“So simple even a Realtor can do it.”
Our old friend Russell Shaw wrote a post recently in which he made use of that quote. It comes from the well known Gary Keller book, Millionaire Real Estate Agent. Though I’ve not read it, that quote alone got it on my to-do list, if only to see what other nuggets might be lurking within.
I understand the sentiment. Even if we assume the expertise and knowledge it takes to produce results for buyers and sellers, without the ability to get yourself in front of folks who have the option of tellin’ you to stick it, all your skills will go unused. The best fisherman in the world won’t catch fish #1 casting his line down a well. He tends to prefer plyin’ his talents where the fish are likely to congregate. Go figure.
We humans tend to pull the wool over our own eyes. Having a plausible, even credible sounding reason for consistent abject failure is key to maintaining our perfect record of failing for very solid reasons. You know, we may fail, but it’s never due to anything we’ve done or failed to do, right? Right.
Beginning last week I began knockin’ down dominoes launching my company’s new infrastructure/marketing/return to San Diego. I ‘left’ SD almost seven years ago, as income property there was for those who either didn’t know what they were doing, were unaware of outa town options, had simply given up — or all of the above. My assessment back then, and until recently, was that it was akin to fishing in a well — it might be relaxing, but you were still gonna be eatin’ beans for dinner.
One of the dominoes knocked down this Monday was reintroducing myself to the local Board of Realtors (gulp) and the MLS. I was pleasantly surprised to learn they’ve followed Phoenix’s lead and become Mac friendly. Also, don’t know when this started, but one must now click a fob to access the MLS now. I joined again cuz I needed other fishermen to know where my fish can be found. Read more
