Category: Blogging (page 7 of 84)

January 1, 2009

What Is a Good Scent Trail ?

by Brian Brady

Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL

Kelley “Klik Kween” Koehler, instructing from the ARE-TEC blog:

Users like to see words describing their goal on a site, it helps them have more confidence that the thing they’re looking for is indeed there to be found. It’s called a scent trail.

Which means that if I create a page on my site just for people looking at townhomes, then I need to very carefully optimize for those kinds of words, and then I need to restate those words plainly on the page.

Kelley taught us about scent trails at Unchained Orlando. She explained her “long-tail search engine marketing strategy” and how she makes it easy for online shoppers to find exactly what they want. Kelley told us to build a landing page with the exact same phrase as the web surfer searched.

I’m using my BloodhoundBlog.net weblog for these experiments. Greg Swann suggested that I use it to post mortgage rates. I built a page on the weblog, titled “Current Mortgage Rates Report”. “Current Mortgage Rates” is a keyword search phrase that a plethora of consumers search. If I start a PPC campaign, I’ll play in that keyword search phrase. “Current Mortgage Rates” is the scent trail I’m trying to build.

I want to build it with a long-copy sales letter, with no links other than a “Contact Me Now” link (call to action) throughout the landing page. I want to have that landing page present the proposition, air out (and hopefully answer) all of the potential objections, and ultimately weed out anybody who doesn’t have interest. My goal is to have clicks that are consumers who have “flopped” and want a mortgage right now.

BUT…as Kelley states, I have to “title” and theme the page with the keyword search phrase that EXACTLY matches what the consumer wants. I have to make it as simple as possible for them.

Who’s implementing what Kelley taught us? How are you doing it?

PS: I changed the title of this post from “Give them What They Want” To “What Is A Good Scent Trail ?” to reaffirm what Kelley says. When you click the links on this post, you get Read more

December 31, 2008

Last call for end-of-the-year discounts on tickets for BloodhoundBlog Unchained in Phoenix, April 28 – May 1, 2009 — and catch us for free at Zillow’s offices in Seattle on February 12

by Greg Swann

Suburban Phoenix Real Estate Broker

This is the front

and back

face of a door-hanger we have going out in high-equity neighborhoods starting January 3rd. In most of Phoenix, for now, listing is essentially limited to short sales and lender-owned homes, so most of our time this year will be devoted to buyers. But if this card — or variations on it — can pull the way we want it to, it should be worth around $3,000 a week, net of all expenses. The lord knows we can use it.

Brian and I keep getting mail from people wondering why we’re going to be teaching weblogging at BloodhoundBlog Unchained in Phoenix. We’re not. All we ever teach is marketing — on-line, on paper and face-to-face. There is a piece to this door-hanger that you’re not seeing that should more than double its response rate. That’s marketing — and there is no one else in the real estate industry who teaches the kinds of marketing that Brian and I cover as a matter of course.

You can catch a preview of our marketing curriculum in Seattle on February 12th. We’ll be doing a free Unchained preview at Zillow HQ, 999 Third Avenue, Seattle, WA, on Thursday, February 12th from 1pm to 5pm. Scott Cowan is organizing the event with help from Drew Meyers and David Gibbons from Zillow. Marlow Harris will be joining us, along with some other Seattle blogging luminaries. The grand finale will be a debate between Redfin.com CEO Glenn Kelman and BloodhoundBlog iconoclast Greg Swann, moderated by Brian Brady, American Real Estate’s Number One Marketing Maven.

I gotta go. I’m showing this morning. But I wanted to remind y’all that today is the last day for a couple of big discounts on Unchained tickets. The Early-Bird price — $100 off — goes away altogether today. And the Unchained Alumnus discount will drop from $200 to $100 at midnight tonight. That’s $100 in savings, either way, for acting today.

Click the appropriate button below to sign up now.

