There’s always something to howl about.

Category: Realty Reality (page 12 of 16)

Dear Billion Dollar Agent,

Yes, that is exactly the salutation Steve Kantor used to write to me. Steve is offering a free copy of the book he is about to release to anyone who will complete BDALogoThumba short survey. Here is the link to that survey. Below is the full text of that email.

__

From: Steve Kantor [mailto:steve.kantor@gmail.com]

Sent: Monday, November 12, 2007 12:09 AM
To: Steve Kantor
Subject: Agent needs help – all of us in 2008 – share ideas for 2008 – Billion Dollar Agent

Dear Billion Dollar Agent,Time for another book – take 5 minutes to quickly reply on MONDAY – book published within a week. Highly valuable to you, all Billion Dollar Agents and hundreds of other agents already involved with this instant book project. I will be at NAR Las Vegas on Tue-Fri – if you are attending, please tell me so we can meet.

A group of 20 top agents have started an instant effort to gather hundreds of ideas from agents around the country of how to succeed in the coming 2008 market. If you reply to survey below and share ideas you will receive a free copy of the ebook PDF by Thanksgiving. This effort is being organized by Best Agent Business (www.bestagentbusiness), the publishers of Billion Dollar Agent:

Lessons Learned to help top agents.
Please take 5 minutes, complete survey below, and forward to fellow agents:
Survey link: http://www.zoomerang.com/survey.zgi?p=WEB2275H36JR5S

Thank you!
Keep in touch,
Steve

Steve Kantor
President
Best Agent Business
www.bestagentbusiness.comCell: 202-297-2393

Fax: 240-751-4247

Agents Using the term “MLS” in Their URL

The following email was sent to me by Steve Westmark. I posted about Steve and the Minneapolis MLS back in April. Seems the Chicago MLS got the same Stupid Factoryidea but has now changed their mind. Or should that be “minds”? Or “numb skulls”?

I really do not understand how any association that is supposed to have been formed for the benefit of Realtors can possibly come up with some of the retarded gibberish that some of them do come up with. I fully understand that it isn’t polite to poke fun at retarded people but in cases like this I just can’t help it. What tortured logic makes it alright for Homegain – and others like them – to use the term MLS in their URLs but not alright for an agent to do it? Is it that the dimwits who sat on that board thought it might be a lot easier to push those local agents around than it would be to push the attorneys who work for Homegain around? Homegain would have been willing to litigate until they won, the local agents were not.

I would also have been willing to litigate and I would not have just fired a few emails back and forth. In addition, I would have waged a local and national PR battle (for starters, naming all the names of the spineless and mindless dolts that passed such a ruling) that would have had them playing defense – not me.

(why yes, I do write this sort of post to make good friends with the various boards of directors around the country:-)

_________

—– Original Message —–

From: Bryan VantHof

To: steve@stevewestmark.com

Sent: Monday, October 15, 2007 3:45 PM
Subject: Fwd: Update on Chicago area use of MLS in URL’s

Steve,
Thought you might find this interesting. Thanks. Bryan Vant Hof – fishMLS Realty

———- Forwarded message ———-
From: Gene Carey < Gene@view-mls-homes.com>
Date: Oct 15, 2007 4:11 PM
Subject: Update on Chicago area use of MLS in URL’s
To: bvanthof@fishmls.com

Bryan,

Just wanted to give you an update on Chicago areas plans to start fining agents who use MLS in their domain names. After sending them some very extensive emails threatening lawsuits Read more

The Guy Down At The Car Wash Gets It…

There’s a lesson in all this, I promise you

In a transitional part of Atlanta, there now stands a brand spankin’ new car wash. It used to be a Burger King, but that closed years ago… and after demolition, this lot sat vacant for several years.

Fast forward a few years, and a sign went up announcing the construction of the car wash. That sign was up for at least a year in advance of the car wash actually being built… so on this busy street – there was NO question that EVERYONE in the area knew a car wash was coming.

So a few weeks ago, they opened for business – all bright and shiny – and offered a grand opening special of $5.99 to wash a car. They had a guy holding the sign out at the street to make sure everyone knew they were open and that a car wash was only $5.99.

