There’s always something to howl about.

Month: September 2006 (page 9 of 15)

Project planning in the real estate industry: Putting the client first . . .

Responding to my post on the spec-home I’m working on right now, John Keith commented

I still don’t get where you guys are coming from. Is it the actual dollar amount that bothers you, the percentage, the feeling that agents don’t add value equal to their commissions, or what?

How does Bloodhound Realty do things, and how are they different?

I might add, at most agencies, you wouldn’t end up with $12,000 off a $200,000 sale. The company might take up to 50% of the commission.

Again, is it the size of the commission, the rate, or the entire commission structure that is the problem, and what are the solutions you suggest?

It is the compensation structure. And probably the fact that the “company might take up to 50% of the commission.” And of course there’s a problem with “agents not adding value equal to their commissions.” None of these is the main point, but each is certainly an issue. And, I don’t think it’s a matter of where us guys at Bloodhound are coming from. The grumbling and discontent is out there in general. Anyone who doesn’t hear it isn’t listening.

There are people, lots of people, who are emotionally invested in the idea that our profession should just disappear! I know that it would not be a good thing for the consumer if everyone who wanted to buy and sell a house had to manage the transaction for himself. But there’s a big pool of should-be prospects out there who don’t see it this way. Why do so many people mistrust our profession? What does the public think is broken? How can we fix it?

In my corporate life, before entering real estate, I was the buffer between IT and the end user… at different points when implementing different applications, I might have fulfilled the roll of systems analyst or project manager or user support. Too often I saw a technology being readied for implementation without listening to the end user and basing the product on his wants. Instead, the project was driven by what some pompous leader wanted the end users to want. If Read more

Coming Tuesday, the real estate webloggers blogoff . . .

First, Sellsius° gave us 50 new posts in one day. They threw down a gauntlet: Could anyone do 101 new weblog entries in a single day?

Ardell DellaLoggia took up the challenge and dared me to compete against her.

We agreed on Tuesday, September 26th, for the blogoff. We’ll start at midnight on Monday night and continue through to midnight Tuesday night — or until we collapse from exhaustion or dementia. New, original, creditable posts — and may the divil take the hindmost.

Sellsius° and The Property Monger promise post-by-post coverage. Tune in Tuesday at BloodhoundBlog and Ardell’s Searching Seattle Blog to see who wins.

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More buyer agency email: The quality of representation is not strained — by full disclosure . . .

No hostile phone calls today, which is not usually the case. But here is another email from another testy real estate broker. For what it’s worth, I think these brokers deserve credit for standing up for their opinions, rather than hiding behind anonymous phone calls.

But: I think the argument quoted below is fatuous — if the buyer’s agent disclosed that he was getting paid 10% by the builder, there would be a “meeting of the minds” right then and there. But, of course, agents in Arizona don’t have to disclose commission payments to buyers.

Mr. Swann, It was with great amazement that I read your article in this morning’s edition of the Peoria Republic. The headline you chose is not only mis-leading but also is disrespectful to the Realtors that provide a very much needed and necessary service to new home buyers. They need representation in the transaction as much, if not more, than any Buyer. The statement by you as to the Realtors fees being paid by the Buyer is also extremely mis leading. In most real estate transactions, the commission dollars come to the Agent only through escrow where the Buyer’s funds, usually a combination of cash and loan proceeds, are transferred and become the Sellers. In this way the funds are the Sellers to distribute to the Agent and pay any other related transaction costs. As to your statement that 2% would be more than enough compensation, I stress to you that if proper representation is made on behalf of the Buyer, everything is negotiable and the other costs involved will still be reduced with a fair and reasonable fee paid to the Agent. For you to say that a certain fee should be enough compensation for any Agent is ludicrous. It appears that you have truly found the value of your particular services, but please don’t set the bar for the value of services supplied by other Realtor professionals. The last time I checked, we still lived in the United States of America and buyers and sellers needed a meeting of the minds to proceed with a transaction Read more

Realty reality: Calculating the value of effective new-build buyer representation . . .

Greg just posted an email he received from a West Valley broker, Joe Bourland. I want to respond to his last paragraph:

Maybe you should look into your established practices of real estate. There is an immense value in representation. Hopefully, the educated buyer you warn will realize the disservice you promote for clients.

