Buyers are clueless, and I’ll prove it in a minute.
First, let me explain why this conversation matters to you as a new or seasoned real estate blogger.
Does this scenario sound familiar?
Wife:
“It’s 2am, why are you still messing around on that computer?”
Me:
“I’m blogging for dollars, baby.”
Wife:
“That’s what you said last month.”
If you have chosen blogging as your primary business building model, get use to having that conversation for a year or more.
I made the decision to move my real estate and mortgage marketing activities online full-time in late 2006, and haven’t heard the end of it since… both good and bad.
It’s taken me several years to figure out how to make all of the moving pieces work in a manner that can pay the bills. Equally as challenging, was explaining to friends and family my motivation for the path I’ve chosen.
Many passionate bloggers cringe when they hear the terms “business building” or “lead generation” associated with the selfless act of pouring your heart into a blog post that should be meant to enrich the lives of others.
Unfortunately, financially motivated “Social Media and Relationship Marketing” tones have perverted the way outsiders view our true intentions.
I realize that I’m guilty for perpetuating this common belief that the web was invented so that real estate agents can make money online. Look at any of my past presentations or webinars, and you’ll find “build your business” somewhere in the title or description.
Even though it hasn’t felt right at my core, it’s a simple theme that most non-web related industry professionals can relate to.
It’s just been easier to fall into the trap of justifying my online efforts with an ROI, especially when the non-believers are so eager to offer their unsolicited opinions about how to be successful in business.
Keyword here is Non-Believers.
My friend Rene Rodriguez has been harping on me for years to explain why I care so much about the web.
“Yeah, but why,” he Read more
