There’s always something to howl about.

Author: Chris Johnson (page 4 of 6)

Instigator, anthill kicker.

Halfway Through The Year (And Then Some) What Next?

[[Crm notes: OK, I’m not gonna give a green light to Infusionsoft, not yet.  I HAAAATE the interface. But… there are triggers & action sequences that do a lot.  It might be the real deal.  This said, especially since they are ditching or have ditched most of their upfront fees.]]

So we’re smack dab in the middle of july.  5.5 months left in this year.

How’s it going?

Making enough?   Was talking to Tim and Alexis McGee the other day.  They tell me that loads of Realtors are not chasing dreams and in are survival mode.  But, that they don’t wanna leave the business that’s not making enough anymore.

Look, 5.5 months are left.  165 days.  120 workdays.  Tick Tock.

Time is the enemy right now.  And not go go all Purcell and Brady on you, but is it gonna be EASIER, EVER to build wealth than it is today?  Tick Tock.

How many closings have you had?  If you double it, is it enough?  If it’s not, what will you do differently to get more business in the door?   Tick Tock.

Most of the industry, like it or not, makes it harder to do deals past Thanksgiving.  There are 137 days till then.  And only 106 work days, based on a 5.5 day workweek.   Tick Tock.

Now, I’m saying this because we gotta be cognizant every day that it’s go time.  Time is finite.  It’s every one’s tendency to spend some time, “planning to get ready.” Tick Tock.

Now is ready time.

Every month has an excuse not to do jack in real estate sales:

  • January- “All my clients Just got over the holidays.”
  • February- “All my clients Waiting for the spring rush.”  (Deus ex machina).
  • March- “All my clients are getting their houses ready.  Mmm doggie, summer’s gonna RAWK!”
  • April- “All my clients are waiting for summer.”
  • May- “All my clients are priced too high.”
  • June- “All my clients are expecting a deal that just doesn’t exist.”
  • July= “All my clients are on vactation.”
  • August= “None of my clients want to take their kids out in the middle of a school year.”
  • September- “You can’t get ahold of anyone around labor day.”
  • October- “This fall is unseasonably cold.”
  • November- Read more

What’s the End Goal To be?

I’ve been migrating all of my data to Infusionsoft  lately.   A little at a time.  Easy does it.  One list, suck it in, de dupe it, and on with the next.  Tag it.   Infusionsoft is powerful stuff.  A good tool.  I hate the counterintuitive interface.  I hate the fact that you can’t ‘tag’ people at account creation without saving.  I hate the fact that the Usability Team was likely ignored.  And I hate their customer service, which is of the same ethos as big boiler room refi shops from 2004.   That’s all I’m gonna say.  There are things to hate about it, just like there are things to hate about ACT!, Heap, and whatever CRM Mark Green whips out.

But, all that aside, Infusionsoft does a lot right.  It combines an auto-responder, some analytics, a project manager and a goal tracker in the same spot.  It tells you what to do, step by step.   And you can set up smart workflows for different things.  Right now, I’m underusing it.

What it taught me was a fundamental weakness in my business.  Before I can sell, before I can scale, I have to create a coherent, robust & predictable customer experience.  Meaning this: when I send people to a web page, or offer, Infusionsoft strongly suggests I know what happens next.  And in my nascent business, selling blogs and social media propagation, I don’t know what happens next.   I haven’t engineered a good enough customer experience to throw a bunch of customers at it.  Yet.  I’m tons closer today than I was yesterday, and this weekend was “what I want to happen time.”

But there’s the rub: most CRMs fill a leaking bucket.  You throw some autoresponders and newsletters at people, and yeah, they’ll perform.  The efficiency loss is never addressed:  what happens when you make a sale.

And the other one: most people, especially D’s hate to be scripted.  They hate to feel like they’re on some assembly line that they do not control.   I lose time, personally, not in my ability to sell and market but because I have so many points that need to Read more

The Case For Twitter, Really Fast

House Hunting? in Ohio?

or maybe

LandLord Problems In Pittsburgh?

What if your:

“Rate Went Up”

maybe you want to

“Look At Another House

Whatever you do, don’t be a “Stupid Realtor

These people are BEGGING for some help.  They are SCREAMING for it. And you can fish though and find some phrases in your area that will get you houses this week.  And you gotta fish a little bit, but seriously?   What the hell else are you doing?