Mr. Bourland,

Specifically, what disservice have you identified? Let’s assume that the base price of the home is $200,000. If the builder is offering me, the buyer’s agent, 6% for bringing my buyer into the community, I could look forward to a $12,000 payday when the sale closes! What is the most effort and money I could possibly do to earn that money? Well, I am in process of such a transaction at this very moment, working with numbers close to these. Let’s see what I’ve done and what I plan to do to earn this money:

At the beginning of this process, I introduced the couple to a few lenders who I thought would be a good match for them. They loved one, and she worked up a couple of Loan Status Reports (a loan document referenced in the Arizona Department of Real Estate’s standard contract language for Residential Resale Real Estate Purchases), depending upon whether we found a free standing house or a condo that the couple wanted to buy. (Ardell did a great job of explaining why this is important yesterday on Rain City Guide.) This filled in an important parameter of what we could look for.

Over the next couple of weeks I researched on MLS, looking for new and resale houses that fit the criteria that the clients gave me. I drove the wife around for about 20 hours total, and during this period I was better able to refine our search, based upon her reaction to what she was seeing. Once we had narrowed our search down to houses that would truly please her, the husband joined us to exercise his veto power. Finally, we found something they could qualify for, which satisfied both of their wants and needs, in a new home development.

The house Read more

Buyer’s agency at new home subdivisions: “There is an immense value in representation . . . “

This is email I had from Joe Bourland, branch manager of a Century 21 office in Avondale, Arizona, objecting to my column in this morning’s Republic. His arguments are not wrong, they’re just beside the point. There is no possible doubt that a good buyer’s agent will do a lot more work on a resale home than on a new build. So the question his response studiously avoids is this one: Why should a buyer’s agent get paid as much as three times more for doing less work?

Mr. Swann,

Disappointment is probably not a strong enough word to describe my feeling after reading your article in the Southwest addition of the Arizona Republic. The simplistic approach to real estate you highlight in the article may be indicative of your approach to real estate but is certainly NOT the structure of a real estate professional.

New home builders may “only pay for the introduction” but the buyer is expecting representation. Some builder salespersons may not want a buyer’s agent involvement in the transaction. That is not their option. Real estate agents will continue to have a fiduciary responsibility to the buyer client. You neglect to comment on the role of a competent buyer agent to protect the client from the builder. Too many cases of padded lender fees, lack of proper inspections and ridiculous “necessary” upgrade charges show on the settlement statement of unsuspecting new home buyers. A buyer’s representative can help deter all of that.

It is unfortunate that a real estate agent may put greed in front of what is best for the consumer. Indeed it has happened. But the majority of real estate professionals, more specifically REALTORS, overtly choose to put the client’s needs as the highest priority.

Maybe you should look into your established practices of real estate. There is an immense value in representation. Hopefully, the educated buyer you warn will realize the disservice you promote for clients.

Joe Bourland PC, CRS,ABR,QSC, REALTOR?
Branch Manager
Century 21 Metro Alliance-Palm Valley
Director-Glendale Board of REALTORS?

Bourland copies his email to nine other local real estate brokers, which I consider well-poisoning Read more

Friday morning read-a-thon . . .

Sellsius° delivers 50 meaty posts in one marathon session.

Kris Berg’s daughter discovers that moment of intense exhilaration you only know in the instant after you just might have been killed — but survived.

Transparent Real Estate details a Realtor’s money-back guarantee.

Jay Thompson, The Phoenix Real Estate Guy, argues that we should raise the bar on real estate licensing. His post is thoughtful and comprehensive, very well documented. My own take is that we should get rid of real estate licensing laws altogether and let anyone who chooses to work in real estate brokerage compete on reputation — and on his or her ability to obtain Errors and Omissions insurance. The Leggy Blonde is Teacher’s Pet to three movers and shakers in the Arizona Association of Realtors, and they insist that Change Is Coming. What they want is what Jay is suggesting, an apprentice-level real estate license, with the apprentice having to hit certain targets to obtain a full salesperson’s license. What we’re likely to get is Designated Agency, which covers the broker’s behind while resolving absolutely nothing else.

Christine at NY Houses 4 Sale has a detailed run-down of her favorite real estate weblogs.

And if there is anything I’ve missed, Todd Tarson probably caught it before he lit out of town.