CyberProfessionals: $397

Unchained Alumnus: $497 (you must act on this offer before 01/01/09)

Early-Bird Price: $597 (you must act on this offer before 01/01/09)

The full price Read more

December 30, 2008

The return counter — Looking AG’s Trojan Horse in the mouth: MyMarketWare works hard for the money, almost hard enough…

by Greg Swann

Suburban Phoenix Real Estate Broker

Continuing with my discussion of the bribe/gifts proffered to the contributors to Agent Blunderbuss, here’s a quick look at MyMarketWare.com.

I looked at this product when it was introduced and was not all that impressed. I like it better on second glance.

What is it? YASPWSS: Yet Another Single Property Web Site Solution. Like many of these services, the offering is pretty light-weight. And like seemingly all of them, it inflicts treacly music upon the end user. But, to be fair, the price for a site, hosted for a year, ain’t bad.

Keep in mind, as you read, that my frame of reference is our own engenu sites. I can do anything I want, to any level of detail or depth that I want, and I can reorganize an entire, huge web site on a whim. There is no YASPWSS on the market that is going to impress me.

MyMarketWare works to one level deep. That is, from a site’s “home” page, you go one level down, no deeper. Given that architecture, I would have loved to have seen at least the on-site links done within an iframe on the index page — pseudo AJAX.

You can link to off-site pages, which is a bonus, since it makes the sites effectively infinitely extensible.

The pages of the sites themselves are built in ASP, with a huge block of obfuscated code near the top of each one. Positioning on the pages is effected with both CSS and HTML tables, which seemed odd to me. MyMarketWare promises decent SEO from these pages, but they seemed very verbose, to my eyes.

I personally want a lot more photos than MyMarketWare makes available, and I want to be able to sort and organize them by category. The slide show software, apparently available on one page only, was fairly robust.

There are decent contact and scheduling forms, and MyMarketWare promises to feed your site’s details to various Realty.bots — which is probably also being done by other vendors you are using.

My overall rating of MyMarketWare’s demo single-property web site was “eh” but not inadequate. It does a decent job at what it does, but Read more

December 29, 2008

The return counter — Looking AG’s Trojan Horse in the mouth: No mere API-ing ape, Dwellicious is a true dead-pool mash-up

by Greg Swann

Suburban Phoenix Real Estate Broker

O wad some Power the giftie gie us
To see oursels as ithers see us!
It wad frae monie a blunder free us,
An’ foolish notion:
What airs in dress an’ gait wad lea’e us,
An’ ev’n devotion!
–Robert Burns, To a Louse

In a comment on AG’s bribe/gift extravaganza, I said:

And, yes, the Dwellicious campaign stunk to high heaven. It’s headed straight for the dead pool, once it actually launches. The same dumbass “idea” has already failed several times. To say anything else is absurd.

That remark turns out to be grossly unfair. Dwellicious is not all-on-its-own to the dead-pool destined, it is a mash-up and mash-note-like send-up of a vast host of future dead-pool denizens.

Here’s the pitch. People will shop at lots of different Realty.bots, see? So Dwellicious gives them an easy way to organize all the houses they are finding on these various sites. It has social-networking tools built in, since, apparently, social-networking-type homebuyers can’t even go to the bathroom without permission from their TwitterButtBuddies. Not only that, but Dwellicious taps into every available Realty.bot and social-networking API, which will possibly prove to be astounding if anyone ever accidentally uses this silly site.

I watched the Dwellicious PR campaign a few weeks ago, assuming that it had to be astroturf, but today is the first time I have paid even one second’s attention to the product itself.

It’s actually quite an instructive clusterfrolic, if there are web entrepreneurs out there who want to learn how to get just about everything wrong.

Here’s the straight dope: Dwellicious seems to have been developed by paying devout attention to the TwitWit echo chamber — without one second or one dollar being devoted to actual market research.

Premise: People will shop at lots of different Realty.bots.

This is almost certainly false. Homebuyers window-shop at sites like Trulia and Zillow. When they get serious, they move to a particular, robust and — important concepts ahead — complete and non-redundant IDX or VOW search engine.