Search.Twitter.com and a little elbow grease and a friggin’ phone call is the way to go.  Betcha you can get tweetdeck loaded on a computer, run about 10 searches near your area and throw 65,000 in GCI.  And I’ll betcha you can do this without having to talk to any idiots.

These are people with their hands up.  And the first person that clicks through and responds on their website or not JUST on twitter…they are the differentiators.  They are the ones that get to date the prom queen.

So…loads of people are needing a deal.  A connection.

Make that, and get real paid.

Don’t Look At The Explosion, Just Focus On Your Mission.

One of my favorite Hollywood staples is the bad ass hero that blows something up and doesn’t need to look back.  He’s already won the battle, and he’s done his damage, and he’s walking away towards the next thing on his todo list.  Jerry Bruckheimer seems to use this 3 times a minute in his flicks.    I think of Jack Bauer and not caring, the explosion happened, so what, moooooving along now.

The only thing that matters is the mission. The explosion is in the past. Cool guys never look.  What you do next to accomplish your mission is the now. So many times I’ve either:

  1. Admired my past successes.  (Hey, pin a trophy on me, I sold a house)
  2. Looked at the things I screwed up. (I lost a customer today)
  3. Been distracted with red flashy nonsense.  (Oooh, what will Inman do next)

All of it’s rubbish.  Our job is simply to lead by example.  Move more product.  Get them to sign on the line that is dotted.   Do it honestly.  Do it to the best of our ability and know that that will always improve.  Know that the job we do today isn’t gonna be as good as the job we can to tomorrow.  Do better.  Don’t sweat the screw ups, and don’t laud the victories.

Don’t look at explosions.

I see politics as an explosion.  Yes.  Obama wants our money.  SHOCKER.  So did Bush, who was all to eager to fire up the bailoutmobile.  The government is a parasite.  TELL ME SOMETHING I DON’T KNOW.   We can pour energy and tears into politics.  Or, we can look at the landscape, get into an OODA pattern, and figure out…what to do next.  We cannot moan ineffectually about the loss of our freedoms, blaming Obama on our faulures.  I mean, we CAN, but dude, setting a good example amidst the chaos.

Learning the laws first isn’t whining about them.  Creating a business that can survive HVCC or whatever BS the power drunk Ivy Leaguers can do…and not whining that we’re not surviving.   THATS the play of the day.

Sure things changed, and more obstacles were thrown Read more

More Stuff On CRM: Know In Advance What You Want to Do.

You can use Google Docs as a more effective CRM than most people do.  I know, for a while, I did. It’s better than what most CRMs do which is to hide you from your people.

Complexity is not your friend.  Also, having permanent storage is not that useful either, unless you’re in the business of collecting names.   FACEBOOK can more or less be permanent storage for your longterm loosely tied contacts.  Anyway.

Every time I add someone in, one of a few things needs to happen:

  1. I need to get more data on the guy TO call him.
  2. I need to call him/her.
  3. I need to assign an activity series to him.

These are separate events.  I can’t be doing all of them at once, so I seperate out the #1 part of the activity series.  I do my ‘who the hell am I gonna call’ research basically a couple of times a week.  I start with:

  1. People that Add me on twitter (I’m about 400 behind right now)
  2. People that I find in a couple of LinkedIn Groups that add me.
  3. People with truly shitty websites with no title tags, and a flash intro.

Because I practice a half assed version of GTD, I’ve got the ubiquitous capture habit down.  (Mac users: K-notes plus Dashboard is a winning combo for ubiquitous capture.  PC users:  My friend Amy from Twitter wrote a script called CunningNote)  So these people all get brought into something.  For me, it’s a sheet in a spreadsheet.  I put name, email, where I found ’em, twitter handle, phone number, industry and website.    Alt-Tab and I’m in, Alt-Tab and I’m out.  Takes 10 seconds and it’s good mental exercise to try and get it right without going back to look. I do this when my mental energy is sapped.  This is something that I intend to eventually have someone else do, but I need my revenue to triple before that can happen.

So, the next thing I do is make sure I have an inventory of about 150 people to call at the moment.  That way I never procrastinate calling and start doing ‘research.’  I batch ’em into Read more

Prospecting Numbers, Real And Acutal (In Case You Wanna Skin Some Cats).

Skinning cats requires that I’m on the phone.  A lot.  I’m all 2.0, that works, but it’s a tool.