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Greater Phoenix Chamber of Commerce: Residential real estate rebounding, commercial real estate strong, population growth unabated

Two articles in today’s Arizona Republic on the state of the local economy as detailed by the Greater Phoenix Chamber of Commerce, both largely good news. Catherine Reagor continues her slow apprehension of the idea that this year is not last year. And R.L. Brown advises us all to adapt to the housing slowdown — even though it might be ending.

For Market Basket resale homes so far this month, prices are up over August. Prices are up for the first 21 days of September, as compared with the first 21 days of August — a better comparison, since most home sales close near the end of the month. Sales volume for those 21 days is up significantly, but so is the average Days on Market. Builder’s spec-home inventory will be substantially reduced by the end of the month, so it is conceivable that we could be six months away from something like a normal market.

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Buying a new-built home? How much is your agent getting paid?

This is me from this morning’s Arizona Republic (permanent link).

 
Protect yourself from agent bonus fees by builders

Are you buying a home? How much is your agent getting paid?

If you’re buying resale, the answer is probably 3 percent, and possibly even less, although there may be buyer’s agent bonuses that your agent should have disclosed to you.

But what if you’re buying a new home? Right now, builders are paying agents 5 percent, 6 percent, 8 percent — even 10 percent of the base price of your home.

The builders are paying for the introduction. They don’t expect — or even want — your agent to represent your interests.

They’re paying so much right now for two reasons: They want to sell as much inventory as possible between now and the end of the fiscal quarter on September 30th. And they hope that by offering very high commissions, they can induce your agent to persuade you to buy at one subdivision over another.

Your agent may be faithfully representing your interests, but the objective of an exorbitant commission is to induce the agent to betray your interests in the builder’s behalf.

Here’s the kicker: Every cent of that commission will be paid by you. The buyer pays for everything in the sale of the home. If the builders were offering a 2 percent buyer’s agent’s commission instead of 10 percent they could charge you 8 percentage points less for the home, or give you 8 percentage points more in upgrades, or pay your down payment or closing costs, or buy down your interest rate.

How can you protect yourself?

First, stipulate in your employment agreement with your agent that all commissions and bonuses will be disclosed to you.

Secondly, agree in advance on the maximum compensation to be paid to your agent, with all the rest of any sales commission or bonuses going toward your down payment or other costs.

How much is enough?

New home builders make all the rules. No matter how much your agent might want to work on your behalf, there is a hard limit to how much the builder will permit.

Except in extraordinary circumstances, I think 2 Read more

ZillowNews round-up . . .

Under the Zillow: The Tax-man cometh…

My two favorite bits, in two days of coverage:

Lenderama doesn’t need accuracy, he needs a Zillow-based tickler to stay in front of his clients.

MyZillow allows you to make “estimates” of what a property is worth. The estimate takes Zillow’s data and adjusts for specific information you know about the home. Then they generate a monthly email letting you know what those values are doing, while adjusting for your estimate.

Mortgage Brokers are in a unique position to make these estimates in a way that real estate agents cannot. Every time a broker does a refi, they can use the appraisal to work up the estimate to match the real value. Then you can save that estimate in MyZillow. You get a monthly report on that homes value. Now you know about how much the home has appreciated, and how much of the mortgage is likely paid off. With this data, you have a pretty good idea of your existing client base’s equity, and can market to them accordingly.

Based on this information, you could send out reminders that they may have reached 80% LTV, and should look into getting their MI dropped. Or, you could send out offers on HELOC’s, or Cash Outs. You could give them a heads up that properties are dropping in their neighborhood. Whatever you do, it’s just another way to help keep in touch with past (and hopefully future) clients.

Sheer brilliance.

And Sellsius&176; points out that Zillow.com has drawn a bright red circle around its own Achilles’ Heel:

If an owner gets to change the zestimate, guess what? It sits there right next to Zillow’s. Now what? Now we really need a professional more than ever to untangle these worms.

Overnight Zillow has gone from a veil of pseudo-scientific infallibility to a side-by-side pissing contest that can only be settled by a professional referee.

Nice going…

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Ask the Broker: Why should I take a buyer’s agent along to buy a new home . . . ?

This question came at an appropriate time. My column in tomorrow’s Arizona Republic deals with this topic:

Last year it was so hard to buy a new home. We would have had to camp out in some builders’ parking lots just to have a chance to be in a lottery to see if we could qualify to buy their house! But now it seems the builders are are giving really good deals. And I don’t need a realtor to find new houses that the builders are selling. So, is there any reason why I should use a realtor when I find a house that I think I want to buy?

