This week’s winners of The Odysseus Medal Competition are all vendors, which is a lucky chance, because I’ve been wanting to talk about vendor involvement in our world, the RE.net.
I’ve written this much before: Why do we trust Michael Wurzer of FBS Systems? Because he’s one of us. He lives in the Web 2.0 world, the Cluetrain world. We believe — on faith, in some respects — that he wants to deliver his product in the same way, with the same commitment to integrity and transparency, that he expects other vendors to deliver their products to him. Why do we have this outsized faith in him? Because we know him — because he’s a part of the conversation.
The same goes for Michael Price of mlbroadcast. We know where he stands on a host of issues, and we know he stands with us on the issues that matter to us. If I have any question about Mike or his business, I know I can shoot him an email and he’ll get right back to me, usually with more information than I thought to ask for.
By contrast, Krista Baker of Realty Business Coach is just getting her toe in the water. Her approach so far has been more a matter of broadcasting information than engaging in the meta-debate.
Another marketing coach taking that same broadcast approach is Gary Elwood of the Real Estate Marketing Blog. A few weeks ago I took him to task in a comment, saying, “You don’t link. You’re inaudible to the conversation.” Gary took me to mean that he wasn’t linking as a matter of footnoting his posts, but what I meant, as I’m sure most people reading this understand, is that linking is how we talk to each other, how the larger conversation is carried out.
Now consider that I beat the snot out of a vendor just last week. I wasn’t being mean, I was just calling bullshit by its true name. Krista and Gary are coming along, but there are a bunch of preening would-be experts who presume to lecture us on this praxis we are perfecting, even Read more