There’s always something to howl about.

Author: Jeff Brown (page 13 of 15)

Real Estate Investments Broker

Working For The High — The Priceless Euphoria Of A Client’s Success

Being a real estate investment broker has been rewarding. It has kept food on the table, shoes on the kids, paid for college, and allowed various totally unnecessary luxuries. But these days, though the tangible rewards are still pretty cool, I primarily work for those few times a year when the high is so euphoric all I can do is pace around and smile. The feeling gets extended when I’m home and able to regale Diane the Trophy Wife.

This past Friday afternoon I met two of my favorite long term clients, Cher and John to lay out an update of their Plan. They’d finished refinancing just over half of their crown jewel investment property (bunch of fourplexes) in another state. Where to put the newly found tax free gold?

And that’s when they told me their news. They told me like they were ordering more coffee. They had no idea they were about to supply the BawldGuy with a giant fix of his favorite drug.

Their property managers said that beginning in a month or two, their cash flow will be about $12-17K a month. I’m sure those are just numbers on a page for you, but not for them, and certainly not for me. You see, this property has been designated from the day it closed escrow, as their Golden Goose. I’d been saying since they exchanged into it that it would end up spinning off at least $120-144K in totally tax sheltered annual income. It’s been a bumpy road, as they’ve had to turn these units around. It’s very well located, but had poor management and much deferred maintenance when they closed in the spring of ’04.

Disneyland

The Plan called for this property to make their retirement dreams reality. Now reality is here. They’re both now retired, in their 50’s, and as excited as kids just minutes from entering Disneyland for the first time. Imagine their thoughts as they fell asleep Friday night. They have a secure, tax sheltered income in the range of $144-204K a year for as long as they like. And that’s not all they have to be happy Read more

Business Models — Business Plans — Facing Transitional Challenges

Way over here in San Diego our business model has been simple: We always keep in mind we’re the professionals our clients are looking to for solid, winning, advice. We leave nothing for our clients to do for themselves if we or our associates can do it better. Our clients are family — for life. If they prefer, they can execute a tax deferred exchange involving two states and never leave their own living room.
Our business plan on the other hand has been battered in the last few years by outside forces totally out of our control. Although Purposeful Planning is still the V-12 engine driving the plan, the marketing arm has taken a severe hit in the last few years.

What’s driven the growth of the company has been the ability to market directly to potential clients through highly targeted mailings. Our letters are rich in content, having more detail and humor than our competitors. When we’ve surveyed clients and prospects alike they’ve all agreed they responded to our letters because they seemed more real to them.

So what’s the problem?

All the cold calling in all the industries combined resulted in the no-call legislation. This led to many of them turning to, you guessed it, sending letters. This meant our letters were getting lost in the pile of dung they were receiving daily. We simply got lost in the shuffle. How bad was it? Before the new law, it wasn’t uncommon to generate more than 30 phone calls from a 3,000 piece mailing. Twice as much as marketing folks will tell you is better than average. About two years ago we sent out a 16,000 piece mailing and received not one phone call.

By the way, deep breathing really does help keep you calm. πŸ™‚

We employed our own concept of Purposeful Planning as we searched for a solution. So for the last 28 months or so, we’ve been focused like a laser beam, searching for a new marketing approach. Can’t cold call, mailing is pretty much dead, and postcards are the only thing we’ve seen that can generate less than a 0% response. Read more

What Keeps Some Of Us Going — Making A Difference

Yesterday afternoon I had a meeting with a client for the purpose of updating her Plan. ‘Stella’ was referred to me by her sister, and they’re both among my favorites. Since we both lived in the East County, and so she could avoid rush hour traffic, we met at a Starbucks in La Mesa.

Turns out she had some pretty cool news of her own.

She’d become engaged. She was practically vibrating with anticipatory excitement. “I won’t be needing that San Diego duplex for the future any more! When the school year is over, (she’s a teacher) I’m headed to Alaska until his job there is completed, then we’re going to Hawaii to live.” She was euphoric.
Talk about a slight change in plans.

