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Category: Technology (page 10 of 60)

February 9, 2010

Some random thoughts on a Tuesday

by

Raleigh Criminal Lawyer

Author website

Three months into my law practice, I’ve broken all my targets, and revised targets, by a mile. In addition to doubling what I predicted I’d book between October and December 31, 2009, I’ve been relentless about moving up the Google rankings.

Basically, I’ve done this by first winning the search rankings in less competitive, but still prized and wealthy suburbs of Raleigh – if you search for DWI, criminal lawyer, or assorted offenses in Apex or Cary – I come up in the top ten in most search.

I’m now making my way into the top 10 for search terms like Raleigh criminal lawyer and criminal lawyer Raleigh and variations on that theme.

Here’s some specific advice. First, if you can get into Google local’s top 7 for your community, do it. And once there, don’t mess with your Google local account. Don’t tweak your listing to add new search terms. Google will penalize you for it. I played around with my Google listing, and was sanctioned for it in late November. My listing did not return to the top 7 for two months. I suspect that cost me $15,000 in lost business.

Second, think about specific terms you want to dominate. As I mentioned in my previous post on the subject, people are not searching for a general realtor or a general lawyer. They’re searching for a criminal lawyer or drug lawyer or whatever. In the case of realtors, you need to think of your niche. But it’s easier to dominate the niche.

Third, if colleagues – aka competitors – start asking you how you’re getting in this business, be generous. I’ve had two tentative requests for help. I’m generous with my advice, knowing that telling someone how to do something, and having them turn around and do it, are two different things. They’ll appreciate the advice, even if they don’t or can’t implement it.

And if they do implement it, you’ll probably do better than them, seeing as you have the basic quality of an entrepreneur. And if Read more

February 2, 2010

iPad observation #9: I went digging through the heap of festering garbage that is the Vook and came home with an education.

by

Suburban Phoenix Real Estate Broker

Author website

Vain though it may be, tonight I looked in on my own past posts on the Vook. The writing was better than I remembered it, just exactly my kind of fun with words, but I do think I have been overly… forgiving… of this sleazy little… not vampire, even writ small… this skeezy little mosquito of a wannabe undead bloodsucker left over from the last century.

I am told that my swats at that mosquito incite much trashing and weeping amongst the very-publicly-aggrieved in the twitset — expressing, it would seem, the vitally-important necessity of brazenly butt-bussing besieged billionaires — but the plain truth is that I have not derided and denounced the Vook with anything like the rigor and vigor that this kind of epistemological emergency demands. One more way in which I feel myself blessed to have had the iPad to think about, this past week, is that thinking about the iPad and what it can and will do illustrate pellucidly what the Vook can’t and won’t do.

What the Vook actually does is lame and stupid. And while everything it does is fundamentally unnecessary, nevertheless, everything it does is very simple to design and to program. I do not know of anything the Vook does — neither the I-think-discontinued dedicated device nor the inevitable-fallback iPhone apps nor the “simulated” scenes of same found on the Vook.tv web site — that cannot be done on an ordinary web site. Easily. By anyone. With no programming or Javascript, and serving only as the broker in the embedded Flash video client/server transactions. In other words, if you can manage your own WordPress site, you can make “video books” that suck just as perfectly as a genuine Vook.

The sublime truth is, you can undoubtedly make much better Vooks than Brad Inman can, not alone because, if you have resolved to make the effort to Vook what you know, you’re going to make the effort to make your Vook — your gnuVook? — riveting and unassailable. That just by itself is tremendously exciting to me.

Now imagine every passion-driven web site out there re-envisioned as an Read more

January 31, 2010

iPad observation #7: When you’ve built a product that turns whole worlds upside down — what happens next?

by

Suburban Phoenix Real Estate Broker

Author website

I’ve got more to say, but I’m running out of Sunday. Here’s what’s next:

The iPad is the first move in the disintermediation — disintegration — of dozens of well-established institutions in our society.

Vendors of mediocre crap like Windows computers and Android cell phones are done for. Established on-line retailers are finished. Broadcasting in the spectrum is kaput. Best of all, the union-organized ignorami called schoolteachers will be put out of work.

In a circumstance such as I describe, what would you expect to happen?

My answer? Rotarian Socialism.

When the mediocre feel threatened, they pass laws. When the established face disestablishment, they pass laws. And when the ignorant get organized, they pass laws.

If anyone besides me could clearly foresee what a disruptive influence the iPad is going to be, they would already be clamoring for protection from the awful consequences of free choice.

Here’s the good news: Almost nobody can see what is going to happen. They might be myopic, but at least they’re very proud. They will insist — one may hope until it is too late — that Apple cannot be doing what it clearly is doing.

