The dynamic CEO of United Wholesale Mortgage, Mat Ishbia laid down an ultimatum to the mortgage broker channel today. Ishbia said, in a conference call with members of the Association of Independent Mortgage Experts (AIME), that mortgage brokerages who choose to fund loans through Quicken’s Rocket Mortgage will no longer be approved with United Wholesale Mortgage (UWM). I believe he laid down the same ultimatum with competitor Fairway Mortgage.
WATCH: What is the difference between a bank, lender, and mortgage broker?
The bad guys
Let’s start with this: Rocket Mortgage is to the mortgage brokerage channel what Zillow is to the real estate industry– a predator. Like Zillow, Rocket Mortgage approached the mortgage brokerage channel with great pricing causing many mortgage brokers to send loans to it. Its service stinks, its underwriting department isn’t knowledgeable, and it “cherry picks” all of the best borrowers. More importantly, Rocket Mortgage starts marketing to the mortgage brokers’ customers the day after they close their loan, attempting to render the originating broker useless. Rocket Mortgage sets itself up as a direct competitor to the mortgage broker the minute it pays the mortgage broker for the loan origination. Additionally, Rocket Mortgage solicits the real estate agents involved with the transaction to become part-time Quicken Loans mortgage originators. Ultimately, Rocket Mortgage is following the Zillow model and trying to eliminate real estate agents and mortgage brokers from the transaction.
Economies of scale let tech-centric companies like Zillow and Quicken compress margins and deliver lower costs to the consumer. That’s competition and competition is good, right? Wrong. Quicken’s retail lending arm is almost always more expensive than an independent mortgage broker and neither Zillow nor Quicken have the local expertise and fiduciary duty a local real estate broker has.
The good guy
UWM is mortgage broker-centric and Mat Ishbia is a cheerleader for the independent mortgage broker channel. UWM’s predecessor, Shore Mortgage was founded by his father, Jeff Ishbia in the mid 1980s. Mat was a member of Michigan State’s NCAA Championship basketball team in 2000 under coach Tom Izzo. After graduating Michigan State, Mat went to work for UWM as a wholesale account Read more