This was a great development because now she could take all the money generated by the first round of her Plan and get it growing. Her capital, around $150K after taking out $50K for a Sominex account, will make her at least $50K in the first year alone. As I was telling her what she needed to do in preparation for this new round, she was jazzed. It was contagious.

I began to have one of those moments I live for. It’s when you are reminded that what we do for a living changes lives in such an efficacious way. How that makes me feel can only be described as a tremendous high. It’s the biggest paycheck I ever receive. The excited look on Stella’s face is priceless.

She’s no longer acting as a client but as a friend with great news. It’s a shared moment of unfettered giddiess for both of us. Everything is coming together in such a rewarding way for her. She realizes and appreciates her life is at an undeniably positive pivot point.

Meetings like that are why I still get charged up after almost four decades. That natural high never gets old. It comes from being allowed to make a difference, and it’s a consistently humbling experience.

The Responibility To Be A Mentor

Why aren’t you a mentor? Most experienced agents aren’t. And no, answering a question or two from a neophyte doesn’t make you a mentor. It means you weren’t too busy and were in the mood to look magnanimous. Mentoring is a serious missing piece of the real estate puzzle. It is probably a major factor in the huge turnover we see in the business every year, whether it was a boom or bust year.

Why is that?

If you’re an agent or broker, what was your first year like? Did you set the world on fire? Did you meet all your goals and make a name for yourself as a rookie? Not likely.

My first year I made about $3K or so. Of course the median price then was about $19K or so. I was a full time college student working weekends and a few hours before or after class during the week. But I was mentored and a half. πŸ™‚

By the time I received notice from the state I’d passed my licensing test, I’d been attending seminars for two years, 90% of which were attended by me, myself, and I. The forms were old hat for me before I took the state test. I was grilled by Dad and his general manager, Wally Porter about all the finer points of being an agent.

Sometimes Dad would actually let me tag along when he took listings. There was no presentation. He spoke, they listened, they signed. For a naive teenager it looked the world to me like I’d be driving a Lincoln in no time flat.

The key to all the mentoring I received was how generously it was given. There were probably at least ten experienced agents/brokers who took the time to pass on their experience and to ensure I actually understood them. They taught me the things you just can’t learn in school. They also invariably reminded me that I’d no doubt be in the business long term and would have the obligation to do for others what they so graciously were doing for me.

What were the results of all their mentoring? Who really Read more

A Rare Breed — An Intelligent, Highly Educated Young Man — And He Doesn’t Know It All

It’s a shame, but I suspect most Bloodhound contributors, couldn’t pick half of us out of a lineup. Don’t get me wrong, we’ve emailed or phoned, but for the most part we’ve never met. I’m maybe the worst off. I’ve met Greg Swann, Russell Shaw, and Brian Brady. 3 out of 13. To be fair, we’re spread all over the country. We’re in San Diego, Phoenix, Chicago, New York, Seattle, Tampa Bay, Atlanta, and Santa Clarita (CA).

I bring this up because we know each other through our posts. I’m a real estate investment broker who gets people to a superior retirement faster than they thought possible. Many of them are world class agents in residential markets. One is magnificent in marketing, and two or three thrive in the mortgage business. We also have a couple guys who are very successful real estate investors. What an eclectic group Greg has put together.

Yesterday I thought it was about time I had a normal conversation with these folks. I’ve spoken on the phone with Kris Berg and Doug Quance. I’ve referred to Kris, and been interviewed by Dough. As I mentioned earlier I’ve met Greg, Russ, and Brian. So I called Michael Cook. Our subjects covered college, investing, where to invest, developing solid business relationships, kids, and his career plans.

Here’s what I think I learned about Mike. He’s genuine. At 26 he doesn’t think he knows everything. How many of us can say that with a straight face? Not me, that’s for sure. πŸ™‚ At that age I couldn’t carry his jock, and couldn’t understand why the world wasn’t beating a path to my door. He’s looking to learn at every opportunity. When he’s faced adversity he’s taken a lesson or two from it.

Read his stuff and try to imagine yourself at that level when you were 26. Are people staring because you’re laughing out loud? At that age I could dress myself nine times outa 10. πŸ™‚ The only guy his age I know whom I’d dare compare him to is my son Josh. But that’s another story entirely for another day.

