There’s always something to howl about.

Author: Chris Johnson (page 5 of 6)

Instigator, anthill kicker.

More Arguments in Favor of Ma Bell.

Guess who woke up full of passion, piss and vinegar?

Shiver me timbers, it’s GenuineChris.   So, let’s talk 1.0, 2.0 and stuff.

NEVER did I say–or advocate–that it’s acceptable to burn through clients.  You can AFFORD to when you have 1.0 skills.  But it’s wasteful, stupid and inefficient.  So, get this: I said I’ve been wasteful stupid and inefficient in the past.  Who hasn’t?  Who admits it?  You find people to honor.  To help, to serve.

NEVER do I say that you list anything, work with anyone.  INITIATING a conversation doesn’t obligate you to take junk listings or work with mentally ill drama queens.  You’re looking for the BEST AND MOST PROFITABLE people to sell to.

NEVER did I–or will I–say that “cold calling was the ONLY way that I generate business.”   Fact is, I adovocate “deliberate connecting,” first, THEN cold calling.   Connect with, and build a Brian Brady proof fence around EVERYONE that you know.  EVERYONE that you interact with.  (By the way, a Brian Brady proof fence would be a magnificent thing).   Connect, DELIBERATELY.  A call to your top 400 people once a quarter.  That’s just: 133 calls/month.  Or ~40 calls a week.  Or ~8 calls a day.    And it’s unobtrusive, and if you do it serving them…

…you’ll never starve.

Most people won’t even do that.   I dig the drama, the tension, and that’s why I like honing myself as a “cold” caller.  I do it to build my ability to connect with people as much as anything else.  Fact is, I’m persistent, I’m Rocky Balboa.  I get my face beat in but I keep coming back for another round.  And the fact is, I call people, in roughly the order:

-People that know, like trust and seek me out
: every 30 days.  There are 45 people on this list.  And I talk to them as often as I can, and I make it a point to honor all of them.  Never forget the people that have helped.  Be present and ready to give them a %%^& referral.

-People that know me and recognize me.
Every 90 days, a CONVERSATION.   Today?  We’re at about Read more

Every Team Needs a Rake: My 1.0 skillz payz the billz.

In the spirit of transparency, let’s get something out on the table.  I’m a rake.  I’ve spent a total of 3 years full time in Real Estate, and another 4 in mortgages.  Today?  I’m using the phone to bang out deals as a freelancer.   I was dually licensed for about a year.  My first full year was 2003, and I sold 31 sides.  My second year, I sold 38, and in 2005, I sold 42.  Context. I’m saying this not to brag.  But I didn’t spend one dime on a display ad.  My website was stupid and ineffective.  And, I had an horrific cancel/expired rate as an agent (not for my market, but I hadda know better).  I probably sold only about 65% of my listings, during the ‘boom times.’

Before you laugh, Columbus, OH has had a head start on the depreciating market.  We had foreclosures and other stuff thanks to the stupidity of the “2/1 FHA Buydown,” that qualifies you for the payment based on the first year.   Columbus is a noted test market, and I guess the government wanted to test market foreclosures here before they rolled it out nation wide.  (The buydown isn’t stupid, the qualifications are, and that made it easy for me to see and predict accurately what was to come down the pike w/r the shortsale mess).  Columbus, I don’t think ever had a year with a lower DOM average than 110, and we’ve never had more than 70% of our initial contracts end in a closing.  Not since 1997, at least.  HUD  wanted to get people in homes, sure, I get it, but qualifying a house on the first year’s  bought down payment under FHA guidelines is insane.  Not nearly as insane as wagging your finger at brokers for bellying up to the slop trough that you put out for them, but I digress–this isn’t a political post.

I got my business by using three basic tools: Haines Criss Cross Plus, a C# do not call scrubber that my buddy Rob built for me and Microsoft Excel.  I’d grab a list of people Read more

What is the value of a day: Surviving No Matter What.

I’m the nuts and bolts guy here.  I don’t have the grace of Greg, the congeniality of Brian or the panache of Geno.   What I will do with out a big damn brain this year is grind out a great living in an imploding economy.  No laws, nothing will stop that.  And with each successive “anti greed act,” it’s gonna get harder.  2009 is war.  WAR.   There are major forces corralling those of us that wanna be independent, and obligating our future efforts in the name of bailouts.

