There’s always something to howl about.

Category: Blogging (page 10 of 84)

Project Bloodhound: Are you talking to me? Connecting to your community and avoiding the echo chamber.

“I wonder who was your intended audience?”

A question from my inbox, and one I hear occasionally. I’m always pulled up short by questions like this, or this, because they tend to come unexpectedly and in this case, it greeted me first thing in the morning, and the writer, who shall remain nameless but knows who he is (and is, I’m sure, laughing right now) was by his own admission, a bit grumpy when he asked this question. So Good Morning to you too!

Actually, this question, or variations of it, has been on my mind lately because I forgot this intended audience for awhile, and the post to which this writer was referring was my way of going back to the beginning of my blogging days, when I was writing to the very same people to whom I wrote this post- local bloggers. How did I lose my way? Quite honestly, I think it was Twitter, but that’s another story for another time. Let’s return to my blogging roots.

Possibly the first piece of advice Greg gave me when I started blogging on The Brick Ranch was to find other local blogs and connect with them. Notice he didn’t say other real estate blogs, but local blogs. A Google search, and Google alerts, turned up only a handful of blogs back then- March 2007. Seriously, I think there were about five non-political blogs, and most had only been at it for a few months, which is a cool thing as I’ll explain shortly. At first I simply left comments on their blogs without a return blog url, because I wanted to be there as a participant, not as a spamming Realtor- there is an implied accusation when visiting local blogs, am I really there to sell them a house? Um, no. I’m really there because I like talking with people, throwing ideas back and forth, and I know that most bloggers like comments, so leaving a thoughtful comment, using my name, not “TimbuktuHomesForYou” in that tiny little blogiverse where everything was shiny and new, was an easy way to say “Hello! Nice to meet you.” It was about Read more

Project Bloodhound: If your web site sucks — fix it

As I’ve mentioned, I’m building a dedicated direct-response web site devoted to pre-selling listing clients. Our main Phoenix real estate weblog does a good job selling to buyers, sellers, investors and relocators, the four markets we target there, but it is my belief that I can build a sales engine that can pre-sell and pre-condition homeowners in such a way that, by the time they contact us, we will be completely Beyond Competition.

I talked about a number of these ideas at Unchained in Phoenix, and we’ll be doing quite a bit more on this topic in Orlando.

Consider this:

21:28:40 http://distinctivephoenix.com/
21:29:43 http://abetterlisting.com/
21:32:18 http://abetterlisting.com/Presentation/
21:46:29 http://distinctivephoenix.com/
21:50:33 http://abetterlisting.com/

That’s a set of visits from one unique IP address. I built minimal session tracking into the site, but I have Cameron working on a much more robust solution. But what you’re seeing is at least 22 minutes of someone’s life. Not counting search engine spiders, this site draws fewer than six unique visitors a day — but they’re all like this. Twenty-two minutes is a short visit. People have stayed for over an hour. Others have come back for three or four days in succession. The site is not converting as well as I want it to — yet — but I’m seeing exactly the kind of user behavior I want.

There are points I want to make, but I’ll have to be brief. This site and our others are converting well enough that I’m short on time all the time.

But let’s hit this much, at least:

  • Your web site or weblog is a perfectible selling tool. If it sucks now — and sucks only means something with respect to a commercial metric, not because of some emotional aversion — fix it. Good marketing is targeted at specific prospects, presents them with a unique selling proposition and rewards the desired behavior. It ain’t rocket science. It just takes effort and testing.
  • Your web site is potentially the most efficient sales tool you have in your sales toolbox. It might not convert at the same rate as other tools, but its cost per conversion is incredibly low, and it sells for you Read more

With a new iPhone application and support for other mobile devices, Trulia.com is pushing the Realty.bot race into the cloud, but its new free weblogging platform may put ActiveRain under a cloud

Who’s winning the Realty.bot race, Trulia or Zillow? There is a constant flurry of new press releases from the two companies, but their boastful claims often sound like a pair of garrulous amputees agreeing with each other that the two-legged world is off its rocker: “Five million visitors! Ha-ha!” “A hundred thousand new listings! So there!”