(A subsidiary premise of the entire dead-pool-bound Realty.bot movement is the idea that some strange imaginary people might want to purchase a residence in more than one major Read more

December 29, 2008

A trolley comes to Phoenix: Tendency in reporting and why it matters

by Greg Swann

Suburban Phoenix Real Estate Broker

So it’s almost five days since I dropped the dime on the bribe gifts being thrust upon the contributors to AG. Has anyone publicly renounced them so far? We got to see Jay Thompson issue some tepid caveats about the gift products — from our pages, not AG’s. And we got to watch in horror as Russell Shaw imploded, which wasn’t pretty. But if anyone has actually come out and said, “Get thee behind me, Satan!” — I’m not aware of it.

Doesn’t much matter, by now. The moment is gone.

You — meaning you, the invisible reader — will react as you choose, and that is not only your business, but it’s your perfect right. But I can give you a very simple lens for understanding the issue, one that not even the chorus line of tap-dancers who showed up in our comments could manage to gainsay:

Suppose you are finally about to be interviewed by the real estate reporter from your local “City” magazine. Very big deal, very exciting, maybe your chance to break through to the target market you’ve spent a fortune trying to attract. But then you discover that the reporter has taken $2,000 in in-kind gifts from your fiercest competitor. How does that make you feel? Is it possible that the reporter is on the up and up and the gifts mean nothing? Well… yeahhhh… Is is plausible to you that you are about to be served up like a plate half full of cold leftovers? That’s what’s running through your head, isn’t it? Taking expensive gifts from people you write about doesn’t mean you are necessarily corrupt, but it sure makes you look and smell corrupt.

In our comments threads, there were a lot of specious arguments made in defense of taking these bribes, or at least not renouncing them. One of them was the notion that “everyone is biased.” This is a very common fallacious dodge — which is to say a persuasively invalid argument. We start by acknowledging the obvious facts that each of us has a unique point of view, and each of us is operating Read more

December 26, 2008

A sermon for the ninety-and-nine: Don’t mimic bad examples among big-name real estate webloggers

by Greg Swann

Suburban Phoenix Real Estate Broker

I’m kicking this back to the top from December 21, 2007. This was, I think, the second the the last time that I pissed off the echo chamber clique of big name real estate webloggers by pointing out that they were thoughtlessly committing a serious error. I was right about the issue addressed here, which is why, despite three or four days of mob outrage, no one adopted the insulting video tactic discussed in this post.

I don’t like the way people behave in these mad spasms, but I don’t care, either. The only behavior I control is my own, and, as I discussed last night, I never take an action I know in advance is morally wrong. Doesn’t mean I’m never in error. My contributions to BloodhoundBlog, very often, are discussions of what I’ve learned from my many, many errors. But I strive never to be intentionally in error.

But I have a unique understanding of the ontology of human ethics, and it’s something I feel a responsibility to share with the readers of this weblog. If you want to see everything I’ve written here on the subject, pursue the Egoism in Action category.

Or don’t. I’m easy enough to ignore — which will tell you a great deal about those mad spasms, if you trouble yourself to think the matter through. But if you want to profit by my experience at this kind of mass communication, I’m happy to share what I know. –GSS

I always thought that bible story about the lost sheep was stupid. If it were me in the story, I would stay right there with the ninety-and-nine, making damn sure that tomorrow it wasn’t the ninety-and-eight. Too bad about the lost sheep, but the mission-critical job has to come first.

Here’s an interesting fact about weblogs, and about internet discussion forums in general: You will almost never hear from the ninety-and-nine. If you manage to build an audience, you will hear from people who are reading your site. That’s a good thing. But if you take those people as being representative of your audience, you are making a mistake. You Read more

December 26, 2008

The Case Against Paid Reviews: Why Agents & Vendors Should Never Use Them.

by Chris Johnson

Instigator, anthill kicker.

