Both stories are about efforts in Napa Valley to keep the carpet-bagging time-sharing interlopers out, but my own interest today is broader:
Why is Pacaso, a very small boutique time-share real estate brokerage, capitalized at $90 million, said to be worth $1 billion? What turns ninety dollars into a thousand bucks?
Ballyhoo, perhaps? In the Daily Mail article, Pacaso admits to having sold 200 time-shared units, to date. Each unit is one eighth of a time-shared house so Pacaso’s nationwide internet startup time-share real estate brokerage has sold the equivalent of 25 houses, so far.
Much more than I would have guessed, for what that’s worth. But even assuming I am wrong about all known organisms and their unwillingness to share with strangers, Pacaso’s total market consists of a fraction of the one-percent. Even if people actually liked sharing intimate things, Pacaso’s pitch is to a niche of a niche.
Not that they pitch well, anyway. Using CEO Austin Allison as TV spokesmodel was a mistake. His arguments are defensive – sharing time in a home with strangers is definitely not time-sharing! – and his affect autistic. Nerds are impressed by nerds. Everyone else can change a tire and get a date without staff support.
The internet angle seems specious to me, too. No form of real estate flipping requires the internet – as the other iBuyers have already discovered. Accordingly, Pacaso’s web site and smartphone app end up being a national wishbook for underfunded looky-loos – which is exactly what they brag about in their statistics, web site visitors, not sales.
The big lawsuits won’t be over neighborhood concerns – nor over the use of the term “time-share” to describe Pacaso’s time-share business model – but over the vigorish – the secret sauce in the management contracts that makes investors think their ninety bucks can be traded for a thousand of your dollars.
Pacaso’s time-shares Read more