Does any of this mean anything? There are wonderfully useful metrics for judging net.behavior. Unique visitors, for example. Pageviews per visit. Time on site. Even better: ROI per visit. But these measures are not independently verifiable, and the guides we do have available to us are inherently suspect.

So who is winning the Realty.bot race, Trulia or Zillow? Neither company has gone IPO. Neither company has gone belly-up. Beyond that, your guess is as good as anyone’s.

But: Tonight marks a decisive change in the game: Truila.com is releasing a fairly robust iPhone application as a part of a site-wide upgrade.

What’s new?

  1. Trulia Mobile will offer a limited set of location-based searches from Apple’s iPhone, from an array of Lightpole-enabled smartphones and from Dash Navigation GPS devices. The user-experience will differ by device, but the design premise is based on location-sensitivity: Your iPhone always knows where you are, so it can interact with Trulia’s file servers to show you a list of nearby listings or open houses. You can get a detailed summary for each home on your list, and you can then email the listing to a friend, contact the listing agent directly or map the home so that you can hop over for a quick peek.
  2. Trulia is adding a higher degree of user participation in the form of a new, free weblogging platform. Any registered user of the site will be able to start a blog.
  3. Finally, Trulia is offering greater personalization of the user experience in the form of a self-customizing home page. Your home page will reflect “new property listings, home prices changes, upcoming open houses, median sales price trends, recently sold properties,” all of these based on your past search history, along with “relevant blogs and Q&As from our Trulia Voices Community.”

In truth, personalization might Read more

BloodhoundBlog sports new iPhone theme: All the dog, half the drool

I installed an iPhone-only theme this morning. If you land on BloodhoundBlog from any browser except Safari for the iPhone, you’ll see our normal theme. If you come in from the iPhone, you’ll get a theme optimized for the iPhone’s (or iTouch’s) screen size.

This is the way BHB looked on an iPhone until this morning:

This is how it looks now:

The theme rotates as you would expect it to, so you can get to a wider, shorter, easier-reading page if you want to.

The normal sidebar stuff is entirely omitted, so you’ll have to come in from a desktop browser to see that content.

Remember that you can easily add a BloodhoundBlog button to your iPhone home page.

I have to work out an algorithm, but, last night, in a fit of ecstatic romantic frenzy, Cathy and I worked out how to produce engenu-like pages on-the-spot. If I can figure out how to move iPhone photos to a file server, we could produce previewing web pages from within the house we are previewing.

Sufficient unto the day: If you have an iPhone, the new theme should make BloodhoundBlog easier to read on the run.

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One for the dogs, one for my baby and one more for the road

In the weeks before Unchained in Phoenix. I stopped reading my feed reader. I was wall-to-wall with Unchained work and wall-to-wall with money work and something had to give. I’ve read this and that since then, but I’m over 16,000 posts behind in my reading. Oh, well…

When I knew for sure that we would be getting iPhones this Summer, I switched from Vienna to NetNewsWire as my feed reader, this because the desktop and iPhone clients will sync to each other. Same subscriptions on both, but what I’ve read on the iPhone won’t show up on my Mac and vice versa.

So I added the feeds I really wanted to NetNewsWire, but I also kept the old set running on Vienna. Interestingly to me, since I made the switch BloodhoundBlog has added over 200 posts, an astounding accomplishment. Something in WordPress or a plug-in is wasting post numbers, but we are over 3,000 posts, total, on the blog in just a couple of years. Even more impressive is the depth of our posts. If your goal is to understand the world of hi-tech real estate, reading here will be more beneficial than reading everything else put together.

So let’s hear it for the dogs: The best, the brightest and by far the loudest voices in the RE.net. It’s an honor for me to write in such a company.

So far, 2008 has been very, very good to our tiny little real estate brokerage, but it certainly didn’t start that way. Q4 ’07 and Q1 ’08 were plenty scary for anyone in real estate, and I’m sure they contributed to putting a lot of people out of the real estate business. We normally go to Las Vegas at Independence Day for our wedding anniversary, but this year we did not. We were busy with money work, which was most welcome, but we were also gun-shy about spending money.

