There’s always something to howl about.

Author: Russell Shaw (page 4 of 10)

Mega-Producing Realtor

Dear Billion Dollar Agent,

Yes, that is exactly the salutation Steve Kantor used to write to me. Steve is offering a free copy of the book he is about to release to anyone who will complete BDALogoThumba short survey. Here is the link to that survey. Below is the full text of that email.

__

From: Steve Kantor [mailto:steve.kantor@gmail.com]

Sent: Monday, November 12, 2007 12:09 AM
To: Steve Kantor
Subject: Agent needs help – all of us in 2008 – share ideas for 2008 – Billion Dollar Agent

Dear Billion Dollar Agent,Time for another book – take 5 minutes to quickly reply on MONDAY – book published within a week. Highly valuable to you, all Billion Dollar Agents and hundreds of other agents already involved with this instant book project. I will be at NAR Las Vegas on Tue-Fri – if you are attending, please tell me so we can meet.

A group of 20 top agents have started an instant effort to gather hundreds of ideas from agents around the country of how to succeed in the coming 2008 market. If you reply to survey below and share ideas you will receive a free copy of the ebook PDF by Thanksgiving. This effort is being organized by Best Agent Business (www.bestagentbusiness), the publishers of Billion Dollar Agent:

Lessons Learned to help top agents.
Please take 5 minutes, complete survey below, and forward to fellow agents:
Survey link: http://www.zoomerang.com/survey.zgi?p=WEB2275H36JR5S

Thank you!
Keep in touch,
Steve

Steve Kantor
President
Best Agent Business
www.bestagentbusiness.comCell: 202-297-2393

Fax: 240-751-4247

Agents Using the term “MLS” in Their URL

The following email was sent to me by Steve Westmark. I posted about Steve and the Minneapolis MLS back in April. Seems the Chicago MLS got the same Stupid Factoryidea but has now changed their mind. Or should that be “minds”? Or “numb skulls”?

I really do not understand how any association that is supposed to have been formed for the benefit of Realtors can possibly come up with some of the retarded gibberish that some of them do come up with. I fully understand that it isn’t polite to poke fun at retarded people but in cases like this I just can’t help it. What tortured logic makes it alright for Homegain – and others like them – to use the term MLS in their URLs but not alright for an agent to do it? Is it that the dimwits who sat on that board thought it might be a lot easier to push those local agents around than it would be to push the attorneys who work for Homegain around? Homegain would have been willing to litigate until they won, the local agents were not.

I would also have been willing to litigate and I would not have just fired a few emails back and forth. In addition, I would have waged a local and national PR battle (for starters, naming all the names of the spineless and mindless dolts that passed such a ruling) that would have had them playing defense – not me.

(why yes, I do write this sort of post to make good friends with the various boards of directors around the country:-)

_________

—– Original Message —–

From: Bryan VantHof

To: steve@stevewestmark.com

Sent: Monday, October 15, 2007 3:45 PM
Subject: Fwd: Update on Chicago area use of MLS in URL’s

Steve,
Thought you might find this interesting. Thanks. Bryan Vant Hof – fishMLS Realty

———- Forwarded message ———-
From: Gene Carey < Gene@view-mls-homes.com>
Date: Oct 15, 2007 4:11 PM
Subject: Update on Chicago area use of MLS in URL’s
To: bvanthof@fishmls.com

Bryan,

Just wanted to give you an update on Chicago areas plans to start fining agents who use MLS in their domain names. After sending them some very extensive emails threatening lawsuits Read more

Sell Your Home? Get You a Loan? Do Your Taxes?

I have no idea if published Letters to the Editor are covered by copyright protection – if they are I will need to stop doing this. If someone were to suggest that there was a pattern to the types of letters Inman News chooses to publish (say, for example, that I’ve made assertions like that in the past) a person wouldn’t have to wait very long to find examples of that pattern. This one is from today:Mars Attacks

Higher commissions are ‘anti-consumer’

Dear Editor:

Are semantics clouding the real issue? When you have thousands of real estate agents competing for a limited amount of business this is construed as competitive, just as Realogy and RE/MAX suggest. However, this does not equate to competitive real estate models, which should — but do not — benefit consumers.

In this agent’s opinion, the issue is not whether there is competition between agents to obtain business — it is the competition as it relates to commissions that have these companies on edge. This should be considered “anti-consumer,” not necessarily an anti-competitive issue, which is simply a case of semantics.

These companies readily admit and demonstrate that they will do and say almost anything to thwart competition with regard to commission dollars.

How many times do they have to say that they are worried about the pressures of lower commissions? It is well documented and stated by these companies that they spend inordinate amounts of money to attract business, thereby placing them in a position where they cannot compete with other models that use pricing (commissions) to compete with the “anti-consumer” real estate models that hire thousands of agents and spend millions of dollars to obtain market dominance.

Ironically, these “anti-consumer” companies are honest about the reasons they continue to frustrate a decline in commission rates. They cannot “compete” within these confines. This is about commissions, not competition to attract business.

What the public should consider is whether they want to do business with companies that knowingly take advantage of their mere size as opposed to finding ways to lower the costs and becoming more efficient when it comes to actually selling homes. Besides higher Read more

Bruce Hahn Writes Another Letter To Inman News

Bruce HahnBruce Hahn writes another letter to Inman News. Of course it gets published, Bruce’s letters always get published on Inman News. I’ve posted about Bruce before, in this post and
in this one. It is a big secret who pays Bruce. He likes to advance the idea that it doesn’t matter who pays him, only the viewpoint he is forwarding is what matters. I don’t buy it. Say what you will about NAR (I do:-) but how they get their funding isn’t a secret. What agenda they are pushing, or why, isn’t a secret either.