More independent people will go crawling back, hat in hand, to the behemoth employers, the beneficiaries of the laws passed to shackle us into slavery.   And I have a hard time believing that this isn’t at least in part an aim of all of the bailoutorama.

But that doesn’t have to happen to anyone–the form the chaos will take is unpredictable, but the fact that there will be chaos is a certainty.

We can out hustle, out think, out work, and out-do all of the scumbags that are stealing from us (supposably at our behest).   And we can make what’s left of 2009 the very best and most profitable year.   The new economy is placing a premium on survivors that don’t panic, can deal with the OODA loop, and can nimbly maneuver through are market.   So here’s a list of killer questions:

First things first:  Questions about your own business/finances.

  1. How much cash, per day, do I burn through?  (Add EVERY single expense)
  2. What can I eliminate or reduce?  What can’t I?
  3. Is my car payment more or less than my health care payment?
  4. Am I saving 1/2 a month’s expenses every month?  Or am I spending money?
  5. How much cash do I need to earn to cover all of my expenses AND have enough to pay taxes?
  6. How much cash do I need, per day that I intend to work, to cover cash need, peak experiences AND pay taxes?
  7. How many deals/loans/widgets do I need to sell/put together per year to make this happen?
  8. What peak experiences do I want (disney, losing weight, etc) and how much do they cost?
  9. How many new people will Read more

The Case Against Paid Reviews: Why Agents & Vendors Should Never Use Them.

First a disclaimer:  I’ve done fine on the web.  Made great money connecting with clients that don’t know, used to know, and kinda know me.  A lot on LiveJournal till I left, and even more on Facebook.  I’ll make more money in 2009.   A second disclaimer:  I hope that this post makes me tens of thousands of dollars by attracting to me the type of person I wanna do business with.  So this post is written for perfectly selfish reasons, but we all have that on the table now…and can move forward.   I guess with that said, every single post I write here or elsewhere…I write with the intent of connecting with someone cool.

When I first joined BHB, no less than 3  ‘vendors’ that currently advertise elsewhere on the RE.NET looked at me and assumed that I’d be the type to shill their products.  I wasn’t ever offered cash, but I was offered to use the product and see if I like it.   I was too busy at the time, and didn’t give a shit about those particular products. I don’t know if I would have taken cash, I wasn’t asked, so I can’t answer that question.   What I do know is that I blew it off because the products didn’t seem interesting.  Who cares about some new CRM that manages your showings or whatever…

Vendors invariably harm themselves with paid reviews.   When you coopt a voice like Agent Genuis with ad money and reviews, you short circuit your ability go gain feedback.    If you’re trying to make anything better and different, you must be able to rely on places like AG to give you honest feeback on your product.  You either want to advertise it–which is what Todd at Lenderama does transparently and honestly…or you want to improve it.   Co-opting the people that have influence is not the way to get actionable feedback. It’s also an insult to them: it basically says hey, we like your readers, but we will give you money instead of listening to your ideas.

The RE.NET is packed with bright people.   More valuable than the Read more

Late Sunday Post: 2009 Starts Today.

I was thinking about what I want to do this year–what I will do, and what I might do.  And a few good thoughts occurred to me.   One:  BHB is about excellence and splendor.   The honor of knowing the people here has been nothing short of inspiring.  The folks that write here do it for a million reasons.  Everyone has raised the bar ever higher, demonstrated leadership and set a fantastic example.   We are all evolving as we learn and lead the 2.0 world.  We’re here–reading or writing–because we want to hold our hand up and be counted with the survivors and the ones who matter.

Two:  IF we are pursuing a life of splendor and excellence, there is no room for mediocrity in any part of it. We must display excellent character to our clients, friends, colleagues.   We must be learning constantly, we must seek ways to become more efficient in our jobs, we must honor our consumers.   We must take control of our own finances, our relatonships, and even own waistlines so that the example we set is compelling.  Note: contrary to the luke-warm, make-nice, milquetoast of the RE.NET, it does not display good character when we let trendy-but-terrible ideas get accepted without question.   Just because an Idea comes from a nice guy, it doesn’t mean it’s any good.   Splendor demands excellence, and we must–with focus and intensity, preserve and pursue excellence with all that we have. Mediocrity is a cancer, and a little cancer in your life is too much, and if you hesitate to point out to the whimpering nothings that they are whimpering, you’re allowing the epidemic to continue and there is death on your hands.