First a disclaimer: I’ve done fine on the web. Made great money connecting with clients that don’t know, used to know, and kinda know me. A lot on LiveJournal till I left, and even more on Facebook. I’ll make more money in 2009. A second disclaimer: I hope that this post makes me tens of thousands of dollars by attracting to me the type of person I wanna do business with. So this post is written for perfectly selfish reasons, but we all have that on the table now…and can move forward. I guess with that said, every single post I write here or elsewhere…I write with the intent of connecting with someone cool.

When I first joined BHB, no less than 3 ‘vendors’ that currently advertise elsewhere on the RE.NET looked at me and assumed that I’d be the type to shill their products. I wasn’t ever offered cash, but I was offered to use the product and see if I like it. I was too busy at the time, and didn’t give a shit about those particular products. I don’t know if I would have taken cash, I wasn’t asked, so I can’t answer that question. What I do know is that I blew it off because the products didn’t seem interesting. Who cares about some new CRM that manages your showings or whatever…

Vendors invariably harm themselves with paid reviews. When you coopt a voice like Agent Genuis with ad money and reviews, you short circuit your ability go gain feedback. If you’re trying to make anything better and different, you must be able to rely on places like AG to give you honest feeback on your product. You either want to advertise it–which is what Todd at Lenderama does transparently and honestly…or you want to improve it. Co-opting the people that have influence is not the way to get actionable feedback. It’s also an insult to them: it basically says hey, we like your readers, but we will give you money instead of listening to your ideas.

The RE.NET is packed with bright people. More valuable than the Read more

December 24, 2008

Holiday Greetings from the left coast

by Sean M. Broderick, CCIM

Commercial Real Estate Broker

A classic Holiday (er, winter solstice) Greeting from a friend in Lodi (hat tip to Rolff):

Please accept with no obligation, implied or implicit my best wishes
for an environmentally conscious, socially responsible, low stress,
non-addictive, gender neutral celebration of the winter solstice
holiday, practiced within the most enjoyable traditions of the
religious persuasion or secular practices of your choice, with
respect for the religious/secular persuasions and/or traditions of
others, or their choice not to practice religious or secular traditions at all;

PLUS

A fiscally successful, personally fulfilling, and medically
uncomplicated recognition of the onset of the generally accepted
calendar year, but not without due respect for the calendars of
choice of other cultures whose contributions to society have helped
make America great, (not to imply that America is necessarily greater
than any other country or is the only “AMERICA” in the western
hemisphere), and without regard to race, creed, color, age, physical
ability, religious faith, or choice of computer platform.

(Disclaimer: By accepting this greeting, you are accepting these
terms. This greeting is subject to clarification or withdrawal. It is
freely transferable with no alteration to the original greeting. It
implies no promise by the wisher to actually implement any of the
wishes for her/himself or others, and is void where prohibited by
law, and is revocable at the sole discretion of the wisher. This wish
is warranted to perform as expected within the usual application of
good tidings for a period of one year, or until the issuance of a
subsequent holiday greeting, whichever comes first, and warranty is
limited to replacement of this wish or issuance of a new wish at the
sole discretion of the wisher who assumes no responsibility for any
unintended emotional stress these greetings may bring to those not
caught up in the holiday spirit.)

And you wonder why they can’t balance the budget in California.. Merry Christmas..

December 24, 2008

My own little gift on Christmas Eve: I’ve discovered a way that a contributor to BloodhoundBlog can get fired…

by Greg Swann

Suburban Phoenix Real Estate Broker

I would ask, is this sick-making to me alone? — but I heard about it from a nauseated reader before I had seen it myself.

We don’t take any money out of this site at all, not even Amazon affiliate fees. I don’t want for anyone reading BloodhoundBlog ever to doubt our integrity.

I am repelled by advertising on real estate weblogs, but taking in-kind bribes for pimping vendors and their dubious wares is simply corrupt.

Until today, there were no rules for BloodhoundBlog contributors — if for no other reason than because it had never occurred to me that anyone could do something this disgusting, much less celebrate it. Today we inaugurate our first rule:

If you write for us and if you have taken bribes in the form of cash or merchandise from a vendor, please send me your resignation. If I find out that any BloodhoundBlog contributor has taken bribes from a vendor, I will fire you on the spot. I love having our contributors here, but we each one of us have to be above reproach, now and always. This is the way I built this place, and thus it will remain, even if I have to go back to writing alone.