Don’t take Read more

What’s The Biggest Myth When It Comes To Investing For Your Retirement?

Though I’ve written posts on this subject before, sometimes my zeal to spread the word is renewed by contrary opinions. Of course, when it comes to how folks feel about this subject, you find that very little real analysis was used. I think the problem at times is exactly what analysis is done. Most folks will say putting their money into the bank for a 2-3% return is inferior to paying down their loan because if the interest rate is say, 6%, then that’s what their money is earning. True enough. But that’s the wrong analysis to say the least.

Since it will take literally hundreds of thousands of dollars to pay off that very loan, why not take all that money and grow it at 3-10 times that rate? How you look at this question could very well determine whether you have a great retirement or live out a self-imposed life sentence.

Love CanyonSmall Love Canyon

My own grandpa passed away 15 years ago. He was a well known artist, one of those rare breeds who made a decent living while still alive to enjoy it. His paintings still sell for $5-30K apiece. He painted until his health went down hill. He was in his 80’s. It’s a good thing because he and Grandma had their monthly Social Security check plus money from sold paintings. They worked hard to pay off their home loan, which was under $20K upon his death. Yet they would have been behind the 8-ball if he hadn’t been able to continue painting as long as he did. They were inches from having their Depression-based dream of a free and clear home.

Grandma couldn’t afford to live there when Grandpa died. (Though she still would have moved due to her age & heath.) She had to rent out the house to supplement her income, while moving into one side of a duplex next to one of her kids. She was now renting, while owning her home which was just about debt free.

And she and Grandpa did this on purpose.

They lived a frugal life. Their only travel was to destinations Grandpa painted, or Read more

Understanding Why Depreciation Isn’t Just An Add-on — Cost Segregation

What is cost segregation? In a nutshell it’s the process by which an investor can increase the amount of total depreciation taken on each investment property. It will deal almost exclusively with the personal property which is part of the real estate. These personal property assets include a building’s non-structural elements, exterior land improvements and indirect construction costs. This is usually the point at which investors begin to glaze over.

Not so fast write-off breath.

Once you fully understand the results of successful cost segregation, you’ll be a fan for life. The difference between what the average investor claims for depreciation and what’s actually available is staggering to most when they see it for the first time. If you want to try it out on your own, go here. I strongly recommend though, that you hire a firm specializing in this process, as the IRS much prefers that approach.

What’s the average? In my experience and in talking with various CPA’s over the years, the average taxpayer claims the normal building depreciation using the schedules requiring a 27.5 or 39 year life. Many will then add a few personal assets to the mix, but not nearly what is available to them.

Take a $500K purchase of residential income property.

Let’s say it was built a couple years ago, and you can support a land value of $100K. This results in the building being depreciated at $14,500 a year. Investors then will add a few items of personal property, depreciated over five years. Let’s say the average runs around $5.5K. They now have $20K in depreciation. At the blended tax rate of 33% state/fed, this results in a tax savings of just under $6,700.

However, if this investor takes advantage of cost segregation, his depreciation could increase dramatically. Typically, the engineers will literally look at every single part of your property. This includes but isn’t limited to driveways, landscaping, exterior stairs, HVAC systems, and on and on. It’s common for them to find roughly 6-20% of the purchase price, including land, in new depreciation. (They often find much more than that.) Using this example that would mean give Read more

Why The Traditional Real Estate Model Is Fading Away

Kris Berg and Brian Brady inspired me to add my eye witness experience to the subject of the traditional real estate company business model. Their recent posts on the subject were excellent as usual.

I’ve seen real estate from the inside since 1967. I was able to follow the owner of the most successful agency in San Diego at will. He answered any question I ever asked as fully and candidly as he could. It was an amazing learning experience for a teenager. Four straight years this guy closed more than 1,000 sides a year. And he did it with a maximum of 28 full timers and usually less than a dozen part timers.

