I suppose I should care more than I do about the failed ransacking acquisition of Active Rain by Move.com. What’s less than zero? (Big-shot math geniuses should desist from an argument involving negative numbers).
From my overly-simplistic corner, this seems not so much like big news, but like more of the same. It is human nature. Carpetbagging capitalism is enjoying a feeding frenzy in the online real estate world right now. Meanwhile, forward thinking agents and their (reluctant) brokers are eagering jumping at every new opportunity to demonstrate their technical prowess in an attempt to stay relevant. We can’t give our stuff away fast enough. For zero.
Unless an Internet venture wants to do the real work, and this applies equally to the brave new start-up and to an established, money-making web giant like Move.com who has their taser set on world domination, they have three choices: Do nothing but charge less and characterize it as something; offer something for nothing which you can someday sell to someone for a fortune so that they can monetize it silly; or, wait for someone else to do the work and then swallow their platform and their intellectual property whole.
For the entrepreneurial, real estate-minded, all angles would have been killer had the Internet explosion not coincided with what is shaping up to be the worst real estate market in a more than a decade. Just how hard our landing will be in historical terms is yet to be seen. The fact remains; the timing sucks. Yet, those with strength and staying power will ultimately prevail.
Had one well-know rebate company made their big push seven years ago, their ranking on the Success-O-Meter might have been more impressive: More impressive than zero. Russell Shaw spoke to this brilliantly. Their target was (is) the consumer, and it seems that it is the consumer who is ultimately being courted by all of the online portals. Sure, the pay-to-play vendors geared toward the agent population, offering business tools, marketing platforms, lead generation and a paralyzing abundance of other opportunities to achieve untold riches (we are told), are out in force. But, their long-term success is dependent on generating consumer eyes, Read more