Three:  2009 Starts 1 December, 2008 for me. You can have a listless (in every way) December waiting for things to change in January.  You can also change them by taking this short week to focus on how many days you’re going to work and how many cats you’re going to skin.  I decided that I’m going to measure my 2009 starting from December 1st.    I’m going to work 20 Read more

Setting Goals Part 3 of 4.

Seeking splendor requires going after the best there is, not merely the best you think you can do. Holding yourself to the highest possible standards, and that’s what BHB is all about. We want to make sure that everyone with the stones to get after a life of freedom and independence has the right tools to do it. And one of the ways to do it is to ALWAYS know where you stand, in reality.

Realtor math, I called it, because people always inflated their transactions. Why? Because they couldn’t bear the thought of knowing that they were mediocre. Your mind reinvents the truth, as some of the ghosts.

We want to know what we’re doing so we can do it more and better, and we want to know where we stand so we know what to pick up. How much do you have, how much do you weigh? How much have you gained year to date, how much WILL you do.

Google Docs isn’t perfect, but it’s free and it’s a 20 minute setup.

In case you missed the other parts:

part 1 is here and part 2 is here.

So what we’ll end up with is this:

Now, for me, when I was selling this stuff, I couldn’t live without daily numbers. How much/how many, all the time. 50 loans is my goal, but I’m on pace for 38…something isn’t working. I got to the point where I had a daily excel spreadsheet tracking 60 things. That was too much, but just barely.

The thing you need to do to make this work–and yes, i know there are workarounds, is use the ‘named range,’ tool. You’re calling a cell something so when you drag stuff over all the math is calculated for you. Then you have:

1.) a way to input your goals.
2.) a way to tabulate them
and
3.) a way to put them into context.

The next thing you’ll need is

4.) a way to share them and embed them, and that’s what’s coming.

See video for details on how to do it:

Part 2 of 4: Tracking Goals in google Docs.

Setting goals: whatever gets measured gets improved. So, if we want to get after it, live a life of splendor, we want to track some of our inputs, the 2.0 way.

It’s lightweight, it’s custom, and it utterly rocks.

We want to track stuff so we live in reality. Ask failure agents and they always never know quite how much business they’ve done. They always rounded up, and I call that agent math. This takes that excuse away and lets you create the reality you will live in.

We’ll soon know what pace we are on. This one’s short, the next one is longer. It’s recorded on viddler at 800×600 res, and i think you can pop it out without leaving the site. Thanks to SnapZ pro for making the video:

The way to do it in the cell is =SUM(OTHERSHEET!C2:C200) where ‘other sheet,’ is the other sheet you are messing with by name. I rename them because of minor glitches across browsers.

Using Google Docs to Track Your Goals for 2008: Part 1 of 3, Maybe 4.

Greg and I have talked from time to time about CRMS.   We both like them in concept, but have a hard time using them.   He doesn’t use REST, and I don’t use HEAP.   I have been using my blackberry to track stuff, aweber, and that’s it.   But I needed a way to track GOALS. Pure numbers, how many/how much. I didn’t want a new account, and I wanted to be able to draw my own conclusions from the data, not have some goofy stats telling me I was on pace for 1291% of my goal.

Enter google forms. Not specifically designed for this purpose, but still a sweet way to easily input stuff. You can be set up in an hour, and that’s if you’re new to Gdocs.

I made a 3 part video on Google Docs.   Many of you will get the gist, take it & run after one part.  To you: Kudos.   Don’t wait for part’s 2 and 3.  You can refine your system after, but don’t wait.    For those of you who DON’T get it, just stick around, you’l get all the ratios you could ever want.

I’d start by tracking:

  • contacts made
  • leads generated
  • lead followup calls made

Those things you can sort of control.   Calls made, quotes/listing packages/GFEs sent, etc.