If he did that now, he’d be making over $15Mil a year in gross commissions before paying his team. Oh yeah, his team. This broker never made less than 40% on any transaction. If you as one of his agents listed a home exclusively you were paid 20% of the listing side of the deal. If you sold the property you made 40% of the selling side. Back in those days a large minority of the listings weren’t exclusive right. Many were either open listings or what we called ‘agency’ listings back then. Opens only received 10% of the listing side, exclusive agency listings got 15%.

This meant that much of the time this broker made 45-50% of the gross commission. Today an average agent at a ‘commission split’ office makes 70-80% of the office’s commission. And the so called top producers are paid 90%. Is it a mystery that the desk rental model came into being? At least if they could hire enough bodies the broker/owners could, by sheer numbers, turn a profit. In some cities I’ve seen operations using this ‘desk rental’ model that employed literally hundreds of agents.

Just how the large firms clinging to the traditional model stay in business is a mystery to me. They’re operating with even higher expenses per square foot than brokers did 30 years ago, and getting a much smaller slice of the pie to boot. For awhile they stalled Read more

Small But Helpful Tip — Practical Use Of After-Tax Analysis

You’re a married couple in your mid-30’s living in your first home, bought five years ago. You’ve discussed your future, especially as it relates to retirement, and agree that real estate provides a much more predictable potential for capital growth. You have about $20K in your company retirement plans combined. Your cash savings amount to about $8K, held as a cushion and for peace of mind. You realize you have enough home equity to pull enough cash out to begin your real estate investment portfolio. However, you’re not sure about much else. You decide buying a small duplex in your area makes the most sense because they seem to be priced about the same as your home, which is now worth about $300K or so. You contact your buddy Fred who sold you your home way back. He asks what you want to buy and where. Before you know it Fred has half a dozen duplexes ready for your inspection.

mens shoes

This approach should raise a giant red flag, as you’ve now been designated by your buddy Fred, as knowledgeable investors. If that doesn’t scare you, you’re truly fearless. πŸ™‚ You have stumbled upon what I call the Nordstrom’s Shoe Salesman Syndrome, or NSSS. Of course, Nordstrom’s approach is wildly successful as perceived by its very loyal customers — as far as selling shoes is concerned. They don’t sell income properties. I’ve discussed this before.

Your ‘analysis’ of these properties will be superficial at best because you’re looking at money in, money out, and your budget. Nothing wrong with that, as far as it goes. But as a first time investor you should also understand just how important after-tax analysis is. It can go straight to your weekly paycheck if you understand how it works.

If you guys are in the federal tax bracket of 25% and state bracket of 5%, every dollar ‘lost’ through the use of depreciation will act as a producer of positive cash flow. “What?” you ask.

If you purchase one of those duplexes for say, $300K you’ll be able to show depreciation of roughly $12K which will include both the Read more

Helpless In San Diego — Or Any Place Like It — Get Outa Dodge Now

This is somewhat of a ‘simulcast’ with my own blog, as I just published a longer piece on the same subject for the second day in a row. I think it’s important.

This is for those investors living in areas like San Diego.

You know, median home price around half a million, and rents for the ‘average’ 2 bedroom rental $1,000-1,300 a month. I’d say if your median home price is over $400K your area probably qualifies.

In San Diego a boring but safely located duplex sells for $480-700K, and a fourplex goes for $750K-1Mil. In the next 10 years those ranges will have climbed, probably significantly. If over the next decade San Diego appreciates at just 3.5% yearly, the top of the range for duplexes will have reached just under $1Mil! And there’s not been a decade in the last four with an average of only 3.5% appreciation in San Diego. Tell me seriously — who is going to consider that a good investment? Unless they flew in from San Francisco they’re going to think the owner is over medicating.

So I see a paradox.

dodge city

Investors owning rental property in areas like San Diego will see them appreciate, only to find it very difficult locating that last fool who thinks it’s still a solid investment. They’ll get the growth they gambled on, but won’t be able to cash in. Impotent growth. (The name of my new band.):)

The solution?

Get outa Dodge now.

You’ll be happy to know there are a few regions in the country where you can buy property for way less, while also using low down payments. You’ll be back on the growth track, only now you’ll be in control of 2-4 times the property (in terms of value). This will turbo charge your capital growth rate magnificently.

