There’s always something to howl about.

Month: September 2006 (page 8 of 15)

Blogoff Post #9: How to proofread your own writing . . .

From the Problogger ‘How To…’ Group Writing Project, The Golden Pencil offers some tips on how to proofread your own writing:

The fact that you wrote it means you know what it’s supposed to say and that’s exactly what your mind tends to see – what should be there, not what’s really there.

Of course, ideally, you’ll have someone else proof it – they bring a fresh eye and no pre-conceived notions, and hopefully they can spell. In fact, if the writing is for something that really matters, it can make sense to pay a professional proof reader.

The next best bet is to put it away for a day or a week – that way, your eye is much fresher and you’re much more likely to spot errors.

But life doesn’t often give us that much time. When the writing (or the check) has to go out today, take time to read it out loud to yourself.

Sure, you’ll feel really stupid the first few times you do this, but it works. If you’re in cube or other un-private place, whisper it to yourself. Somehow your ear will hear mistakes your eyes wont see.

I worked once with a great proofreader who read everything upside down to overcome the eye’s tendency to correct errors. At that same job, I had a vicious drunk of a boss who could fall down dead drunk, his finger landing unerringly on the ugly typo everyone else had missed.

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Blogoff Post #8: Make your first open house the only one . . .

This is from my Arizona Republic column. The topic, how to do your open house so well you won’t have to do it twice:

It’s possible to do an open house so well that you won’t be holding one every weekend. Done right, you should be able to make your first open house your last.

Obviously, the best open house is no open house. If your home is in tiptop shape, white-glove clean — and if your price it right — you should be able to sell it as soon as it hits the market and cancel that pesky open house.

But even if you’re stuck holding the house open, you can still make it sell fast.

Here is some specific advice:

First, nothing draws a crowd like a crowd. Promote the house hard among your neighbors. You should extend invitations to everyone in your surrounding area — hundreds of invitations. When passers-by see all the cars around your house, they’ll stop, too.

Second, nothing creates a sense of urgency like a deadline. Schedule your open house for one hour, two at most, and stick to your schedule. Make sure your Realtor is at the ready, contracts and pens in hand, with a lender on call to prequalify buyers.

Directional signs matter a lot. Balloons may help. But the house matters more than anything: squeaky-clean, in great repair, uncluttered, ready to sell now.

If you do your first open house right, your house could be sold before the second one.

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Blogoff Post #7: Weblog Review: In the Trenches . . .

Kevin Boer’s In the Trenches weblog is a serious place — notwithstanding Kevin’s creation of a predictive betting market for the Sellsius° 101 Blogoff. Kevin believes in math, and it shows. His weblog is awash in charts and data, and he doesn’t hesitate to create his own metrics where none are available.

But don’t get the idea that the man can’t write. His data defends his prose — clear, concise and readable.

Kevin uses Blogger.com as his weblogging platform. This is not the end of the world, an event that transpired well after Blogger was invented. For writing or reading, this doesn’t matter much, I suppose. But Blogger shows its age as soon as you try to comment or to search into the database of posts.

The good news is that Kevin is working with TransparentRE to find a better weblogging platform.

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Blogoff Post #6: Ask the Broker: What does “refrigeration” mean . . . ?

The question:

What does “refrigeration” mean for cooling? An evaporator? Central air? Standing in the open fridge?

Bravo! You have exposed one of the oozing wounds in the Arizona Regional Multiple Listings Service. Right there among all the utilities information, it will say “Refrigeration”.

What does it mean?

Refrigeration is distinguished from either an evaporative cooler, a wall air conditioning unit or nothing. An evaporative cooler — also known as a swamp cooler — works by blowing dry desert air through a burlap-like pad saturated with water. A certain amount of the water evaporates, cooling the air, which is then blown through the house as a crude form of air conditioning. An even cruder form of this cooling system was invented by Native Americans in the Southwest.

Refrigeration, of course, is true central air conditioning. A noble gas is put under high pressure, causing it to cool substantially. This cold gas is forced through a radiator, as air is driven past the cold radiator fins. The cooled air is blown thorough the house.

There is actually an interim step between the evaporative cooler and central air conditioning — the chiller system — a heating and cooling system not-unlike the radiator systems used Back East.

Now you know more than you’d ever dreamed about desert cooling systems.

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Blogoff Post #5: It takes sharp-elbowed self-promotion to grab the brass link . . .

From the seminal SEOBook article “101 Ways to Build Link Popularity in 2006”:

1. Sorry, but link building is still going to be the SEO trump card for the foreseeable future.

2. I wouldn’t hold your breath for search engine algorithms to place less importance on link popularity until the Semantic Web arrives, or maybe when HTTP gets replaced by a new protocol. Because links are still the basic connector, the basic relationship, on the Web. And for the forseeable future they’re going to be the easiest way for a computer program to judge the importance and trustworthiness of a Web page.

Whether your concern is your primary web site, your weblog — or both — the essence of search engine findability is the inbound link. Our goal at BloodhoundBlog is to build a community — but we want to build a big community. We don’t go out of our way to attract links — contemporaneous appearances seemingly to the contrary — but neither do we shun them.

I’ll come back to this as we proceed, because I think it’s interesting. In the mean time, what’s the best way to attract an inbound link? Very simple: An outbound link.