The bigger threat, in the near term, would be the Antitrust Laws, which say that your company can grow as big as it wants, as long as it’s really mediocre like Microsoft. But if you’re growing because you are satisfying — ecstatifying! — consumer demand, the Feds have to come in and bust your company up.

Here’s hoping that everything that matters in this revolution of the mind will have happened before the Rotarian Socialists can marshall their defenses.

And on that note, I will shut up.

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January 31, 2010

OK, OK, I finally get iT!

by

Realtor, Peripatetic Iconoclast

Author website

iPad is the real estate kiosk. I found this leaked video from December. The earth moved for me when I saw the guy change the kitchen cabinet finish. The 3D CAD interior design idea has been around for a while, but now you can put it in HER purse so SHE can redecorate your listing while waiting at the car wash. Then we go viral from the app store. She can then collaborate with all her friends and they all can redecorate my listing. One of them will buy it or redecorate some other house on my IDX site and buy that. Now I see.

January 31, 2010

iPad observation #6: “We are all in the gutter, but some of us are looking at the stars.”

by

Suburban Phoenix Real Estate Broker

Author website

Oscar Wilde said that, the best kind of philosophy — bonum, verum, pulchrum — the good, the true and the beautiful.

I don’t hate it that we are monkeys biologically, genetically. But I hate it when people act like monkeys. Despite everything else that is going on, last week we caught a glimpse of the fully-human life. The prospect for an iPad-like device to take over education is cause enough to celebrate.

To the unchained human mind!

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January 31, 2010

iPad observation #5: Linking frees slaves, sometimes, but the future of mobile real estate is unknown to attorneys from New York City.

by

Suburban Phoenix Real Estate Broker

Author website

Here’s a true fact: I’m pretty much disgusted with the RE.net — which denomination I quarried with my own hands, back in my early days on the apellation trail. By now, just about everything looks to me like hoke, smoke, hustle and jive — smirking vendorsluts and the clueless suckers who can’t stop themselves from pridefully posturing about having procured their own plundering. I know that’s not fair — or not entirely fair — but it often seems to me, lately, that everything I have ever hated about the real estate business is successfully infesting the on-line world.

This will fail, all of it, in the end, and I’ll say why in detail when I get time. But for now I persevere by holding my nose and holding my ground. Whether it is the seemingly harmless simian chatter of net.monkeys desperate to prove their ape-titude to all the other net.monkeys or the craven schemes of hack vendors looking for just one more gullible fool to make their month, I’m well sick of it all. I haven’t looked at a feed-reader in many months, and my Twitterverse consists of my Best Beloved, Cathleen, and Teri Lussier.

The rest of the net, however, is a different thing. I’ve been following Apple tablet posts for months, and The Unofficial Apple Weblog is the only blog other than BloodhoundBlog whose client I have on my iPhone. On and off last week, and in greater earnest today, I’ve been looking for decent iPad posts from the RE.net.

Not hard to foresee, but Agent Shortbus doesn’t get it. Typically insipid kibitzing with no real understanding of the revolution the iPad will bring to the entire universe of commerce.

But, alas, the Shortbus set doesn’t have the vision to come up with a truly idiotic argument against using mobile devices to market real estate. This honor was earned by Rob Hahn, an attorney in New York City who doubles as a vendorslut consultant or a consultant to vendorsluts or some bizarre combination of the two. Realtors follow his musings religiously, apparently because they confuse being an attorney with being a Realtor, and Read more

January 31, 2010

iPad observation #4: Looking for a smart way to connect with your clients in a pull-based marketing world? Update your iPhone/iPad app.

by

Suburban Phoenix Real Estate Broker

Author website

I give away a lot of killer marketing ideas here, but I never worry about the competitive implications.

For one thing, I believe to the core of me that it’s raining soup, that wealth is pouring out of the skies and almost none of us is smart enough to reap that bounty.

But, second, I have learned through years of experience that, no matter how good my ideas are, almost nobody will ever follow through on them. We learned to sell, most of us, from people who believed to their cores that real money comes from laziness and lies. My way of marketing looks too much like work, I surmise, for people to adopt it in big numbers.

So much the better for me, I guess, although, to be frank, I would rather see Realtors doing more to earn the business — and the trust — of their clients.

In any case, here’s a way of thinking about marketing my way, a style of salesmanship based on integrity, transparency, follow-through and client satisfaction.

So: Start here: Build an iPhone/iPad app for your business. (See there? I just lost almost everybody!) The app has to be mission-critical and laser-focused on what your clients really need. Not — with emphasis — more idiotic self-promotion. If you’re not delivering something of value — in the estimation of your target-marketed end-users — you’re wasting your time.

