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Blogging other Realtor’s listings: Selling houses by selling history, details, ideas, lifestyle — selling the story of the home

I was in an historic home on Monday that made me think it had been built by an important home-builder in the very early days of the suburbanization of Phoenix. With the permission of the lister, I went back yesterday and took dozens of photos of the property. I built an engenu web site for […]

Hubcaps on breadcrumbs? How BloodhoundRealty.com builds single-property web sites — and why they sell homes

Vance Shutes left a comment to my post about how we use web sites and web pages about particular houses as “breadcrumbs” to lead potential clients back to BloodhoundRealty.com. My response to him is long enough that I’m turning it into a post of its own. Vance: I’m intrigued by this concept. Will you be […]

What’s the future of residential real estate signage? I think it’s like the recent history of digital printing — only much, much bigger

“The Barrys” on Real Estate Radio USA have a burning yearning to know just what it is that listing Realtors do to earn their commissions. It’s a question that plagues me, too. As much as I talk here about on-line marketing, we draw a lot more attention from sellers with our real-world marketing efforts. We’re […]

UNCHAINED: The Way of the Hunter

The BloodhoundBlog UNCHAINED Social Media Marketing Conference, brought to you by Zillow, was referenced by Teri Lussier, last night. Greg Swann outlined his session, The Way of the Farmer: Day 1, Class 2: The Way of the Farmer, dominating the Long Tail to dominate your farm Six 20-minute segments: Segment 1 — Listing strong to […]

Unraveled by Unchained, or: Why I put a leash on my Spring Break plans.

When I heard that Bloodhound was planning a conference, I cringed. Then I immediately made plans to go- not because I thought that this conference would be different- the truth is I didn’t think it would be different, oh me of little faith. I made plans to go because I love Arizona and haven’t been in years, and thought it would be fun to finally meet a bunch of Bloodhounds. That was it. My double secret plan was to show up, say Hello!, put in a minimal amount of face time, then quietly bug out and head for the desert. And let me add something I’m not entirely proud of, but it’s important to this story: That was still my plan up until yesterday.

BloodhoundBlog is the number one real estate weblog? Technically true for a brief moment, but we still have some growing to do

A tiny trophy, a huge victory — to come. We had a helluva week last week, our best ever — until now. So what did we do this week to top last week’s numbers? How about almost double? The real estate category on BlogTopSites is the home of truly competitive real estate webloggers. We’ve always […]

Oh, for goodness’ sakes! Nothing sells houses like houses, so of course you should blog listings — your own and other Realtors’

Very early on in BloodhoundBlog’s history, I argued against blogging listings. The argument actually concerned styles of anti-blogging that were common then: Stealing and reposting newspaper articles verbatim, for example, or posting listing after listing with nothing to engage the reader in any way. Later on, when I was working on the posts that became […]

The language of real estate is photography; here’s how we talk in pictures with buyers, with sellers and with our vendor partners

[I’m kicking this back to the top. I posted this a week ago Saturday, but I think it might have gotten lost in the shuffle. If you saw it then, carry on with my apologies. But Mike Farmer’s comment to my Arizona Republic column about single-property weblogs made me think we might want to revisit […]