The one bright spot in this, for me, is that not one of these jackals made their bribe offers to me.

Un-frolicking-believable…

I have two more posts scheduled for the day, but I’m so angry I could spit. I’m going to mix myself a drink and toast, one by one, the people I know for sure I can trust.

December 17, 2008

Making a Scenius scene to make an impact on your target market

by Greg Swann

Suburban Phoenix Real Estate Broker

Lender Bob says, “Hey, I’m a lender. I want to get Realtors to notice me. Hell, I want to get in front of them so often they can’t forget me. What can I do?”

Realtor Beth chimes in with, “He’s got the right idea. I’m a Realtor. I’ve got a blog and all, but I don’t feel like I’m talking to the people in my farm. How can I get my name and my ideas in front of them ever day?”

Vendor Bill adds, “I’ve got things once worse. I need to sell marketing ideas to Beth and Bob, both, but how can I break through the clutter?”

These are problems that can be solved by Scenius scenes. With the right scene, you can aggregate content and share it with people you want to do business with.

Watch:

Lender Bob can link to financial news and stories on factors that influence interest rates. He can make this scene available to Realtors in his market, who will have Bob’s free content available to share with their own readers. Florida Lender Kevin Sandridge is getting ready to do just this in his market.

Realtor Beth can link to local news stories and then echo that content to other weblogs in her market area. I’m doing this with Phoenix Area Headlines, but Beth could do other things as well. For example, she could do a “best of local blogs” scene to spread the link love around. Or, like Chicago Realtor Thomas Hall, she could do a scene on green real estate.

Vendor Bill has the easiest job of all, if he learns to think Scenius: He doesn’t need to cut through the clutter, he needs to slice it and dice it and serve it up in his own scene. I’m playing with this idea with Switched-On Marketing.

There’s more. Eric Blackwell is using a scene as a way of getting his 100+ agents to get on-board the social media marketing train. Cheryl Johnson and I are both using Scenius scenes to manage our listings on-line — but that’s an advanced-class topic.

The point of this: If you’re in the business of self-promotion, we’ve Read more

December 12, 2008

If the question is, “What should a Bloodhound do if awarded the Pulitzer Prize?” — the answer is, “Drool…”

by Greg Swann

Suburban Phoenix Real Estate Broker

Fanmail from some flounder:

BloodhoundBlog: Will Pulitzer Come Calling?

The BloodhoundBlog is a phenomenon; read it and you’ll become addicted to the prose, the passion, and the gem-like jewels of news. It now has a cult following and it has achieved pinnacles of success in online media. But will Pulitzer’s new criteria open the door to the likes of the “dawg??”

More here on the Pulitzers.

It is obvious by now that the best writing in the world is being written for electronic media only. Excepting Geno, we wouldn’t qualify for any awards anyway, but it remains that the Pulitzer committee is not quite ready to tiptoe the whole way into the twenty-first century. It is stretching itself only so far as to consider prose that is being committed to pretend paper. If you can hang in cyberspace without clinging in craven desperation to atoms — even purely imaginary atoms — your talents will not be considered. The Pulitzer Prize will remain a celebration of obsolescent relics by irrelevant antiques. Sic semper tyrannosauris.

December 11, 2008

BloodhoundBlog.net can map domains: Your free real estate weblog can look just like you’re hosting it yourself

by Greg Swann

Suburban Phoenix Real Estate Broker

It took some time to work out all the kinks, but we’ve got domain-mapping working on BloodhoundBlog.net.

What does that mean?

You can set up a free BloodhoundBlog.net weblog, say, something like myblog.BloodhoundBlog.net.

Then you can go to a domain registrar like Godaddy.com and register your own domain, perhaps MyOwnDomain.com. You don’t have to buy a hosting package or anything else, just the domain.