Then get it on their iPhones and iPads. It ain’t easy, so you have to do it relentlessly. Ideally, everyone who can be expected to use you in the future — and to refer you to their friends and family members — should have your app on their iPhone or iPad.

Now you have the perfect means of staying in contact with those folks going forward. I’m not talking social networking, and my thinking is that drip marketing is probably a waste of effort. If they don’t unsubscribe, they’re going to ignore you except when they need you. It’s a pull-based marketing world, and your clients only really want to hear from you when they have a real estate need — not when you have a Read more

January 31, 2010

iPad observation #3: If your baby — or a caveman — can figure out how to use the iPad, the user-interface works

by

Suburban Phoenix Real Estate Broker

Author website

This is from an email exchange with Teri Lussier:

Here is the computer for the rest of us:

Imagine that civilization has collapsed. It’s happened before.

Now imagine a computer something like the iPad (but durable enough to have survived and solar-powered or whatever).

The ideal user-interface could be put to use by whomever finds that computer, with zero assumptions or expectations about what that person does or does not know about conceptual volitionality.

It will be babies (crawlers, not toddlers) who will tell us — by their interaction with it — if the iPad is there yet.

(FWIW, this is one of the things I’ve been waiting for all my life, a computer that can train its end-user literally from scratch — from nothing — from the complete collapse of all abstraction-based learning. If civilization ever does collapse again, a computer like this will deliver a much faster renaissance to the survivors.)

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January 31, 2010

iPad observation #1: The iPad is the computer for the rest of us

by

Suburban Phoenix Real Estate Broker

Author website

Cathleen bought her mother an iPhone just lately. Aloma Collins is 88, and her health is slowly failing. She’s in an awful spot, unable to do much and yet bored to tears.

The iPhone has become a bright spot on her horizon. Cathy loaded it with some apps, and Aloma has since figured out how to add others. She’s big on email and card games, so far. I don’t know if she’s surfing the web, but you can be sure she will be in due course.

When the Macintosh was introduced in 1984, it was advertised as being “The computer for the rest of us.” This was true at the time, when DOS was a ubiquitous zombie wraith afflicting the earth like the undead Unix. And Windows has sucked so perfectly, over the years, that the Mac segment of the computing marketplace has always had ample gloating space.

But what about Aloma? What about my own mother, who has so far managed to reject two EZ-to-use computing paradigms?

The iPad is the answer, or the first step toward an answer. For everyone who gets frustrated by the arcane modalities of the PC world, the iPad offers instant results, instant gratification, instant satisfaction.

Many of our ideas about computing are based in a puritanical reading of Dante’s Inferno: “How can you hope to enter data processing heaven without first having trundled your way through data processing hell?” This is hugely satisfying to many of us living the wired life, especially Windows and Unix geeks, and most especially Microsoft Certified Cash Sinks or whatever the reformat-that-hard-disk cadre is called.

To whom is it unsatisfying? How about the 50% of America that has so far managed to resist the wired life? How about Cathleen’s mother, and my own? How about your Nana? How about her grandchildren? The iPad is the computer for people who do not want to have to be told how to use a computer — the computer for the rest of us.

I’ve been thinking about and arguing about this idea for days, but the iPad is igniting a scenius all across the net. Here’s a post from Read more

January 27, 2010

The Apple iPad is a category-cataclysm and no one knows it yet: Double-thinking Steve Jobs and his double-suss of the hi-tech marketplace

by

Suburban Phoenix Real Estate Broker

Author website

Here’s the question that will appear in the deep-think mainstream media analyses of the brand new Apple iPad:

How can hardware vendors answer Apple’s new tablet?

Guess what? It’s a dumb question.

Slightly brighter lights might ponder this, instead:

How can Amazon compete with the new iBook store?

And: Yes: It’s another dumb question.

Here’s why: With the iPad, Apple CEO Steve Jobs has managed to double-suss the entire hi-tech marketplace. After 30-plus years of being ridiculed by nerdy dipshits like Bill Gates, Apple is poised to take over everything that matters in the new economy.

And, as far as I can tell, no one so far has even figured out what they’re doing.

Why is it that all of the supposed iPhone killers have fared so badly in the marketplace? Because the iPhone is not a cell-phone. It’s a software experience packaged as a cell-phone. Phone vendors can compete well enough with the actual phone, but they have nothing at all to offer as a software experience. Wannabe iPhone clones only have apps at all because iPhone app developers port their products to BlackBerry, Palm and Droid devices.

