Category: Technology (page 8 of 60)

by Greg Swann

Suburban Phoenix Real Estate Broker

Author website

So, the Arizona Republic ran an article yesterday on on-line real estate marketing and you will never in a million years guess who they did not call. I never get called for any of those kinds of things — the RaiseTheBarTab kinds of events — even though we’re doing cooler stuff than anyone I know of. I’m not weeping. I’m always very forthcoming with everything I know, but if there is going to be a cadre of Realtors dead set against learning how to do the work I do, I’m more than happy to have them working in my own market.

And I’m not bragging, either. We’re going to have a banner year, for us, in terms of volume of transactions, and we’re kicking the asses of all the canned-software Twitter-fidgets named in the article. But we are digging our way out of a deep hole, and we’re a long way from where I want us to be. I like to brag that we spend almost nothing on marketing, but the fact is that we almost never have any money to spend on marketing. I will put every Realtor in Phoenix on notice: When we have money and staff, we are going to be a force to contend with.

So, even though I don’t issue any Twitter spasms, at least not non-robotically, of late I am putting paid to a lot of new and interesting real estate marketing ideas.

What’s changed? Cathleen is giving me some Claudia time. Claudia Couts is the housekeeper I made Cathleen hire last year. She’s with us for two hours a day, six days a week. She keeps the house down to a manageable level of chaos and takes care of all the pet-maintenance duties. The idea was to open up the time that Cathleen was spending on those chores, and this has been a win-win all around.

Lately I’ve been buried in paperwork, at which I’m horrible, and I had marketing ideas that required small amounts of rote labor — at which I’m also horrible. I thought we might hire a virtual assistant, but Cathleen suggested giving Claudia a Read more

by Greg Swann

Suburban Phoenix Real Estate Broker

Author website

I’m living much of my time right now with my nose pressed right up against one tool or another — listings, DocuSign, the steering wheel, et endlessly cetera. That’s cool, we need the dough, and we can’t make it rain hard enough, fast enough. But by this point I have no idea if something I’m doing is an innovation or not. I’m just dancing as fast as I can.

This topic just came up, and I’m passing it along because I haven’t done that here yet. I know this because I hadn’t done it with my wife and business partner until just now.

Here’s the scoop: I’ve all but stopped taking earnest checks. I’m having almost all of my buyers wire their earnest money deposits directly into title. I never touch anyone’s else’s money — the only known way a real estate broker can be assured of escaping imprisonment.

But that’s not my reason for coming to do things this way. I used to take the check, made out to Chicago or Fidelity or whatever, then schlep it around while I waited for the contract to be executed. Not fun but not onerous — just inefficient.

By now, I do a lot of REOs as rental home investments for out-of-state buyers. I don’t know the name of the title company when we write the contract, and the buyer is back home by the time we need to deposit the funds.

I don’t even talk about checks any longer. I tell the buyer how things work and that I will have title email wiring instructions when we’re ready to rock. Totally transparent, totally arm’s-length, and no one involved in the process says boo.

If the lister is a little too adamant about receiving a PDF of a fax of a scan of a photocopy of a useless check, I will add language like this: “Seller is aware that Buyer will deposit Earnest Money by wire transfer into Title Company, to be determined by Seller, within one business day after Seller’s final acceptance of this Purchase Contract and any incorporated addenda.” (Reminder: I am not your broker.)

It’s the perfect Read more