I love this picture:

Those people are waiting on a line to take a raffle ticket that will afford one or two lucky winners the opportunity to put a deposit down on a house that will not have been built for ten months or so. The photo was taken last June, in the midst of the buying frenzy that was going on in the Phoenix area at that time.

I was at another subdivision at about the same time where a couple was living outside the sales office in their mobile home. One or the other was continuously waiting on line on the off chance that the builder might release a lot for sale.

All of these folks were owner-occupants. Investors were banned from new home subdivisions at that time, and no investor would wait day-upon-day for a chance at a lot, anyway. The investors were buying resale homes, where all you needed was cash and fast information.

Those days are done. Resale inventory hovers at around 47,000 homes right now, where normal is somewhere between 25,000 and 35,000, and new-home builders have their own excess inventory to work through. For one thing, their demand projections were wrong, so they planned more lot releases than they had buyers for. Add to this the slow sales in resale — which means that many would-be move-up buyers have had to cancel their contracts.

For now, builders have a surplus of ‘spec’ homes — houses that have been specified, planned, permitted Read more

Radio daze: Phoenix-area real estate webloggers make a five theater assault on the market . . .

Three Phoenix-area webloggers, Jay Thompson, The Phoenix Real Estate Guy, John Wake of Arizona Real Estate Notebook, and Greg Swann of BloodhoundBlog, helped turn a radio show into a five-media event: The radio broadcast itself, listener call-in questions, live weblogging with listener call-in and write-in questions, an on-line podcast and static weblogging after-the-fact. KJZZ-FM radio host Steve Goldstein and producer Paul Atkinson pulled the whole event together. Economist Alan McGuire participated as well, along with call-in guests and pre-taped segments.

The topic was the Phoenix real estate market: Is it a bubble or simply a market correction? For the most part, the bubble contingency wasn’t represented, but there was a great deal of very detailed economic information coming in from all sources.

KJZZ has made its own web page available, along with a podcast of the radio broadcast. Paul Atkinson told me that the live weblogging was very active. The folks at the radio station were very excited about the vibrancy of the multi-media experience. I can’t speak for the other webloggers — I know they’ll speak for themselves — but I had a blast.

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Kitchen remodel: $10,000. Bathroom addition: $7,500. Ocean view: Priceless . . .

Kris Berg at The San Diego Home Blog:

I have met with sellers who were quick to point out that they have an ocean view. From the guest bath. While balancing precariously on a stack of books. In high heels. With a telescope. Do you think they just might add the “water view” description to their property?

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Zillow.com bites the wrong bullet: In preference to telling one simple truth, it will propagate thousands of tiny lies . . .

Here’s a simple fact, one of the most important reasons why homeowners need professional representation to market their houses: Diogenes himself could not find an objective seller. It’s not enough to detail everything that’s wrong with the neighbor’s homes, the more important job, in a listing appointment, is to tell the Realtor why this home is worth much more than mere facts would indicate. The average American is slightly above average, and the average American bathroom remodel is worth tens of thousands of dollars more than you ever might have guessed.

This is to be expected. It’s simply not in our nature to discount for subjectivity where we are most in need of such a discounting. My kid’s smarter than your kid, and Helen herself is but a shadow to my best-beloved. This is only too human.

So: Zillow.com has a problem. People treat its silly Zestimates as though they were appraisals, even though anyone should know they can’t be appraisals. You could say caveat lector, but readers of Zillow.com’s web site have to dig pretty deep to find any caveats. What they find instead are big type and goofy pictures entreating you to… treat its silly Zestimates as though they were appraisals…

There is an obvious solution to this problem: Put up a disclaimer in even bigger type that says: “Ahem! A silly Zestimate is not an appraisal, which cannot be done without an objective, on-site inspection of a property.” That would be honest, and it would be sufficient to advise Zillow.com users that an Automated Valuation Method cannot reliably establish the value of real property.

This they will not do, possibly because it would cause those users to wonder why the hell they’re bothering with a tool that is admittedly useless. So rather than admit the nakedly obvious truth, Zillow.com has elected instead to propagate thousands of tiny lies.

In a comment posted here on September 1, David G. from Zillow.com broke this news:

Lastly, just a heads-up that we’ve decided to let homeowners edit and publish corrected home facts on Zillow.

That shoe finally dropped last night. Rich Barton, Zillow.com’s chairman and CEO, made the Read more