This is a long-delayed post. A thank you to BHB. A clue for others to see, use, follow. This post is about marketing techniques. A case study. A “you can do this, too.”
Apology in advance
Gregg, please pardon the backlinking to myself. I don’t like to pee in the pool by hyping myself, but the project I’m backlinking to is almost over, and will be worthless by the 15th of October, so I have no long term benefit from this. I’m deliberately not linking to my main website.
The world we live in
BHB is interesting to me. The philosophy (treat your customers like humans, get ’em smart, treat ’em right), the approach (use the tools that Teh Interwebs give ya), the people.
The real estate world is hidebound and burdened with useless historical debris. But the law world is worse. Lawyering is a closed shop industry and the State Bar is hellbent on protecting union members. Using ideas imported proudly from Elizabethan England.
BHB-style thinking and action to me is what the individual can do — constructively — to rage against the machine. (Hmmm. Good name for a band, I think.)
The opportunity
First, background. The IRS announced a voluntary disclosure program in late March, 2009 — people with money hidden offshore could Come to Jesus and avoid criminal prosecution for tax evasion.
I’m an international tax lawyer. Ding-ding-ding.
Seizing the opportunity
With help and coaching (ha! Chris hates that word!) from GenuineChris I launched www.foreignbankaccountamnesty.com. Simple WordPress install, various plug-ins, no biggie.
With me so far? Yep. All of you have launched blogs. Ain’t but a few of you who have made money on them. Listen up.
Get to work
Here’s what happened next. Chris Johnson harangued me. “Write!” he commanded. I wrote like an SOB. I remember one time when he said “It doesn’t matter what you write, just write.” As if content doesn’t matter. My “A” student overachiever feelings were hurt. But I wrote. Brute Force SEO. That’s what we Read more