There’s always something to howl about.

Category: Marketing (page 25 of 191)

Overnight News: Is “The Incumbent” now the Real Estate Broker-Elect? Market swing threatens overdue shellacking for doe-eyed iBuyers.

Ya think it's easy?

“How much would you overpay to proudly say you ran a relay?”

Seen any commercial TV lately? Have you spotted ads from local real estate vendors offering to make cash offers for homes – right now, on the spot, in any condition?

“That’s not really iBuying!” the iBuyers will shout – and it’s true. It’s flipping Homevestors.com-style – Ug’s uglier offspring. What do you suppose those ads are doing to buy-side prices? How are they affecting the ability of the “real” iBuyers to acquire properties to lose money with?

(Insider’s tip: For now, at least, buy wholesale and fix ’n’ flip to the iBuyers. They need product, and they’ll pay a competitive ROI to get it. DOM is their doom but your deliverance: Shed that puppy, then rinse and repeat.)

I’ll have more to say about iBuyers in due course, but I’m less and less interested. It’s a business built on churn, which is just stupid – and I mean like Bitcoin stupid, the supposed added economic value of entirely-useless efforts. For now, people who can actually make money flipping homes are popping up like mushrooms under the iBuyer marketing buzz. Eventually the market swing is going to slaughter the iBuyers – who already make mistakes by the thousands in the easiest resale market ever. People who are good with computers are typically lousy with everything else – especially people. Only people who are good with computers are astonished to learn this news.

Mike DelPrete: iBuyer Market Share Set to Drop By Half in 2020.

New York Post: Giant New York rats overtaking Central Park and the Upper West Side. Don’t call them rats. They’re Cuomos. Utterly Emmy-worthy. To be fair, we had a similar situation with rabbits eating out the wiring in our cars. We solved the problem by moving to a neighborhood with more coyotes.

Joel Kotkin: The End Game.

Tyler O’Neil: Biden Is Crowdfunding His Own Transition. Now, Do the Federal Government.

The Federalist: Joe Biden: Why Are Reporters Asking Me Questions?

Michael Fumento: If We Want People To Accept A COVID-19 Vaccine, We Should Stop Lying To Them About The Disease.

The American Spectator: Trump Won Read more

Overnight News: People who write well but do math poorly, working with people who do both poorly, could not conceive of people who write poorly but do math very well. That’s how they got caught.

Ya think it's easy?

“Learn to sell or go to hell: That’s what downturns are for.”

The headline is the extent of my contribution to election news this morning – aside from the links below. I’m eager to see how matters play out.

I have further thoughts on the NAR business, but I’ll lay those aside for a separate post. Meanwhile, Glenn Kelman taught me long ago to listen for the pain, when Realty.bot executives talk to the media or to the public.

Kelman is Cs, and Redfin built its entire business around the Cautious temperament. His lamentations and rejoicings over this piddly-shit NAR “settlement” result from his failures to appeal to a Cautious clientele – the only people who care how Buyer’s Agents get paid.

Here’s worse news for Kelman and all the Realty.bot WannaBrokers – mostly Ci, so even less connected to real people: No rainmakers, no rain.

Housing Wire: NAR launches interactive training to combat housing discrimination. Totally not sick-making. The real estate licensing laws are a huge hurdle for poor communities trying to engender their own middle class. Being ‘diasporatized’ by fair-housing interventions doesn’t help, either. An NAR that cared about black-, brown- and red-skinned lives would get the hell out of the way. Failing that, it would offer Grasshopper-to-Ant classes everywhere, all the time. Take note: Lip service is all you’ll ever get from these goons. Why would they want anything to change?

Redfin: Housing Market Update: Homebuying Picks Up After Election Week, Pending Sales Up 29% From 2019. Not even gonna pick on ’em.

Joel Kotkin: Governor Preen: California’s Gavin Newsom presides with aristocratic hauteur over a state in crisis.

Glenn Reynolds: Why the SpaceX ‘ferry’ just truly launched a new Space Age.