Then, the following week, the sign guy was still out on the street – waving the public in – but this time, his sign stated “$4.99” – instead of the previous week’s “$5.99”. Hmm… maybe they’re making it up on volume, who knows?

Another week goes by, and now the sign guy is holding a sign stating “$3.99”. Do you see a pattern here? Good. You’re paying attention. Because there is one.

The car wash still does not really have any customers that I can see. And I’d be willing to guess that the owners are starting to panic. After all, they probably spent a million dollars building this place.

So here’s my analysis and how it relates to real estate:

The car wash owners obviously realized that the market did not accept their initial price – no matter how much promotion they had done… and they responded with price adjustments.

Home sellers should take note of this market economics fundamental.

However, what the car wash owners have failed to realize is that two miles down the road is a well-established car wash that has been there for over ten years… and they have a $3.00 car wash. So – unless they add more value Read more

Sell Your Home? Get You a Loan? Do Your Taxes?

I have no idea if published Letters to the Editor are covered by copyright protection – if they are I will need to stop doing this. If someone were to suggest that there was a pattern to the types of letters Inman News chooses to publish (say, for example, that I’ve made assertions like that in the past) a person wouldn’t have to wait very long to find examples of that pattern. This one is from today:Mars Attacks

Higher commissions are ‘anti-consumer’

Dear Editor:

Are semantics clouding the real issue? When you have thousands of real estate agents competing for a limited amount of business this is construed as competitive, just as Realogy and RE/MAX suggest. However, this does not equate to competitive real estate models, which should — but do not — benefit consumers.

In this agent’s opinion, the issue is not whether there is competition between agents to obtain business — it is the competition as it relates to commissions that have these companies on edge. This should be considered “anti-consumer,” not necessarily an anti-competitive issue, which is simply a case of semantics.

These companies readily admit and demonstrate that they will do and say almost anything to thwart competition with regard to commission dollars.

How many times do they have to say that they are worried about the pressures of lower commissions? It is well documented and stated by these companies that they spend inordinate amounts of money to attract business, thereby placing them in a position where they cannot compete with other models that use pricing (commissions) to compete with the “anti-consumer” real estate models that hire thousands of agents and spend millions of dollars to obtain market dominance.

Ironically, these “anti-consumer” companies are honest about the reasons they continue to frustrate a decline in commission rates. They cannot “compete” within these confines. This is about commissions, not competition to attract business.

What the public should consider is whether they want to do business with companies that knowingly take advantage of their mere size as opposed to finding ways to lower the costs and becoming more efficient when it comes to actually selling homes. Besides higher Read more

My Hybrid is a Gas Guzzler

hybrid.jpg

The business of real estate sales is a business unlike any other. The Real Estate Hybrid is neither energy nor cost efficient. Ours does not fit neatly under the Service Provider heading nor do we have a product to sell in the traditional sense. What we do have, however, is the goal universal to all commercial business ventures – profitability.

Why, then, is it so fashionable these days to portray the real estate agent as overpaid, and the profession in the broadest terms as engorged with greed? Several factors contribute: The consumer’s lack of understanding or their misconceptions of our business model, our inability to effectively communicate and demonstrate our value, and our tendency to carry on a public charade suggesting that our job is one big public service announcement. The latter, of course, is compensation for the former, with the real answer lying somewhere in the middle.

When did profit become a dirty word?

Just Take a Little Off the Top

A business consulting firm, Virtual Advisor Interactive, wrote this about the pure consulting or service-oriented business:

You may tend to think that pricing is not as complicated as product pricing, since what you are offering is less tangible, but appearances can be deceiving… Say you are a hair stylist, for example. Your raw costs will probably include the following: rent and utilities, equipment (including chairs, hair dryers, combs and brushes, sinks, mirrors, towels, washers and dryers, etc.), products (assorted shampoos, conditioners, hair spray and hair color), insurance, and staff salaries and benefits. Also, what about insurance, should a customer slip and fall? So while your service may be hair styling, you must carefully examine everything you will need… to perform that service. You must carefully and continuously list every expense. Once you have determined your raw costs, you can then set up an effective pricing model and figure how much you will need to charge for your service or time in order to break even and/or make a profit.

