Coffee talk: Cathleen, perhaps you can lead this discussion.
Historic districts: Good for buyers? Sellers? Realtors? This guy??
Discuss amongst yourselves.
Technorati Tags: real estate marketing
Author: Richard Riccelli (page 2 of 2)
Marketing Provocateur
Discovered in my morning paper that the parking spot behind my house is worth more than the house. (Click quick before the item goes into the paper’s gated community of unread articles).
Average cost per square foot of condo in Boston to park yourself: $561.07.
Average cost per square foot of open air pavement in Boston to park your car: $1,736.11.
Priceless. No wonder my neighbor describes our block as parking spaces with attached row houses (or in the parlance, “townhouses”).
I see it as a marketing lesson in real estate. Good advertising is not about what you are dying to sell. But about what clients are hot to buy. And how your listings solve their problems. More about that — and how it can help you write better sales copy that attracts more buyers — in a future post.
For now it’s a lesson that I, too, need to learn.
Technorati Tags: real estate marketing