American Greatness: Big Tech Corporate Leftists at WordPress Suppress Critical Public Watchdog.

John Daniel Davidson: Your Political Leaders Hate You And Think You’re Stupid.

American Spectator: What We Must Believe to Believe Biden Won.

Reuters: Why Republican voters say there’s ‘no way in hell’ Trump lost.

Angelo Codevilla: From Ruling Class to Oligarchy: Roughly half the country is living under an alien regime that means to harm us socially, politically, and economically.

Overnight News: DOJ sues NAR. Nothing that matters changes. Redfin rejoices.

Ya think it's easy?

“Treats for trouble is how you get more trouble.”

I saw Housing Wire’s story on the Department of Justice’s anti-trust suit against the National Association of Realtors, and I thought: “Yeehaw!”

But then I read Glenn Kelman’s odd rejoicing, and I realized that the “lawsuit” is a done deal, and nothing that matters will have changed.

Vide: From now on we will tinker at the margins about how Buyer’s Agent’s commissions are disclosed – but we will not have changed the idiotic way Buyer’s Agents are compensated. Kelman thinks that will make things less confusing.

What’s worse, the “settlement” does nothing about the NAR’s actual, ongoing anti-competitive practices. Cartels are bad, ab initio, and requiring membership in a political advocacy group to gain access to a monopoly market is abhorrent to two fundamental American ideals – freedom of conscience and the freedom to trade.

What’s better? No matter who “wins” this election, Federal courts are all much friendlier to anti-trust cases. And a Biden NFPB will make a beeline for the 1099 safe-harbor exclusion: Wage slaves are union members are Democrats. I’m hoping for a kinder, gentler NAR for 2021.

So strong my hope, me here yesterday:

Greg Swann: Making the case for my manumission – and yours? – from the #NAR.

And elsewhere:

Housing Wire: DOJ sues NAR for alleged antitrust violations.

Glenn Kelman: The Truth Comes Out.

The Department of Justice: Settlement Will Increase Competition to the Benefit of American Homeowners and Homebuyers and Allow for Innovation in Brokerage Markets. Ahem. Read the fine print: I think the actual consequential change will be that MLS’s won’t be able to lock non-members out of their proprietary lock boxes. Everything else is disclosure and its enforcement, with no change in how Buyer’s Agents are compensated – no change in the inverted incentives warping them to better serve the Seller’s interests, rather than the Buyer’s. Dumping the whole monopoly is the right thing to do, but next on the list would be aligning the interests of Buyer’s Agents with their Buyers.

CNBC: October existing home sales see ‘spectacular’ 26.6% annual gain even with short supply and surging prices.

Housing Wire: The housing market Read more

Overnight News: A helpful hint for Redfin’s pollsters: All testimony is deceptive.

Ya think it's easy?

“What I want for dinner is what you’re having.”

We just went through an yet another election demonstrating that polling is useless – most especially where the person being polled has reasons to deceive the pollster.

Redfin didn’t poll, it just inferred, but if demand for second homes is booming, that could mean three things, not just one: 1. The buyers actually want and plan to use a second home, Redfin’s presumption. 2. The buyers are hedging their bets, planning to sell one of the homes when they know better what the future holds for them. 3. They’re doing a buy-and-bail – letting the old home go into foreclosure after they have moved into the new one.

The good news, apparently: Absolutely none of these radical real estate changes will have been caused by the rioting that is not happening anyway!

Redfin: Demand for Second Homes Surges 100% Year Over Year In October. CTRL- F ‘riot’; not found.

Redfin: Home Sales Surge 24%, the Biggest Gain on Record, Prices up 14% in October. CTRL- F ‘riot’; not found.

Housing Wire: The 10 most popular cities for out-of-town homebuyers.

Housing Wire: Increase in housing starts has construction playing catch-up.

Housing Wire: Texas homeownership rate reaches an all-time high.

