Category: The Odysseus Medal (page 1 of 7)

by Greg Swann

Suburban Phoenix Real Estate Broker

Author website

Sunny and 93 degrees outside right now. This is warm for April, but not hugely so. I rode my bike when I should have been writing this post. Dock my pay. I deserve it.

There was a lot of great stuff on the nets this week, but nothing totally slayed me, so I’m not awarding an Odysseus Medal. We’ll see what next week brings. (I’ve already see one insanely great Black Pearl.) Here are this week’s awards:

The Black Pearl Award this week goes to Russell Shaw for I Want To Be A Lister – The Listing Presentation – The Objections:

About a year ago I wrote what was really part 1 of The Listing Presentation. Anyone wanting to increase their listing skills will likely find time spent on this post and that first post time well spent. I have mentioned the short list of different things a seller might say (or objections they might have to listing) to you. All good listers know these objections and are not startled or thrown off by the seller bringing them up. In fact, great listers know the objections so well that they want the seller to bring them up and if the seller does not bring them up the agent will bring them up. That’s correct. If you already know what they are thinking, why not just address it before they even mention it? It is usually fun to hit a softball when it is a slow underhand pitch.

As the nature of the objections has never really changed it is really sort of silly for any agent wanting to take a lot of listings to not know – in advance – that these are the concerns of the seller. I know that the internet and these new-brand-new-all-new-discount-really-really-low-maybe-even-no-commission companies have changed the very nature of life on earth, as we know it – but I am pretty sure the main objections that you could hear from a home seller back in 1968 were still the same in 1978.  They are still the same in 2008. I am thinking they may be still quite similar in 2048. Just Read more

by Greg Swann

Suburban Phoenix Real Estate Broker

Author website

We have 17 entries on the short list this week, out of a long long list of 60 posts. This week I’m showing nothing but Black Pearls, practical hard-headed ideas for working better, faster and more profitably.

Vote for the People’s Choice Award here. You can use the voting interface to see each nominated post, so comparison is easy.

Ahem: Please don’t spam all your friends to come and vote for you. First, what we’re interested in is what is popular among people who would have been voting anyway. And second, I’ll eliminate you for cheating. Don’t say you weren’t warned.

Voting runs through to 12 Noon MST Monday. I’ll announce the winners of this week’s awards soon thereafter.

Here is this week’s short-list of Odysseus Medal nominees:

< ?PHP $AltEntries = array ( "Barry Cunningham -- What Would You Do? What Would You Do?”,
“Brian Brady — How to save a declined loan Mortgage 911“,
“Chris Johnson — Blogging is Not Prospecting Blogging is Not Prospecting, Or Even Close.“,
“Courtney Tuttle — 10 Ways to Improve Blog Traffic 10 Ways to Improve Blog Traffic in 30 Minutes or Less“,
“Dan Green — Do-It-Yourself Divorce Why A Do-It-Yourself Divorce Requires Professional Mortgage Advice“,
“Dave Smith — A Tool to Help Pick Keyword Targets A Tool to Help Pick Keyword Targets“,
“Eric Blackwell — Seller / REALTOR relationship What a Seller / REALTOR relationship should NOT feel like.“,
“Jonathan Dalton — Why Blogging is Prospecting Roll Over, Secretariat – Why Blogging is Prospecting“,
“Loren Nason — Who is Your Webhost and Why it Matters Who is Your Webhost and Why it Matters“,
“Mary McKnight — How to use demographics How to use demographics to craft real estate blog posts that target your readers“,
“Richard Warren — Real Estate Wholesaler So You Want To Be A Real Estate Wholesaler?“,
“Russell Shaw — The Objections I Want To Be A Lister – The Listing Presentation – The Objections“,
“Steve Leung — Generating a Lead Using an E-Book The Anatomy of Generating a Lead Using an E-Book“,
“Teresa Boardman — Know when to Walk Know when to Walk“,
“Teri Lussier — Working with engenu Working with engenu; a painless geek tool even an ‘I’ can love!“,
“Tony Schuricht — start investing in real estate again Five reasons to start investing in real estate Read more

by Greg Swann

Suburban Phoenix Real Estate Broker

Author website

I think I have a pretty good track record at picking contributors for BloodhoundBlog. The people who write here are a cut above, clearly, but I think what sets them apart is that they are all so interested in getting better. We’re all constantly reading, learning, thinking, inventing, re-inventing, and we all end up driving each other to new ideas. I love this, as you might guess, since it pushes me to do better, also.

Here’s a true confession: When Russell Shaw approached me to write with us, I wasn’t quite sure what to do about him. It was still just me and Cathy in those days. We knew of Russell, of course — no one who lives in Phoenix does not know of Russell Shaw. I have no idea what Russell’s firing clause looks like, but I built our firing clause from the literal words on his radio commercial: “Fire me at any time.”

Even so, I would not have thought to trust the Russell Shaw I knew through the radio. I had no reason to distrust him, nothing except the generalized mistrust in which I hold all Realtors I don’t know. In truth, there are a lot of genuinely nice people out there, but our business attracts more than its share of crooks, misanthropes and morons. I had no reason to think ill of Russell, but I had no reason to think well of him, either.