So, we aren’t hair stylists, but a very large component of our business is delivering service. I won’t offend the reader by listing the costs associated with fueling our business; if you are Read more

Bruce Hahn Writes Another Letter To Inman News

Bruce HahnBruce Hahn writes another letter to Inman News. Of course it gets published, Bruce’s letters always get published on Inman News. I’ve posted about Bruce before, in this post and
in this one. It is a big secret who pays Bruce. He likes to advance the idea that it doesn’t matter who pays him, only the viewpoint he is forwarding is what matters. I don’t buy it. Say what you will about NAR (I do:-) but how they get their funding isn’t a secret. What agenda they are pushing, or why, isn’t a secret either.

I want there to be a record of Bruce’s letters. Some day it will eventually be obvious who has been paying Bruce to write these letters and paying him to not tell anyone who they are. In the meantime, here is his latest:

Dear Editor:

Given NAR’s concerns about the objectivity of the Justice Department’s competition and real estate Web site, I checked the consumer education section of NAR’s Web site to see how NAR’s descriptions of the features of the various real estate brokerage business models compared with those of DOJ. I couldn’t find any information at all on any of the real estate brokerage business models on the consumer education section of NAR’s site. This is curious since you would think educating home buyers and home sellers about the various types of real estate brokerage business models and their features would be a great fit for NAR.

I think NAR should stop beefing about DOJ’s and FTC’s efforts to educate consumers about the various real estate business models until it has something superior to offer. NAR has among its membership traditional and minimum-service brokers, EBAs and many other business models. It should appoint task forces, with every segment equally represented, which would be asked to work together to develop objective consumer education materials on the various alternative brokerage models home buyers and sellers might wish to consider.

For even greater balance NAR might also seek input from some of the other real estate brokerage associations and consumer organizations interested in this area. This would give NAR the opportunity to both Read more

The Hyper-Local Farm II — My Ferrari Blows the Doors Off Your VW

Prologue: My initial post on this subject, was widely read, and seemed to generate responses on one side or the other, not many in the middle. That makes sense. One commenter came at me full throttle, remaining civil, detailing why, a hyper-local farm not only wouldn’t work, but wouldn’t be any more productive than what he’s doing now, offline.

We both, no doubt, think the other is partaking of herbs not meant for cooking. 🙂 In short, I think he’s a good guy, harboring an honest difference of opinion. The following is how we have disagreed.

vw van ferrari

I think I’d really like Spencer Barron. In fact, judging by our give and take in the comments of my most recent post, I like him and respect him. We have respectfully disagreed on the concept of the hyper-local farm site, but it’s been fun. He’s obviously a pretty smart guy.

Can you feel the butter, Spencer? 🙂

Spenser — The next time I’m in Denver, I’m buying. We gotta meet, cuz it’s always fun to talk with guys who disagree with me so much, yet so well, and stay so wrong. 🙂

Your VW just passed me? To extend the metaphor, you’re driving a VW because your approach can’t generate enough money to acquire a Ferrari. 🙂

Let’s count the ways you are, in my view, not only dead wrong, but worse, basing your thinking on absolutely false premises — a mistake that almost always proves fatal.

You said — Since you will be continuously marketing them to go to your blog, why don’t you just tell them why they should use you. You could try to appeal directly to the people your trying to reach, home sellers. Why all the coy games?

False Premise #1 — Wait a minute, let me write that one down. 🙂 You mean, I should actually tell them why I’m the best agent for them? Well I’ll be dogged.

I’ll be continuously marketing them to go to my blog. All that will be done in the infancy of the site (blog? website? hybrid? who cares?) because that’s what’ll make it go. Read more

I Have Some Good News – And I Have Some Bad News

“I have some good news – and I have some bad news.”

That was what what an agent in a fellow broker’s office stood up to announce at their weekly meeting.

“I just picked up a new listing.”

And the laughter ensued.

Many of you know why… ’cause you get it. For the rest of you – here’s the reason:

Listings cost time and money – make no mistake. Unless you’re one of these agents who take a listing – stab a sign in the yard – hang a lockbox on the door – and then get back to work prospecting for your next listing… you’re going to be spending precious time and money attempting to sell the property.