The Federalist: Science As God: Tech Hearing And COVID Show Us Exactly Where Censorship Is Headed.

James Delingpole: The Great Reset Is Trending. Here’s Why…

Issues and Insights: Are Pandemic Lockdowns A Dry Run For The ‘Climate Crisis’?

Jonathan Tobin: Justice Alito is right: The pandemic brought an assault on our basic rights.

Issues and Insights: Don’t ‘Californicate’ The Rest Of America.

Overnight News: The fall-back for the fall-back cheating? Terrorism. Welcome to Brown Shirt America.

Ya think it's easy?

“What does the bad guy say? ‘But you knew I was a scorpion when you met me.’”

Americans watched extortion on a live Zoom call last night: Wayne County election officials were doxxed and their children were threatened – Mafia-style – before the Zoom call was cut off – presumably when the threats escalated even more. If the terrorists who effected this arm-twisting are not arrested by Federal agents this morning, any hope the Trump campaign has of fortitude among politicians seems misplaced. As long as actual Brown Shirts are free to commit tens of thousands of unprosecuted felonies, no one is safe to stand his ground.

Redfin: Survey: 30% of Americans Want to Live Somewhere Else Due to Protests. And 70% already do! Redfin has now progressed to full-on RiotWashing: Not only did no riots happen, but people really love the riots that didn’t happen, and besides they never happened anyway. “‘Americans have been leaving major cities in droves during the pandemic, and recent unrest is just one small piece of the puzzle,’ said Redfin chief economist Daryl Fairweather.” Look at your frolicking charts, Daryl: Little hump: Pandemic. Big hump: Riots. Does it cause Redfin pain to tell the truth?

CNBC: Homebuilder confidence in November shatters record high, as buyers keep fleeing for the suburbs.

Housing Wire: NAR’s Yun expects a brisk winter housing market.

CNBC: Mortgage demand from homebuyers surges after election pause.

Forbes: How The Fed Paved The Way For The Biggest Real Estate Investment Opportunity Of Our Lifetime.

FEE: New Yorkers Are Abandoning the Big Apple in Droves Despite Cheaper Rent, Report Shows. Big cities thrived when communication lag was a problem: Foot messengers really mattered, and the American Stock Exchange was organized out of the windows overlooking Broad Street. None of that matters now, and, just as with malls and cinemas, the internet is eating everything of obsolete business models. Sad that we have to read this news in an economics blog, rather that in the real estate press.

Breitbart: Wayne County Reverses Decision, Certifies Disputed Election Results as Video Goes Dark.

Jordan Davidson: Joe Biden Has Said Nothing About The Violent Attacks Read more

Overnight News: Why would I pay the #NAR to threaten my livelihood?

Ya think it's easy?

“If you’re thinking about buying yourself a shock collar – seek help.”

I’m in the process of extricating myself from the National Association of Realtors. Every agent should be asking the question in the headline, but my reason is more comprehensive: I know who speech codes are for. I am very lucky to live in a free country – for now – but people who think like I do are routinely jailed and killed all over the world, nearer in space and time every day.

Here’s what’s worse: The NAR has now turned the lazy bulk of its membership into Stasi spies committed to destroying the productive agents – especially the innovators.

But here’s what’s better: The NAR has turned on its membership, declaring that it will spy on them and then destroy their careers. Why is that better? Because, as with NASCAR and public school teachers, the NAR’s true loyalties are now at least partially unmasked. Whatever side they are on, it ain’t yours. Respond accordingly.

As for me, depending on how things work out and how angry I get about it, I may devote some time to interesting legal issues:

  • Is the NAR a labor union, subject to labor union regulation?
  • Is the NAR bound by right-to-work laws in Arizona? Must I subsidize ideas I abhor?
  • Is the NAR a de facto monopoly, bound by the anti-trust laws?
  • Is the higher degree of failure for black and hispanic real estate agents caused by the NAR?

