As an expression of profound self-knowledge, tonight I am going to mount a power strip between the sofa and the loveseat in our living room…
Category: Egoism in Action (page 24 of 30)
In the weeks before Unchained in Phoenix. I stopped reading my feed reader. I was wall-to-wall with Unchained work and wall-to-wall with money work and something had to give. I’ve read this and that since then, but I’m over 16,000 posts behind in my reading. Oh, well…
When I knew for sure that we would be getting iPhones this Summer, I switched from Vienna to NetNewsWire as my feed reader, this because the desktop and iPhone clients will sync to each other. Same subscriptions on both, but what I’ve read on the iPhone won’t show up on my Mac and vice versa.
So I added the feeds I really wanted to NetNewsWire, but I also kept the old set running on Vienna. Interestingly to me, since I made the switch BloodhoundBlog has added over 200 posts, an astounding accomplishment. Something in WordPress or a plug-in is wasting post numbers, but we are over 3,000 posts, total, on the blog in just a couple of years. Even more impressive is the depth of our posts. If your goal is to understand the world of hi-tech real estate, reading here will be more beneficial than reading everything else put together.
So let’s hear it for the dogs: The best, the brightest and by far the loudest voices in the RE.net. It’s an honor for me to write in such a company.
So far, 2008 has been very, very good to our tiny little real estate brokerage, but it certainly didn’t start that way. Q4 ’07 and Q1 ’08 were plenty scary for anyone in real estate, and I’m sure they contributed to putting a lot of people out of the real estate business. We normally go to Las Vegas at Independence Day for our wedding anniversary, but this year we did not. We were busy with money work, which was most welcome, but we were also gun-shy about spending money.
July rocked, August rocked, and we’re picking up buyers if not listings with alacrity. It’s time for Greg and Cathy to have some alone time. Even so, we’re still more than spooked about money, and we both have Read more
I talked about OODA for Real Estate before, mostly because it’s more clear to more people that there are no barriers to doing amazing (even splendid) things in or out of Real Estate. Again, OODA is: Observe, Orient, Decide Act (lather, rince repeat). A better definition is here, A still better definition is here. But my current campaign work has me thinking more tactically in lieu of strategically.
What I’m guessing is this: Most Realtors (and chess players…and people….) would be far better served to study tactics than strategy. Yes, yes, strategy matters—there are some preconditions that must be met before success in any venue is attainable. A few would be: the ability to tell the truth, the ability to focus, the desire to help people, etc. But, beyond the building blocks of a complete man, most people are addicted to strategy and planning. Because making a plan is a blast. And because you are getting a glimpse of the possible. It’s the doing that’s a bitch.
Most people plan their work, and then plan their work, and then plan their work when they should be working. Planning and thinking becomes procrastination, and then you may be great at Observing & Orienting but when it comes to deciding and acting…it’s easier to go to Reader to check in than it is to grind out a deal. Easier to join the cadre of nincompoops on Twitter…and say ‘that sux,’ to one another.
Orly? Easier for a day, that is…until you suddenly find someone calling about your car payment which is 16-days-past-due and you but you have only-$312 to last you until the 23rd where you SHOULD have a closing if the mortgage loan officer (or underwriter) gets off their ass, so why don’t you call the LO right now to get an “update?" That kind of stress comes from overplanning and underworking.
LO: Hi, How’s it going.
Broke Realtor: Well, You tell me. (weighty silence)
Buh-leave me. I know from brutal (and sadly, all too recent) past experience Read more
[I wrote this in March of 2007. I’m revisiting it now because it fits so well with the essay I wrote last night about honesty. At just about the same time I wrote this post, I penned an essay about an idea I call The Implied Accusation — the elephant in the room. I lucked upon a sweet cover of the Tom Waits tune quoted below, so I’m adding that as well. –GSS]
I believe in integrity, but I believe in a very Latinly kind of integrity. It’s normal for me to translate words in and out of Latin, to write and think in those words in the way that they are composed from their Latin atoms. So when I think of the word “integrity,” what I think of is “all one thing.”
And I try to live that way, too, with my whole life, as best I can manage it, being the expression of one idea: Splendor.
I’ll give you a definition, which I will immediately qualify:
Splendor is the interior experience of being so enthralled by the act of creating the values that contribute to and ultimately comprise your idealized perfect self that, while you are experiencing it, you are your idealized perfect self.