And if you’re about to get huffy about hardware or performance or open-source or whatever, stand down. We’re not done yet.

The true fact is, the iPhone isn’t a hardware product, and it’s only a software experience from the point of view of end users.

What is the iPhone, really? It’s the user-interface for the iTunes App Store. For iTunes generally, of course, but mainly for the App store.

So what is the iPad, really? It’s portable retail store-front for everything sold at the iTunes store.

Apps. Movies. Music. Books. And now newspapers and magazines.

The iPad is not a tablet computer, so all of the supposed iPad killers that will be introduced in the coming months will fail, just as all the iPhone killers have failed. Hardware vendors will kill themselves eclipsing the iPad’s hardware in every possible way — and they will fail dismally in the marketplace.

The iPad will be a great hardware experience coupled with the typically-superb Apple software experience. That goes without saying. But none of that will matter.

Here’s what matters: The Read more

January 27, 2010

Apple tablet computer announcement liveblogging now…

by

Suburban Phoenix Real Estate Broker

Author website

…at Engadget.

It’s called the iPad…

Dear Brad Inman, while you weren’t Vooking, Steve Jobs stole your lunch: “Embedded video inside of articles that can be played.”

Don’t weep, though. It’s a Kindle-killer, too, as expected:

How free does information want to be? The marginal value of digital content is the discounted perceived cost of the hassle and risk of obtaining an acceptable free alternative. Why don’t books sell? They’re priced too high. Steve Jobs will take care of that, just as he did with MP3s.

Note to Richard Riccelli: “You can change the font… whatever you want.”

USB, Bluetooth, Wi-Fi and 3G:

An unlimited data plan from AT&T for $29.99 a month.

How much would you pay? Starts at $499…

ATTN: ZipForms, DocuSign, FlexMLS: Get on this NOW!

No word on multi-tasking, use of the iPad as a phone or syncing/pairing with the iPhone.

But: It rocks as an internet device, with Numbers, Pages and Keynote from iWorks available. Listers can use Keynote to sway sellers, and Buyer’s Agents can live without paper. This is a rockin’ device for any salesperson.

Bottom line: Wicked cool.

New York Times, top-middle of the front page. Take that, Obama!

Kindle? Dead. Nook? Dead. Vook? Dead. Zune? Double-dead.

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January 21, 2010

Gaining control of your schedule just got easier with TimeDriver

by

Rust Belt Realtor

Author website

So this is the year that time management is going to be crucial for me. If I cannot gain control over my time, then I’m likely to stay mired in my own particular mode of real estate mediocrity, and that would suck rocks.

But, not to worry for I have found a tool that I think will be helpful to Realtors, and while I’m just getting started with TimeDriver, the response from clients and colleagues is “Wow! I love that.” And that’s plenty reason to keep a tool around, but I’m beginning to see how I could use it for a lot of real estate applications. Bloodhound Disclaimer: I don’t get any kickbacks for sharing this. There’s no affiliation program that I’m aware of, and I’m not in contact with the company except I signed up and use it. I simply want to share a tool that I’ve found useful.

TimeDriver is called a personal scheduler. From their site:

TimeDriver is a revolutionary appointment invitation system that will compel your customers and community to schedule time with you. By embedding a “schedule now” button in email messages and on Web pages, you’ll drive more appointments with fewer hassles than ever before.

Basically, it’s an online calendar that you set up to schedule time as you want. Your clients can then access the calendar through a unique url, and they can schedule time with you themselves, bypassing the flying email and phone tag time sink. It gives the client control and that’s a good thing in a real estate transaction, right? You can also push clients to schedule their own appointments with “Schedule Now” embeddable buttons. TimeDriver will then sync the appointment with your Outlook or Google Calendar, with plans to bring SalesForce and Lotus Notes on board as well. Butwaittheresmore! TimeDriver will then send you an email, alerting you when an appointment is scheduled, and reminding both of you when the appointment is approaching.

The first time I saw TimeDriver was when I called a photographer to schedule an appointment. She sent me the link to her TimeDriver calendar. It was an empowering experience to schedule Read more

January 19, 2010

What is the Apple “tablet” computer going to look like?

by

Suburban Phoenix Real Estate Broker

Author website

Some semi-informed speculation from the Financial Times:

The name and functions of the new machine are not known, but intense speculation and leaks from component manufacturers and business allies have pointed to a number of expected characteristics.

The consensus is that the tablet will have a large screen, perhaps 10 inches on the diagonal, and run the same operating system as the iPhone and iPod, as opposed to the Mac computers.

That means that it would be able to handle many of the more than 100,000 applications – or apps – that are designed to run on the smaller gadgets. A touchscreen would be a significant feature.