The answer the last question is a resounding yes. Occupational licensing laws – originated by the NAR – were devised to exclude black competition. The real estate licensing laws still work that way, imposing very high financial and intellectual capital demands on new entrants – for a low-capital type of small business often run by very dim bulbs. This would be the “systemic” racism serious people would address. You can’t make it to the top if the big-shots keep sweeping you off the first step.

Housing Wire: After several disturbing incidents, NAR amends Code of Ethics to include Realtors’ personal behavior.

Housing Wire: Affordable housing groups look to Biden to fulfill campaign promises.

FEE: Read more

Overnight News: “Where’s Hunter?” is old news. Where the hell is China Joe?

Ya think it's easy?

“When you’re hiding like a puppy, we all know who made the poo.”

So the primary election strategy failed when Trump beat the margin of cheating. Then the fallback cheating failed so badly that the fallback narrative – “Trump is stealing the election!!” – is also failing. China Joe is in the unhappy position of losing the election because of the fallback cheating – and of having the primary cheating exposed, as well.

You’d hide, too.

And: If we get very lucky, the DNC and everything it touches will get rolled up RICO-style.

I can dream, can’t I?

New York Post: New stats reveal massive NYC exodus amid coronavirus, crime.

Forbes: Who Is Buying In New York City, And Who Is Leaving?

PJ Media: ‘Total Media Blackout’ as Antifa Launches Attacks on MAGA Rallygoers in D.C.

David Marcus: Refusing To Apply The Law To Violent Leftists Is Normalizing Political Violence.

Brad Polumbo: The political class’s coronavirus credibility crisis endangers public health.

Sundance: The Treehouse is Deplatformed… This is why BloodhoundBlog is here, in 2020: Because we can’t trust tech Marxists to leave us alone.

John Daniel Davidson: Republicans Have Good Reason Not To Trust The Election Results.

Townhall: Was Election Software Rigged? Sidney Powell Lays Out the Trump Team’s Findings.

Clarice Feldman: What’s Kraken?

American Greatness: Geezer in the Freezer: Presumptuous partisan Joe Biden’s transition has been put on ice.

City Journal: The Chump Effect: Progressive policies penalize those who play by the rules and shower benefits on those who don’t.

Overnight News: Ants protest, not just peacefully but joyously. Grasshoppers assault them from the fringes, get pounded. Trump’s fault.

Ya think it's easy?

“What is the sound of Atlas Shrugging? ‘Ya want fries with that?’”

I wish I had a reliable resource to report on last night’s festivities in Washington, but – since Trump’s supporters were not only attacked, they prevailed – there won’t be any “news” on these events until it turns out it was all Trump’s fault.

Here’s a puzzler: A confederation of freaks incapable of propitious reproduction holds the future hostage to their absurd demands. What happens next?

The future shrugs.

Reason: Should Remote Workers Pay a Tax for the ‘Privilege’ of Using Their Home as an Office? Most “financial news” is telegraphy about where the margins are getting squeezed. But: Still: What gonophs!

CNBC: Morgan Stanley says housing discrimination has taken a huge toll on the economy. We need more borrowers!

Kevin Williamson: Why Trump supporters are here for good.

Matt Vespa: Pollster: It’s Curious How Biden Underperformed Hillary Clinton In Every City…Except These Four.

The Federalist: Why President Trump Has A Strong Supreme Court Case To Contest Pennsylvania.

First Things: The Fury of Fatherlessness. h/t Teri Lussier.

Overnight News: NAR goes Grasshopper, bans brains. Ants to respond accordingly.

Ya think it's easy?

“Rules exist to make Chihuahuas feel more like dogs.”

After watching one huge national institution after another destroy itself embracing woke politics, the National Association of Realtors yesterday put itself into the speech-code business. Smooth move.

The NAR is a cabal of rent-seeking morons. They want to regulate speech as yet another way to eliminate smarter competition. The purpose of all rules and laws is to outlaw the benefits of having a better-disciplined mind.