What’s the qualification? Splendor is not words, and it is not merely thoughts or deeds. Splendor is the tone and the timbre, the warp and the weft of a life spent pursuing it. Words, deeds, thoughts, actions, hopes, dreams, plans, memories, work, leisure, solitude and companionship — everything you do in the pursuit of positive values and nothing that you do in quests for disvalues.
This is such a simple idea, and I love it better than anything. It is everything I want to be when I am being the best person I can be, and it is everything I want for everyone I see. It’s one of the reasons I love being a Realtor, because this job, at its best, is all about Splendor, helping people get the most and the best that life can offer.
I don’t talk to my clients directly about this, but they get the idea. We Read more
I had a house close yesterday, and there was a little incident as I was trading keys with the buyers that I found instructive.
Back story: These folks came to me through my Arizona Republic column. That column produces almost no business for us, and I don’t milk it for business. But the clients it brings out are invariably very interesting, and they often bring with them multiple transactions. This particular family will do two listings and one purchase, and it was the purchase that closed yesterday.
They had started out thinking in terms of $800,000 homes in very tony desert locations. There are health issues, so I suggested that a smaller home closer to town might work better. We ended up buying a very nice home that comped for $425,000.
They were willing to risk losing the home in order to make sure they weren’t overpaying, so we offered $335,000 — $90,000 under two recent comp sales. We got that price, and the seller didn’t flinch at our repair requests. A fun, painless transaction, my kind of deal.
But wait. Didn’t I betray my sacred duty to milk the consumer for every last penny? I talked myself out of a commission on $800,000, then talked myself down again to a commission on $335,000. I don’t even think that way. I got a smokin’ deal for my buyers, and we all had fun every step of the way.
Because we’re doing multiple sides, we gave them a break on all three commissions. They didn’t ask, we just did it. Commission is always the elephant in the room, so, no matter what we plan to do, we always raise the issue first.
Why? Because doing the right thing is always the right thing to do, no matter what.
But also: Because affecting to ignore the elephant in the room only serves to make you look oily, evasive and corrupt — and the other party can use your presumptive corruption as leverage against you.
I believe that we do well by doing good — that consistent virtue reaps commensurate rewards in the long run. But even if we don’t, doing the Read more
OK, boys and girls it’s Pop Quiz time!
Quick, without beautifying your answer, be honest and name one of the normal pickup lines a Realtor® would tell a FSBO in order to get their business? This one comes to mind:
“If you let a professional sell your home, you will walk away with more money.”
IF, that’s the case (third class condition, maybe it is and maybe it isn’t depending on the agent, property and market) then why are Realtors® so darn stubborn about following their own advice?
Is it that we have to do everything ourselves? That we can do it better? Faster? Cheaper? What drives this mentality? Since when did passing a multiple-choice examination on specific real estate matters make us omniscient about all things under the sun having to do with marketing and selling homes? I’m not being overly critical. I’m just asking. I believe it’s a very fair and valid question.
For Example:
Photography: Sure, I own a digital camera and have taken hundreds of pictures of my family. That doesn’t even begin to qualify me as a professional photographer. I’ve read a few things about lighting and the rule of thirds, but I’m still not an expert. I’m experienced enough to be dangerous. And that might not be a good thing for my client. You know what they say, “A picture is worth a thousand words.” Well, I’m being paid thousands of dollars to make the photos speak to buyers. Maybe an expert could help more accurately express what needs to be said through them? Just a thought…
Video: Yes, I own a flip camera and Jason has a $5,000.00 Sony pro-consumer video camera that he loves to play around with. He has filmed videos of the kids opening birthday presents, Brutus jumping into the pool, and many other wonderful and exciting things (don’t even go there). But Peter Jackson making Lord of the Rings, he is not! We’ve always hired a professional for any project that wasn’t just for our enjoyment. A video of your client’s home Read more
Owners, brokers, exalted ones lend me your ear! Today is the day to become students of history. To learn from mistakes made in the past. Does the royal library lack history books? Send out the servants to fetch them! The servants are busy on other important affairs of state? Perhaps, while exhausting yourself with strenuous retail therapy or the daunting task of where to holiday next, you could swing the golden carriage by the Barnes & Noble bookery? It will only take a minute, Sire. Books written about the French Revolution or the American Revolution would be a good place for his Highness to begin.
Why such laborious reading? Sire, those who don’t learn from history are doomed to repeat it. Those who can’t read the writing on the walls are likely to wake up from their feathered pillows and find that neighboring brokerages have raided their precious little kingdoms. They will find themselves oblivious to the fact that their former citizens voluntarily renounced the crown and ever so enthusiastically swore allegiance to their new brokerage.
