Let’s talk about real estate weblogging, shall we? By an accident of synchronicity, that seems to be what bubbled up to the top this week. The Odysseus Medal goes to Gary Elwood for Naked Conversations: The Lynchpin to Your Real Estate Marketing Blog:
In a nutshell, blogging is one of the best ways to communicate with your market. Better than postcards, email newsletters, flyers, magazine articles, weekly radio shows.
How are blogs better than these communication channels?
There are six key differences between blogging and any other communications channel.
1. Publishable. Anyone can publish a blog.You can do it cheaply and post often. In addition, each posting is instantly available worldwide.
2. Searchable. Through search engines, people will find blogs by subject, by author, or both. The more you post, the more findable you become.
3. Social. The blogosphere is one big conversation. Interesting topical conversations move from site to site, linking to each other. Through blogs, people with shared interests build relationships unrestricted by geographic borders.
4. Viral. Information often spreads faster through blogs than via a news service. No form of viral marketing matches the speed and efficiency of a blog.
5. Syndicatable. By clicking on an icon, you can get free “home delivery” of RSS- enabled blogs into your e-mail software. This process is considerably more efficient than the last- generation method of visiting one page of one web site at a time looking for changes.
6. Linkable. Because each blog can link to all others, every blogger has access to the tens of millions of people who visit the blogosphere every day.
Of course you can find each of these elements elsewhere. And none is, in itself, all that remarkable.
But in final assembly, they are the benefits of the most powerful two-way Internet communications tool so far developed.
However, bloggers and sophisticated readers of blogs will sniff you out as a fake if you lie, hide, withhold or micromanage information.
Successful blogging is about being off-the-cuff, transparent and off-the-record so to speak. Even if you sin.
SEOBook has a tutorial on SEO for webloggers up today, and this is a rockin’ thing — in context. Real estate weblogging is relationship-based Read more