I want there to be a record of Bruce’s letters. Some day it will eventually be obvious who has been paying Bruce to write these letters and paying him to not tell anyone who they are. In the meantime, here is his latest:

Dear Editor:

Given NAR’s concerns about the objectivity of the Justice Department’s competition and real estate Web site, I checked the consumer education section of NAR’s Web site to see how NAR’s descriptions of the features of the various real estate brokerage business models compared with those of DOJ. I couldn’t find any information at all on any of the real estate brokerage business models on the consumer education section of NAR’s site. This is curious since you would think educating home buyers and home sellers about the various types of real estate brokerage business models and their features would be a great fit for NAR.

I think NAR should stop beefing about DOJ’s and FTC’s efforts to educate consumers about the various real estate business models until it has something superior to offer. NAR has among its membership traditional and minimum-service brokers, EBAs and many other business models. It should appoint task forces, with every segment equally represented, which would be asked to work together to develop objective consumer education materials on the various alternative brokerage models home buyers and sellers might wish to consider.

For even greater balance NAR might also seek input from some of the other real estate brokerage associations and consumer organizations interested in this area. This would give NAR the opportunity to both Read more

Relax, The Department of Justice is solving the real estate commission problem

Last Wednesday the citizens of the United States became a lot better off. I was surprised that no one publicly popped open a bottle of champagne to celebrate. This is not some small thing, it is exciting news. The Department of Justice, Anti-Trust Division launched a website that is going to make the world a better place. The nice lawyers who worked on the research for the site and wrote the copy spent considerable time compiling the information.

This is my favorite page on the site. I liked it a lot because the page it linked from had this quote:

“Brokers typically charge a commission based on a percentage of the home’s sale price. Over the past decade the average commission rate has remained relatively steady between 5.0 and 5.5 percent. As a result, the actual median commission paid by consumers rose sharply along with the run-up in home prices.

Unless broker costs were also rising sharply during this period of time, competition among brokers should have held commissions in check even as home prices were rising.”

The word, “costs” was bold on their site, as well. Unless broker costs also went up (where the brokers could actually prove they had to spend more) competition SHOULD have held commissions in check. My costs have gone up in the past nine years.  Way up.  My acquistion cost per listing and my costs to service each listing has gone up, as well. What they may be shooting for is the correct amount of profit a Realtor should be making.  I wonder if they plan to subsidize those agents and companies who can prove they are making less (like Foxtons)?

I’ve included a link here for any stray DOJ lawyers reading this post to help them. There are many calculator sites on the internet, I choose this one because it came up first when I did a Google search for “consumer price index calculator”. Try it. Type in 1998 = $1.00 and then put 2007 in the year you want to check. I got $1.26. I think you will too.

If you are a Realtor going to a grocery store or a Read more

Realtor.com Pencil Sharpener

Last year I paid Realtor.com about $3,300 to enhance my listings. Now they want to charge me $14,000 for the same thing. Dean Selvey’s rate went from $3,800 to $30,000. Those numbers are not typos. Dean no longer does business with them. I told my sales rep that I would not pay it and that I did not want “a special deal for me”. I wanted their rates put back where they were for everyone. They were supposed to call me. They didn’t call and I don’t believe they are going to call.

I’ve been through this with them before. Several years ago I flew to Homestore and met with them and got them to put the rates back for everyone. It was the bizarre rates they wanted for posting virtual tours that time. The people I met with then are not there any longer. It is now called “Move”.

They have a pattern of doing outrageous things to Realtors with their prices – this isn’t new. It is despicable.

Realtor.com Pencil Sharpener

Think Category First, Brand Second

22 Immutable Laws -One of the true pioneers of what is referred to in marketing as “positioning” is Al Ries. Al Ries and Jack Trout wrote the groundbreaking book, “Positioning, The Battle for Your Mind“. It is probably the most influential book on advertising ever written. That statement is on the cover of their 20th anniversary edition of their book. I really doubt anyone who knows much about marketing or advertising would dispute it.

My favorite book by Ries and Trout is “The 22 Immutable Laws of Marketing“. I believe anyone who is going to spend any money advertising would benefit from reading and understanding that book.

Here is a post I ran across today by Al Ries – that drives the point of one of those immutable laws home – that I thought was so good I wanted to pass it along.

The Common Denominator of Success

Today I received two emails from Dean Selvey. One of them was a forward of an email from one of my least favorite people, Mike Ferry. Clicking on the link for the free audio allows you hear a 15 minute commercial for the Action Workshop. I can’t say it isn’t well done. I can say that most everything Mike Ferry ever does is to get people there so they can sell them coaching.

key_successDo you need a coach? Does coaching “work”? I believe that coaching does work but not for the reasons most real estate “coaches” usually think it does. I don’t have a coach. The closest I ever had to a coach was Paul Pastore or Dean Selvey when I was on my way up. Dean sometimes says I am his coach. I don’t believe any coaching organization can really claim “better coaching results” than any other coaching organization. Individual coaches often get better results than other coaches but I really doubt that there is any one organization composed of only good ones – those with a really high “care factor”. But why does it work at all?

It couldn’t possibly be the stupid “someone to be accountable to” reason that most coaches seem to think is so damned important. If having someone to be accountable to was the correct reason coaching “works” then how do so many people without a coach become successful? And If I am Dean’s coach then how is it he is so incredibly successful (he is the # 1 Re/Max agent in the world) talking to me for about an hour a month. And in that hour we may chat about what is new with me, cars I might want to buy, how things are going, etc. Do I give him vital data (usually an organizational concept I learned from Hubbard) that he can use? Yes, but our lunches are hardly “class is in session now”. Over the years (Dean and I have been having lunch once a month for 19 years) he has helped me about as much as I have helped him. What is it Read more