But it starts with a lightweight way to collect your numbers.  Made a 5 minute video to start this off.  You might get better results by going through to viddler, but i think you’ll be able to see everything here:

51 Days till 2009: What Are You Doing About it?

This year is racing to a close.   But we are still needing to eat, and we’re trying to survive what (in many ways, statistically) is the worst year in a while.   But, let’s figure out this year and suck every drop of marrow out of it:

There are 51 days left, as of this post.  Let’s say we have 30 of them as ‘Business’ days, to account for the holidays…

What are you doing to maximize what we still have this year, and have momentum for ’09?  What if ’09’s the comeback year?  Are you ready mentally?

Can you grind out 3-4 extra transactions to make sure that your Christmas is the best ever?

How?   We need then to get deals in the hopper by what day?  I’ll say that with a decent lender, we’d need to have everything in shape by December 10th to the 12th.  Probably the 5th would be a better bet (but if you’re using  Brian, Tom or Dan, you’ve likely got till the 12th).

How many extra people can you contact between now and then?   Betcha if you contacted 10-12 extra people a day you’d get some deals in the hopper.   How many people are now hopeful that the Country will be going in a new, different and better direction?  Why not use that Hope?

How many sellable listings can you get?  (Someone is going to list a house in your market that closes between now and the end of the year.  Why not have it be you?   Someone’s going to take an ap or sign up a client that pays…why not have it be you)?

How much money do you need to cover all of your personal and business expenses?  Do you even know what your burn rate is?  Break it down into a daily number, include savings & taxes, and know that number is what you have to earn, each day.  (Being from the Midwest, mine is $218)

What are the days that you’re going to be working between now and the holidays?  Are you going to work, or are you going to sit in the Read more

Fire Up the Echo Chamber, This Time It’s Hot.

If you can’t yet make the grade as an Inmanically Annointed Blogger, there may be a place for you.   All you have to do is to Twit enough ass, and you too can be part of sepia tones and the best use of the Impact font on the RE.NET.   Come one and all, and sit at the cool table.  Daddy issues?  Who cares, we want you here, in the land-where-no-idea-is-too-stupid to be published, and no agent is too lazy to be anointed as the next superstar.

Just join the land of no dissent!  Crazy micromanaging?  Check!  Comment quotas, Check.  Are you keeping up?  Make nice.  Oh yeah, a search function that gives you no useful data, but lots of images?  We have that too!   We’re way ahead of you.   Keep up, chop chop!  Geniuses skip your apostrophes, it’s time to boogie.

OH, I’m talking about the newest and stupidest offer by a once great blog.     It wasn’t that long ago that the ‘nice’ folks at AG were an ideasphere, a  kickass content focused blog with good writing and great ideas. Is it still even navigable?  Hmm.  I guess I must not be keeping up.

But now, no dissent is tolerated, and everyone is an echo…and the writing that makes up weblogs is no longer featured.  Nobody’s saying we should be at the bilous level of dementia that Barry Cunningham’s at, but let’s crack some skulls and reason together.  It wasn’t that long ago at all that the folks there were contributing to the body and pushing ideas–not people–into the forefront.

But, when you feel like you’ve arrived, and insist that you’re cool (get out of your reader, we’re so cool here), nothing good happens.  Ego takes over, and we’re talking egotism, not egoism.

Remember: when you don’t agree with us, you’re being disagreeable.  Our paper-thin-sense-of efficacy can’t stand up to the slightest scrutiny.    See, we have some really stupid time wasting ideas that aren’t well suited to an individual agent trying to sell 30 houses a year, or a loan officer who is surviving this business.  We’ll live twit it all though, and every conference-turned-hookupfest Read more

How To Get Better, The Easy Way (Never Make The Same Mistake Twice)

I’ve never been a lifer in the real estate business.   That doesn’t mean I don’t have a lot to give, it doesn’t mean I don’t love it, and it doesn’t mean that I can’t kick ass.  I say this: there is no finer, safer way to learn how to be in business than being a successful real estate or mortgage guy.  And I say that you learn more, faster in the 100% commission lifestle than you’d learn anywhere else.   It’s the perfect microcosm of business: you get a litle marketing, accounting, customer service and sales.  You get to work with people that gave the middle finger to being kept citizens, and you get to have control over your own income.