Then, with a little help from us, you can set up MyOwnDomain.com so that it displays myblog.BloodhoundBlog.net.

From the point of view of both your users and search engine spiders, your weblog is hosted at MyOwnDomain.com.

Here’s an example, a melancholy celebration of Dayton by Teri Lussier. The blog is built on BloodhoundBlog.net, but, because of domain-mapping, it looks like it lives on its own server.

WordPress.com charges $10 a year for domain-mapping. We’ll do it for free — with the stipulation that you really are a hard-working real estate blogger. If you’re really pounding out the content, we can help you customize your blog’s theme, too.

Between money work, web work and WordPress work, I’m coming and going, but we have a lot of cool announcements coming up. Stay tuned…

Technorati Tags: blogging, real estate, real estate marketing, technology

December 9, 2008

Marketing the praxis of a Scenius thoughtfully: How can we use dynamism and triangulation to play tunes that make the spiders dance?

by Greg Swann

Suburban Phoenix Real Estate Broker

Teri Lussier paid me a very high compliment today in email, although I’m sure that’s wasn’t her intent. I expect she was just being matter-of-fact. Here’s what she said:

You don’t do anything without a purpose.

She was asking why I phrase so many headlines in the form of a question, assuming correctly that I do so for marketing reasons. Questions are a pretty common arrow in the copywriter’s quiver. Properly constructed, they are inherently interesting and instantly involving. I’m not as good at this as I plan to be, but one of things I’m looking for in a good question is something that incites at least as much curiosity as it satisfies. I give you the headline of this post as an example.

But Teri’s off-hand remark — “You don’t do anything without a purpose” — means everything to me, because it’s a completely true statement about everything I do — and everything I’ve ever wanted to be. I can’t promise you that I always know what I’m doing, but I always know with perfect certainty what it is I intend to be doing — what objective I hope to achieve by my efforts.

So we’ve been playing this scenius game since Thanksgiving, really since Swallow Hill Road, and it’s fun to explore how much we understand of what we’re doing, and, fun, too, to understand how much there is that we’ve never thought to explore.

Both Cheryl Johnson and I have been rebuilding our “Current Listings” content as Scenius scenes. Why? Because a content management system like a weblog is the perfect way of organizing frequently-edited copy — provide that you have some way of delivering the content in a form you can stand, once you’ve edited it. This is what Scenius — the software praxis, not the social process — is all about.

Stop.

A scenius — lower case — is a metaphor for a kind of communal genius. The word comes from “scene” plus “genius”, and the best example of a scenius that I can offer is the birth of Bebop jazz. When you put smart, well-informed, passionate people together, the synergy of their Read more

December 9, 2008

The Scenius.net scenes reader can tell if you’re working at your desktop web browser or on your iPhone…

by Greg Swann

Suburban Phoenix Real Estate Broker

…and switch Cascading Style Sheets intelligently. What it needs are more shared scenes.

Making a shared Scenius scene is work. Not a lot, but some. What do you get in return:

Added-value content for your blog and for any blog that echoes your scene
A quick way to promote news or ideas you think are important without writing full blog posts
By your links, you draw attention to your blog from other blogs in your content sphere
Your scene links back to your blog, so the more it echoes, the better for your SEO posture
When other blogs echo your shared scene, they are exposing your blog to their readers, which can lead to new readers — or new business

Your weblog put you into the narrowcasting business, and that’s a great thing. Building a shared Scenius scene will put you into the broadcasting business, a boon that gains in benefits — for everyone — the more it echoes.

What’s in it for me? With each scene, I’m taking a link back to BloodhoundBlog — a non-monetized weblog. In other words, I’m working for free, which is not at all unusual. You live in a world infested with sleazoid vendors, each one of whom wants to nick you for monthly fees for work you can easily do yourself. I will show you — for free — how to build yourself a broadcast platform that will benefit everyone involved, yourself the most.

There are a few people working (behind the scenes as it were) on shared Scenes that will debut in the next few days. This is a bandwagon worth jumping on. Good for your readers. Good for the writers you feature. Good for the blogs echoing your shared scenes — and good for their readers. And good for you.

