BloodhoundBlog

There’s always something to howl about.

Category: Blogging (page 13 of 84)

June 17, 2008

BloodhoundBlog evangelism: How, by working together, we are going to reinvent real estate representation, convert the best real estate professionals to the wired life and put the bums out of the business

by

Suburban Phoenix Real Estate Broker

Author website

First, this is important: The easiest way to get someone to BloodhoundBlog is to type “BloodhoundBlog” into any web browser. The “.com” will be assumed by default, and BloodhoundBlog.com redirects to the full address of the weblog. If there is someone you work with whom you would like to see get involved in our world, all that person has to remember is that one word: BloodhoundBlog.

Why is that important? Because you are the most important factor in BloodhoundBlog’s growth. We don’t even have Google working for us right now, but it doesn’t matter. We have always grown on the strength of the content and on the strength of very bright people like you reading, commenting on, subscribing to, linking to and recommending that content.

Last night I looked in on Cheryl Johnson talking about the coffee-table books we build for high-end listings. One of the comments was an eye-opener for me:

Thanks for the BLOODHOUND link, I had not run across them yet and man what a good read, blew my 30 min quick.

Of the weblogs written by actual working real estate professionals — Realtors, lenders, investors, technologists, vendors — BloodhoundBlog has the deepest penetration: Most pages, most Technorati links, etc. It’s easy for me to forget that new people are coming on line every day — and that they have no automatic way of knowing about BloodhoundBlog.

So far, we have depended on viral effects to be found by those folks. But I want for people like Cheryl’s commenter to find us. You want it, too: It’s the people who care about doing their very best who will matter most to the world of real estate, going forward. We are each of us here for our own reasons, but, at the same time, we are all of us here out of a shared commitment to excellence. When you run across someone like the person who posted that comment, you need to send him or her here like a BloodhoundBlog evangelist. Not for our sakes, but for your own.

There’s more. After weeks of phone tag, it seems all but certain that we will not Read more

June 14, 2008

Don’t hang Vlad Zablotskyy out to dry: Making a donation to his legal defense fund is what matters most right now

by

Suburban Phoenix Real Estate Broker

Author website

Here’s what doesn’t matter:

Here’s what matters:

Of the money Vlad Zablotskyy has had to spend so far on legal fees, three-fourths of every dollar has come out of his own pocket.

It doesn’t matter who says what about whom. It doesn’t matter if this issue draws more attention up the food chain. It doesn’t matter if people write posts or post the donation button.

But it does matter if you hang Vlad Zablotskyy out to dry.

I don’t know if the cause is cowardliness or cliquishness or simply cluelessness, but I have been all but completely dismayed by the response of the RE.net to this vicious attack on one of our own. A few principled people stepped up to the plate right away — last week, but also in the months leading up to last week. A far greater number have ignored the issue, with the result that Vlad has found more vocal champions outside the real estate weblogging world.

How sad for us that Vlad is willing to stand as a martyr for our right to speak as we choose, and we can’t even be bothered to make a donation in his defense — much less stand up on our own two legs and cry havoc — not even when we’re offered choice bribes for doing so!

We’re alone right now, you and I, just words on phosphors silently invading your mind. I don’t care if you’re a coward, or if you’re clique-ridden or clueless. It suits me fine to think that you’ve been distracted, and you’ve been meaning all week to make a donation. That’s perfectly wonderful. Read more

June 14, 2008

Buzz Bissinger Blasts Bloggers

by

Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL

Author website

In the ultimate irony, sportswriter Buzz Bissinger blasts Will Leitch of Deadspin.com for his sports blog with language more appropriate for a blog than television.

See the 15 minute video here.

TWO COOL FACTS CAME OUT:

1- The average age of a newspaper reader is 55 years old.

2- Only 19% of the 18-34 age group reads newspapers.

BISSINGER: ” This guy, whether we like it or not, is the future. The writing on blogs is despicable. ”

LEITCH: ” Deadspin is large enough to get credentialed but as soon as I start doing that, I write for the other members of the press box. ”

BISSINGER: “If you are the future, the future is going to dumb us down”

My opinion? Start a weblog, Bissinger. You’re a Pulitzer Prize winner so you’ll have access. Write daily and sell advertising. If quality is what the market demands, then let them vote with their eyeballs. Of course, life in the entrepreneurial lane is difficult; ask the folks at Curbed or Ariana Huffington. I could start a baseball weblog with Jeff Brown, Dan Green, Morgan Brown, Toby Boyce, and 15-20 other webloggers and be credentialed in two years. I dare say that the writing would pretty damned good.

