Teri Lussier paid me a very high compliment today in email, although I’m sure that’s wasn’t her intent. I expect she was just being matter-of-fact. Here’s what she said: You don’t do anything without a purpose. She was asking why I phrase so many headlines in the form of a question, assuming correctly that I […]
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Thanksgiving was a holiday established by productive people to celebrate the success of their work. –Ayn Rand I love this place — this life, this earth and this tiny little corner of the net. The accretion of evidence leads me to believe that the world is becoming more and more the realm I would have […]
This is pure spam, as far as I know, completely unsolicited. I read it and loved and now I’m sharing it with you: Here’s a web-based version, if you’re having trouble reading it. I read this as Harrah’s-style database marketing at its best: I’m offering you an incentive to sign up to be touched at […]
I wrote about the back side of that card last week. It’s the Open House invitation for 56 West Willetta Street in Downtown Phoenix, a home we listed for sale yesterday. This is a full-bore Bloodhound launch, but the card itself is kinda boring, wouldn’t you say? That’s not an accident. I could wish I […]
Teri Lussier: My other question: Good ideas and bad ideas. This bites me in the butt over and over. My brain is great at generating ideas, not so great at knowing what makes an idea great. Something new or different is not always better (I need to have that tattooed on the inside of my […]
I mentioned the Saturday Afternoon Marketing Circle yesterday. Richard Riccelli, Jeff Brown, Teri Lussier and I have been talking about an ugly marketing problem and how to get around it. I left off last night with this: You can’t market into indifference or into firmly-established error. You can only persuade people who are listening to […]
We’ve been making custom yard signs for two years now, but that represents the third generation of our sign philosophy. The second generation featured a huge picture of Odysseus the TV Spokesmodel Bloodhound, and that was a real traffic stopper when it was new. The first generation sported a huge rendition of our corporate logo, […]
We talked about landing pages at Unchained: When someone who is interested in relocating to Phoenix lands on our brokerage weblog, I want for that party to land on my relocation page, rather than just at the top of the blog. Why? Because if I provide the exact information my visitor is looking for, I […]
TechCrunch, but this news will be everywhere: Apple announced its new 3G iPhone today. It is much thinner, much faster, and much cheaper than its predecessor. Starting at $199, you get an 8 gigabyte device with GPS that works on AT&T’s high-speed 3G network (as opposed to the slower EDGE network all previous iPhones are […]
Colleen Kulikowski sent me a sweet card wishing us success with Unchained. Enclosed was a packet of Aster seeds. If I can get them to grow, I’ll take pictures. Tom Royce sent an email note telling us to break a leg. Kevin Warmath needs a roommate for Unchained. If you haven’t bunked up and want […]
One of the the things I like about working with Brian Brady is that, when we’re together, or even when we’re just talking by phone, marketing magic happens. We spark ideas in each other, and marketing strategies emerge that neither one of us had foreseen. Last week, Brian suggested that I buy a Flip video […]
Until today, I thought Richard Riccelli had the best job description among our contributors: “Marketing Provocateur.” Loan Officer Chris Johnson offers plausible competition with “New Market Survival Enthusiast.” Chris Johnson calls the tiny town of Westerville, Ohio, home — a challenge for a loan officer. A prolific weblogger and an incipient father, Chris is a […]
Richard Riccelli fingered this article on intimations of irrelevance in the advertising industry. Richard and I lived through the demise of professional typography, so I have a different take than some others here about the dreaded word “disintermediation.” If the triumphant yelp is that some travel agents and some stockbrokers still have jobs, I will […]
By the time I had time to deal with The Odysseus Medal last week, it was pretty late in the week. The week had been pretty light on nominations, and we were heading into Easter, so I made a command decision to combine these two weeks into one award. Then today, when I went to […]
I know I promised to do nothing but “includes,” and we’ll come back to those soon, but here is a real PHP routine, doing an actual real world job. What does it do? For a multi-author weblog like BloodhoundBlog, it produces a blogroll of the contributors’ weblogs or web sites. I’m sending this out to […]