Another broker was telling me that the number of listings she is holding is at an all-time high. A couple of years ago, this would be welcome news. Today, however, it is not. It is indicative of a slow resale market.

Many listings that were held by good, responsible agents end up expiring – and turned over to the next agent… who – oddly enough – also cannot sell the property at the price the seller wants.

I get many requests for CMA’s (comparable market analysis) each week… and the sellers, for the most part, don’t like the numbers I give them. So sorry. I am not trying to woo anyone with faulty data or promises. The market is what it is.

And the costs for the agents continue to go up. Look at Russell Shaw’s post regarding Realtor.com. Everyone has their hand in the agent or broker’s pocket – tempting us with the latest method to either acquire new business – or sell our inventory.

So to all you sellers out there – I have some good news and some bad news:

The good news is that if you’re serious about selling your home – it can be done.

The bad news is that it probably won’t be at the price you were hoping for.

.

The Odysseus Medal competition — Voting for the People’s Choice Award is open

A dozen nominees again. It’s a workable number, and it gets us down to nothing but very serious posts. There are three from BloodhoundBlog here, but there’s nothing for it. Two of the three dominated the debate this week. If anything, I’m less fair to our contributors in the final judging, to make sure I’m being fair to everyone else.

Vote for the People’s Choice Award here. You can use the voting interface to see each nominated post, so comparison is easy.

Voting runs through to 12 Noon PDT/MST Monday. I’ll announce the winners of this week’s awards soon thereafter.

Here is this week’s short-list of Odysseus Medal nominees:

< ?PHP $AltEntries = array ( "Morgan Brown -- FHA secure Qualifying for FHASecure and Refinancing in a Changed Mortgage World”,
“Jim Cronin — Blogging for buyers
Looking For Ready To Act Buyers? Blog These Proven To Succeed Real Estate Topics“,
“Dan Green — Housing starts Why The Terrible Housing Starts Number Could Be A Signal Of The Housing Market’s Recovery“,
“Jeff Brown — Social Security First Baby Boomer Applies For Social Security — Let The Games Begin“,
“Kris Berg — Paper trained Paper Trained“,
“Jim Duncan — Wharton calumnies Whither false blame?“,
“Dan Melson — Going vertical Economics of Home Ownership in High Density Areas“,
“Morgan Brown — Wholesaling DOA? Dead Man Walking – Wholesale Lending is Marching Towards Extinction“,
“Benn Rosales — Despised Realtor Realtor most despised – an open letter“,
“Brian Brady — Blog compliance Disingenuous Diatribe: Compliance is Crap-It’s About the Cash“,
“Kris Berg — Face time Face Time or Facebook?“,
“Jeff Brown — Hyperlocal blogging House Agents — Wanna Start the New Year Kickin’ Ass? Here’s How
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    Deadline for next week’s competition is Sunday at 12 Noon PDT/MST. You can nominate your own weblog entry or any post you admire here.

    Technorati Tags: , ,

  • House Agents — Wanna Start the New Year Kickin’ Ass? Here’s How

    First off, I’m gonna say right up front, I’m not a house agent, and haven’t been since President Jimmy was in office tellin’ all of us our attitudes sucked. Of course, becoming an ‘investment agent‘ back then wasn’t what one would call prescient timing. About the time I’d learned enough to become dangerous, we had what we now call a correction.

    Since everyone’s all excited these days about transparency, I thought I’d disclose I’m not a house agent, even though I’m about to give a boatload of house agent advice. Furthermore, the advice I’m about to give, isn’t new — it’s just my angle on things.

    I was a house guy for my first seven years. My main source of business was generated by farming activities. I’d read a few books, and was unimpressed. Then I was given one by my broker, and after reading it, I’d thought he’d given me the key to the vault. 🙂

    It was written by the owner of the well known real estate licensing school, Lumbleau. He was the founder, John J. Lumbleau. It told about a concept called Farming, which really furrowed my brow. Remember, this was the early ’70’s — farming? In real estate?