Two facts swung the balance for me. Second was Russell’s having mentioned that he had read Hugh Hewitt’s book on weblogging. Anyone who actually prepares for a new undertaking can’t be all bad. But first, I had read in The Millionaire Real Estate Agent that Russell knew that in the previous year his team had gotten 519 listings from 912 listing appointments. My impression of Russell was changed from then on — not the production, but the presence of mind to have tracked the statistics.

You can laugh at me, if you want, for having been so careful about what has turned out to be such a great decision. BloodhoundBlog is what it is because we don’t Read more

by Greg Swann

Suburban Phoenix Real Estate Broker

Author website

The Odysseus Medal this week goes to Geno Petro for Geno’s Wrong (bang a gong):

My mother brings in a ham sandwich on a kaiser roll from the kitchen. It has mayo, mustard and a pickle on it. Onion, too. I rarely eat any of those things but I dare not say a word for fear of offending her.  “Diet Coke?” she asks.

“No mom…you know what Paris Hilton says about Diet Coke, don’t you?”

“Oh, I don’t like her.” declares Mitzi.

“What?” my dad pipes in, apparently with a different opinion of the media icon.

“Only fat people drink Diet Coke,” I say.

“Fat people?”

“Yeah, it’s a joke I think.” I say,  now wondering myself if it’s even funny. They don’t get it and now, I don’t get it either. My wife Mona, is taking a nap upstairs, belly full with as many sandwiches as she’s probably eaten in a month. The volume is turned down on the television and closed captions are streaming across the top third of the screen, covering  the faces of everyone on the Fox News Network. My parents read, watch and comment unfavorably whenever someone bashes Hillary or Obama and hiss in unison when anything positive is said about Bush or the War. I ask them why they even watch Fox at all if they are Democrats but they don’t really get the question. I guess I don’t really get it either in this particular election year. Perhaps they just have trouble working the remote and are afraid to mess with the Dish. There are Post-it notes taped to everything electronic in the house and most things static, as well.

And despite what I have just witnessed, I feel like I too, am losing market share quickly in this wildly out of control time warp where one second I’m a kid and the next, I’m in my 50s selling real estate in a down market.  In 10 minutes, I’ll be my father looking for any small victory I can muster. I sometimes feel as if I’m lagging behind all the youth and technology in my chosen industry of real estate. I have to read something three times before it makes sense, lately. I can only Read more

by Greg Swann

Suburban Phoenix Real Estate Broker

Author website

We have 13 entries on the short list this week, out of a long long list of 74 posts. I’ve already decided on the winner of the Odysseus Medal, so I’m not linking that way. Instead, again this week I’m showing nothing but Black Pearls, practical hard-headed ideas for working better, faster and more profitably.

Vote for the People’s Choice Award here. You can use the voting interface to see each nominated post, so comparison is easy.

Ahem: Please don’t spam all your friends to come and vote for you. First, what we’re interested in is what is popular among people who would have been voting anyway. And second, I’ll eliminate you for cheating. Don’t say you weren’t warned.

Voting runs through to 12 Noon MST Monday. I’ll announce the winners of this week’s awards soon thereafter.

Here is this week’s short-list of Odysseus Medal nominees:

< ?PHP $AltEntries = array ( "Barry Cunningham -- Marketer, Advertiser or a Salesperson? Are you a Marketer, Advertiser or a Salesperson?”,
“Barry Cunningham — Sun Tzu and the Art of the Short Sale Sun Tzu and the Art of the Short Sale“,
“Chris Johnson — Rapport Rapport: You Don’t Matter. You Are Here To Add Value“,
“Daniel Rothamel — Getting Myself Organized Getting Myself Organized (with a little help from Chris Brogan)“,
“Darren Rowse — Should I Change My Website Into a Blog? Should I Change My Website Into a Blog?“,
“Jeff Turner — Panasonic Lumix FX35 vs. Kodak v705 Panasonic Lumix FX35 vs. Kodak v705“,
“Jim Cronin — Blogging SEO All You Ever Needed To Know About Blogging SEO, But Were Afraid To Say So.“,
“John Coley — Talk Like a Woman? Can My Real Estate Blog Help Me Talk Like a Woman?“,
“Mark Collier — 10 Easy Ways to Grow Your Blog Traffic 10 Easy Ways to Grow Your Blog Traffic“,
“Mary McKnight — 1 Month of blog topics 1 Month of blog topics: Ultimate guide to building real estate blog content that gets results“,
“Mary McKnight — Real Estate blogs are stores Real Estate blogs are stores, not newspapers – so blog like you are selling houses, not writing for your local paper“,
“Sean Purcell — What’s Your Six Month Plan? What’s Your Six Month Plan?“,
“Tony Schuricht — Make your buyers Read more

by Greg Swann

Suburban Phoenix Real Estate Broker

Author website

The Odysseus Medal this week goes to another truly amazing essay from outside our little RE.net cloister. I knew when I saw this on Saturday that it had won. Teri Lussier convinced me on Sunday that I have a leadership opportunity with the ten dozen people following me on Twitter — so I led them to this article. What is it? You weren’t meant to have a boss by Paul Graham. Ostensibly he’s writing about programmers, but that’s a superficial characteristic. What he’s writing about is the nature of human beings. What he’s writing about it you:

A few days ago I was sitting in a cafe in Palo Alto and a group of programmers came in on some kind of scavenger hunt. It was obviously one of those corporate “team-building” exercises.

