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Category: Technology (page 26 of 60)

July 14, 2008

Realty dreams: Moving wisely ever cloud-wise, we approach the day when we can do anything from anywhere without lugging anything

by

Suburban Phoenix Real Estate Broker

Author website

Attend, if you please: OmniFocus for the iPhone. It will not only help you Get Things Done, it will tell you when to do them. No kidding. If one of your tasks is to ship a parcel at the post office, OmniFocus will sound an alarm when you are near one. Approaching the supermarket? Here’s your shopping list.

That much is just the idea of a PDA coupled with a GPS system. Still, it’s cool. But my dream for a hand-held computer is much larger than that.

Consider: I carry my digital still camera and my Flip video camera with me wherever I go. I have LowePro belt-mounted camera cases, so they’re easy to carry, never in the way. I keep those two cameras with my car keys, along with everything else I take with me when I put my car keys in my pocket: My wallet, my business cards, my watch, my phone, my Bluetooth headset and my MLS key. All of these things are small and portable, either pocketable or belt-mounted, so I have almost all of the tools of my trade upon my person when I leave the house. I look like a freakin’ cop — which is not always a bad thing — but I have my stuff with me so that I can work when I need to.

This is what I want for the iPhone — and for later iterations of the idea of a hand-held computer. A laptop or a notebook computer is luggable, not portable. Even the Canon and HP rechargeable printers are luggable, not portable. You might have a laptop and printer in your trunk — absorbing damage from every bump in the road and cooking in the summer heat — but you don’t have that computing power on your person.

My dream is simple: Everything that I might do on a desktop or laptop computer, I want to be able to do from a hand-held computer. I want to be able to carry my entire real estate business with me, every time I leave the house. This implies cloud computing, of course, since I will Read more

July 11, 2008

I don’t need to show you any stinking badges! I’m a Zillow All Star!

by

Suburban Phoenix Real Estate Broker

Author website

About a month ago, Zillow started showing the number of contributions you have made to their data base in your profile. Up at the top you see the total number of contributions, and down below you get a running total of recent contributions.

It was obvious where they were headed, a de facto ranking system based on user contributions. In the co-branding information released earlier this week, Zillow made mention of “badges,” and one of the pix they released showed a badge in the co-branding area.

But… I didn’t actually dare to think that I would qualify as a Zillow All Star…

There’s a point at which it’s kind of funny — does it come with a secret decoder ring? But even so, I don’t hate the idea. Active Rain built something that might someday be a business on a completely brain-dead points system. There is no way to make a brain-dead contribution to Zillow. Everything matters.

And thrusting everything associated with the sale of real estate to the side, I love the idea of Zillow becoming fully-populated with data. There may come a day when the Zillow data base is the de facto museum of residential real estate. Hundreds of biz school PhD theses could emerge from that vast store of information.

In the mean time, your Zillow All Star badge is another co-branding trinket you can put on your weblog.

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July 10, 2008

Localism.com’s Top Management Address Active Rain Member Concerns

by

Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL

Author website

Jonathan Washburn and Bob Stewart were my guests on a 45 minute interview about the new Localism.com:

1- Bob Stewart gave us an overview of the new Localism site and described its stated purpose.

2- Jon Washburn explained the history of the Localism portal and how polling the Active Rain community led to the decision to repurpose the portal as a hyper-local community interest site.

3- Opportunities for community evangelism were discussed along with practical ideas about how existing Active Rain members might benefit.

4- The sponsored community issue as well as “Top Neighbors” placement were explained.

5- Jon Washburn explained basic SEO strategy.

6- Bob Stewart discussed how the SEO strategy will be coupled with search engine marketing to draw consumers to the site.

7- Jon Washburn answered the BIG question; “Will he sell Localism or Active Rain ?”

The interview is about 45 minutes long and is perfect to download to your iPod, for your evening workout.

Download/Listen to the Localism.com interview here

July 10, 2008

The iPhone 3G goes live tomorrow — with over 500 dedicated apps already available at the iPhone store

by

Suburban Phoenix Real Estate Broker

Author website

Apple. John Cook with a nice Jott for the iPhone video. Most popular apps so far. TechCrunch’s picks. LifeHacker’s picks. Continuous fanboy fanaticism at The Unofficial Apple Weblog.

Here is a sweet built-for-the-iPhone iPhone User’s Guide.

I know Cathy wants to buy tomorrow — the 16GB white monsters with Jawbones. We’re listing tonight, so who knows when we’ll get any sleep.

