There’s always something to howl about.

Category: Disintermediation (page 23 of 43)

Relax, The Department of Justice is solving the real estate commission problem

Last Wednesday the citizens of the United States became a lot better off. I was surprised that no one publicly popped open a bottle of champagne to celebrate. This is not some small thing, it is exciting news. The Department of Justice, Anti-Trust Division launched a website that is going to make the world a better place. The nice lawyers who worked on the research for the site and wrote the copy spent considerable time compiling the information.

This is my favorite page on the site. I liked it a lot because the page it linked from had this quote:

“Brokers typically charge a commission based on a percentage of the home’s sale price. Over the past decade the average commission rate has remained relatively steady between 5.0 and 5.5 percent. As a result, the actual median commission paid by consumers rose sharply along with the run-up in home prices.

Unless broker costs were also rising sharply during this period of time, competition among brokers should have held commissions in check even as home prices were rising.”

The word, “costs” was bold on their site, as well. Unless broker costs also went up (where the brokers could actually prove they had to spend more) competition SHOULD have held commissions in check. My costs have gone up in the past nine years.  Way up.  My acquistion cost per listing and my costs to service each listing has gone up, as well. What they may be shooting for is the correct amount of profit a Realtor should be making.  I wonder if they plan to subsidize those agents and companies who can prove they are making less (like Foxtons)?

I’ve included a link here for any stray DOJ lawyers reading this post to help them. There are many calculator sites on the internet, I choose this one because it came up first when I did a Google search for “consumer price index calculator”. Try it. Type in 1998 = $1.00 and then put 2007 in the year you want to check. I got $1.26. I think you will too.

If you are a Realtor going to a grocery store or a Read more

Realtor.com Pencil Sharpener

Last year I paid Realtor.com about $3,300 to enhance my listings. Now they want to charge me $14,000 for the same thing. Dean Selvey’s rate went from $3,800 to $30,000. Those numbers are not typos. Dean no longer does business with them. I told my sales rep that I would not pay it and that I did not want “a special deal for me”. I wanted their rates put back where they were for everyone. They were supposed to call me. They didn’t call and I don’t believe they are going to call.

I’ve been through this with them before. Several years ago I flew to Homestore and met with them and got them to put the rates back for everyone. It was the bizarre rates they wanted for posting virtual tours that time. The people I met with then are not there any longer. It is now called “Move”.

They have a pattern of doing outrageous things to Realtors with their prices – this isn’t new. It is despicable.

Realtor.com Pencil Sharpener

Will Zillow.com capture every MLS listing in Houston, the fourth largest metropolitan market in the United States?

From Houston RealNews:

The Houston Association of Realtors (HAR) may be a whisker away from providing listings data to real estate valuation site Zillow.com.

HAR Chairman Rob Cook released a statement today:

“Zillow receives four million visitors per month so we would certainly like to have our listings on the site…”

HAR already provides its listings to Realtor.com, Google [as noted in this HRN report], Homes.com and more.

So releasing them to Zillow would not be entirely unique.

If RE/Max and Keller Williams make deals with Zillow, they will have half of the MLS, nationwide, in two strokes of the pen. We are as excited as we are about the advent of FBS Systems’ flexmls system in Phoenix because Realtors on the ground need to deliver a convincing value proposition about searching for homes on our sites, rather than on national listing.bots.

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Oh, good grief! He went to JARED…

Joel Burslem cites a Glenn Kelman quote from a comment to John Cook’s post this morning, but I think this one is more interesting:

By the way, no matter how many times the real estate industry insists that we’re JARED (Just Another Real Estate Discounter) we can’t help but add that our goal is to be different and better, whereas discount brokerages simply aspire to be the same but less expensive. This is why we say we’re not a discount brokerage, we’re an online brokerage.

“JARED” is a genuine neologism as far as I can tell, and a boon to the taxonomy of real estate brokerages.

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What Would You Pay For A Real Estate Agent If The Commission Was 100% Optional?

Radiohead is selling tracks from their upcoming album “In Rainbows” online. The price per track, according to the site, “is up to you”.  Fans can choose how much they want to pay for the MP3 tracks, or not pay anything at all.

Was there ever a more confident display of “knowing your value to your clients”?  Of course, many of Radiohead’s fans will pay an optional download fee.

To make this question relevant to us here at Bloodhound Blog, let’s see what our readers think:

Foxtons Almost Gone – About to Become a Footnote in Real Estate History

Some of the “we do nothing for less crowd” got very good at marketing themselves to the broad public. They did this at a time when the average busboy or cab driver could have easily listed and sold a house. A few short years ago it was uncertain if the market disruption “full service at a much lower price” companies (yes really, service that is just beyond belief) had gotten a meaningful toehold and were here to stay.