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Blogoff Post #4: “How To Participate in the Blogging Community”

From the recent Problogger ‘How To…’ Group Writing Project, freshblogger.com offers this advice on “How To Participate in the Blogging Community”:

1. Leave comments that add to the discussion.

2. Check out their sponsors or hit the tip jar.

3. Link from your own site.

4. Keep finding new blogs and share them with your readers.

5. Tell your friends and people you meet.

There is elaboration on each of these points. And while most real estate weblogs don’t have a tip jar, this is good advice about how to build the real estate weblogging community.

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Blogoff Post #3: Price your home right, it’ll sell . . .

This is from my Arizona Republic column:

Why do so many home sellers fail to get top dollar for their houses?

Often the cause is that the homes were priced too high to begin with. Sellers grab for more money but end up with less.

But wait . . . doesn’t it make sense to list your home at a price higher than the current market?

Unfortunately, no. Buyers and their Realtors will come armed with accurate price information. They’ll know what homes like yours have sold for and what comparable homes are selling for now. If you price your home too high, not only will it not sell, it will continue not selling after the price is reduced.

The article explores the reasons why a too-clever pricing strategy will back-fire, except in the most frenzied of seller’s markets.

It concludes with this advice: “Your best strategy is to price your home to the market. You’ll get the highest price you can reasonably expect in a timely fashion.”

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Blogoff Post #2: Weblog Review: The Property Monger . . .

Blogoff play-by-play commentator, The Property Monger, is a game, intrepid real estate weblogger. Writer Jon Ernest strikes the right kind balance for me. He holds his own local market, Boston/Brookline/Cambridge, in due regard, yet attends to national real estate news and issues, bringing to all of it an acerbic, mildly-self-deprecating wit. The combination is addictive.

A sample:

Zillow is going to take the homeowners opinion of value and save it to their database!!!

So lets start the logic train:

One of the primary reasons Real Estate Agents are needed is to get a fair UNBIASED opinion of value. Homeowners almost ALWAYS overvalue their property because they know the blood sweat and tears that went into it. They know that it’s Italian marble, and bamboo floors, and imported whatever. They easily mistake COST for VALUE.

Now let’s assume that zillow takes over the Real Estate industry, and everyone uses zillow. Sellers use it to find out what their property is worth. And sellers know that buyers will look at zillow to find out what a property is worth. And they think that knowing that, the average seller isn’t going to try to stretch that number as much as possible?!?!?!

“Now, not everyone is that immoral Jon.” (yes they are) But ok, not everyone is that immoral, but you have to admit, there is a faction that is. Which leads us to the other problem is that even the moral and accurate Zestimates are still going to be derived by a fraction of innaccurate zestimates!

I think I’m officially sick with joy and annoyance at the same time.

The template is pretty but hard to read (albeit WordPress). I want to smack Jon for the sloppy grammar and punctuation. But through it all shines a living mind: Fun, funny, irreverent — and very serious.

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Blogoff Post #1: Cry, ‘Havoc!’ and let slip the war of blogs . . .

Welcome to the Sellsius° 101 Blogoff, a competition between Greg Swann of BloodhoundBlog and Ardell DellaLoggia of SearchingSeattleBlog, more famously of Rain City Guide. The objective is for each of us to compose 101 relevant posts over the next 24 hours.

This might sound like a dumb stunt, but, in fact, there may be no two people in the real estate blogosphere better-suited for such a test. Ardell and I write many posts and comments every day, and we each of us write with our own unique, easily-identified style. We are both smart, both opinionated, and both very forthcoming — to say the least — with our views. Moreover, each of has a very high moral commitment to quality in everything we do. So, although there may be a lot of blog entries posted in this contest, I don’t think there will be any wasted entries. Your attention will be repaid with knowledge, insight, wisdom and, one hopes, grace.

I have beside me two quad-shot lattes, two chicken breasts, a glass of orange juice and a glass of water. I’m in this for the haul. Settle in and read, if you please. Comment where you will. I’ll see you in a hundred posts…

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Zillow gets the address right . . .

You can’t be too careful. So, when I received a call from a man who introduced himself as the appraiser for my client’s condo, which is under contract for an October close, I wanted some proof he was who he said he was. My client is a pretty young woman who lives on her own, so I don’t give out her phone number indiscriminately. I confirmed the inspector’s information with the Arizona Board of Appraisals and my client scheduled an appointment for this past Saturday, when she could be home and grant him access herself.

I just heard from the appraiser. He thought it was strange when he got to the condo that no one was home. But, the door was open. He figured the owner had had to run out unexpectedly, so he let himself in. He hadn’t expected the distinctly masculine decor and level of housekeeping he discovered as he went through the home, and was especially surprised by the absence of women’s clothing but abundance of men’s when he opened the closets, but we’re an enlightened society…

The good news, he reported, was that the home appraised for the sales price.

The bad news was that he had appraised the wrong condo!

So Zillow might not have the accuracy advantage of feet on the ground, but, up in its ivory tower, it gets the address right!

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Do you think you know who will win the Sellsius° 101 Blogoff? Here’s your chance to bet on the outcome . . .

Kevin Boer of In The Trenches has put together a virtual prediction market (a play-money betting line) on the outcome of the Sellsius° 101 Blogoff. BloodhoundBlog is heavily favored just now, so there’s money to be made by backing Ardell. The action starts tonight at midnight, so lay down your bet before then…

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