So which is it readers? Are “real” journalists the guardians of quality or just another chokepoint?

PS- I’m biased. I haven’t read a newspaper box score in 10 years. While I love Rick Reilly, Sports Illustrated better slap some ads around his online articles and get rid of the gated-access or he will become…irrelevant.

June 14, 2008

Speaking in tongues: A very simple A/B switch for testing the pull-power of landing-page variations

by

Suburban Phoenix Real Estate Broker

Author website

We talked about landing pages at Unchained: When someone who is interested in relocating to Phoenix lands on our brokerage weblog, I want for that party to land on my relocation page, rather than just at the top of the blog. Why? Because if I provide the exact information my visitor is looking for, I have a much better chance of converting that person into a client.

This is important: Social media marketing is direct marketing — target marketing, not viral marketing. WordPress sells itself by viral marketing. You sell your business on a WordPress weblog by direct marketing, by focusing your attentions on particular, identifiable prospects. Of all the people writing on BloodhoundBlog, the on who has the most to teach us about this is Richard Riccelli, Delphic and sphinx-like but overflowing with brilliant direct marketing ideas.

So what’s better than a landing page? Richard can beat me up, if he wants, for getting this all wrong, but the direct marketer’s answer is simple: Better than a landing page are two landing pages — pitted against each other.

Advertising is a prayer to the heavens, but direct marketing is testable. Is long copy more effective that than a shorter appeal? Test it. Will a question or a promise work better as the headline? Test it. Do brief forms produce more leads? Do more rigorous forms produce stronger leads? These are testable propositions.

But: There is a caveat: You have to be getting enough traffic to make testing worthwhile. If your long copy beats your short copy two-to-one, it means nothing if you only have three instances to judge from. A Google Adwords campaign is eminently testable, as is a Zillow EZ Ads promotion. On your hyperlocal real estate weblog, you may have to let your tests run for a while before you draw any conclusions.

And what should you do when you do prove that one way works better than another? Test two variations of the winning strategy against each other. And test everything else while you’re at it.

Okayfine. There is no limit to what you can learn about direct marketing, and Brian and I Read more

June 10, 2008

How are you gonna keep ’em up in your vertical real estate search portal when the future of home search is horizontal — and Google’s?

by

Suburban Phoenix Real Estate Broker

Author website

Do this: Go to Google and search for Phoenix, AZ real estate. We don’t compete for that term — we’re coming in like 34th place — but a lot of people do — like 3.5 million hits for the keyword without quotes.

Here’s what’s interesting:

Out of those 3.5 million search results, Google Base’s Housing Search comes first. That would be true for any other City, ST real estate search you might want to run. You don’t need the state if the search is unambiguous.

Yes, Google Base doesn’t have a lot of listings so far — only about 4.7 million. That’s twice as many as Zillow.com has right now, but it’s still not very many. The data sources are many and disparate, so it’s plausible that there are some duplicates in there, too.

And, yes, the search interface is horrible. It hasn’t changed much, if at all, in the past year. But who is willing to bet it won’t change in the next year?

For plain vanilla horizontal search — of practically anything — Google is god — omniscient, omnipresent, omnibenevolent. If you need more than plain vanilla horizontal search, you have to go vertical — but google wants your vertical real estate search to go vertical with them, too.

There’s more. The upshot of the DOJ/NAR settlement is that the IDX level of real estate search is likely to become ubiquitous. Right now, Google Base is limping along like Trulia.com and Zillow.com — partnering relationships with a few MLS systems, a few big brokerage chains, a few listings remarkers like flyer and virtual tour vendors, and direct entry by home-sellers and their real estate agents. That’s about to change as MLS systems, either directly or through IDX vendors or VOWs, make every MLS listing available to all takers.

If you’re Realtor.com, how are you going to hang onto an audience that can get essentially the same results from the same place they get all their other results — from Google.com?