Make use of a tax deferred exchange (1031) to move your equity to one of these lower priced growth areas. Do it now. You’re losing money staying in San Diego or any place like it. And your capital’s future isn’t bright.

Unless of course you think there will be a bull market for million dollar duplexes.

Real Estate Investing Is A Lot Like Pitching — Timing

I’ll say up front that this subject is one maybe better written by Captain Obvious. Yet, if it’s so obvious why are so many investors consistently caught with their pants down? As a real estate investment advisor I’m asked all the time about when to buy or sell. I do not claim to have either a lucky and talkative bird or a working crystal ball. I can say however, (obvious comment coming) that paying attention to the market pays off.

I thought I was a year late getting into both Phoenix and Boise – 20/20 hindsight. I wasn’t late as in miss the boat late. I just didn’t have that little birdie whispering to me exactly when and where to invest. I had to rely on my own experience, research, and judgment. It’s easy to say, “Yeah, I just decided it was time to move my clients to this or that region.” It’s a lot harder decision to actually execute when your clients are looking to you for guidance. Correct guidance.

How often have we all heard timing is everything? In real estate how much would our overall investment performance have been improved had we known in advance exactly when a down or normal market was about to skyrocket? What if you were in East Toilet Seat Rhode Island in 1999 wondering just what you should do with that $50K burning a hole in your pocket? Suddenly a little birdie landed on your shoulder and whispered, “Hey big guy, buy all you can with as low a down payment as possible — in San Diego. The only thing you knew about SD was its predictably great weather.

Your timing would have made you look like a genius. Of course if you were that bright you would’ve traded up a couple times before doing a third trade into Phoenix around the middle of 2003. By that time your $50K would have grown to more than $400K. (drawn from client file) We all know what happened in Phoenix from that point on. You knew it before hand because of your talkative birdie. He whispered again, telling Read more

Ask The Broker — Attending The Closing

Fred asks:

I can not be at the closing to sell my home, due to distance. Is
this an acceptable plan? What risk? I am told I need to sign the
deed, early, in order to settle. I need to sell the house, but can I
miss the closing & do so with complete confidence that this will no
cause me problems later?

Having been licensed since Nixon was in office, escrow closings aren’t foreign to me. I have no clue how many closed escrows I have under my belt. I had a better chance of guessing how many jelly beans were in the huge glass jar at the drug store when I was a little kid.

I have yet to attend my first one. When we first started doing business in Idaho, the agents we hired for our team asked us how we were going to attend all the closings. After seeing our glazed-over RCA dog look for a few seconds, they figured we had no idea what they were talking about. Idaho is an escrow state.

polar bears trapped on ice

Having spent my entire career in California which is also an escrow state, sitting around a big ‘closing’ table wrangling over details just hasn’t been part of my professional experience. As a young man entering the business as a blank slate, my mentors taught me the successful closing of an escrow was dependant upon all of the professionals involved doing the job for which they were hired. I’ve trained my successor, my son Josh, the same way. If those pros aren’t up to the task, you can find yourself isolated and adrift.

By the way Fred, signing the deed ‘early’ is SOP in an escrow state. The escrow will hold it and record it only when the entire contractual agreement has been satisfied. When signing, don’t forget it needs to be in the presence of a notary public who will attach her ‘okey dokey’ to the document.

If your home is being sold in what we Left Coasters call an ‘attorney state’, I can only tell you what I’ve done in those transactions. I’ll save that for later.

If it’s Read more

Tick Tock — The Retirement Clock Is Counting Down

One way or the other, the day you retire will be an emotional one. Why don’t you kick back tonight after dinner, and quietly imagine your last day at work. How does it feel? Are you giddy with anticipation? Or are you tense and uneasy, filled with anxiety about your status quo?

Do you see yourself on the beach somewhere in the South Pacific? Or do you see yourself moving in with your son and his wife — the one you’ve never, well…….you know.

Big Ben

Are the sounds of your imagined retirement full of dance toons, island surf, and the laughter of good times? Or do you hear the endless droning of your only entertainment — TV?