Surely I must jest? Certainly not! The people are tired. The people are hungry. The people are overworked and underappreciated. The people are frustrated with being asked to wait weeks to receive their commissions from the Royal Treasury. The people moan at their deprived conditions while you bask in your splendor. The people are growing deaf from all the lip service uttered from the Throne. Bothered by all the pretty windowdressing that brought them here but window shopping is as close as they are allowed to come. Outsiders looking in…
They demand action! They long to see a plan. They want to witness improvements made to the Kingdom. Fortifications made to protect them from outside forces hell-bent on plundering their farms and territories. Training to help them embrace changing times and rapidly evolving technologies. But, most of all they want to know that you actually care about their wellbeing more than prancing in your fancy robes at Court like a peacock strutting around the barnyard.
Who can you learn from in order to right the Read more
“Oh that the Roman people had but one neck, that I might cut it off at a blow!” –Caligula
Here is the naked essence of Saul Klein’s so-called “MLS 5.0” proposal:
The MLS of the future will bring a marketing service and benefit to the industry by being the single point of entry for listing data and then, based upon the election of the broker, distribute that information to web portals, newspapers, even radio and television, handheld devices and applications.
The emphasis was in the original, which is a nice illustration of how much Klein trusts you not to see what he’s up to.
What does that sentence actually say?
It says that Klein’s idealized “MLS of the Future” will be a national monopoly system controlled by real estate brokers and the NAR — to the immediate and permanent detriment of independent MLS systems and vendors, Web 2.0 listings aggregators and — most especially — individual real estate agents.
What Klein is proposing, ignoring the presumed benefits to accrue to his own ventures, is to give the real estate industry one chokepoint, one bottleneck, so that the NAR can put a choke-chain around it.
Who will control that “single point of entry for listing data”? The NAR.
Who will control who can and cannot have access to listing data? The NAR.
Who will have the entire real estate industry in a chokehold? The NAR.
This is so diabolical, it makes me wonder if the fix is already in — if this evil plan is going to be rammed down our collective throats in November in Orlando.
Let’s assume it is not. Klein’s proposal is an undiluted evil, and it is incumbent upon everyone working in hi-tech real estate to oppose this vicious plan with every fiber in your being.
To say more is to gild the lily. I think Klein’s actual objective is to pull off another Realtor.com heist, to get the NAR to sell him a national MLS monopoly. But the benefit to the NAR is obvious: With a national monopoly MLS system, brokers will once again have the power to bring their agents to heel. If you understand what it means Read more
Teri Lussier sent me this clip as a celebration of Unchained in Orlando:
That’s sweet, but I always think of this when I think of lullabies:
And that’s so brutal that it’s almost unimaginably brutal — until you look at this:
That’s the real face of war. Not well-turned-out soldiers with their bootlaces smartly tied, not bombers or aircraft carriers. War is your grandmother wailing because everything she has ever known has been burned to a cinder.
Julie Gold is a great songwriter. She wrote From a Distance, and Bette Midler couldn’t quite ruin it as a massively over-produced anthem. But Nancy Griffith, on her best days, can sing a simple song simply. This is a lullaby for the people who are not sleeping in Tbilisi.
Not completely off topic, but well above the normal fray. I wrote this ten or twelve years ago:
What I want to discuss is Socrates’ question about whether it is better to inflict an injury or to have an injury inflicted upon you. It’s a favorite of sophists and sophomores, I know, but I think it strikes at the very core of justice. The justice I seek and seek to defend is not “out there”, apart from myself. Justice (or injustice) is not what others do to me, it’s what I do to myself and to others. Where I find myself availing myself of the fallacies tu quoque or two wrongs make a right, I am rationalizing injustice, and the worst havoc I am wreaking is upon my own ego.
The Nazarene’s answer to Socrates was this: It is better to have an injury inflicted upon you, because redemption is still possible to one who has not inflicted injury upon another. I don’t believe in an afterlife and I don’t believe redemption hinges upon any one event. But I do believe that a “justice” that is itself unjust is vain at best and evil at worst.
We can make a joke by saying, “Political philosophy is the means by which ethical systems betray themselves.” There are actually a host of reasons for this, and all of them are amusing to me. For one, a political system has a meta-goal apart from the ethical system in which it is rooted: It must function in the real world.