    Even though it involves a little technology, I guarantee you, if I can handle it, your Aunt Fannie can do it. My son Josh’s favorite question for me is, “You made that up, right? You can’t be serious, asking me that question!” It’s almost always a software or a basic computer question, so honest, the hi-tech will be easy.

    I’ve been speaking to a few agents around the country this year. I’ve said the same thing to all of them: Build a hyper-local farm as a website/blog.

    See? Told ya it wasn’t anything new.

    The problem as I see it, is nobody (that I’ve found so far) does it the way I think would work like gangbusters. I keep hearing agents, a couple whom I know, say they tried it, but there just wasn’t any traction. In my opinion they didn’t give it even half a chance to take its first Read more

    The Magic of Numbers

        

    A combination of magic and the truth seems to be where it’s it. In regards to the selling of homes, in this current market, agents are willing to try anything; witchcraft, voodoo, incantations, an appeal to Jesus Christ, and aside from these, more orthodox approaches, including bribery, trickery, flattery, and simple marketing. Having tried some of these methods (of which my conscience would dictate), I have discovered that Russell and Greg are right. In this market, price matters most.

    I had begun to view myself as one of those scantily clad women at boxing matches parading with a placard. Instead of “ROUND 2,” my placard read, “A STEAL AT ONLY $739,000!!” Generally speaking, these women are afforded a certain measure of respect, even if only for their outward attributes. I, on the other hand, was being pelted with rotten eggs and tomatoes. This was evident because my “steal” was in fact, not a steal, and at the worst of times, my glorious placard was entirely ignored.

    So began the quest for Truth. Having searched diligently, I discovered what others before me had discovered: price will sell anything. An old Floyd Wickman adage goes something like this:

    “I can’t sell this house. Nobody will look at it!”

    “The price is too high.”

    “No, it can’t be that. I comp’d the property every which way. It is priced right.”

    “Are people going to see it?”

    “Uh. . .no.”

    “Then it is priced too high.”

    “Nonsense. Maybe I need some new photos. Maybe some more advertising, or an open house.”

    “Do you think you could sell it for $100,000?”

    “Well, of course! That’d be like giving it away!”

    “Then the price is too high.”

    I determined to really get to know my market. I needed answers. I began to study and research the hard numbers. How many homes are selling? What is peculiar about these homes. Are they the nicest? Are they the cheapest? Are there agent bonuses? Are there buyer concessions? What I began to learn is that the ones that were selling were, in most cases, both the nicest and the cheapest. If I wanted to sell my homes, I needed to have the nicest Read more

    Relax, The Department of Justice is solving the real estate commission problem

    Last Wednesday the citizens of the United States became a lot better off. I was surprised that no one publicly popped open a bottle of champagne to celebrate. This is not some small thing, it is exciting news. The Department of Justice, Anti-Trust Division launched a website that is going to make the world a better place. The nice lawyers who worked on the research for the site and wrote the copy spent considerable time compiling the information.

    This is my favorite page on the site. I liked it a lot because the page it linked from had this quote:

    “Brokers typically charge a commission based on a percentage of the home’s sale price. Over the past decade the average commission rate has remained relatively steady between 5.0 and 5.5 percent. As a result, the actual median commission paid by consumers rose sharply along with the run-up in home prices.

    Unless broker costs were also rising sharply during this period of time, competition among brokers should have held commissions in check even as home prices were rising.”

    The word, “costs” was bold on their site, as well. Unless broker costs also went up (where the brokers could actually prove they had to spend more) competition SHOULD have held commissions in check. My costs have gone up in the past nine years.  Way up.  My acquistion cost per listing and my costs to service each listing has gone up, as well. What they may be shooting for is the correct amount of profit a Realtor should be making.  I wonder if they plan to subsidize those agents and companies who can prove they are making less (like Foxtons)?

    I’ve included a link here for any stray DOJ lawyers reading this post to help them. There are many calculator sites on the internet, I choose this one because it came up first when I did a Google search for “consumer price index calculator”. Try it. Type in 1998 = $1.00 and then put 2007 in the year you want to check. I got $1.26. I think you will too.

    If you are a Realtor going to a grocery store or a Read more