Anyway, the numbers from a week of prospecting where I actually hit the phones each day.

I’m targeted here, calling folks from twitter and linkedin and others.  (People always ask how I get the numbers.  Even when the number is prominent on the website).  I’m pulling folks into a spreadsheet, and sorting it by called/uncalled.  I’m using Google Docs for much of this.  I do it at a stand-up-desk on my old PC.  Anyway, if I could bring myself to do it more–and I think I will–then its scalable.

What I’m doing is feeding people into a database and then I’ll work them from there.  My goals are to:  1.) Make Direct Sales, 2.) Get people in my database.

Total Time Calling: 7 hours, 30 minutes.  (50 minute hour–25 minutes with 5 minute break, 25 minutes with 5 minute break).

Total dials:  641.  (I use Skype to measure this, and I simple went in my call history and sorted by times).

Total Contacts (where I get a live person and not a voice mail):  168

Leads Generated (people that want an email that’s not just a blowoff):  51

Blogs Sold:  9  (12 total sold).

Sales on First Pitch:  1 (was a linkedin Acquaintance that had intended to do a blog for a long time).

Sales off of email/video:  5

Sales on 2nd-3rd pitch: 2

Per sale, my revenue is $750ish.  My take after fees and stuff is $500ish.  This is one of my sources of income, and it’s the most significant one at the moment.

So…I attempted to call and sell 641 times.  That’s a dial every minute and change.  I failed all but nine times.   .014 batting average.    There is always a serious suck factor when I’m making calls.  I don’t always enjoy it.  I do procrastinate and try to find something more interesting to do.  It is tedious at times.  It is hard to stay up and active for an hour and 20 minutes a day.  Not impossible.

I’m telling you all this because it works.  Don’t let anyone tell you anything different.  Failure Read more

Losing my CRM Was The Best Thing That Happened To My Business.

In October, 2006, I had a problem. While getting ready for a trip to the Outter Banks, I was bouncing my 17 month old on my lap, drinking a coffee and checking my emails.   Fast like lightning, he spilled the Starbucks on my Toshiba…and in an uncanny feat of chance, the coffee had also gone into the back of my Networked Drive, and my Router.

A cleanup made my computer seem to be OK, but it wasn’t meant to be.  About 10 minutes later, my Venti Verona seeped into the computer, and it breathed its last.   I was using ACT 6.0, nothing online at the time, and it was tweak-figured to my liking.  Activity series, word docs, and all.  Gone, toasted, busted.  A trip to the data recovery center at MicroCenter said it was dead to them, dead to all.

The whole disk.

My backup disk was in worse shape, taking it out of its casing revealed that it had been entirely saturated in coffee.  My son in one swoop, used a 1.85 cup of coffee to destroy a $700 laptop and a $300 backup drive.  In a lot of ways, I was a proud dad.

But, I had a problem: I was leaving for vacation without a database.  My lifelong history of maybes, dids, mights, won’ts and dids-but-with-someone else was gone.  I only had my pipeline of 7 deals in the Flagstar pipeline, and the emails that my gmail had archived.  And that was it.  Nothing else–nothing else at all.

That was about the best thing that ever happened to my throughput.  That blessing from Jack doubled my income and my capacity to produce.

One of the things every realtor-mortgage lender (that doesn’t use something like Kaliedico) does is over-report and overestimate their pipeline.  The reason for this is the maybes.  These are the folks that could benefit from you, but don’t feel a sense of urgency.  They may not get the paperwork together for weeks or months.  But they close, and they kill your inventory turns because you count ’em in March, April and May.  And hey, you are right at the beginning of each Read more

The Seven Deadly Sins of a Business Relationship: How Not to get Jacked around in the New Economy

We’ve all been there.  We’ve done a deal or two with someone that leaves us invigorated happy and ready to do business again.  We’ve also had one of those deals where everyone feels pissed off, beat up fried and angry.   My mission in life is to identify–in advance– the 5% of my customers that cause 60% of the headaches.

Since forever, I’ve been tagging people with pejoratives du jour in ACT.  The tagged?  Folks that suck my soul dry, whose approbation would be an insult and whose company renders me insane.   I probably have too low of a threshold for idiots, but they get “ID/STATUS= Black hole,” etc.  This keeps me sane.   I had 2 recent deals that were brutally bad.  Not the normal bad, brutal.  Life sucking wastes that I had multiple opportunities to abandon and failed to do so.  Would have been better off watching my kid at the jungle gym…or smacking my toes with a ball-peen hammer.  Both were files & projects I opened in December….and expected to finish in January.    Both are still ‘ongoing,’ swimming in a sea of endless revisions.