The word Realtor has marketing value, but I am a Broker, a much more powerful word. The NAR is saving me some money, because I will not be renewing. I expect I am not alone.

National Association of Realtors: NAR Board of Directors Approves New Personal Conduct Policy Addressing Discrimination.

Housing Wire: National Association of Realtors. CTRL-F ‘riot’; not found. Here’s a puzzler: If a whole lot of urban housing is now constructively abandoned, what would that do the price of the remaining homes?

Housing Wire: Zillow: There’s no going back from RON.

New York Post: Gambling sites refuse to call election for Biden, leaving $600 million in limbo.

Glenn Greenwald: Biden, the Media and CIA Labeled the Hunter Biden Emails “Russian Disinformation.” There is Still No Evidence.

Spiked: Why young white men are abandoning the Democrats.

The Federalist: 5 Historical Trends That Show It’s Utterly Shocking If Trump Lost In 2020.

City Journal: Find a New Bogeyman: What will the Left do if it no longer has Trump to kick around?

The American Mind: Stop the Coup.

Overnight News: By dudgeon or bludgeon, Trump’s extrication seems sure. The Republic’s? Not so much…

Ya think it's easy?

“The plan? What plan? The plan is to mix things up and see what happens.”

What’s turmoil’s tax? I’m sitting on a listing. I know it will pop when the market’s fully attentive – but now it ain’t. My role in the economy is to work in months but to plan in years. For now I work in days or hours and plan for nothing.

Even if Biden had won cleanly, there would have been a dip in far-future plays. Trump promises America a future where investment is safe, China Joe just the opposite.

If the productive half of the nation puts itself into White Mutiny against the predatory half – if the Ants go limp on the Grasshoppers – the economic consequences will be positively Venezuelan.

Plus which: China will own America forever.

Me, elsewhere:

Greg Swann: My three Trumps: Envisioning strategies leading to an exit strategy.

Elsewhere itself:

Redfin: Housing Market Update: Home Prices Climb 15% Even as Growth in Pending Sales & New Listings Slowed Amid Election Uncertainty. CTL F ‘riot’; not found. Did any important events happen between the virus and the election? Apparently not…

Housing Wire: Mortgage rates rise from record low to 2.84%.

Housing Wire: Biden transition team brings back key CFPB players.

City Journal: The Bill Comes Due: New York’s next mayor will have to contend with a fiscal nightmare.

TopTradeGurus: The Data Genius from ‘The Big Short’ Says 2020 Election Full Statistical Anomalies.

Joel Kotkin: The Real Winners and Losers.

Brendan O’Neill: The real resistance: The 70million people who voted for Trump are revolting against the new elites.

Kyle Smith: The Chump Effect.

David Harsanyi: Against ‘Unity’.

Mark Steyn: Looking for an Argument.

City Journal: The South Korean Lesson: A high-trust society that credits its government with good intentions responds well to national emergencies.

Overnight News: Jeffrey Epstein’s estate sues China’s joke to regain meme-supremacy.

Ya think it's easy?

“Yesterday I met a Bassett Hound who insists he is a Bloodhound-Elect.”

How do you know the election was stolen? Everybody knows. The whole world knows. The Chinese are selling hoodies featuring the image of China Joe’s improbable leapfrogging in votes.

Here, I fear, is the last remaining form of the Jeffrey Epstein joke:

Q: What’s the difference between Jeffrey Epstein and the Democratic National Committee?

A: Epstein’s cause of death is undocumented.

The news:

Redfin: Survey: 1 in 4 Americans Want to Live Somewhere Else Due to Their Local Government’s Pandemic Response. CTL F ‘riot’; not found. Any news about how people in Seattle feel about their town turning into a Somalian shithole? Do any of Redfin’s employees own homes near Seattle? How’s the market? We are “led” by liars and fools.

CNBC: Big drop in Manhattan apartment prices begins to lure back younger renters. CTL F ‘riot’; not found.

PJ Media: New Tax in New Jersey May Drive NASDAQ to Homestead in Texas.

