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Search Results: “redfin” (page 17 of 26)

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Boringly functional artwork in the service of marketing homes: If people can’t figure out what you’re selling, they won’t buy it

I wrote about the back side of that card last week. It’s the Open House invitation for 56 West Willetta Street in Downtown Phoenix, a home we listed for sale yesterday. This is a full-bore Bloodhound launch, but the card itself is kinda boring, wouldn’t you say? That’s not an accident. I could wish I […]

Fragments Shored Against Our Ruin

Clive Thompson just wrote a brilliant article for the New York Times magazine, describing the cumulative impact of following someone across Twitter, Facebook and other social media. I read it with interest because Redfin has been thinking about embedding our agents’ micro-blogs into Redfin’s site, so that clients can get updates (e.g. touring properties in Capitol […]

Clash of the Titans: Women shriek and children cower in blood-spattered suburban enclaves — when Realty.bots collide…

There’s news and then there’s news. Consider: A real estate industry study released today shows that most popular consumer real estate search engines, including Trulia, Zillow, Google and Yahoo!, offer home seekers only a small fraction of the homes actually available on the market — and that many of the listings are inaccurate or out […]

Give me your money, Part I: Sell locally, market nationally and build a real estate brand that actually means something to consumers

I’ve been interested to watch Sean Purcell, Mike Farmer and Rob Hahn talk about alternative brokerage structures, but the only structure that actually matters to me is our own. It’s possible that BloodhoundRealty.com will grow bigger in due course — all but certain given the work we’re doing this year — but I am never, […]

Another real estate model, a less-radical variation on a current theme that can work within the present regulatory context: A national franchise of real estate franchisors, each of whom is committed to sustaining the value of the brand

I read Rob Hahn’s ideas about brokerage-as-law-firm last week. I thought that much was kind of naive — a reflection of a lack of understanding the legal realities of real estate brokerage — but I didn’t jump in because I thought some of his other ideas were interesting. Here’s the problem: A law firm is […]

How are you gonna keep ’em up in your vertical real estate search portal when the future of home search is horizontal — and Google’s?

Do this: Go to Google and search for Phoenix, AZ real estate. We don’t compete for that term — we’re coming in like 34th place — but a lot of people do — like 3.5 million hits for the keyword without quotes. Here’s what’s interesting: Out of those 3.5 million search results, Google Base’s Housing […]

What happens when a lion of the industry sticks his head in the lion’s own mouth? Glenn Kelman joins BloodhoundBlog as a contributor

This is one of those completely obvious ideas that only takes about a year to bubble up to the surface: We write about the real estate industry. We are not very shy about advocating change in the real estate industry. Redfin.com CEO Glenn Kelman is one of the key exponents of change in the real […]

BloodhoundBlog UNCHAINED Social Media Marketing Conference brought to you by Zillow.com- We start tomorrow

Today was the “bonus day” of UNCHAINED.  We were delighted by the appearance of two giants: Mary Mc Knight of RSS Pieces and Russell Shaw of Number1HomeAgent. Jan O’Brien, a RE Coach with  of Prudential Americana, in Las Vegas, outlined today’s “bonus day”.  Read her recap and get caught up. Monday’s Schedule: The conference starts […]

Real Estate Enlightenment

The following is taken from The Intellectual Heritage Program of Temple. “The Natural Rights philosophy that we study in Intellectual Heritage reflects the central ideals of the Enlightenment, also called the Age of Reason (1660-1798). John Locke and Thomas Jefferson are just two of the many notable thinkers and writers who share Enlightenment values. A […]

UNCHAINED Agenda; It’s Gonna Be Hot…

All presentations to be held in the Steele Auditorium at the Heard Museum. This schedule for Unchained is subject to change: Sunday, May 18, 2008: 8-10AM Registration. The conference starts at 10AM and ends at 4PM. Zillow Workshop The Power of E-mail Marketing by Ron Cates Hyper Local Blogging UNPLUGGED by Laurie Manny Sunday is […]