Reminds me of the days  when  I was a Realtor® and I’d get investors (and also “investors,” fresh off a Mountain Dew fueled epiphany with Carlton Sheets) saying to me, “Hey, if you list my house for free, I’ll give you all this work in the future…but remember, I expect my flier box to be FULL at all times, ads to be running in the local paper version of part of the Internet, and more.  Oh, by the way I’m a Strong Christian, have you made your decision for Christ?”

Yeah, those transactions were never any fun.

I went through my ACT! 6.0 database in conjunction with my move to Daylite CRM (highly recommended and imperfect, will review in a copula days on my own blog).   I did a search on my PC for my pejoratives.  In a database with 911 valid contacts–(1600 total, but most were web form people that never met me)  only 41 were marked as a jerks/wasteoids/etc.

What do they all have in common?  How are Read more

Feeling Overwhelmed? Turn To Ayn Rand

Again, I found this:

Do not let your fire go out, spark by irreplaceable spark, in the hopeless swamps of the approximate, the not-quite, the not-yet, the not-at-all. Do not let the hero in your soul perish, in lonely frustration for the life you deserved, but have never been able to reach. Check your road and the nature of your battle. The world you desired can be won, it exists, it is real, it is possible, it’s yours. -Ayn Rand

If your reading this, chances our, the world is yours.  Don’t get discouraged by the losers, mediocrities and mealy mouthed pieces of excrement that want to homogenize the best among us.

Finally: A Heap of Daylite at the end of the tunnel (Finding a CRM that doesn’t blow)

Let me be honest.  I’ve been using Google Docs as my CRM for a while.  It’s been fast–I’ve got it mapped to a hotkey, and also on my Mac’s dashboard.  I can collect info on clients, contacts fast.  And I can highlight the ones I follow up with, owe something to, whatever.  It’s not perfect–I was trying so hard to love HEAP.  Heap has an utterly perfect ethos in what a CRM should be, but it’s not ready yet.  It’s tantalizingly close, but seriously, it’s not ready as a point of fact.

Your mileage may vary, but my CRM requirements are as follows:

  • Hotkey accessible.  Taking the time to interrupt your thought, mouse over, click a menu, work the mouse over the word you want is a clumbsy solution.  I want to create contacts, appointments, tasks, documents and emails with a keystroke.
  • Activity Series Oriented: If I build blogs, there are the same tasks that have to get done with each little project.  Install Theme, tweak CSS, whatever.  I  don’t want to have to remember all of ’em for the different things we do over and over again.
  • Desktop Speeds: My data.  I own it.  I need it fast.  I don’t wanna wait for a web query when I’m at my desk.
  • Email that works, auto drip marketing. I want to assign criteria based drip marketing campaigns and have it get handled.  (A second feature would  be compliant opt outs, but I don’t care that much)
  • Documents of some type/mail merges: I don’t wanna work around the software.
  • Custom fields and custom views: I wanna put what I want in the damn thing, and I wanna see it how I wanna see it.
  • Custom Lookups: I want to look up by WHATEVER i want to look it up by.  Nothing in the twitter field?  Whatever.

Heap does much of this, but the interface is aggressively bad.   User/Contact/People/Leads.  All that stuff makes no sense, and the tagging feature is stupid and bolted on, and it’s not good enough to be a ‘daily driver.’

The best CRM I’ve ever used was ACT! 6.0.  Alas, ACT! was bought from Symantec by BEST software, and Read more

Ladies and Gentlemen….Lower Your Prices By Making things Products…

I’ve been a freelancer, mostly, since November of 2007.  (I closed about 4mm in loans in 2008, mostly 1st quarter).  I’ve built websites, blogs, I’ve set up CRMS, and I’ve created landing pages, and sold a variety of e-books.   I created an ill fated subscription service, (got it up to 30 members, then remembered the things I hate about loan officers) and I’ve built a ton of websites, done a ton of writing, and had an utter blast.  I’ve delivered sometimes, f’d it up sometimes, and learned more faster than I ever have at any period of my life.

