REALTORS constantly solicit banks and mortgage lenders for REO business. Why isn’t the producing REALTOR, as a matter of course, soliciting business from loan originators?
I posed this question at Unchained Phoenix ’09 and you would have thought I asked the REALTORs to walk on coals…at first. A few bright agents listened to my reasoning:
- I talk to lots of people and do a FAIR job at managing my database.
- I subscribe to a service that notifies me when a past client’s home is listed (so I can jump on the new loan).
- I lend nationally although that doesn’t matter.
- I don’t charge a referral fee for relocating buyers; I just want their new loan.
Agents often consider themselves to be the center of the relationship but most don’t manage that relationship, post-closing, very well:
In finding a real estate professional, 44 percent of buyers were referred by a friend, neighbor or relative, 11 percent used an agent from a previous transaction, 7 percent found an agent on the Internet, 7 percent met at an open house and 6 percent saw contact information on a “for sale” sign. Six other categories accounted for smaller shares each.
The light bulb went off for Cindy DiCianni when I suggested that she look at last year’s business to discover the source city; she helped nine San Diegans settle in Kansas City in 2008. She promptly added me as a “referral contact” to her database. Alice Held did the same, promising me an invitation to her Holiday Party.
Teri Lussier asked me about this in an e-mail today:
Lenders court Realtors. Do Realtors court lenders? Often?
Of course we court REALTORs and REALTORs never court us…NEVER. I think that’s really dumb. Forget that I’m “just the lender”. I’m a “person” who has influence. I’ll most likely encounter a relocation to Dayton (or Kansas City) once every three years. if you’re tryng to close 24 transactions a year, that means you should market to 75-100 loan originators, around the country.
What would a lender like/need/want in order for me to be their go-to Realtor of choice?
If you’re in San Diego, a monthly phone call wouldn’t hurt. Read more