City Journal: Philadelphia’s Election Follies.

The Federalist: Democrats Know Mail-In Voting Means Mass Fraud, And Pushed It Anyway.

Jay Valentine: Why Scott Adams of Dilbert Fame And I Say Trump Wins This Thing – Bigly.

Christopher Rufo: Extortion Day: How the Democratic Party and its allies used the threat of violence as a campaign tactic.

Revolver: Meet Norm Eisen: Legal Hatchet Man and Central Operative in the “Color Revolution” Against President Trump.

The American Mind: Kamikaze Trump.

City Journal: Police Departments on the Brink: Across America, cops are quitting.

Victoria Taft: With Stupefying Cluelessness, Media Criticize Conservative Tech Refugees for Fleeing Censorship.

FEE.org: Public School Enrollment Plummets as Private Schools See Gains.

Overnight News: When the accused criminal tells you it’s shameful to dig for evidence – keep digging.

Ya think it's easy?

“Half the country was raped. What would you expect the rapist to say?”

Here’s some good news: When the grown-up wins, all of our electoral procedures will be audited and improved.

Redfin: Resort Towns Are Becoming Permanent Destinations for Homebuyers Fleeing Big Cities During the Pandemic. CTL F ‘riot’; not found.

CNBC: Mortgage demand from homebuyers drops to lowest level in 6 months.

Joel Kotkin: Coronavirus and the Office Apocalypse.

Salena Zito: The Red Wave No One Saw Coming.

The National Pulse: Dominion Vote System That Flipped Trump Votes To Biden Was Flagged As ‘Fragile And Error Prone’ In 2019.

Tyler O’Neil: 10 Reasons Pennsylvania’s Election Results May Be ‘Irredeemably Compromised’.

The Federalist: America Won’t Trust Elections Until The Voter Fraud Is Investigated.

Congressman Devin Nunes: Social-ist Media.

The American Mind: Trump’s Greatest Achievement: The president has exposed the rot and corruption of our ruling class.

City Journal: Florida Glows Red: The Sunshine State got more Republican.

Heather MacDonald: The Biden Threat to Law Enforcement.

Overnight News: When we are shielded solely by the courage of men like Tucker Carlson and Glenn Greenwald – that would be a government of men and not of laws.

Ya think it's easy?

“Fortune favors the brave? Fortune favors the well-prepared? My motto is: ‘You never can tell.’ Accordingly: Fortune favors the audacious!”

I closed a house yesterday – I’m bragging about it just below – so I refuse to despair. Life is luck, ab initio, and we can hope we will be lucky enough to make it past Election Day…

Yesterday on BloodhoundBlog:

Greg Swann: A Bloodhound’s fish story: $10k over list, $15k over market, 23 days total – and the seller’s total pre-market outlay was $257.50. It’s easy to forget this fact in our piles of self-important paperwork, but real estate representation is selling.

And in the harsh, cold, cruel world outside:

Forbes: Housing Affordability Inches Down, Despite Record-Low Mortgage Rates. CTRL-F ‘riot’; not found.

CNBC: Earnings for apartment owners show the pain of urban flight. CTRL-F ‘riot’; not found.

CNBC: There was a surprise drop in September home sales as buyers were priced out. CTRL-F ‘riot’; not found.

Housing Wire: Zillow Offers cuts 80 jobs, cites realignment. Another cry of financial pain? That’s usually what layoffs mean. But this could be an SJW purge – ditching the freethinkers. Expect a lot of this as corporations are taken over from within by Critical Theory Marxists recruited en masse from America’s “elite” universities Marxism factories. Was I to guess, I might suppose they are losing the people they hired with actual real life real estate experience. iBuyers in general seem committed to making every error ever made in real estate; experienced people ruin all the fun.

PJ Media: Joe Biden Pandering to the AFL-CIO Will Impact Millions of American Freelancers.

RedState: The War on Independent Contractors is a War on Working Women and Families.