Review the terms and conditions and let me know when you’re ready to get started on your own shared Scenius scene.

December 6, 2008

Making the Scenius scene: I’m prepared to share an entirely new style of blogging with you — but you have to hold up your end

by Greg Swann

Suburban Phoenix Real Estate Broker

I wrote last week about the Scenius blogs we’ve been playing with. The concepts we’ve developed constitute a new style of blogging, a hybrid of the best features of link-blogging and RSS feeds with much better control and with none of the defects.

A Scenius blog called “Switched-On Marketing” is riding in our sidebar, along with some other real estate blogs. I have another one called “Phoenix Area Headlines” running on our client-focused real estate weblogs.

That last sentence is important: I maintain one Scenius blog for “Phoenix Area Headlines”, but I can echo it wherever I want it to appear. And it comes in like a blog, not like a feed or a widget, with full control over the appearance and with all the links behaving as expected.

Why is that important? Because I now have a reliable source of keyword-rich dynamic content that I can share with other Phoenix-area weblogs. Other Phoenix real estate webloggers are free to use it, but I’m much more interested in hanging around the sidebars of weblogs run by my clients or future clients.

The “Phoenix Area Headlines” Scenius blog is composed of content that will be interesting to readers of any weblog in the Phoenix area. It’s a regularly-updated supply of new content for any weblog that hosts it.

The “Phoenix Area Headlines” Scenius blog is rich in keywords that will cause the blogs that host it to score well with search engines. I’m giving my neighbors content and also boosting their SEO.

The “Phoenix Area Headlines” Scenius blog consists of highly dynamic content. There are new posts every day, and old posts scroll off the bottom every day. What this means is that search engines will see new unique content on every page they spider, every time they spider, if those pages are echoing my Scenius blog.

And the “Phoenix Area Headlines” Scenius blog links back to BloodhoundRealty.com. I’m using sweat equity to buy a place on your sidebar. Your readers win, you win, I win — everybody wins.

The “Switched-On Marketing” Scenius blog does the same sorts of jobs for real estate and marketing weblogs: I give you interesting Read more

Category: Blogging (page 7 of 84)

What Is a Good Scent Trail ?

by Brian Brady

Last call for end-of-the-year discounts on tickets for BloodhoundBlog Unchained in Phoenix, April 28 – May 1, 2009 — and catch us for free at Zillow’s offices in Seattle on February 12

by Greg Swann

The return counter — Looking AG’s Trojan Horse in the mouth: MyMarketWare works hard for the money, almost hard enough…

by Greg Swann

The return counter — Looking AG’s Trojan Horse in the mouth: No mere API-ing ape, Dwellicious is a true dead-pool mash-up

by Greg Swann

A trolley comes to Phoenix: Tendency in reporting and why it matters

by Greg Swann

A sermon for the ninety-and-nine: Don’t mimic bad examples among big-name real estate webloggers

by Greg Swann

The Case Against Paid Reviews: Why Agents & Vendors Should Never Use Them.

by Chris Johnson

Holiday Greetings from the left coast

by Sean M. Broderick, CCIM

My own little gift on Christmas Eve: I’ve discovered a way that a contributor to BloodhoundBlog can get fired…

by Greg Swann

Making a Scenius scene to make an impact on your target market

by Greg Swann

If the question is, “What should a Bloodhound do if awarded the Pulitzer Prize?” — the answer is, “Drool…”

by Greg Swann

BloodhoundBlog.net can map domains: Your free real estate weblog can look just like you’re hosting it yourself

by Greg Swann

Marketing the praxis of a Scenius thoughtfully: How can we use dynamism and triangulation to play tunes that make the spiders dance?

by Greg Swann

The Scenius.net scenes reader can tell if you’re working at your desktop web browser or on your iPhone…

by Greg Swann

Making the Scenius scene: I’m prepared to share an entirely new style of blogging with you — but you have to hold up your end

by Greg Swann

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