They looked familiar. I spend nearly all my time working with programmers in their twenties and early thirties. But something seemed wrong about these. There was something missing.

And yet the company they worked for is considered a good one, and from what I overheard of their conversation, they seemed smart enough. In fact, they seemed to be from one of the more prestigious groups within the company.

So why did it seem there was something odd about them?

I have a uniquely warped perspective, because nearly all the programmers I know are startup founders. We’ve now funded 80 startups with a total of about 200 founders, nearly all of them programmers. I spend a lot of time with them, and not much with other programmers. So my mental image of a young programmer is a startup founder.

The guys on the scavenger hunt looked like the programmers I was used to, but they were employees instead of founders. And it was startling how different they seemed.

So what, you may say. So I happen to know a subset of programmers who are especially ambitious. Of course less ambitious people will seem different. But the difference between the programmers I saw in the cafe and the ones I was used to wasn’t just a difference of degree. Something seemed wrong.

I think it’s not so much that Read more

by Greg Swann

Suburban Phoenix Real Estate Broker

Author website

By the time I had time to deal with The Odysseus Medal last week, it was pretty late in the week. The week had been pretty light on nominations, and we were heading into Easter, so I made a command decision to combine these two weeks into one award.

Then today, when I went to look at The Long List, I found a whole lot of Bloodhounds in there. There were a total of 70 unique posts from 17 of our current contributors. Just short of 40% of all of the nominated posts were written by Bloodhounds.

You can say what you want about this weblog. It seems to be some sort of badge of dishonor to make snarky remarks about BloodhoundBlog or its contributors. About this I have one thought only — predictably a marketing issue: If your clients observe you talking trash about us behind our backs, might they not reasonably conclude that you are also spewing bile about them behind their backs? Everything you do establishes your character in the eyes of your clients — now more than ever before. That’s a Black Pearl — and the more you want to reject it, the more valuable it is.

In any case, I don’t give a rat’s ass what anyone says, but I care a great deal about what people can demonstrate. The quality of work our contributors do, here and at their home blogs, is a potent demonstration of its own — a demonstration of the quality of minds who work here, and, I think, of the quality of thought we inspire in each other.

In consequence, this week’s People’s Choice is given over to BloodhoundBlog contributors, to one post from each of them who made this week’s Long List.

We end with with a total of 17 People’s Choice nominees. You can vote for the People’s Choice Award here. You can use the voting interface to see each nominated post, so comparison is easy.

Voting runs through to 12 Noon MST Monday. I’ll announce the winners of this week’s awards soon thereafter.

Here is this week’s short-list of Odysseus Medal nominees:

< ?PHP $AltEntries = array Read more

by Greg Swann

Suburban Phoenix Real Estate Broker

Author website

I’m showing right now (I wrote this post earlier), so I won’t be posting The Short List for a while. My apologies.

Technorati Tags: blogging, real estate, real estate marketing

by Greg Swann

Suburban Phoenix Real Estate Broker

Author website

I was talking to Teri Lussier in email last week about Desert Daisies, an annual wildflower you find in the Sonoran Desert. People harvest the seeds and bring them home, and the flowers will eventually take over the whole yard — for the few weeks they’re around.

Beautiful little clarions of Spring, announcing in advance the blossoming of the citrus trees — when Phoenix is at its ultimate perfect best and god himself is green with envy.

When I picked Teri to be my partner in last Spring’s ProjectBlogger competition, I chose better than I knew. I admired her spark, her spunkiness — what the Irish might call the soul of a poet. But I could not have foreseen her depths — although I have been more than delighted to discover them over the last year. I hope BloodhoundBlog has been good for her. I know she has been very good for BloodhoundBlog. Working here and at TheBrickRanch.com, she has blossomed into a powerhouse weblogger.

So it’s a delight for me to announce that Teri Lussier is the first person to win The Odysseus Medal, The Black Pearl Award and The People’s Choice Award all in the same week.

The winning entry? Zillow creates the end of the world as we know it, and I feel fine, of course.

I know some poor benighted soul will have to go digging for evidence of corruption, so I will tell you now that the fact that Teri and I happen to be on the same side of the issue of real estate licensing had nothing to do with my choice. She hit not just a home run but a grand slam with her essay, and the position she took says nothing at all about the quality of her work — except insofar as writing the heartfelt truth puts the writer at one with the gods.

I normally quote from winning entries, but, in this case, I want you to go and read Teri’s whole post. Print it out and tape it to your monitor. Inscribe it into your mind as a particularly worthy example of the truth Read more