Here today. Gone tomorrow?
I have a brand new business idea.
At first glance, you might call it lead-gen, except that I hate that kind of wheel-spinning. What nerds call leads, I call inquiries – and the difference between inquiries and crap is that nobody wastes that kind of time on crap.
Instead, as I have discussed, I am interested in in-real-life marketing strategies, this as a way of neutralizing the Realty.bots where they are worst – at Sociability.
So what I have is a way of creating a warm network of around 200 people interested in self-improvement, each deploying their varied talents to engender a self-amplifying mutual-improvement machine. Generates listings for me – from people already sold on me – but it generates opportunities for everyone involved.
Even better, it’s totally replicable: There’s room for a group like this every three miles on every freeway in every city in North America. We spend all our time looking for better people, when, instead, we should be cultivating better people – starting from the inside out. Eminently doable – and there’s work in it for everyone.
There’s a hitch, for now: What I am talking about is inescapably social in a world in quarantine. I had all this worked out when Coronavirus came to call. But this is temporary, and we all know it. When I’m ready to jump, the people I want to meet will be ready to jump, too.
The bigger question would be: Why should I?
I am the applecart. In my head are the means to create jobs in my own business while encouraging the creation of jobs in many other businesses.
Why should I bother?
So you know, for now I am not bothering. We haven’t marketed for new business in ten years, and I am not committing to anything new between now and the election. If Trump wins, I’ve got twenty years of growth to plan for. If Biden wins, my applecart will very quickly come to resemble an armadillo.
Yours, too, I should expect.
Profit is faith and follow-through – not faith in the magical but simply an unwavering belief that the follow-through Read more