That question is being answered again and again on a daily basis. Foxtons announcement that they were filing bankruptcy is one of my favorites. I don’t like them and I am quite delighted they have failed utterly. It isn’t often that I take delight in any company failing but for them (and anyone like them) I make an exception. They did everything they could to ruin the lives of others.

I want to be very clear on this, I am NOT “against discounters”. I was giving a talk the other day to a group of Realtors and mentioned Foxtons having already closed one office completely and now it looked like they were going to be gone for good. One member of the audience immediately said something about ZIP Realty. Totally different situation. Just totally different. Yes, I inadvertently started a fire (that may never go out) when I wrote this post, but I have nothing against ZIP, and neither does the public. Further, any competing agents who have lost business to them lost it fair and square. ZIP has a website that the public LOVES. Really. We’ve had several potential clients mention to us how much they liked the ZIP Realty site. We have had numerous cross sales with ZIP agents and have had nothing but completely professional people on the other side of any transaction we have ever had with them.

What then is the difference I am protesting here? Why would I have nothing against Help-U-Sell, Assist 2 Sell , ZIP Realty and find Foxtons to be so despicable that I am delighted they are shutting their doors in the United States? Simple, Foxtons Read more

Stand by for the real estate market shakeup

This is excerpted from today’s Inman News:

“RealUmbrella, a new site for home buyers and sellers that launches today in California, will not make many friends in the real estate brokerage industry, but it’s not supposed to.

At its Web site, the company states that brokers, Realtors and agents that exist today “are being re-purposed for tomorrow. Stand by for the real estate market shakeup.”

The company seeks to link for-sale-by-owner buyers and sellers directly in an online platform that features digital documents and electronic signatures for a flat fee.”

Here is the URL, www.realumbrella.com, so you can see for yourself the Big Giant Threat this particular we-do-nothing-for-less-in-fact-we’re-almost-like-a-real-Real-Umbrella-logocompany poses to Realtors. It might be good to note that there is NO company, proposal, idea or random thought ever, that attacks Realtors, that is too irrelevant for Inman to not select as “feature news”. It’s all good. I love the quote from some not-quite-bright dimwit, “brokers, Realtors and agents that exist today are being re-purposed for tomorrow. Stand by for the real estate market shakeup.”

I am standing by. Enjoying the hallucinatory thought process that would lead to making such a stupid statement. I’m thinking that Dave Liniger letting a fart over the weekend will have a greater effect than anything the RealUmbrella company will ever do.

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NUMBER1EXPERTlogoOn the off chance that you did not receive an email from Best Image Marketing, I am giving a “webinar” on Wednesday morning (9 AM PT). Anyone can listen in, if they care to. Here is the link to register. There are some great past webinars there as well and I’m thinking that the one I do Wednesday will wind up there a day or so later, if Wednesday morning isn’t convenient for you.

Zillow.com snares another $30 million in venture capital

VentureBeat:

Zillow, the controversial website that gives value estimates of people’s homes and other real estate info, has raised a significant $30 million of funding, despite the mortgage industry credit crunch.

The Seattle company has now raised a hefty $87 million in total funding during its short lifetime, making it one of the most richly backed of the new era of “Web 2.0″ Internet companies.

The round was led by Legg Mason Capital Management. Previous backers Benchmark Capital, Technology Crossover Ventures and PAR Capital all participated.

Opened in early 2005 by the founders of Expedia, Zillow started out as a portal for information about homes around the country. Over time, it has added on sales components for owners and real estate agents, and also provides a place for buyers to discuss or ask questions about a property.

Only last month, we reported that competitor site Redfin had landed $12 million in funding, led by Draper Fisher Jurvetson. Trulia, the other main player in the Web 2.0 real estate space, pulled in $10 million in May. Terabitz, started by a teenager, raised $10 million in July (our coverage).

Asked whether this most recent funding round has anything to do with the real estate slowdown, chief financial officer Spencer Rascoff told me that there was no relation. Rather, it had to do with the company’s focus on employing plenty of skilled developers and improving the site.

The country’s real estate troubles may indirectly benefit the Zillow, though; real estate agents desperate to sell homes are far more likely to post their offerings online, sacrificing some control in exchange for having more people see their properties.

Nota bene: Revised to reflect changes in VentureBeat’s story.

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New Times likes the present: Smarmy, tendentious blather wants to be free!