If you’re Trulia.com — Realtor.com in pastels — what do you have to offer end-users that will be so much more valuable — a year from now Read more

June 10, 2008

The fall and rise of a real estate titan: “Tony has the most valuable asset known to man: unwavering spirit and confidence in himself”

by

Suburban Phoenix Real Estate Broker

Author website

In line with Chris Johnson’s post this morning, a charming real estate story from The American Spectator:

Recently, I was contacted about a hot deal in Buckeye (the fast-growth, west side of Phoenix) by a very bright, young Phoenix wheeler-dealer.

We’ll call him Tony (not his real name). Tony was, and still is, one of the smartest guys I have ever met. I first met him as super-charged go-getter sitting in one of the thousands of real estate cubicles on Camelback Road. At that time, he brought me a deal that turned out very well, and he was pleasant and honest throughout the whole process. Over the years, as I predicted at the time, Tony would quickly move out of the cubicle and into something bigger and better. History proved me correct and by 2004, Tony had a fancy office on the Camelback Miracle Mile with a secretary that looked like she just stepped out of Vogue.

Sitting in his plush office, Tony was still Tony, going 1,000 miles per hour and talking up deals, but in a nice and pleasant way. He had picked up a few nice souvenirs of the ongoing boom, including a fancy spread in the 85253 zip code where he entertained lavishly, a sleek new private jet, and a very cool yacht in Marina Del Rey. At Tony’s 2005 Christmas Party, I could have sworn that half the Dallas Cowboys cheerleaders were there at Tony’s Paradise Valley house.

Anyway, Tony was calling me after a long absence. I had missed the ’06 and ’07 Christmas parties, but I can only imagine their lavish scale. Tony was now on the phone saying he had a great deal that I should look at “right away…this one you’re gonna love.” I have heard that line a million times, but in Tony’s case, I trusted his judgment and agreed to meet that day at my office. Tony arrived, pitched the deal (I was already fairly familiar with the location and the dynamics of the site), and indeed, it was a deal. It was exactly right for one of my clients in Read more

June 9, 2008

iPhone 2.0 debuts with faster 3G wireless and a built-in GPS system — and a $199 price tag for the 8GB model. Video? Flash? Javascript? Ask later, but third-party apps also debut on July 11. [Updated]

by

Suburban Phoenix Real Estate Broker

Author website

TechCrunch, but this news will be everywhere:

Apple announced its new 3G iPhone today. It is much thinner, much faster, and much cheaper than its predecessor. Starting at $199, you get an 8 gigabyte device with GPS that works on AT&T’s high-speed 3G network (as opposed to the slower EDGE network all previous iPhones are bound to). A 16 gigabyte version will go for $299. Considering that the current 8 GB iPhones cost $399, that is quite a steal. The battery is supposed to support 300 hours of standby time, 5 to 6 hours of Web browsing, 7 hours of video, and 24 hours of audio. But talk time is cut in half from 10 hours to 5 hours, when using the 3G network. The launch date is July 11.

The New York Times:

The biggest news from Apple is what Steve Jobs didn’t say: It has completely changed the basis of its deals with AT&T and other wireless carriers.

According to a press release from AT&T, the carrier will no longer give a portion of monthly usage fees to Apple. Instead carriers will pay Apple a subsidy for each phone sold, in order to bring the price from $399 down to $199 for the 8 Gigabyte model. The company did not specify the amount of the subsidy. Subsidies of $200 to $300 are common in the industry.

What is more, consumers will now pay $30 a month for unlimited data service from AT&T, compared to $20 under the plan introduced last year. So even though the phone will now cost $200, consumers will be out more cash at the end of a two-year contract compared to the previous deal.

Of course, that includes faster 3G data service, so the price increase may be worth it. But we should call it an iPhone price increase, not a cut.

Unlimited data service for business users will cost $45 a month.

[….]

AT&T also said in its release that it now has 3G data service in 280 metropolitan areas, and that will increase to 350 areas by the end of the year.

For Apple, this move to getting all its money up front Read more

June 9, 2008

Support the Vlad Zablotskyy Legal Defense Fund: A real estate weblogger is being throttled by corporate bully ePerks.com. The free speech rights you will be fighting for are your own…

by

Suburban Phoenix Real Estate Broker

Author website

Update: It seems likely that Vlad’s cost to defend himself from this specious claim (if you read the complaint, you will discover that the alleged offense is entirely absent from Exhibit A) is going to start with a $5,000 retainer. It seems unlikely to me that the matter will go to court, but, if it does, things will get really expensive. If you haven’t done so already, click on the “Donate” button. You’re not defending Vlad, you’re defending yourself.