Moreover, the political system itself has a meta-ethical or even extra-ethical goal in that its proponents will tend to imbue it with what they view are essential survival characteristics even if these betray the ethical system in which the political philosophy is putatively based. Any form of argument that the polity can or should or must do what it would be immoral or criminal for any individual to do is a form of this error. The counter is, but if we don’t inflict this injury, the polity won’t survive. And the counter to that is that a dispute resolution Read more
I just wanted to drop in a personal note on the blog if you will indulge me.
The last couple of weeks have been a busy time at the Blackwell house and there have been a lot of things going on! A while back, I introduced you to the real Team Eric, my family. Many of you got a chance to read about my two sons’ efforts to help others who have autism. While I have always been behind them and supported their efforts, that is about to go to a whole new level.
Yesterday, I signed a book deal with the major Autism / Asperger Syndrome book publisher to author a book that will serve as a simple and practical guide for Dad’s of kids “on the Spectrum”. I have published essays and whitepapers in the past, but have never authored a book. This is a challenge like none I have ever faced before, but I would not have it any other way. It is going to be fun.
Rest assured that this will not affect anything more than slightly altering the frequency of my posts…and then not for long. You can read into that that the Realtor.com stuff is coming. (grin) I care too much for this industry to do anything less. This is just a personal side-trip to support my boys and family in their efforts…and hopefully brighten the world a bit in the process. And I wanted to share in the excitement (read: terror) of the moment with you. (grin)
Have a great day!
“The shame of speaking unskilfully were small if the tongue onely thereby were disgrac’d: But as the Image of a King in his Seale ill-represented is not so much a blemish to the waxe, or the Signet that seal’d it, as to the Prince it representeth, so disordered speech is not so much injury to the lips that give it forth, as to the disproportion and incoherence of things in themselves, so negligently expressed. Neither can his Mind be thought to be in Tune, whose words do jarre; nor his reason in frame, whose sentence is preposterous; nor his Elocution clear and perfect, whose utterance breaks itself into fragments and uncertainties. Negligent speech doth not onely discredit the person of the Speaker, but it discrediteth the opinion of his reason and judgement; it discrediteth the force and uniformity of the matter and substance. If it be so then in words, which fly and ’scape censure, and where one good Phrase asks pardon for many incongruities and faults, how then shall he be thought wise whose penning is thin and shallow? How shall you look for wit from him whose leasure and head, assisted with the examination of his eyes, yeeld you no life or sharpnesse in his writing?” –Ben Jonson
The title pretty much sums it up. They’ve pulled down the cloaked 301’s that we identified last week. So…they’ve either gone white hat with it, or they’ve gone deeper to an IP cloak (which is very difficult to identify.)
Teri suggested this, but it’s one I’ve always loved, too. Leslie Gore looking all of 19 years old, taking down You don’t own me in less than two minutes:
Here’s a Don Dilego cover of The Kinks’ I’m not like everybody else. This was the B side to Sunny Afternoon and I wore the grooves right off that 45.
Trace Richardson wrote just lately on the technology of building single-property web sites, and, while he got almost everything wrong, from my point of view, I’m willing to cut him some slack. First, he’s a very thoroughgoing weblogger, and that buys a lot of credit in my bank. And second, he went after the topic as a technology problem, rather than as a marketing problem.
That’s a mistake, but hardly an uncommon one. It’s natural for us, when we think about doing something, to think about the doing, rather than about what it is we hope at the end of the process to have done. Build a web site? That’s easy: Step 1. Step 2. Step 3. Build a web site that sells a house? That’s a harder job. Build a web site that thrills the sellers, slays the neighbors, sells the house and promotes you as a Realtor forever? That’s a Bloodhound job.
Here’s the thing: A single-property web site is not just another bullet point in your listing presentation. If it is, you might as well just buy yourself a Showing Beacon and be done with it. If you’re just shining your sellers on, just promising them yet another gimmick to get the listing, you might as well pick an easier gimmick.
There’s more: There is no way a third-party vendor is going to produce a single-property web site that will achieve what I consider to be the essential marketing objectives of the endeavor — not, at least, at a price you can afford to pay. You have to learn to do this in house, either yourself or with staffers you control directly.
And still more: Of all of the marketing objectives we can attain with a single-property web site, SEO is pretty low on the list. Even so, there are long-term SEO benefits to be reaped from doing a single-property web site properly.
This is our way of thinking about this issue. Your mileage may vary, and I entreat you to remember that a single-property web site is just one piece of an overall strategy that we use to market a listing.
Start here: Read more