaper rivals’ access to those listings. In 2008 in the United States and 2010 in Canada, regulators struck deals with realtors to open up these databases. Yet since then the average commission has actually risen, from 5.0% in 2005 to 5.4% in 2011, according to REAL Trends, a research firm.

“Used to”, huh?

Its a great read as it sums up the state of the industry succinctly and in no uncertain terms, but it could have done a better job of laying the blame at the feet of the MLS concept itself. If there were no MLS/NAR creating $8bn of “economic waste”, it seems to me Bloodhounds would be the brokers and agents left standing, as is apparently the case in UK.
May 2, 2012

Really, What If He’s Not Wrong?

by

Realtor, Renaissance Man

Author website

A follow-up to an article on syndication I wrote just a short time ago.  Keep in mind that I’ve never even met Jim Abbott, and am not promoting his company.  But I’m listening harder now to him, and as he speaks his words continue to etch a path that I really believe warrants all of our attention.

At the end he does make a request.  In San Diego you can actually withhold syndication on a property by property basis.  On the MLS form simply check “No Syndication.”  Try it.  I discussed it yesterday with a client, and I’m listing her home without giving away all the info to you know who.  Oh, and I truly believe if buyers come to my site to learn about this property, even if they don’t want this particular home, it will greatly increase the likelihood of my working with them in the future.

Want to skin some cats, anyone?

April 24, 2012

You might be a Bloodhound if…you do an intro video like this.

by

The Real Estate Group, Virginia Beach and Chesapeake VA

Author website

In the world of Google upheaval that I have lived through in the past couple of months, I have consumed my share of Diet Mt. Dew and aspirin. So to cure my headache and to continue to contribute to all that is good in the real estate conversation, I offer you the first of hopefully many Jeff Foxworthy style best practices that I am seeing in the real estate industry.

I have entitled these posts, “You might be a Bloodhound if…” I think it is appropriate.

The first entry is from a friend in Manhattan Beach Ca who has what I think is one of the classiest videos to introduce himself ever. Try competing with the sincerity and the authenticity of this REALTOR:

Get to know ya video for Greg Geilman

Seriously. Go to the page…click the video and please share your thoughts.

I personally think that this type of video connects in all the right ways with a consumer. It would if I was the consumer.

Would love your feedback. (And NO I did not do the video. 😉 He sent it to me for my thoughts. grin

You might be a Bloodhound if…you create a video to connect with people like this. #justsayin for those of you twitterers..grin

April 19, 2012

From Man Alive! – “The love of Splendor is the life divine.”

by

Suburban Phoenix Real Estate Broker

Author website

From: Man Alive! A survival manual for the human mind.

Extract from Chapter 12. The love of Splendor is the life divine.

There is one more idea I want to take up with you, and I think it is the most demanding one I know. You had to wrap your mind around the self, after being told all your life to despise it, and then I sprung the notion of self-adoration on you. I undermined just about every dogma you have ever heard about, and then I made you eat anarchy-pie and like it – or at least not spit it out. And now I plan to make you stretch even farther, to go with me where no philosophy of reason has ever gone before.

Where might that be?

To heaven.

“Say WHAT?!?”

But, but, but… Heaven is for theologians. Heaven is for priests. Heaven, every smug academic will sneer, is for wishful thinkers who can’t handle the infinite hell that is human life on Earth.

I think you might be able to guess what I think about a claim like that. If theological pronouncements about ontology and teleology are intellectually useless, invalidities defended with insipidities, so, too, are the metaphysical opinions of modern philosophers, academics, artists, journalists and politicians. If you hate the self, in time you cannot fail to hate life as well – your own life and all of human life. You will not be able to stop yourself from sneering at joy, at hope, at ambition, at every value the fully-human life requires. You will look for nothing but evidences of failure and despair in the world around you, and your one, unique, irreplaceable human life will become the infinite hell you insist you see everywhere.

But what if you were to point your mind in the opposite direction?

…continue reading here…

April 18, 2012

Unchained melodies: “Don’t do it (Don’t you break my heart)”

by

Suburban Phoenix Real Estate Broker

Author website

“My biggest mistake was loving you too much — and letting you know.”

“Why do the best things always disappear?”

“Yeah, yeah, you know I sure wish I could yodel like Yoko!”

I was a teenage photo geek, and I used to spin up side two of “Before the Flood” and play it all night in the darkroom. The three voices of The Band — Levon Helm, Rick Danko and Richard Manuel — have been ringing through my head for most of my life.

“They should never have taken the very best.”

 

Further notice: The man behind the drums has left life’s stage.

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Inventing Real Estate 2.0

Welcome to BloodhoundBlog, the national real estate industry marketing and technology weblog written by, for and about real estate professionals. Better yet, welcome to the wired world of real estate. We are busily inventing Real Estate 2.0 – technology, marketing, service and salesmanship. Like all Bloodhounds, we are smart, frisky and fiercely independent. We've built a spot on the earth – beloved over all – where each one of us can be who we are, no matter who that might be. We are committed to an idea of excellence that will flush the bums, the con-men and the crybabies out of the real estate industry. If you yearn to have your failures excused, your moral lapses absolved or your boo-boos kissed, seek elsewhere. But if you are sick to death of mediocrity – welcome home. Read all about us, subscribe to our feed and steel yourself for the hunt. We work hard, we play hard, we learn everything we can – and we bow to no one.

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