 
The months’ long persecution of real estate weblogger Vlad Zablotskyy by ePerks.com’s Ben Behrouzi came to a head today. Behrouzi has served Zablotskyy with a lawsuit claiming that a post on Zablotskyy’s weblog caused Behrouzi to suffer “harm and damage.”

Behrouzi also claims that Zablotskyy has exposed him to “hatred, contempt, ridicule and disdain.” The petition itself is a bad joke, but it is beyond all doubt that that Behrouzi has exposed himself to “hatred, contempt, ridicule and disdain” by the months of ludicrous posturing he and his attorney have engaged in.

At some point the full petition will be available for us to read. [Amending this: You can read the complaint on Vlad’s weblog.] In the mean time, Vlad Zablotskyy needs your help. The lawsuit was filed in California, but Vlad lives in New Jersey. He will have to fight a lawsuit seeking compensatory and punitive damages by remote control, paying law firms in both states. The suit itself is a complete joke — a Personal Injury law firm with a drive-up window comes to mind — but it will still cost serious money to defend.

I’ve set up a Vlad Zablotskyy Legal Defense Fund through our PayPal account — and I’m about to put the bite on you in two ways.

First, click on one of the “Donate” buttons you see in this post or on our sidebar and give as much as you can. I know that many Realtors and lenders are hurting for money right now, but there is no better cause for you to fight for than your own right to speak and write as you choose. If you happen to be Read more

June 7, 2008

Is ePerks.com’s Ben Behrouzi, infamous for trying to censor a real estate weblogger, stealing content from Mervyns and Chevron?

by

Suburban Phoenix Real Estate Broker

Author website

At his new web site, BrokerScience.com, Trace Richardson is on a tear. Trace got his teeth into the story of ePerks.com’s attempts to silence real estate weblogger Vlad Zablotskyy with a cease and desist letter. Starting with an analysis of how ePerks has managed to achieve an orderly self-destruction, Trace has uncovered one irregularity after another in Ben Behrouzi’s internet businesses.

The latest snafu? Behrouzi added “Values” and “Culture” pages to the ePerks.com web site. The only problem is: The content seems to have been taken, in large measure, from Mervyns.com and Chevron.com.

Here’s the full run-down on Trace’s stories on Behrouzi’s start-ups:

At this point, I’m thinking Ben Behrouzi is beyond redemption. From the evidence, he seems to be much more interested in pushing people around than in making money on the internet. My hope is that other internet entrepreneurs following this train wreck can manage to catch a clue: For the first time since Athens — for the first time in history, really — ordinary people have equal access to the Agora. You cannot shout Vlad Zablotskyy or Russell Shaw or Trace Richardson or me down. Our voices are at least as loud as yours, and we will not be silenced by threats, intimidation or dirty tricks. You can learn to live by cooperation and conciliation, or you can master the art of starving alone.

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June 5, 2008

On Becoming A Real Estate Agent (and other things)

by

Real Estate Broker

Author website

Every once in a while I get in a metaphysical mood and need to get it out of my system, so bear with me. I usually get like this when I”m transitioning from ideas and thinking to action. I’m taking actions to transform my business once again so I’m in the process of becoming what I’ve been thinking. Often ideas are stuck in the theory phase and never become a reality. Back in my heavy drinking days I had grand ideas that could change the world but they never left the barstool — probably a good thing they stayed there. I’ve always been a “thinker” and it’s too bad I didn’t have a great mind. When I was in my thirties I began making the transition from thinking into action — or, rather, I began putting my thoughts into action — although I still have some brilliant ideas I’ve never put into action like my idea to start a cafe that specializes in blackberries: blackberry pies, blackberry cobblers, blackberry tarts, blackberry sauce on pork chops, blackberry bagels…..perhaps when my Forrest Gump comes along I’ll do it.