Even a blind pig can find an acorn now and then, and, in that spirit, The New York Times has discovered that cowering behind a paywall is a profitless pursuit of irrelevance. More from TechCrunch:

The history of paid content goes back to the collapse of the Web 1.0 bubble, a time before content monetization was a sure bet through programs such as Google Adsense and others. There was a backlash against free content for a while, and a number of companies launched pay-to-view programs. The New York Times was one of the last to maintain this model.

Surely, with the Wall Street Journal being acquired by News Corp, the WSJ pay-to-view program must now be on death row. Similarly, the Australian Financial Review’s paid AFR.com service has been rumored to be on its last legs for some time, and will shortly close.

Most importantly: this is a win for all of us. The notion of paying to access content is flawed in a connected online world where virtually everything is free, particularly content. Companies such as the NY Times can make money from providing content for free. The fall of the model for all publications is nigh.

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Attorneys, Condescension, Immaculate Perception and the NAR

It’s always dangerous – and not a little misleading – to extrapolate a whole from a part.  One of the problems facing the real estate industry is a phantom stereotype – generally negative – applied to all agents, when anyone in the business knows that the range spans the genius to the inept, the scrupulously honest to the corrupt.  I’d argue high professionalism for most, but in three short years in the business I’ve run into the gamut.

So I understand the pitfalls of where I’m going with this, but I’m going anyway:

Do law schools really have a required Applied Condescension class; and why is it so many attorneys have a self regard inversely proportional to their actual worth?

I admit some of this is anecdotal and personal: the only attorney I’ve ever had to hire I also had to fire; what she’d failed to accomplish in six months I managed on my own in six days. Recommended by a friend, she overpromised, under delivered and grossly overcharged. When I told her on her last billing I wouldn’t pay until she provided an itemization – which she never provided – she tried the intimidation game.  Didn’t work.  Oh, my, it didn’t work.

But much more recently and pertinent: First, there was this – Buying without an agent – written by an attorney at Rain City Guide.  Entirely self serving, badly argued with serious errors of omission, it generated some pleasant acrimony in the comment section – numbering over 150 – as well as a follow up rebuttal.  I’m not going to parse the whole thing, but you get the tone from the last sentence:

Regardless, for hundreds of dollars, you can save 3% on the purchase price, while getting legal services from an attorney, not an agent.

This is just another verse in an emerging chapter:  Save money and get better representation by using an attorney instead of a real estate agent!  Why?  Hey, who cares about home values, sewer scopes, oil tank decommissioning or elevation certs when you have this argument: “I’m an attorney, you’re not!”

The straw came a couple days ago.  I was at a Read more

Listings bulimia? While it is not yet ready to break the vicious cycle of bingeing and purging, Zillow.com is willing to nibble on your data feed to try to decide if it wants to eat it later

Zillow.com is getting ready to get ready to take listings data feeds. The X in XML stands for eXtensible, but Zillow and dynamism sleep at opposite ends of the bed. In any case, if you ready to get started getting ready to go, Zillow is prepared to think about undertaking those last few items of preparation. If you fail to plan, you’re planning to fail, but what happens if you fail to plan (to plan (to plan (to plan (…))))? It’s a problem. As the Melancholy Dane advises, “Get thee to a vomitoria!” When it comes to lunch and data feeds, “a double blessing is a double grace,” so to speak.

I haven’t looked at the specs yet, but I have PHP for feeds into Trulia, PropSmart and ZeeMaps. If your broker won’t support you, it may be I can help.

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Are People Who Don’t Understand “The Dip” Complete Morons?

Matt Kinsey and Ken Wheaton are educated idiots. Here are the book reviews they wrote for “The Dip” by Seth Godin. I sent that link with those reviews to Greg Swann just as the book was being released. I suppose you could say I was trying to help him not waste his time going to hear Seth speak. Seth Godin came to Phoenix and I didn’t go to see him. That was pretty stupid of me to allow myself to be influenced by those two reviews. Even though I had loved his earlier book, Purple Cow, I bought into their reviews.idiot test

A couple of weeks ago my friend, Dean Selvey called me telling me he had a book he wanted me to read. He drove over to my office to give it to me. It was The Dip. I was leaving the next day to fly to San Jose to give a seminar for Starpower and took it with me to read on the plane. DAMN! What a simple and wonderful viewpoint Seth communicates in this easy to read, easy to understand book.

Get ALL the way in or get ALL the way out. Do it or don’t do it. Be the best or skip it. These concepts are apparently so advanced that some reviewers just can’t grasp them at all. They need a checklist (maybe for them Seth could write a manual on how to chew soft bread?), for sure they aren’t going to look directly at anything.

