I hear a lot of chatter from successful REALTORS® about “raising the bar” for being a REALTOR®. In other words, do a better job of distinguishing between REALTORS® and licensees. This came up during a strategic planning break-out group today and we all thought it sounded like a good plan, but had no idea how to get it done. So where do you go to figure out how to make the term REALTOR® actually mean something more than a common licensee? A bar, of course. Surely a few beers would generate enough creative thinking to solve this conundrum.
“Sam Adams, please.”
The first order of business is to figure out how we got here – by “here” I am speaking figuratively and not how we arrived at the Dog House Bar and Grille. Why is there no difference between a REALTOR® and a licensee? I blame license law. That’s right, license law. It seems to me that over the years, state license law has “improved” to a point that there is very little difference in the REALTOR® Code of Ethics and state license law. The ironic thing is that the REALTOR® organization has worked hard to strengthen license law over the years. That’s a classic example of a raising tide lifting all boats.
Take disclosure, for instance. I can only think of one thing that the REALTOR® Code requires to be disclosed that the license law doesn’t – REALTORS® are required to tell their seller clients about verbal offers where license law only requires disclosure of written offers. Well there’s a strong marketing point! Other than that, I can think of nothing significant that REALTORS® are required to do that a licensee is not also required to do.
“Another Sam Adams, please.”
So, what is the solution? Do we think up a whole bunch of things that REALTORS® have to do or disclose that a common licensee does not? Maybe we could require REALTORS® to disclose that the neighbor will throw potatoes at you if you purchase this home? Or maybe we require REALTORS® to disclose all the future development plans within a mile of Read more