I was plunged into the Apple world when my daughter won an iTouch from a magazine drive. I dived into it nine months ago when I bought an iPhone. Here’s why mobile devices work- you can harness the power of the internet and international communications in your pocket. To ignore this trend is to deny what most Europeans and Asians already.
Why then are Americans the laggards in the mobile me movement? I think it’s because we’re wealthier than our cousins across the ponds. Until we get mobile devices with a readable screen, that aren’t hard to use, we’re going to stay chained to desks or flopped with lap weights. Americans won’t adapt because we don’t have to…yet.
Enter the iPad. Everyone can use it and that says a lot about it’s user-friendliness. More importantly, my father can use it and that says a lot about it’s reach.
What can this mean to the mortgage industry?
POINT OF SALE: For the most part, mortgage shoppers care less about the loan terms than convenience and the ability to get approved. I want the ability to give them all three on a mobile app. I want them, and the real estate agents to use that app to get a pre-approval, check payments and cash-to-close, follow the mortgage market as it relates to their loan approval, and watch the loan process from a magazine sized computer.
MOBILITY: The loan process lasts 30-150 days. I want that borrower or agent to check rates and recheck their application status by simply touching that app button. If I’ m the user, I want the ability to take a loan application…anywhere:
- at a Chargers tailgate party while watching the ribs on the BBQ
- in the schoolyard at my daughter’s school
- at a Chamber of Commerce networking mixer
- in a real estate agent’s office
- at an open house on a Sunday
- at the beach
COMMUNICATION: I want to receive a text message every time they open that app and/or login. I want to know what they’re doing in there so that I can anticipate their questions and perceive their concerns. I want them to be able to send me a text Read more