Outside of maintaining your health, the most important decision in your life from this day forward is what kind of retirement you’re going to proactively provide for yourself.

For so many people today, retirement has turned out to be nothing like they imagined. It’s turned out to be more like a sentence. Once you retire, sans a winning lottery ticket, your future is cast in concrete.

Now imagine it’s tomorrow and you’re reordering your priorities. Keep in mind just how much quiet suffering is being endured by folks now retired, who never planned for it. “Hurry up honey, Jeopardy’s starting!”

20 to life is a long time. You had a lot longer than 20 years to plan for it. Now you have less time. Now that ticking clock is beginning to sound like Big Ben. Tick tock, another year. How much time do you have?

How do you feel about making that time count?

It’s Time To Take The Lead — Let’s Turn The Lights On Now

Growing up I remember the almost genteel civility practiced by my grandparents and their generation. Topics that today would more likely than not incite harsh tones and words, were discussed, even debated without rancor or a mean spirit. I handle myself with their model in mind. Sometimes my calm demeanor based upon rational thought triggers those who aren’t happy without either drama or the spotlight, to turn up the heat.

When this happens ‘in person’ I’m almost always successful in steering the conversation to calmer waters, or to its end. If it’s a phone conversation, I still succeed at that more than not, but less than face to face.

Anonymity in my experience can tell much about a person’s character. I was raised the old fashioned way. In our family you were just as likely to be scolded or given a quick swat on the butt by your aunt as you were your mom. We were taught that the true test of character is what you do when nobody’s watching. Of course with five ministers in the family, we all pretty much believed we were never really unobserved. πŸ™‚ We behaved — even without witnesses. The lesson? Good character isn’t good only when the camera is on.

Which brings us to blogs. I’ll be brief and to the point.

Anonymity breeds false courage in some. They use this ability to become invisible to say things in print they’d never dream of in person. Most of them in real life have been dealt significant disappointments, mostly in real estate apparently. They fancy themselves as Lone Rangers fighting the good fight, fearlessly lobbing grenades at people whose good character allow them to write their thoughts (posts) in a public forum — and sign them with their real names. Their blogs not only identify who they are, but generally have an ‘about’ page which goes into more depth. In other words bloggers as a group, at least in real estate, are pretty transparent. Many even have their pictures on their blog’s home page. Character, pure and simple.

I’ve tried Grandma’s approach. Treat bullies and cowards Read more

Ben Stein Says Real Estate Is Easily Inferior To The DOW

First, I wish to make it crystal clear up front that I’ve always looked up to Mr. Stein. I have the deepest respect for him not only because of the life he’s led, but because of the kind of person he is. He’s a brilliant, hard working man who generally has not a negative word to say about anyone. In many ways I’ve used him as a partial role model when it comes to how I deal with people. He’s simply one of the kindest most empathetic public figures in America today. And even though what he said Friday in A Home Truth About Real Estate Investing is mystifying to say the least, my opinion of him hasn’t changed.

He’d just finished recalling the condo he’d purchased many years ago, and that the almost identical condo now, though worth much more, had “not fully kept up with inflation.” He then went on to say the following:

On the other hand, if the same person had bought the Dow in 1982, he would’ve made roughly 10 times the money by now, not counting dividends, which would have meant he would’ve made close to 20 times the money.

In order to avoid any confusion here, Mr. Stein is saying if you’d invested $100,000 in real estate back in 1982 and the same amount in the Dow, the Dow would have outperformed real estate by close to 20 times.

I read the piece over just to insure I truly got his intended meaning. I had. I’ve come up with two potential explanatons for this astounding statement.

  • He’s so entrenched in ‘old school’ thinking that when he compares the two investment vehicles he is not allowing for any financing whatsoever on the real estate side.
  • He simply has so little experience outside Wall Street that he literally isn’t aware that 99% of real estate investors use leverage.

Neither explanation makes sense to me. He’s way too smart. Given the history of the two investment choices is there anyone out there who would make that claim so clearly?

His entire position relies on hindering the real estate investor to buying only property for Read more