One of the things I learned…and that Dan Kennedy would freak out about is that lowering your prices means more profit, more relaxation, and better, happier clients with a chance to succeed.   I used to charge people about $2,000 per blog.   And I’d do a reasonable job with the blogs. I’d spend time training people in what WordPress does, I’d train them in how to post, I’d share my analytics with them, and I’d go through it.  But for $2,000, you gotta have value.  So people would continue to call.  The service I offered wasn’t worth $2,000 to them, they felt like something MORE was needed.  And honestly, they were right.

I had more time sunk into support and followup than the stuff that I was charging for.   So, I thought some more about it.

And decided to lower all of my prices on everything I do.  Because if you’re only charging $700 or $800 it’s a far different situation than $2,000.   People can afford it, and it’s easier to meet that expectation.  They have a level of indifference about the outcome because, honestly, $700 bucks isn’t going to make or break most months for most people.  You can increase value by adding more information (videos etc) and it’s a BONUS and not an ENTITLEMENT.

To do that, though, ya need a defined process.   The blue ocean thing: everyone was using the Thesis framework for blogs, why not make ’em look cool?  I mean really cool? Take away the option from the customer, sell a Read more

But Tonight, I’m Cleaning Out My Closet.

A few things that are almost posts.  Wanted to put the thoughts into the Echo Chamber, quote song lyrics, and rock my baby Ruby to sleep since pretty Heather is all sick and stuff.   So here’s the best of my drafts.

[1] You’re Jammin‘ Me. I’m opting out of the political spew.  There’s plenty of negativity.  But really, I’m not into what the house, Senate, Obama does.  There’s not a dimes worth of difference between conservatism and socialism.  Neither are freedom. When we can stop genuflecting to abstract hierarchies and live and die by our individual contributions, we’ll be in a better place.   So, I’m recommending no more recoiling at the political BS.   Instead, I’m going to outpace everyone, including the looters.  I’m going to buy some gold, to be sure, but I’m going to keep moving forward.  No energy will be wasted.  I’ll run as fast as I can, and hopefully that will be enough to outrace the Horde.

[2] I don’t care what they say about us anyway… There is a profound difference to be here.  I went after Greg Swann, publicly , and in the comments with regard to him collecting money for Heap .  I never suspected his motives, but I wanted to guard against the appearance of impropriety.  He…gave a harrumph and now the Heap money will go to Charity.  I came at Greg hard enough to trigger 4 emails to me (I’ve never had 4 emails from one post).  I’m still allowed to post here.  Compare that to the comment I left elsewhere that prompted a shrill and bizarre call from a quavering webblogger on a Saturday morning…in may of 2008, and you know that we’re about ideas, and we’re all gonna change course when we’re wrong, or when we appear to some to be wrong.   It’s seriously different here, and if you can realize that, email Greg.  He won’t take your face off of a sidebar for taking pot shots at him.

[3] You Got a Lotta Nerve…To Say You Are My Friend Never, ever try to start a relationship with anyone esp. ME by talking Read more

The Twitter Experiment: SWRake Seeks Companion for Possible LTR

Alright.  I talked about posting my results on this post.

Today’s pay pal of $575.00 allowed me to cross the finish line, early.   I have blogs to build, SEO to SEO, copy to write, PHP to PHP and more work than I can possibly do.  And way more than that, to channel Yogi.   Lawyers, a local News Station…Realtors®…and others have contracted with me to do everything from setting up social networking profiles (boring), to trying to aggregate information on their competitors (fun).  I have a pile of work to do.  From Twitter.  It’s an efficient clearing house when you’re ready to pick up the phone and be a catalyst and when you see phrases and words you dig at http://search.twitter.com.

I’m not highly skilled as a cold caller compared to many.   But I make the calls.  That’s most of it.  And, I had one shitty response.  Only one.  But I pick up the phone, I say I’m enjoying your tweets.  And, I now have money to pay 2008’s extortion taxes.   I’ll probably have $14,000 after I pay my subs out. There’s money in twitter.  Just lying around.   If  I’m a mortgage lender, EVERY Realtor® would get a phone call in EVERY state I could lend in.  Why?  Because being ON twitter is instant credibility & rapport.

I didn’t spend hours doing this, really.   I spent probably about 70-75 minutes a day initially calling, and then I did follow up, scheduled through ACT 6.0 now that I have my PC working on my MAC.   (Act 6.0 was the pinnacle of single user CRMs) .  I also asked the Twitterers for referrals that WEREN’T on Twitter.  That was $8,000 of my $25,150.    I have probably another $4,000-8,000 in business I could extract if I’d follow up with zeal and vigor.

