The confluence of events:
Last week I received a lead from our lead generation system. I had only a name and email address: she wanted info on three listings, then two more, then the next day seven more, each emailed separately. There was no contact number, only her email address, and it turned out she wasn’t really in the market to buy, just curious. And: all she wanted were the addresses, was more than a little annoyed – so was I – she had to jump through hoops to get them. Damned REALTORS®!
Monday I was in a meeting to introduce our new company web site, including a new property search engine. The mock up included maps, street view and… addresses! Transparency; terrific! But, no, sorry, that’s not a real fixture. Apparently that’s against the bylaws of one of the five MLSs we deal with; “Besides, we want to give a reason for the phone to ring!” See above.
Then last night – after fifty plus sugared up munchkins – I opened my annual Portland Metropolitan Association of Realtors bill, which includes dues for PMAR, OAR, and NAR. Last year it was $343, and this year: $459. For those who dabble in percentages, that’s a 34% increase.
The stated reason: A $100 ‘special assessment’ to OAR:
The Public Awareness Campaign is an integrated program designed to address multiple issues facing the real estate industry in Oregon as a result of extreme changes in the real estate market including the sub-prime mortgage crisis, the threat of an initiative petition to give unfair advantage to a new MLS provider and the ongoing threat of a real estate transfer tax.
The Public Awareness Campaign special assessment will accomplish two goals – it will fund the specific campaign to raise the profile and enhance the image of our Members [sic] in the eyes of the public, and it will make available the necessary funds to educate the public regarding initiative petition issues that impact the real estate industry and consumers in Oregon.
So that’s a $2 million confiscation, not to study and/or implement ways to make agents more efficient, to make us Read more