Matt Taibbi: The media — and social media — drive to squelch information a menace no matter who wins election.

Matt Taibbi: Glenn Greenwald On His Resignation From The Intercept.

Hollywood in Toto: ‘Plot Against the President’ Shames Media, Deep State Agents. Not really a date-night movie, but it’s free on Prime.

A Bloodhound’s fish story: $10k over list, $15k over market, 23 days total – and the seller’s total pre-market outlay was $257.50.

I live a charmed life, just now, and I know it. The resale market in the Valley of the Ever-Fecund Sun has been all my way for seven-ish years, culminating in our current simmering state of frenzy.

The investors I work with bought and bought and bought when nobody was buying. We’ve managed those properties as rentals over the last decade, and for the past few years we have been divesting some of them. I just sold one, which we’re about to talk about, and I have more on deck. One flight to safety leads to another, it turns out.

So here’s my fish story: We just now closed on the sale of the house in the picture, on West Monroe Street in Coldwater Springs in Avondale, AZ. I was the Buyer’s Agent nine years ago, and we’ve managed it since then, with almost no vacancy and little in the way of costs. Ignoring all the rental income and the tax benefits, the investor tripled his initial investment at COE. Those funds are moving by 1031 exchange into something safer – to everyone’s relief.

That much is just buy-low/sell-high. My guys were cash-rich and credit-rich when nobody else was, so: “When there’s blood in the streets, buy land.” They were working with me, so we bought very carefully – wicked aggressive on price, but we bid only on properties that I knew would rent well and sell high. That much has proved true, so they were monied fishermen with a seasoned guide.

So here’s the fish story: I took the house back from the tenants at 9 am on September 30th. I had the deep-cleaners in with me by 9:30, and I had my punch-list: Half-a-dozen handyman jobs, plus two bigger issues I thought might come up on repairs. My plan was to list on October 8th, so there was plenty of time – with the tenants’ Security Deposit as a buffer on the budget. But the house was decent the way it was – or would be when the cleaners finished – and the market at that moment could not have been hotter.

Do the touch-ups Read more

Dear Daniel Morillo: Here’s why #OpenDoor’s houses sell so poorly – even in a blistering real estate market.

Once upon a time in my young career, I used to think about sending little notes to flailing sellers, telling them why their houses weren’t selling. Arguably, this would have been a violation of Article 15 of the NAR Code of (ahem) Ethics, but it would have been bad form regardless. Besides, I was making good money by picking off those mis-marketed listings for my buyers.

The terrible marketing errors of the REO listers is how we survived the downturn. I built software to predict how much I could underbid them and still snag the house. I wrote last Summer about how to apply those ideas to underbidding the iBuyers – who all seem to come from the REO world and who mis-market accordingly.

I confess: My current listing praxis is more than just a little informed by studying all the bonehead marketing mistakes I’ve seen over the years.

So for Daniel Morillo, newly hired by OpenDoor to convince Wall Street they’re not a joke, using just one listing, I will show you why OpenDoor’s houses sell slower and lower than they should – even in a market as hot as Suburban Phoenix at Peak 2020.

The first extracurricular research project I did for Zillow, when I was working as a pricing algorithm, concerned closing-cost concessions in their sales. They didn’t know what questions to ask, so I kept giving them incredibly-detailed technically-correct wrong answers.

What they actually wanted to know was this: “Why do so many of our transactions entail concessions?”

The answer? Because they’re mis-marketed. This is true of all listings: Discounted offers denote blood in the water. Since 2014 at the latest, in Metro Phoenix a properly-marketed bread-and-butter home should sell above, at or near fair-market-value in under 15 days, ideally under 5, to an all-cash or well-qualified conventional buyer. If you’re taking offers with closing cost concessions, you did something terribly wrong.

As it happens, the last research project I did for them, in June 2019, involved a much more direct question: “Why are a third of our listings over 90 Days-on-Market?”

The answer? They and all the other iBuyers were and are getting a Read more