I attended the recent Seattle version 2.0 of RE BarCamp earlier this week. Also attending was fellow BHB contributor Al Lorenz. Held at the Armory on Lake Union, it would be hard to find a location that was more beautiful to hold an event. And yet, I did not come to the event looking for beauty. I came to the event to learn more about techniques that we discuss all the time about marketing and salesmanship. What I discovered was a trade show masquerading as a grass roots event. The main hall of the Armory was lined with various vendor booths fully stocked with the obligatory vendor salespeople. Guys wearing crisp white button-down shirts standing in front of a large tradeshow booth. Bored looking salespeople just hoping that someone with a pulse would stop by their table and inquire about what shiny silver bullet they were selling. To entice agents to stop by and visit, there were all manner of free pens, flashlights, discount coupons, and much, much more…. I don’t know how much business any vendor did. I did pick up one flyer which has already found the way into the recycling after I looked that the product in greater detail online.
The attendance of the event was outstanding. There were over 600 RSVP’s for the event. The Armory easily held the crowd. The challenge of noise was something that everyone struggled with throughout the event. The PA system was difficult to understand simply because the hall was a gymnasium in previous years. The Keynote was by Ian Watt from Vancouver BC. It would have been a very entertaining and enjoyable speech had we been able to see the slides that he brought. The sheet hanging from the balcony was not really the best way to show off all that is glorious about PowerPoint. Ian is a very entertaining person and his presentation was the highlight of the event for me (even with the technical challenges).
The number of real estate professionals that had glazed over looks was disconcerting to me. I overhead a number of people mention that they did not Read more