Guess who woke up full of passion, piss and vinegar?
Shiver me timbers, it’s GenuineChris. So, let’s talk 1.0, 2.0 and stuff.
NEVER did I say–or advocate–that it’s acceptable to burn through clients. You can AFFORD to when you have 1.0 skills. But it’s wasteful, stupid and inefficient. So, get this: I said I’ve been wasteful stupid and inefficient in the past. Who hasn’t? Who admits it? You find people to honor. To help, to serve.
NEVER do I say that you list anything, work with anyone. INITIATING a conversation doesn’t obligate you to take junk listings or work with mentally ill drama queens. You’re looking for the BEST AND MOST PROFITABLE people to sell to.
NEVER did I–or will I–say that “cold calling was the ONLY way that I generate business.” Fact is, I adovocate “deliberate connecting,” first, THEN cold calling. Connect with, and build a Brian Brady proof fence around EVERYONE that you know. EVERYONE that you interact with. (By the way, a Brian Brady proof fence would be a magnificent thing). Connect, DELIBERATELY. A call to your top 400 people once a quarter. That’s just: 133 calls/month. Or ~40 calls a week. Or ~8 calls a day. And it’s unobtrusive, and if you do it serving them…
…you’ll never starve.
Most people won’t even do that. I dig the drama, the tension, and that’s why I like honing myself as a “cold” caller. I do it to build my ability to connect with people as much as anything else. Fact is, I’m persistent, I’m Rocky Balboa. I get my face beat in but I keep coming back for another round. And the fact is, I call people, in roughly the order:
-People that know, like trust and seek me out: every 30 days. There are 45 people on this list. And I talk to them as often as I can, and I make it a point to honor all of them. Never forget the people that have helped. Be present and ready to give them a %%^& referral.
-People that know me and recognize me. Every 90 days, a CONVERSATION. Today? We’re at about Read more