Cathy and I spent about four hours with the incomparable Russell Shaw last night. We recorded around two hours of our discussions for podcasts I will be putting together in the coming days.
I have been planning for a week to do a podcast on the movement toward local content among real estate websites, but I hadn’t gotten the job done.
Fortuitously, Brian Brady phoned yesterday afternoon, and one of the things we talked about is an idea he has for generating locally-focused content. In the course of talking to him, I addressed almost everything I had wanted to cover, so I’ve chopped out a chunk of our phone call. Brian is very quiet in that section of the call, but it’s okay because I barely let him get a word in anyway.
A signal defect of audio and video, in the weblogged world, is the lack of links, so if you want to click through to the sites and pages discussed as you follow along, these are those:
- Teresa Boardman at the Real Estate Tomato
- Localism.com
- MyHouseKey.org
- Jay Thompson and Val Vista Lakes (I was wrong; he has four hits on the first page)
- Searching Google for zillow.com (we’re second today, sometimes third or fourth)
- Me on the idea of pursuing local interest to generate local leads
I haven’t even begun to sort out the recording we made with Russell last night, but I think it might break out into three chapters: I. The Horatio Alger Story, rags to riches. II. Why anyone committed to success in real estate can achieve it. III. A colloquy with Russell on hi- and lo-tech real estate marketing.
In the latter section, we’re going to come back to this same point: There is nothing you can do with passive marketing that will repay your efforts as well as active, person-to-person marketing.
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