July rocked, August rocked, and we’re picking up buyers if not listings with alacrity. It’s time for Greg and Cathy to have some alone time. Even so, we’re still more than spooked about money, and we both have Read more

iPhone euphony: When you hear the beep, hang tough

Seventeen months after Steve Jobs’ original announcement, Cathy and I finally got iPhones last night. Our Treo 650s were just about beaten to death, so the moment was right. We had known from the first that we were going to wait for 3G and extensibility. The immediate sell-out of the original inventory of 3G iPhones was like a sign from the gods. We are rarely early-adopters, preferring to let other people find the bugs in dot.oh.dot.oh releases. With luck, this week’s release of iPhone OS 2.0.2, which we installed last night, will be golden.

In the Googlefied world, everything is easy. The AT&T geeks knew nothing about how to convert from Palm Desktop the iPhone, but Apple has a fairly simple procedure. I got all my contacts and my calendar events going back to 2001 just like that. AT&T and Sprint are still squabbling over who gets to service my phone number — I can literally call myself, iPhone to Treo, on my own number. But, so far, everything has been easy and nothing has hurt.

Well, one thing is going to hurt. I’m losing the ability to record phone calls. Many of the podcasts you hear here were recorded directly on my Treo, and I will often use CallRec to “take notes” with clients or real estate news sources. That feature is unavailable, at least for now, on the iPhone. We’re gaining a lot, including a whole lot more power in the cloud, but I’ll miss being able to record calls.

I have a few iPhone plans for BloodhoundBlog, but they’ve been waiting for me to have a phone to test on. For now, if you want a BloodhoundBlog button on your iPhone home page, snag one. (Hit the plus sign at the bottom of your screen and follow the prompts.) Within the next couple of days, I’ll be adding an iPhone-only theme to make the blog easier to read on a small screen. But even now you’ll have one-click access to BHB — and Odysseus at his most glamorous on your home page.

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In Need of Migration Assistance – Please!

Hi All – I am in need of assistance with the migration of my blog – currently hosted on blogger to my own domain using WordPress.

I have referenced Tom Vanderwell’s post on July 2 asking for help/clarifications.  I’ve attempted to follow everyone’s previous advice and dagnabbit, it still don’t werk.

I currently have a domain setup and hosted on godaddy.  I have successfully installed WordPress on my new host.  I have tried the import function via WordPress to import my blog from Blogger.  When I grant access to Blogger, I get a blank webbrowser – it says done, but it ain’t.

Secondly, I’ve gone into Blogger and directed my blog to my custom domain www.itaintallbighairandcadillacs.com – again, ain’t nuthin’.

I know I’m missing something, but I can’t figure this out.

Any thoughts?  Thanks!

Introducing Jessica Wynn Horton, a once and future mega-producer

What do you do when you’re selling a thick slice of a billion dollars’ worth of real estate every year, when you’ve built your own RE/Max franchise from scratch, when you’ve hit the “30 Under 30” target at Realtor magazine?

Start over in another town, of course, and do it all again.

Today we add once and future mega-producer Jessica Wynn Horton to our roster of contributors.

In addition to her duties as broker, Jessica is hoping to replicate her earlier successes, this time with a decidedly Web 2.0 approach.

We’ll teach her what we can, but I think we’ll reap a good deal more from her experiences.

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Dogs in Disneyville: The BloodhoundBlog Unchained curriculum in Orlando and how it will differ from next Spring in Phoenix

We have a venue in Orlando, very comfortable with lots of hi-tech support, but I don’t want to announce it yet. Whether or not by malicious intent, the NAR has dominated every available meeting space near the Orange County Convention Center, so we had to think way outside the doghouse to find what we needed. Suffice it to say for now that it’s within easy walking distance of the Convention Center, it has ample parking, and it’s probably closer to your hotel room than the NAR Convention itself.

We’ve also decided on a curriculum for Orlando. Of the 20,000 Realtors who will be going to the NAR Convention, almost none of them are already working in our world. Many of them are not even in the wired world at all, but there’s not a lot we can do about that. What we can do is go through everything that is a part of our world in detail, building a repeatable, duplicable Web 2.0 real estate practice.