 
Addendum: Not so fast…

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July 10, 2008

Estately.com is now the San Francisco treat

by

Suburban Phoenix Real Estate Broker

Author website

Map-based web search start-up Estately.com has uncanny timing for launching new cities and services. No matter what dates they pick, it seems that either Zillow or Redfin will have news on those days.

Here’s the news, which I sat on to get Estately out of Zillow’s glare:

Estately.com is expanding into a new market. Beginning on Thursday, July 10th, over 40,000 San Francisco homes and condos from four Bay Area MLSes will be added to Estately.com’s 115,000+ properties for sale. The Bay Area marks our fourth major market – Seattle, Portland, and San Diego are all live on Estately right now – and the third major market we have entered this summer.

As always, Estately will provide the richest kind of map-based search experience: All MLS listings plus neighborhood-based searches, local schools mapped with the homes, search by transit availability, etc.

Disclosure: Estately.com co-founder Galen Ward writes for BloodhoundBlog.

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July 9, 2008

As good as a link: How would you like to “co-brand” with Zillow?

by

Suburban Phoenix Real Estate Broker

Author website

Do you want to see something huge in the guise of something that might seem quite small at first?

Click here.

This is new software from Zillow.com. It’s supposed to go live at 9 pm PST, but it’s already working for me.

What’s different?

Look up in the upper left hand corner.

C’est moi! A photo of Odysseus. A link to my Zillow profile. A link to my email. My phone number. And a link to our brokerage’s weblog.

Even cooler is that button in the upper right hand corner:

A quick-click button to take you back to BloodhoundRealty.com.

So what’s going on here?

As of tonight, Zillow.com is “co-branding” with anyone who links to it. “Co-branding” is the kind of wine-and-cheese-PR-event deal big companies make with other big companies, but Zillow is extending the idea down to the lowliest of grunts-in-the-trenches.

(We can take a moment to snicker behind our hands. Trulia.com is building its reputation on being niggardly and hostile toward ordinary working real estate agents, so what better way to throw the whole issue into the starkest possible contrast? I don’t think Zillow approaches things this way, but the irony can’t be lost on them.)

Why does this matter? Because it’s a very reasonable response to an objection. If someone says, “Providing or promoting content on Zillow.com improves their garden but not your own,” Zillow can offer up the perfect counter: If you shed attention to us, we will make you our partner for that entire visit, and we will entreat your guest to return to you with every page that person views.

This is brilliant every way you think about it, and, of the wannabe Web 2.0 players in the real estate industry, Zillow seems to me to be the only one who really gets the whole bundle of Web 2.0 concepts: You give to get, wealth is abundant, the expectation of good behavior yields good behavior, etc.

There’s more. Zillow.com is about to introduce a ton of new widgets and gadgets, each one of which will be co-branded to the end-user. You’ll be able to post real-time mortgage quotes, for instance, and anything built with the Zillow API will Read more

July 9, 2008

Content is king: The future of internet search is heuristic

by

Suburban Phoenix Real Estate Broker

Author website

I worked this out in email this afternoon. It’s stone obvious, once you think about it, so I think it might be on the horizon now — if it’s not already happening.

What the hell are you talking about, Greg?

I think the next level of search engine algorithms is going to be based in an heuristic observation of end-user behavior to correlate keyword relevance to actual relevance.

Do you see? Google and other search engines identify patterns of keywords in static HTML documents to try to identify keyword-relevant content. They do this because it’s cheap. Before that, they used gunk like meta tags because that was even cheaper — because that had too little hardware and software and too many documents to index.

The hardware and software problems are gone, plus Google has a huge and growing database of user behavior that is has harvested from the many bits of Google software people load on their systems. Moreover, Google has learned to draw sophisticated inferences from user behavior.

So consider two web pages. One is very strong on relevant keywords, but weak on useful content. The other is not as strong on keywords, but it delivers an ocean of very useful data. When users click into the first page, they tend to click out right away — high bounce rate, short time on site, few pageviews per visit. Users of the other site stay for hours and read everything twice — low bounce rate, long time on site, many pageviews per visit.

Assuming Google or another search engine can measure all of this end-user behavior, which site is actually more relevant to real people?

This is so obvious that it has to happen. If Google doesn’t do it, its successor as the number one search engine will.

What does it portend for you? For one thing, dumbstunt SEO plays like Localism are doomed. But more importantly: Now and forever, content is king. A highly-passionate, well-written, deeply-informative weblog is going to kick the ass of any site trying to get by on money and high-gloss lipstick.