But becoming is different than thinking about it. My wife taught me a lot about becoming the other. When she was pregnant, I was terrified of being a father and went into my theorizing phase, thinking it to death. When she had our first child I was still theorizing and thinking while she simply became a mother. I was always wondering – How does she know all this stuff? Well, she just became what was called for. I’m sure a social worker could go back and critique her “parenting skills” and find she was lacking in modern child-rearing techniques, but no one loves their mother anymore than her sons. She never sat around in an anxious state wondering what actions to take — she became a mother and a damn good one.

Becoming takes committment. Until you commit and take actions the ideas are still theoretical. One reason a lot of agents in real estate are never successful is that they never become real estate agents, they merely have a license, and real Read more

June 4, 2008

An Unchained expostulation: Guess who is not coming to Inman?

by

Suburban Phoenix Real Estate Broker

Author website

We made a ton of video clips at BloodhoundBlog Unchained. BrokerIPTV.com made a bunch more, and theirs feature strange and esoteric production elements like good lighting and audible sound. The difference is, ours were on YouTube right away, and theirs took a while to gestate. One that I’ve been waiting for finally hatched today, yours truly on the subject of being Unchained:

If you watch that clip, this should be obvious, but I’ll say it anyway: I don’t tell people what to do. There are no rules for BloodhoundBlog contributors. I don’t like rules, but I also don’t like working with people who need to be told what to do — and I really don’t like working with people who try to tell other people what to do.

That paragraph is predicate to this one: Since there is no Official BloodhoundBlog Policy on anything, it should be obvious that there is no Official BloodhoundBlog Policy on Inman Connect. Bloodhounds have been invited to speak at the last couple of events, and I, personally, have no feelings about this one way or another.

But, oddly enough, for this summer’s event, only one Bloodhound has been invited to speak, Estately.com’s Galen Ward. That’s not completely true. Just after Unchained, Brian Brady was approached, perhaps as a ham-handed divide-and-conquer strategy. But Cheryl Johnson was not invited to teach PhotoShop, Eric Blackwell and Eric Bramlett weren’t invited to teach SEO, Geno Petro wasn’t invited to teach the art of mesmerizing an audience. Mike Farmer, Sean Purcell and Jeff Brown are, each in his own way, reinventing the real estate brokerage, but this is not a topic of interest at Inman Connect.

In other words, there does seem to be an Official BloodhoundBlog Policy on Inman Connect, but it doesn’t originate here.

So be it. We care a lot. As is discussed in the clip, BloodhoundBlog Unchained set a new standard for training events in the wired world of real estate in our first swing at the ball. We dropped the ball completely on the drinking and partying and killing time in the hallways categories, but I know we traded a Read more

June 3, 2008

Real Estate Video: My Love Hate Relationship

by

Instigator, anthill kicker.

Author website

Video is coming, it’s here, it’s real, and it’s not going away.   It makes me happy that there is some high quality content being created for Agents, and tools to enhance communication.  What I don’t like about video is it’s non-interactive nature, and the sluggish pace that it churns out information.  It’s great for some things (some tutorials, house tours, testamonils), and for those things there’s no equivalent.

But, for a lot of things (other tutorials, deep analysis, and even advocating positions), the format is such that you can’t quickly extract the content YOU want.  There’s got a 1-2 minute investment in whatever your watching to see if you’re going to learn what you want–compared with the speed of glancing at a stack of RSSfeeds  and quickly seeing if it’s valuable.    This is a function of the format and an inherent limitation  of video itself.  I continually find my attention wandering and myself perpetually on the verge of hitting alt-f4 to shut the video up.   For every good example, of what Video can do to enhance the consumer experience there are countless bad examples (with preroll credits and more crap).

I’m BRAND new at messing with video. I’ll get real good at it real soon.   It’s a communication tool, and I am getting over my inherent dislike of it.  I’m not yet  expert, but I’ve made some promises to myself as to what all of my videos are gonna be like,  in true  Bloodhound fashion, I submit it for your criticism and review.