Video game manufacturers expect the device to have strong appeal for their audience.

The iPhone and iPod are already challenging portable products from Sony and other console makers as popular gaming devices.

Among the big unanswered questions are what internet connectivity will come with the tablet and what other forms of entertainment it will provide.

Apple has been in discussions with cable network channels about carrying bundles of video for a monthly fee.

Book and magazine publishers, meanwhile, have been hoping that Apple might enliven their electronic formats.

Time Warner recently showed off a conceptual version of an electronic, full-colour Sports Illustrated magazine that allowed for fast-flipping, zooming and other functions in need of support from new hardware.

Don’t Vook now, but dedicated device makers might want to slash prices on standing inventory — and cancel those reorders. AT&T told us yesterday that they’re going to be in the game, so figure 3/3.5/4G wireless plus Wi-Fi. This is going to rock.

January 4, 2010

Bright spots…

by

Raleigh Criminal Lawyer

Author website

For all the doom and gloom about the economy etc., it’s important to remember that the productive talents of human beings can create better lives for all of us.

Technology is one sector of the economy that, broadly speaking, has witnessed tremendous innovation over the past 30 years. Nearly the whole panoply of consumer electronics – cell phones, smartphones, computers, digital recorders, the Intertubes, digital cameras – did not exist in 1980, or existed in such a rudimentary form (I remember playing on my Uncle’s 48k – or was it 16k? – Apple II+) that they were novelties.

In fact, real wages have stagnated or declined since 1970, such that any improvements in the day-to-day American life are attributable through the human inventive power. Some people make better stuff for the rest of us to consume and enjoy, and, of course, to use in our work.

Pretty cool.

Now, this might just be a bunch of marketing puffery, but this year’s Consumer Electronics Show in Las Vegas may be the best ever:

“In my 28 years of attending the CES and participating in it and being a part of it and running it for most of that time, I can honestly say there will be more innovation at this show than any one in history,” Gary Shapiro [president and CEO of the CEA] said.

If you’re like me, this will set your heart aflutter: “rumors are flying that Apple will unveil a touch-screen tablet computer January 26.”

December 29, 2009

Don’t Mess with The Google

by

Raleigh Criminal Lawyer

Author website

So back in October I launched a Google Local account for The Chetson Firm. This is an account that links your business to Google Maps and allows you to post information such as your hours, location, parking, etc. I posted some images, a link to a video I had created, etc.

I shot to the top of Google local rankings for keywords in Raleigh. I’m certain that was responsible for multiple thousands in business. Life was good. I tweaked the listing a few more times, it kept performing well.

Then at the end of November, I tweaked it again, this time stuffing a few more keywords into the listing. Google “flagged” the listing. Overnight it disappeared from the local search results displayed by Google maps. This was a disaster. I had difficulty undoing my mistake. Where I was in the top 7 for two months, now I was nowhere to be found. (I still perform well on Google’s organic search words, so business didn’t dry up completely. In fact, December was a strong month.)

Since Google Local has no easy way to report problems, I went into Google’s local business forums, where I found lots of people in similar circumstances. Their ads were displaying fine, until the end of November when Google did something that affected them.

Fortunately on the strength of other marketing – some direct mail I do to DWI defendants and the fact that my organic google results are strong – I’ve continued to pull in business, but I would guess I’ve lost about $10,000 in business because of this mistake.

I’m on the way to repairing the damage, and Google is expected to refresh its results after the New Year’s. But this illustrated for me two aspects of the same phenomenon in marketing and the online world.

1. Don’t put all your marketing in one basket.

2. Google really is a market maker in many respects for many different kinds of businesses.

I’m now looking for other ways to “diversify” my marketing. Fortunately there’s Bing and other emerging avenues. Unfortunately Google, as much as I generally like their products (Wave being an exception), is still Read more

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Inventing Real Estate 2.0

Welcome to BloodhoundBlog, the national real estate industry marketing and technology weblog written by, for and about real estate professionals. Better yet, welcome to the wired world of real estate. We are busily inventing Real Estate 2.0 – technology, marketing, service and salesmanship. Like all Bloodhounds, we are smart, frisky and fiercely independent. We've built a spot on the earth – beloved over all – where each one of us can be who we are, no matter who that might be. We are committed to an idea of excellence that will flush the bums, the con-men and the crybabies out of the real estate industry. If you yearn to have your failures excused, your moral lapses absolved or your boo-boos kissed, seek elsewhere. But if you are sick to death of mediocrity – welcome home. Read all about us, subscribe to our feed and steel yourself for the hunt. We work hard, we play hard, we learn everything we can – and we bow to no one.

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