There’s always something to howl about.

Author: Chuck Marunde (page 1 of 1)

Realtor, Attorney

A Virtual Real Estate Broker Who Declares Freedom – An Anathema

This virtual real estate broker hereby declares freedom. Freedom from the traditional bricks-and-mortar business models that worship the institutions of the real estate industry. I have always been an iconoclast who is bored by the weekly office manager giving his inane speech about “get out there and get those listings.” I have always been sensitive to lies being clothed with smiles and the we’re-here-to-help-you pep talks by brokers who fully intend to get rich off all the ignorant agents they are using.

The very institutions in the real estate industry that claimed to take our membership money to help us . . . have become behemoths intent on supporting their own executive salaries and bonuses. Associations created to protect consumers have become massive organizations that manipulate and deceive the very people they claim to protect.

Like the saying, “Trick me once, shame on you, trick me twice, shame on me,” agents all across the United States seem to refuse to take responsibility for their own futures. As if they had no discernment at all, behaving like lambs to the slaughter, they glibly obey their traditional brokers and their associations, going to the office everyday like automatons, attending unproductive meetings, standing around the water cooler, chit chatting about some property that another broker sold, making a couple of cold calls, looking at the MLS online and surfing the Internet for hours under the guise of working.

Of course, they would defensively deny all this, but it is far too common today in the big offices. Not just big offices, but many offices around the country, even small ones. Greg Swan is quite right (talk about an iconoclast) when he wrote, “What we teach is independence, the recognition that you alone are the source and the sink, the alpha and the omega of your knowledge, of your business and of your success or failure.” See The Unchained Epiphany. Read more

Violent Change in Store for Real Estate Agents

The real estate business is obviously in the midst of dramatic changes, and that is certainly an understatement.  I just published a new book entitled The New World of Marketing for Real Estate Agents (Early Adopters:  The New Millionaires).  The book will be available on Amazon for $14.95, but what I’d like to do for Bloodhound readers right now is give them a free eBook version that can be immediately downloaded and read on their computer or iPad.  Some traditional brokers undoubtedly will think I am a radical, but I think my arguments for a new business model are supported by the evidence.  Here is an excerpt from the book.

How is real estate marketing changing? The traditional bricks-and-mortar real estate brokerage is hemorrhaging, and all that keeps this archaic business model alive is consolidations.  As offices close, some agents quit, but the survivors move their licenses to another sinking ship, a ship that looks just like the last one and often with the exact same name on the bow.  The changes in real estate marketing are dramatic.  According to the NAR, we’ve lost 300,000 agents nationwide since 2006, and one NAR spokesman suggested we need to drop from 1.1 million agents to 750,000.  This past week two more offices closed in my small market, and the press is not writing about these closures.  But this is happening all over the country–it’s just not front page news . . . for anyone who still reads the front page.

These changes in real estate marketing are killing traditional business models. Bricks-and-mortar real estate brokerages that stubbornly refuse to bridge the gap to an entirely new business model will die a slow and painful death.  It’s one thing for brokers to ride their own ship down, but it is quite another thing altogether for those brokers to sell tickets to real estate agents with promises they can’t keep.

The most unfortunate thing about all of this is that the agents who think they are doing what it takes to survive are only re-arranging the deck chairs on the Titanic.  Many of them truly do not know or comprehend how Read more

Sequim Real Estate Blogger Dumbs Down America

I am a serial blogger and an Internet aficionado, but I had to read a book in print (yes they still make them) to learn that I am a member of an evil clan of bloggers who are dumbing down America.  In fact, according to this book, all who blog on this site are guilty of dumbing down American.  More than that, after reading only the Preface to the book, I began to realize that bloggers (that would be me) are responsible for the destruction of America, since America’s great structure of freedom is built upon the foundation of a free press of objective and independent journalists.  Since learning this from on high via the great journalists Robert W. McChesney and John Nichols in their authoritative work, The Death and Life of American Journalism, I commenced a concerted effort to reconcile myself to the sacred truths of journalism.

While prostrated in prayer on my knees encircled by burning candles late one evening, I fell asleep during my meditation and managed to bruise my elbow in the fall.  Fortunately, my elbow didn’t hurt, since I had also burned myself on the open flames of several candles and that hurt worse than the elbow.  The burns from the flames, however, were relatively minor in comparison to the greater discomfort from the hot wax that splashed all over my neck and face.  Since then, I have begun to consider the possibility that McChesney and Nichols may be incorrect.

I went back to their book.  Here are two true professional journalists with resumes longer than my life, writers for major newspapers, professors of the world, and experience that made my head spin, so who am I to question their wisdom and penultimate conclusions.  (Sorry, I just like to use the word “penultimate.”)  Here is how these objective journalists started their book.

In each of the first three paragraphs of the first page of the Preface, they praise President Obama for various things.  One gets the idea that they believe he is not only the savior of the world (little “s”) but the savior of journalism.  Yet was it Read more

Realtors in the Coffee Shop and Everywhere

Time for a little fun, and time to laugh a little at my own profession and at myself. Okay, I’m in a coffee shop. I’m doing some work on my laptop, checking and answering emails, and writing some articles. So imagine the humor in the following scenario. I’m a Sequim Real Estate agent writing on my real estate blog when a customer walks into the coffee shop. Now I rarely pay attention to what other people say, but if they speak loudly and the words catch my ear, I can’t help it.

I hear one of the employees serving coffee say to a customer, “Oh, you’re a Realtor?” The reply was from an older woman whose health did not look good, and carried little enthusiasm, “Yes, I work for [so and so broker],” to which the young female employee loudly and enthusiastically replied, “I’m a real estate agent too!”