What a great job we have.

One of the things that ground me up in the latter part of 2006 was the number of crazy stips that underwriters started to send.   On every deal, starting in about August, the canary in the coal mine died, so everyone I worked with, from Lehman Brothers to First Franklin, and even Interfirst…was stipping files.  (The inside joke among appraisers was always: is this an Interfirst deal or a ‘real’ deal).  These companies begun to underwrite files instead of rubber stamping them.  The audacity!

And in my office, loan officers bitched and moaned about this.  “The underwriter is stupid to not take this deal,” one of my colleagues said.  That particular deal, i followed it for a while.  It is now in foreclosure.  Eevery colleague and every deal was hard.   Even good loan officers didn’t react (see OODA) fast enough.  I decided to be different.   I didn’t belive underwriters were merely capricious, and since it was every lender, I figured it was gonna get worse.   So, in order to keep up with my payments to the IRS, I had to close a lot of loans.  And to close a lot of loans, I couldn’t be sending the same file up 4 or 5 times.

So I made a checklist in Word, all the things in reasonable categories.  I used stip sheets as a starting point. (The same checklist Read more

How To Guarantee A Plethora of Future Bailouts:

Pass this one…and many many more will follow.

Hell, even the stuff already enacted by fiat guarantees that failure is emboldened.

And soon, every single industry will come crying with their hand out.   Even the hint of passing this one–and the beginnings of it have had the auto industry lining up to start sucking at the teet (or if you believe as I believe, plunging their fangs into the neck) of our worker.   Fear will be the ultimate arbiter.   We have–perhaps too briefly–stood up to the extortion of the unknown for a day or two.  But more folks will come at us with ‘for our own good’ legislation in many forms.

They’ll claim calamity, and they’ll siphon more and more of our power.   The problem that we have is that we’re getting smarter|faster|better & more productive.   We’re creating more to steal, and we still are mollified by an increasing standard of living.   We’re currently creating wealth, knowledge and joy faster than the thieves can steal from us.   And I am glad for it, but I wonder how much we’d accomplish if the stealing wasn’t happening.   What progress has been stolen because of the siphoning off of half or more of our growth, passion, power and love?

It’s not a time where we can blame the seekers of social justice on the left side of the aisle.  The Republicans still rhetorically endorse some ideas of liberty, but in practice, they have been devouring us faster than the liberals.   Government grows and it becomes corrupt when it gains in power.   And seriously, how much cancer is too much?   Even a little must be shocked and starved.

Those in our industry–and I’m talking to anyone lining up at the trough for bailout money–that purport tht they are better equipped to dispense with the fruits of my labor than me…how dare you.  You financiers that tried to maximize risk, knowing full well that the Government would bail you out…you have colluded to weaken the freest society in history.  Mankind has lived thousands of years in bondage and serfdom, and you’ve put us on that path.

Trust and credibility civiity and citizenship Read more

OODA Redux: Marketing is What You Do, & Who You Are.

I talked about OODA for Real Estate before, mostly because it’s more clear to more people that there are no barriers to doing amazing (even splendid) things in or out of Real Estate.  Again, OODA is:  Observe, Orient, Decide Act (lather, rince repeat).   A better definition is here,   A still better definition is here.   But my current campaign work has me thinking more tactically in lieu of strategically. 

What I’m guessing is this:  Most Realtors (and chess players…and people….) would be far better served to study tactics than strategy.  Yes, yes, strategy matters—there are some preconditions that must be met before success in any venue is attainable.  A few would be: the ability to tell the truth, the ability to focus, the desire to help people, etc.  But, beyond the building blocks of a complete man, most people are addicted to strategy and planning.  Because making a plan is a blast.   And because you are getting a glimpse of the possible.   It’s the doing that’s a bitch.

Most people plan their work, and then plan their work, and then plan their work when they should be working.  Planning and thinking becomes procrastination, and then you may be great at Observing & Orienting but when it comes to deciding and acting…it’s easier to go to Reader to check in than it is to grind out a deal.  Easier to join the cadre of nincompoops on Twitter…and say ‘that sux,’ to one another.