If you deliver the goods, the search engines are going to find a way Read more

July 8, 2008

BloodhoundBlog Unchained DVDs shipping; watch your mailbox

by

Suburban Phoenix Real Estate Broker

Author website

The DVDs for BloodhoundBlog Unchained will ship tomorrow, at long last. I guess that’s only six weeks, but it seems much longer. If you live in Phoenix, you should have a package by Friday. Further out, you could be looking at next Monday or Tuesday. If you haven’t received yours by then, let me know.

As it happens, I have a few spare packages made up. Brian Brady has plans to take care of real estate webloggers shortly, but, if you don’t have a real estate weblog, you might slip over to BloodhoundBlogUnchained.com and snag a set for yourself. You’ll get more than ten hours of hard-headed, practical real estate content, much of it unavailable anywhere else at any price.

The more I think about this, the more stark the contrast becomes. Monday May 19th at Unchained, in particular, is like nothing you have ever seen at any real estate event. Monday is represented on Discs One and Two, and, while I don’t want to take anything away from Tuesday’s presentations, the work Brian and I did on Monday is a year’s worth of homework by itself.

We want a lot more than that in Orlando — and Brian hasn’t cut off the early-bird price so it’s still available as I write this — and last night we started trading emails to talk about how to offer an exponentially greater product next May in Phoenix. I don’t know if we can afford it, and I don’t know if we can pull it off, but we’d like to put together a fully-realized scenius scene next year, a concentrated boot camp for the first generation of fully-wired real estate professionals.

My ambitions are unchained, unbounded. I want for the people working with us to become so much better than their competition — so much more in demand — that they put themselves beyond competition. As a secondary consequence, I want for that level of excellent performance to supplant everything else in the marketplace. I want for all of us working together to be the catalyst that makes real estate a profession at last.

BloodhoundBlog Unchained in Phoenix was Read more

July 7, 2008

Attention Realtor association wannabe geeks: All monopolies suck by definition, so you must open up our forms to multiple vendors

by

Suburban Phoenix Real Estate Broker

Author website

I wrote a couple of times yesterday about using the iPhone as the laptop killer for real estate transactions. If my guesses about cloud computing play out, the iPhone and subsequent hand-held computers have the potential to replace our desktop machines as well — or at least give us every bit of the power we expect from a desktop machine no matter where we happen to be. This is all for real, a brand new world unfolding before our eyes.

What is not new, alas, are the monopolies of morons imposed upon us by the National Association of Realtors and all of its many tentacular sub-cartels. Where everything in business is about to change radically — in response to the iPhone, to Web 3.0, to the unforeseeable efficiencies of the cloud — everything in our business will change at its usual glacial pace — driven not by the pursuit of profit, not by the thrill of innovation, not by the ever-more-vast oceans of information available to us — driven only by the need of the NAR and its cabal of sleazy vendors to hold Realtors hostage.

In late May I bitched about the vast hordes of bugs that infest Zipforms, but I knew going in that this was a Sysiphean effort. The people who impose these awful products on us are not the ones stuck using them. It wouldn’t surprise me at all if there are off-budget contributions — subsidies for Realtor association parties, for example — written into the contracts, which simply introduces bribery into what is already a capricious decision-making process. Caprice, it is worthwhile to stress, is the opposite of reason.

Tom Farley, the new CEO of the Arizona Association of Realtors actually called me in response to that post, but I could not manage to convey to him the importance of multiple, competing vendors to a free — or even quasi-free — market. What he told me is that, instead of Zipforms, in the future we will be inflicted with a different hopelessly buggy Windows-only piece of crap software. I know the man was in deep earnest, and I know Read more

July 7, 2008

Being a part of Social Media does not mean contributing to the 3,000 advertising messages the average person recieves everyday.

by

Realtor, Urban Jedi

Author website

Sure, the below slideshare will come across a bit heavy handed, but the facts are real.  Exercise choice by filling in the asterisks with either one of my favorites.  One (for the sci-fi fans out there) the over used intensifier from Battlestar Galactica.  Or two, remember that you are reading this on a blog and choose one of the late George Carlin’s 7 dirty words (NSFW version).  Our freedoms are precious and not shared world wide by any means.

Now, if you heard what was spoken at the Heard then it’s how passionately the message was delivered.  Ever since your chosen dalliance after logging on became more than checking email and playing mine-sweeper, everyone has been asking a lot of the same questions.  Only now instead of dropping some type and waiting … waiting … waiting  for a response, we have a variety of platforms to communicate on by chat, video, and even fantasy character.  But who’s listening in Real Estate?