In other words, we’re going to do eight solid hours on what to do and how to do it: How to use your net.presence to attract prospects, harvest leads, manage them through time and convert them, one-by-one, into real-world real estate transactions — producing real, spendable income. If you already live in our world, some of this will be pretty basic for you. But we’ll have plenty of brand new practical ideas to make Unchained Orlando worth your time.

At BloodhoundBlog Unchained in Phoenix, Geno Petro, Teri Lussier and others asked for something like this. From the inside, all of this stuff seems obvious to me, even though Brian and I approach it from somewhat different directions. But in discussions we’ve had since then, both here and in email, we’ve come to see the benefit of building a whole program of ideas, step-by-step. Think of it as Social Media Marketing meets The Millionaire Real Estate Agent. We have room for 500 students, and I would love to send 500 very dangerous real estate agents back to their home markets.

By contrast, the curriculum for Unchained in Phoenix next Spring Read more

More Baseball Stuff: Steroids & Subprime.

image

In 2003-05, we had the boom.   We all know that now, and it basically is what it is.   The picture links to the (in)famous TIME magazine cover story “Home Sweet Home,” where the ‘boom was on,’ and the whole of the market was talked about.   There was a little bit of a caveat in that piece but not much.  The message was: thank God for Housing, because without it, the Bush recession would be a reality.   Lenders, Lend, Realtors Sell, and everyone take advantage and drink from the neverending fountain of wealth.

The bubbletalk had been swept under the rug, and we ALL were selling and we ALL were happy about some good news to take place of the dot com bear market that we’d experienced.   We had a sacred duty to produce and keep spending, and encourage everyone to do the same thing.  We were honored as post 9/11 patriots.  .  Everyone loves a winner, and this industry was winning.   Nevermind the fact that anyone who took up space could get a great rate on their mortgage—Realtors were actually gaining in esteem.

The 100% investment loan was available to anyone with a 620 credit score.  And Barry Bonds hit 73 home runs.

Everyone looked the other way and pretended the future wasn’t coming. 

imageWe’ve talked a little about baseball lately, let’s turn the WayBack Machine to 1998.  Remember when Barry, Sammy and Mark were heroes?   Mark and Sammy saved us all from the strike, and made baseball fun again.   We got to watch everyone send 500 foot moonshots off of expansion diluted middle relief pitching, and it was good.

The thrill of that summer is still unforgettable, when BOTH Sammy and Mark broke Marris’s longstanding record and were briefly tied with 62 home runs, we were all enthralled.  The very Ruthian nature of their achievement made it a joy to resume our love affair with baseball.  Mark and Sammy hit 70 and 66 home runs that year.  Ken Griffey Junior’s 56 was an afterthought.   

Ten years ago, these achievements Read more

Bloodhounds and the Bar: Introducing Chuck Marunde

We’ve picked on and pissed off so many attorneys over the past two years that I’m amazed one actually wants to join the pound. But Chuck Marunde is not just a real estate attorney, he’s also a working real estate broker — not to mention a very talented writer.

Here is the man speaking in his own behalf:

After practicing real estate law for 20 years in Washington, Chuck concentrates on residential sales in Sequim and Port Angeles on the beautiful Olympic Peninsula in Washington. Chuck has personally closed 100’s of transactions and litigated most real estate issues.  He founded his first real estate law website in 1995, and is a minority shareholder in an International technology company.  Chuck is the author of numerous magazine and Internet articles with a primary focus on real estate. Because he has two sons who became professional athletes (Strongman and Mixed Martial Arts), he has also authored articles on the Strongman sport and has been a freelancer for Ultimate Grappling Magazine. In his spare time, Chuck is a sports photographer.  Chuck has combined his love for real estate and technology to create a growing Internet presence in his market. Chuck has degrees in Economics, Law, and Education.