Orly?   Easier for a day, that is…until you suddenly find someone calling about your car payment which is 16-days-past-due and you but you have only-$312 to last you until the 23rd where you SHOULD have a closing if the mortgage loan officer (or underwriter) gets off their ass, so why don’t you call the LO right now to get an “update?"  That kind of stress comes from overplanning and underworking. 

LO:  Hi, How’s it going.

Broke Realtor:  Well, You tell me.  (weighty silence)

Buh-leave me.   I know from brutal (and sadly, all too recent) past experience Read more

Bloodhounds Don’t Belong In Politics: But I’m here anyway..

Still needed is regulation of yield-spread premiums — cash rebates paid to third-party brokers as a kind of reward for funneling unsuspecting consumers into higher-rate loans

-Rich Cordray, Ohio Candidate For Attorney General, Demonstrating for the record his utter lack of understanding of how real estate financing works.

That is in my inbox.  Enough to make any broker mad.  And, while I’ve responded to the industry requisite “spam your congressman,” and occasional political action calls, I have never been as ready to fight as after I was reading that.  Cordray enjoys a congenial reputation, but I can’t stand willful ignorance. 

Rich Cordray is the anointed Democrat who is in line to succeed disgraced (also Democratic) Ohio Attorney General Marc Dann (the link is precious).  There is a Republican running, but he’s even referred to himself as the sacrificial lamb of the Republican party. 

This email was sent from my friend Jeremiah.  One of his small “l” libertarian buddies, Robert Owens got drafted by the Ohio Liberty Movement. Would I pitch in to stop the madness?  Would I give my time energy and effort to a longshot race?   Hell yes. 

I’ve regarded politics as an onastically futile pursuit, someone must do something.  And I’ve got the time, the interest, and hopefully, the acumen.  I’m responsible for creating a social media and blogging plan to raise enough money to compete.  We want our electorate to be especially cognizant of the anti business positions of our candidates.   Oh, and the candidate?  His biggest issues are following the constitution, and having transparency in government. 

So, I’ve got a few weeks (80 days, which is 11.4 weeks) to come up with a plan to get enough money to be viable, to get the funds to keep our professional campaign staff in the hunt, and to fight, fight, and fight some more.  Can I successfully apply the lessons I’ve learned over the last 9 months to this fight?   All eyes are on me as I’m the one Read more

More Baseball Stuff: Steroids & Subprime.

image

In 2003-05, we had the boom.   We all know that now, and it basically is what it is.   The picture links to the (in)famous TIME magazine cover story “Home Sweet Home,” where the ‘boom was on,’ and the whole of the market was talked about.   There was a little bit of a caveat in that piece but not much.  The message was: thank God for Housing, because without it, the Bush recession would be a reality.   Lenders, Lend, Realtors Sell, and everyone take advantage and drink from the neverending fountain of wealth.

The bubbletalk had been swept under the rug, and we ALL were selling and we ALL were happy about some good news to take place of the dot com bear market that we’d experienced.   We had a sacred duty to produce and keep spending, and encourage everyone to do the same thing.  We were honored as post 9/11 patriots.  .  Everyone loves a winner, and this industry was winning.   Nevermind the fact that anyone who took up space could get a great rate on their mortgage—Realtors were actually gaining in esteem.

The 100% investment loan was available to anyone with a 620 credit score.  And Barry Bonds hit 73 home runs.

Everyone looked the other way and pretended the future wasn’t coming. 

imageWe’ve talked a little about baseball lately, let’s turn the WayBack Machine to 1998.  Remember when Barry, Sammy and Mark were heroes?   Mark and Sammy saved us all from the strike, and made baseball fun again.   We got to watch everyone send 500 foot moonshots off of expansion diluted middle relief pitching, and it was good.

The thrill of that summer is still unforgettable, when BOTH Sammy and Mark broke Marris’s longstanding record and were briefly tied with 62 home runs, we were all enthralled.  The very Ruthian nature of their achievement made it a joy to resume our love affair with baseball.  Mark and Sammy hit 70 and 66 home runs that year.  Ken Griffey Junior’s 56 was an afterthought.   

Ten years ago, these achievements Read more