And there’s the rub.   See, I need someone to manage and do the work.  I’ve sold it, gotten project requirements, I’ve found people with real needs to be helped.   And I’m looking for someone to help grind out the work so I can honor my clients, and keep the pace up.  I want someone that Read more

The Resistance Is Where The Action Is: Do what Others Don’t.

So I’m designated the ‘cold calling guy,’ on BHB.   Fine fine fine.  Also cool that Jessica Horton said that she’ll always be calling her 4,000 past contacts.   That’s cool.  But I want my database to be about 50 people that I do loads of stuff work for and with.  The 50 best people.   To get there, there has to be planned churn.  I want to continuously improve the kind of customer I have.   Not till my client list includes Warren, Bill, Steve, Rupert…will I stop.   If I was a Realtor®, I’d not stop until EVERY bank CEO, hedge fund manager, and millionaire asked me to list some houses.

I at least admit that I’m here to sell you something.   Openly.  It’s been called the ‘implied accusation,’ here before.  I’m friendly, but I’m not yet your friend.  I tell you why I’m calling in 2 seconds.  (Oh, how many of those’ how are you doing today,’ calls have you had…)  More honest than beating around the bush, and more pleasant for both me and you.  I don’t drop hints, I’m here to help, and I’ll need to be paid for it. And I’ll help, and you’ll be happy.  It kind of sucks when you know someone wants to sell you but doesn’t have the balls to ask you.

Since my last post on Twitter, my account has nearly doubled in followers, and I’ll be at 1,000 followers sometime this week.  (Follow me at @genuinechris ).   I’ve limited myself to calling 10 people a day that are new followers because I can’t connect to everyone…but I’m calling…it’s fun.   I am checking out twitterhawk to do it more, and yes, I’m throwing folks in Heap…when I like ’em.

The reason that people don’t call more, is mostly that they are cowards.   There is magic in doing what others won’t. Almost all the time, if you can summon whatever it takes to do that, you’re going to separate from the pack.  Or herd, since we’re all pack animals.    Any place where people resist, there’s probably money to be made.  Something noone wants to do?  Something mentally hard?  Read more

No One On The Corner Has Swagger Like Us: A Game Plan For Twitter, and Comments on the RE.NET.

Twitter is mostly useless.  Mostly.  For Realtors, it quickly descends into an online echo chamber of people telling one another how great they are, and how they’d never cold call…and oddly, how much their business is down, and how many people screwed them out of something.  What a drag.  Realtors, PLEASE.  Support each other, don’t spread the misery.

Twitter is mostly useless.  Most Realtors are also mostly  useless, so A would follow  B.  Now, I’ve been on the record saying twitter is mostly useless.  I do it anyway.  This will get mumbling idiots crying, “HypoTwit” as if it was the worst sin I can commit.  Whatever, I’m here to win.  Think whatcho like.  I intend to continue, and I intend to sift through the useless BS and make the most out of Twitter.  I intend to make $25,000 on Twitter in the next 65 days.    Any Realtor could, so could any mortgage broker, or any of us revolting ‘vendors.’

The plan is untested and I know it will work.  Watch:

1.) Add people in my area/field.   For a Realtor® it’ll be people in the area.   A chorus of other Realtors® thinking they are cool does nothing for their AMEX bill, and creates a false sense of efficacy.  Cut through that.

2. Have an auto responder.  http://tweetlater.com is.  I’m genuinely interested in people, so I invite them to send me their best blog post.  I’m going to something better soon, but you get the gist.  (follow me, I’m @genuinechris).

3.  Hat tip to the mighty Brian Brady.  Pick up the phone.  I get 6-9 adds a day.  About 3 are Internet marketing douchebags that offer no value.  About 4-6 are worthwhile people in various stages of Social media development and proficiency.   These are the people I’m going to call. Hi, thanks for adding me on Twitter, is there anything–anything–I can do for you right now?  Think of me when you….

4. Add EVERYONE into Heap.  Connect on LinkedIn/FaceBook (and MySpace, while it still lasts).  Fill in the puzzle, try to get ’em everywhere else, and get some type of  newsletter out.  Call ’em on a regular (six months) Read more