  • Content Dense: If it’s in video, it’s gotta deliver on the promise of being content dense.  That doesn’t always mean talking fast.  It means ensuring that there is content.
  • Quick Preview: spend the first 5 seconds previewing what you’re gonna give ’em, not on some insipid preroll liner.   People will relax, or change the channel.
  • Deliver the content as fast as it can be effectively communicated.  Similar to content density, we want to make sure we know that video is grabbing attention.  No filler.  Read more
June 2, 2008

BloodhoundBlog in the terrible two’s and the me-me-me meme

by

Suburban Phoenix Real Estate Broker

Author website

I had mail last night from a sweet kid who wanted to tag me in what she called a MeMe game. I thought that by itself was nice take on the idea of memes as represented in the wired world of real estate, but it also put me in mind of a promise I made a while back:

Inlookers: I will be happy to entertain any other What would David Gibbons do?-type questions. You can email me; I’ll shield your identity. Or you can use the “Ask the Broker” button — if you fudge the email address field, it’s completely confidential. If your question is obnoxious, don’t waste your time — because I don’t waste mine. But if you have a sincere question about BloodhoundBlog or me or whatever […] fire away. I am surely also the most forthcoming — and loquacious! — person any of you are ever likely to meet. If you want to know something, just ask.

This is not a vanity on my part. People who have met me in person will tell you that I don’t ask many personal questions. I see them as bring not so much impertinent as irrelevant. All I care about is work — mine, yours, ours. But if there’s something you’re just dying to know, don’t suffer in ignorance, and, for goodness’ sakes, don’t gossip. Ask away. I will conceal nothing.

BloodhoundBlog will be two years old on June 29th. The world of real estate weblogging has exploded since we got started — but my argument is that you ain’t seen nothin’ yet. We’re doing everything we can do expand this world we live in, to help more and more real estate professionals understand the implications of Web 2.0 marketing. In the coming weeks, I plan to revisit some of the underlying philosophical issues that drive BloodhoundBlog — to illustrate where we’ve come from and where we’re headed.

Louis Cammarosano sent this along yesterday:

Was going over our google analytics re the HomeGain blog and was checking sources of traffic. Someone came to our site from a Google search excellent real estate marketing. Click on the Read more

May 31, 2008

Imagineering Unchained Orlando: The All-You-Can-Eat Buffet

by

Suburban Phoenix Real Estate Broker

Author website

Everything about taking BloodhoundBlog Unchained to Orlando is in flux until we find out what we can do about meeting rooms. Even so, I’m swimming in ideas for how I want it to work.

As before, as always, I want for there to be a ton of hard-headed content. We set a new high-water mark for real estate conferences in Phoenix, and I want to bump that mark quite a bit higher.

Here’s how my thoughts run right now, all subject to amendment by cruel reality and subsequent brainstorms:

This is a one-day affair, and so it has to be a concentrated dose of that Unchained attitude. We also have to accommodate the comings and goings of the conventioneers, since it seems less than likely that they will all be available for the same one huge block of time.

What I thought we might do is run the circus from 8 am to 8 pm, with Brian and I doing a four-hour show three times or a three-hour show four times — thus to deliver the most that we can to the greatest number of people. An even better idea: Two different three-hour shows, each delivered twice. Unchained in Phoenix was eleven-plus hours of content, but we could condense that down to a very highly-concentrated six hours of material.

Then, in the next room over we could have a trade show floor with vendors we trust having an opportunity to present their value propositions and give away tee shirts and frisbees.

And then in a third room, this one cut into three or four breakout rooms, we could offer hour-long breakout sessions aimed at every level of geek, from infra to ultra. We need beginner sessions. We need expert sessions. This is a way we can meet a multitude of needs. Twelve hours times three rooms could accommodate up to 36 unique class sessions. I would expect many sessions to be repeated through the day, but 36 class slots presents a lot of teaching opportunities.

In the end, we end up with a sort of All-You-Can-Eat Buffet: Show up when you can, stay for as long as you Read more

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Inventing Real Estate 2.0

Welcome to BloodhoundBlog, the national real estate industry marketing and technology weblog written by, for and about real estate professionals. Better yet, welcome to the wired world of real estate. We are busily inventing Real Estate 2.0 – technology, marketing, service and salesmanship. Like all Bloodhounds, we are smart, frisky and fiercely independent. We've built a spot on the earth – beloved over all – where each one of us can be who we are, no matter who that might be. We are committed to an idea of excellence that will flush the bums, the con-men and the crybabies out of the real estate industry. If you yearn to have your failures excused, your moral lapses absolved or your boo-boos kissed, seek elsewhere. But if you are sick to death of mediocrity – welcome home. Read all about us, subscribe to our feed and steel yourself for the hunt. We work hard, we play hard, we learn everything we can – and we bow to no one.

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