If your clients are not asking to connect with you via a variety of social media, the day will come soon enough.  If you are interested with dealing with what we are calling the Millennials or Gen-Y at all then pay real close attention to slides 38 – 44.  “Tomorrows consumers are today’s digital natives”.  “96% of them have joined a social networks and they don’t care about your ad.  They care about what their friends think”.

So what are you doing to get on board?   For me it’s testing and exploring different platforms.  It’s asking those I meet what they are using to communicate.   Your mileage will vary given your market and demographics, but there is a certainty in that your presence, your reputation, and your voice could be working for you 24 hrs. a day.

“Content is the new democracy, and we the people are ensuring that our voices are heard”

July 6, 2008

Head in the cloud: This week’s new iPhone is the first strike at a universal remote control for cloud computing

by

Suburban Phoenix Real Estate Broker

Author website

As part of our breathtakingly romantic anniversary weekend, Cathy and I were talking today about all of the various types of digital storage devices we have actually used in our lives. I thought it would be a fun exercise at a conference, simply as a way of illustrating how rapidly technology changes while we’re not paying attention.

But stop for a moment and think: Right now, you’re probably using hard disks, CD- or DVR-ROMs and thumb drives for storage. You used to have Zip drives and streaming tape drives and flexi- and floppy-disks, but we are within a year or two of being rid of magnetic media altogether. Solid state hard disks will be hugely capacious, hugely fast, very secure and wicked cheap.

And then: What next?

It’s plausible to me that the next level of off-line digital storage will be the cloud itself — multiple, multiply-redundant, self-replicating, self-maintaining copies of your data, instantly accessible and virtually indestructible. I’m presuming the advent of Web 3.0, as well, but we are there already anyway.

I rank on Windows because it’s funny, but it doesn’t mean anything. In the cloud, Windows is a dead letter, and Apple only matters as a model of how to build elegant, functional software. The cloud is beyond operating systems, because, just as Web 2.0 is ideally browser-independent, Web 3.0 is operating system-independent. It will not matter how you address the cloud, since every way you have of doing that is simply a user interface — browser-, operating system- and device-independent.

This is why it is worthwhile for everyone — not just people in the real estate business — to think about the iPhone. It’s not a Mac OS computer, it’s the first strike at a universal remote control for cloud computing.

The ideal way to do forms on an iPhone (or any mobile device) is not by filling in the blanks on a PDF file, but, rather, filling in the blanks on a multi-page HTML form. The complete contract language could be there, in readable HTML, and the Realtor or lender could let the client type their own text fields and click their Read more

July 6, 2008

Friday is iPhone day: Do you know of anyone who is building a paperless real estate contracts-processing application for the iPhone?

by

Suburban Phoenix Real Estate Broker

Author website

The headline asks the question. In Arizona, forms software is a monopoly controlled by the Arizona Association of Realtors, which simply means that the solution available to us is satisfactory to no one.

That much is very sad, since filling in the blanks on PDF files is about as easy as you can get in the world of dedicated applications. It’s built into the Acrobat API. Even so, ZipForms is an amazingly buggy, amazingly Window-centric piece of crap.

Do you know of anyone out there who is pushing the envelope? I suspect the AAR is planning to make a change, but I know it will just be another half-assed Windows kludge. Is there anyone, anywhere doing better work?

The iPhone is the perfect platform for writing contracts, since, with electronic signing, you could transmit an executed copy to your client, to the other agent, to title, to the lender, to the inspectors — to anyone, just like that. If paperless doesn’t also mean deskless, it doesn’t mean enough to suit me.

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July 3, 2008

Yankee Doodle Dog: This weekend only, tickets for the BloodhoundBlog Orlando Unchained Social Media Marketing event are only $99

by

Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL

Author website

“It’s deja-vu all over again,” said Yogi Berra.

Yogi was referring to the multiple World Series rings he collected as a Yankee. For me, deja-vu is the grassroots campaign to kick-off the next BloodhoundBlog Unchained Social Media Marketing Conference, on November 7, 2008, in Orlando, FL.

Like Yogi, I take particular delight in this challenge. Unchained Phoenix was our first World Series victory. Many Unchained graduates tell us it was a four-game sweep.   Our challenge now is to RETAIN the championship.   The road to victory starts tonight.

What might you expect from the BloodhoundBlog Unchained Social Media Marketing Conference in Orlando?   Ask our newly commissioned guerrillas, on the front lines, if  what they learned in Phoenix is working.

Here’s Christine Beaur-Mortezaie’s take:

For the last couple of months I’ve enjoyed being a BloodHoundBlog spectator. Just keeping up with these prolific and interesting writers is a job, rewarding, but quite a job. I still can’t figure out how to carve out time for web 2.o.   I have been way too busy harnessing time for deals  that are generating income now but BHB and all its talented contributors have brought a breath of fresh air to my stale world.