I laugh to myself, because one of my observations is that every Tom, Jane, and Mary got a real estate license because it seemed like an easy way to make money. Does anyone not have a license?

I look around the coffee shop. There’s an old man with thick spectacles sitting two tables away, apparently reading the classifieds. He doesn’t move at all for minutes. Has he died? No, he turns to the next page. I wonder. Is he a Realtor?

A woman and a girl about 13 years old are sitting across the room at a little round table. Is the little girl a Realtor? No, I remember you have to be an adult to get a license. I think.

Two bicycle riders stagger into the shop, all sweaty and obviously hot and tired. Are they Realtors? Could be, but I hear no dialogue on real estate issues emanating from their mouths. But I do pick up some phrases, like “It’s hell out there,” and “a person could die in stuff like this,” and “I don’t know if I can make it.” Wait a Read more

Do something even if it’s wrong!

I love the old cliche, “Do something even if it’s wrong!” I am a broker who needs to be creative and diligent in connecting with buyers and sellers, and rather than sit around scratching my bald head, I decided to launch my own small town online newspaper. I have a huge Internet presence already with my real estate sites, but I was convinced consumers wanted a good online newspaper that was easy to navigate, had good content (without the regular diet of negative stories), offered free classifieds (that are more powerful than Craigslist), offered a free online business directory, and gave non-profits the opportunity to publish articles and news so they can connect donors and volunteers with the needs.

Of course, the exclusive rights to advertise a real estate brokerage are mine. But this site is about so much more than just connecting with potential clients. It is about community service, helping local businesses, providing a very powerful forum for readers and writers, and much more.

I got on this before the Seattle PI shut down, and before we learned they would continue with an online presence. I’d like to think they are following my example, but I’m not so arrogant. It’s more about consumer demand and preferences, but I am having a ball with this online newspaper that has taken off like a rocket.

Call me crazy if you want to, but I’m going to do something, even if it is wrong. Oh, the newspaper, if you want to see what it looks like, is at Sequim-News.com.

Please No More Listings! I Can’t Afford Them!

We’re in a slow real estate market, I get that.  The peak where I practice was 2005 when any Tom, Dick, or Jane could list and some dorky agent in the MLS would sell it.  The rule was “List as many homes as you can, cold call, advertise, mail, whatever, but list and it will sell.”  Badda bing, badda bang!

But let’s admit it, this market has dramatically changed how we play the game.  We had about a dozen total closed transactions in my entire county last month, so there is almost no volume to speak of, and certainly not enough volume to keep 327 agents alive.  Okay, 70% of those agents are practically dead, but that still leaves 98 agents clawing each other over the scraps.

Here’s the dilemma as I see it.  Clients tend to be high maintenance these days.  They are frustrated.  They want to know what’s going on, why their neighbor sold their house in 10 minutes at full price, and explanations for 100 other mythological rumors.  Listing maintenance is extremely time consuming, more so now than in many years.  I applaud Chris’ 1.0 argument for going back to basics, and Jeff’s diplomatic affirmation, but my argument is that lots of listings may actually be a great way to go broke right now.

Okay, I admit I don’t have Jeff Brown’s IQ, Chris Johnson’s stamina, or Greg Swann’s common sense, but I am a genuine bald buy who spent some time in Arizona, and so I feel some affinity with these guys.  Let’s just see how sharp these guys are.  Yes, I’m looking for wisdom, and I’m dumb enough to admit that.  But I think this is an issue that Realtors around the country are grappling with, and the answer has major implications for our clients.

Here we go:  When it would take about 100 listings here (and many other places around the U.S.) to sell one house every other month, at least statistically, and when an agent cannot manage more than about 20 listings with such high maintenance clients right now, it seems to me an agent can easily go Read more

Ironically, Ironman is Just a Man

I love the word Irony.  Maybe its because Ironman has been my favorite song forever.  Or maybe it’s because I thoroughly enjoyed the movie Ironman.  Oh, wait.  That just takes us back to the song Ironman, which is the theme song of the movie.  No, I know why I love irony.  It’s because all around us life is full of irony if only we will pause to notice it.  Want some examples?

Take the three original learned professions, the priesthood, the law, and medicine.

Priests keep our most private confidences, and priests today are known as violating our most sacred honor.  Lawyers, who were originally called to be ambassadors of justice are today known as the greatest of liars and truth is no longer admissible in a courtroom.  Doctors, called to save lives and preserve health, practice in hospitals where the American Medical Association claims 300,000 people die every year, the result of doctor negligence.

How about something closer to home, like real estate?

The mortgage industry helped people achieve the American dream, the dream of home ownership.  Today because of astonishing levels of greed in the mortgage industry (and lack of adult supervision), the same people who were helped by the mortgage industry are now in foreclosure and losing their dream.

And then there are real estate agents.  First you have the word “real.”  If agents are real, they why do so many have a reputation for being phony?  And you have the word “agent.”  An agent represents a client, protecting that client exclusively in every way, including financially. Just like a lawyer who can only represent a plaintiff or a defendant, but not both, an agent represents his client and not the opponent.  The next step of irony is to create a system called “dual agency.”  Voila!  We can represent both.  I suggest lawyers create dual representation, too. That way lawyers could practice lying to themselves as they promoted the plaintiff’s version of the facts on one side of the courtroom, and then the defendant’s version on the other side of the courtroom.

I love irony.  How about a political and judicial system that ignores Read more