Port Angeles is a quaint New England fishing village accidentally misplaced at the tip the Olympic Peninsula in the Puget Sound. Beautiful country, and a milder climate than any New Englander has a right to expect. The Olympic Peninsula is a rain forrest, and the whole of it is about the most radical tourist experience you can have without leaving the lower 48 states. As much as I love Port Angeles, my favorite spot on the OP is Ruby Beach. Highly recommended. Take the kids.

Meanwhile: Chuck joins us today as the newest hound in the pack. Here’s hoping he doesn’t come to regret running with such a lawless crowd.

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Just when you thought Microsoft Internet Explorer couldn’t possibly suck any worse, it finds a way to suck with WordPress 2.6

Did you ever wonder why Bill Gates doesn’t have any children? It’s because he found a secret incantation by which, having named his company after his pet name for his most private appendage, he succeeded in making schmucks of us all. Top that, Steve Jobs!

Just when you thought you were about to escape into the cloud, Bill Gates has his revenge: There is a bug in Microsoft Internet Explorer that causes it to issue juicy error messages to some users of WordPress 2.6.

No fix but Firefox, so far — or a Macintosh, of course. Your mileage may vary, but if you see the words “Operation Aborted,” you might issue a little incantation of your own…

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What’s the difference between BloodhoundBlog Unchained and a trade show like Inman Connect? Nothing but the chains…

In a comment to my Parliament of Whores post, Erion Shehaj asks:

I’m having a hard time differentiating between an event such as Connect and BHB Unchained[….] Is there any real difference between them charging for a conference and you doing the same?

Now that’s an excellent question.

Have you been to events like Inman Connect, StarPower or the NAR Convention? Are they charging you for a conference? You bet.

Is that their sole or even their primary objective? To the contrary.

A trade show exists to deliver you to its sponsors. The conference curriculum will consist of sponsored presentations, with the sponsors attempting to sell you their products. Are these the best tools for your business? No. The sponsors you hear from will be the highest bidders, and the hosting organization — Inman or StarPower or the NAR — will actively prevent anyone from pointing out that the sponsor’s products are inferior to others available. In other words, a trade show like Inman Connect, StarPower or the NAR Convention is nothing but a shillfest, a carnival for bilking dupes, who come there to be bilked on their own nickel.

I know you haven’t been to the one Unchained event we have had so far, but what we do is nothing like that. We had one sponsor, Zillow.com, which bought nothing but naming rights — practically speaking as a much-needed subsidy. No other sponsors, no sponsored presentations at all, no trade-show booths. The bulk of the program was Brian Brady and I teaching the theory and practice of Social Media Marketing. We interviewed a few vendors as a means of pinning them down and putting the screws to them. Everything about Unchained is contained in that one word: Achieving the greatest possible independence for the grunts on the ground.

You highlighted this text:

rather than strive to find new ways of milking Realtors and lenders of their income

Everything that Brian and I do is aimed at helping working Realtors and lenders hang on to every cent they earn. If you come to see us live, you’re going to pay. Electrons are almost free but atoms cost money to move Read more

WordPress for iPhone application released overnight

The Unofficial Apple Weblog. It’s for posting only, but you should be able to handle most admin tasks from Safari. There are alt.themes out there that will reformat your weblog for the iPhone/iTouch screen. I’ll have more to say about these if we ever actually lay hands on a 3G iPhone. More at WordPress.org.

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Introducing Thomas Hall: “It ain’t all Big Hair and Cadillacs”

I’m way behind on introductions, but time marches on. Today we’re adding Thomas Hall to the roster. He is the creator of a weblog called It ain’t all Big Hair and Cadillacs, and that little bit of insolence by itself is more than enough to qualify him for membership in the pack.

Here’s Thomas speaking in his own behalf:

I am truly a frustrated management consultant who sells real estate. I am at a certain point in my “career” in that I want to be more involved in the mindshare of real estate technology while continuing to be a practitioner. I have clear ideas about the role of technology in real estate — I believe the basic model needs a rework, but I am firmly entrenched in finding better ways for realtors to work with consumers. I don’t think technology replaces the role of an agent — it should enhance it.

Smart guy. Good writer. A Bloodhound kind of attitude. Let’s see how he howls.

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