I’ve been in real estate for 5 years and no one, except for Laurie Manny, whom I had the good fortune to meet recently in the Long Beach office, has ever challenged me to think beyond the tip of my nose. So break the mold! What a far-fetched idea! The modus operandi had been “Do as I have ALWAYS done and YOU TOO will be successful” and YOU TOO will be at the same place… chained in 20 years…

I had to attend BHB Unchained in Phoenix. Lucky me! At Unchained was the most phenomenal group of people, with such diverse personalities, talents and experiences. What made the conference so fabulous, beyond the presentations, was the continual sharing and exchange between presenters and attendees, table partners and neighbors, lunch companions and the water cooler cohorts. There was no right or wrong, just opinions – sometimes strong, and opportunities to share and learn. Quite different from what I had Read more

July 2, 2008

Video from the BloodhoundBlog Unchained DVDs: Introduction to The Way of the Farmer

by

Suburban Phoenix Real Estate Broker

Author website

We got the manufactured BloodhoundBlog Unchained DVDs on Monday. I’ve been watching them as I work at my desk in order to approve the manufacturing job. Believe it or not, this is first I have seen of this video. It was shot to tape at the event, we had it mastered into DVDs in Scottsdale, then I immediately shipped it off to Texas for manufacturing. All along, I was expecting it to be kindasorta disappointing, and, so far, I’ve been pleasantly surprised. For a one-camera video shoot, it’s coming off okay.

There are tragedies, alas. In my convocation, I introduced all of the Bloodhounds who had come to Phoenix. For some reason, the videographer cut this off, so only Teri gets introduced. I’m sorry for everyone, but especially for Geno Petro, because I had pointed out for all posterity what an exceptionally fine writer the man is.

Appended below is about thirteen minutes from The Way of the Farmer, a presentation on hi-tech geographic farming.

If you’ve paid for DVDs, they’ll be shipping this week. If you have a real estate weblog, Brian Brady has a special offer coming up for you, but, if you don’t, you might want to click the button in the sidebar to get your own set of Unchained DVDs.

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June 26, 2008

Estately.com in San Diego: Map-based search in a land without rain

by

Suburban Phoenix Real Estate Broker

Author website

Estately.com starts operations in San Diego today, the third city to be served by the Seattle-based map-based real estate search start-up. Considering that the company has so-far only raked in a modest six-figures in venture capital, this would seem to argue that Estately’s software scales easily. No news on finances, but, seriously, there must be some boot-strapping money to permit this rapid growth.

This is from an email from Estately.com co-founder and BloodhoundBlog contributor Galen Ward:

Estately.com is expanding into a new market. Beginning on Thursday, June 26th, over 19,000 San Diego homes and condos will be added to Estately.com’s 105,000+ properties for sale. Given the rapid changes in San Diego’s market, we are especially excited to give consumers the ability to track price changes on individual homes and across searches and areas.
Here are some example searches Estately makes into a snap:

  • Homes in La Jolla priced between $500,000 and $1,000,000 and sorted from cheapest to most expensive
  • Homes between $350,000 and $450,000 in Chula Vista
  • Homes including the words “motivated” (as in “motivated seller”) in the San Diego area

Additionally, we have revamped our “nearby information” information, plotted local schools and school scores, parks and transit stops on a map, and integrated it into the listing page.

I tried to run a search on “smug, slow-talking beachbums bragging about all the money they scam off of Arizona tourists with trained fish acts” — but that turns out to be everybody in San Diego.

Next stop: I’m betting on Oakland, but that’s only because I peeked. What’s not next: Phoenix — more’s the pity.

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Inventing Real Estate 2.0

Welcome to BloodhoundBlog, the national real estate industry marketing and technology weblog written by, for and about real estate professionals. Better yet, welcome to the wired world of real estate. We are busily inventing Real Estate 2.0 – technology, marketing, service and salesmanship. Like all Bloodhounds, we are smart, frisky and fiercely independent. We've built a spot on the earth – beloved over all – where each one of us can be who we are, no matter who that might be. We are committed to an idea of excellence that will flush the bums, the con-men and the crybabies out of the real estate industry. If you yearn to have your failures excused, your moral lapses absolved or your boo-boos kissed, seek elsewhere. But if you are sick to death of mediocrity – welcome home. Read all about us, subscribe to our feed and steel yourself for the hunt. We work hard, we play hard, we learn everything we can – and we bow to no one.

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