Today, Dean and I had lunch. It was very good. It was his turn to buy, so I really enjoyed it. Thanks for lunch and for the book. 🙂
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On a completely different note, here is a very nice write up on setting up a real estate sales assembly line from the legendary Ralph Roberts. Ralph was one of the original Superstar agents – he was one of the guys who did it back when there was no one to copy – he was a trail blazer. He understood The Dip.

Unlike venture-capital vampire Redfin.com, Iggy’s House seeks suckers on Wall Street

John Cook’s Venture Blog:

Despite challenges in the national real estate market, Chicago discount real estate service Iggy’s House plans to try its luck with an initial public offering that could raise up to $15 million, according to a filing with the Securities and Exchange Commission.

If successful, that would be just $3 million more than what Seattle-based Redfin, one of Iggy’s primary competitors, raised in its venture round in July.

In addition to traditional real estate firms such as Prudential Financial, RE/MAX and Realogy, Iggy’s House also faces direct competition from upstarts such as Redfin, ZipRealty and iNest. It also may face competition in the future from Zillow.com, HouseValues and others, according to the filing.

Iggy’s House, you’ll recall, is the ultimate discount lister.

How ultimate? All the way. Allowing for the buyer’s agent’s commission, Iggy will give you a limited service MLS listing for free. A sister company, BuySideRealty.com, will rebate 75% of the buyer’s agent’s commission when they (don’t actually) represent you as the buyer.

How can they do it? They’re lenders. Both real estate businesses exist to drive loss-leader business to their loan brokerage business. Pondering the spreads on the loans they underwrite will probably repay your effort.

And: Even though the company is appealing directly to share-holding suckers, rather than the venture capital suckers favored by parasite sites like Redfin.com, Iggy is so far living up to what you might anticipate for its financial performance: “Iggy’s House posted revenue of $425,000 and a net loss of $5.1 million last year.”

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Why do traditional Realtors despise discounters like Redfin.com?

This is me, guest-posting at Blown Mortgage while Morgan Brown is on vacation:

So why is a limited-service listing unlikely to succeed? If you’re in a high-demand market like Seattle, it just might. But in most of America, right now, a home must be marketed perfectly from the first day or it will sell slowly and at a deep discount — if at all.

The one difference between a true FSBO and a limited-service listing is the searchable record in the MLS database. The home will be offered by-owner in all other respects: Priced wrong, prepared wrong and inaccessible to buyers and their agents. This is not a necessary consequence, but it is very, very common. In the case of our newly-listed competition, the home is offered at $200,000 over its market value. Presumably because of the recent re-financing craze, it is encumbered at about $75,000 over market. This home will not be a threat to our listing.

But it wouldn’t be a threat even if it were priced right. There are too many weapons that a professional home marketer will bring into battle for an amateur, no matter how dedicated, to compete. A limited-service listing comes with none of the professionals’ arsenal. So much the worse, it shouts out a warning to skilled buyer’s agents to stay away.

Why would that be so? Because even if it’s competitively priced, even if the buyers love that particular home, it is being marketed by an amateur who will, in all innocence, make egregious errors again and again. Worse, the seller will have no one to turn to for advice, exposing the buyer’s agent to double the legal liability in the transaction, potentially even creating what a judge might regard as an undisclosed dual agency.

The same situation obtains in reverse with discount buyer’s agents like Redfin.com or Buyside.com. Their vaunted cost savings come not from their technology, nor even from picking the low-hanging fruit of well-prepared buyers. The savings they pass on to the buyer come from pushing the costs of buyer representation onto the listing agent.

I wrote this essay a couple of months ago, when Redfin.com Read more

The scarcity shortage: Seth Godin on the Age of Abundance

I’ve written before about the practical consequences of the Age of Abundance. Here’s Seth Godin on the same subject:

So how do you deal with the shortage of scarcity?

Well, the worst strategy is whining–about copyright laws and fair trade and how hard you’ve worked to get to where you are. Whining is rarely a successful response to anything. Instead, start by acknowledging that most of the profit from your business is going to disappear soon. Unless you have a significant cost advantage (like Amazon’s or Wal-Mart’s), someone with nothing to lose is going to be able to offer a similar product for less money.

So what’s scarce now? Respect. Honesty. Good judgment. Long-term relationships that lead to trust. None of these things guarantee loyalty in the face of cut-rate competition, though. So to that list I’ll add this: an insanely low-cost structure based on outsourcing everything except your company’s insight into what your customers really want to buy. If the work is boring, let someone else do it, faster and cheaper than you ever could. If your products are boring, kill them before your competition does.

Ultimately, what’s scarce is that kind of courage–which is exactly what you can bring to the market.

Read the whole thing. And this was written four years ago… If you’re not moving up in incredibly irreplaceable value, you’re moving down in infinitely fungible price.

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