There’s always something to howl about.

Author: Brian Brady (page 16 of 27)

Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL

Glenn Kelman Is Speaking at Bloodhound Blog Unchained Social Media Marketing Conference Brought to You By Zillow.com

Let’s keep our eye on the ball, folks.

Glenn Kelman is coming to Phoenix. Mind you, he has every reason not to come, now. This accomplished young man could be in Seattle, San Francisco, Los Angeles, Orange County, San Diego, Boston, or our nation’s capitol. He could be fighting for scraps, during a difficult real estate market…yet…

Glenn Kelman will be at The Heard Museum, in Phoenix, on May 20, 2008. I’ll speculate as to why; Glenn Kelman is truly UNCHAINED. What exactly does that mean?

If you were at the Mesquite library, yesterday, you already know what that means. It means you don’t have to take crap from a boss, a company, or anybody. In fact, the only crap you’ll have to take is from customers- if you do it right, you won’t have to take crap from them, either. You’ll be marketing your craft so well that you’ll interview your customers; not them you. It means you have the right to thrive and the right to fail in this new brave world. It means you are responsible for your destiny. It means that in a sea of chaos, you find order and take action to benefit your business.

Successful people are action based. Why do you think I goaded Greg Swann into this conference? I wanted to bring together action-based people who recognize the real power of social media marketing. I wanted to mobilize the army of individuals to take responsibility for their future and thrive, not just survive, in the future of real estate and mortgage brokerage.

You wanna get ready for the tesseract? Be counted among the ranks of the guerrillas. Action-based people always get results. Think we’re”disrespectful of tradition”? Head over to the bar and take a poke at us. That’ll make you feel better.

Does Greg Swann’s comment about “kicking Inman’s ass” offend you? Head back to the bar and sing “Glory Days“. We want steely-eyed competitors at UNCHAINED. Competitors who saw the Read more

Bloodhound Blog UNCHAINED Social Media Marketing Conference brought to you by Zillow.com tickets go to full price tonight

I met the ninety and nine today and I LOVED what I saw. The next generation of social media marketers will learn this game quickly and excel. The next paragraph is for the 50-60 new readers we have on Bloodhound Blog (thanks for coming out today).

When Greg told you it was raining soup today, he meant it. You folks are on the cutting edge of real estate and mortgage marketing. Today, you entered the inside of the tesseract and saw the possibilities of the third dimension. Next weekend, you’ll figure out how you can warp time and supercharge your marketing efforts at the BloodhoundBlog Unchained Social Media Marketing Conference brought to you by Zillow.com. Take advantage of that special offer (URL on the card).

Y’all can stop reading here; the rest is for the folks who have known about UNCHAINED for five months.

The price for UNCHAINED will be $350 after midnight tonight. Act now.

HR 5830: Here Comes The Bailout Act of 2008

The best thing about being suspicious of politicians is that you learn how they think.  I actually think this is a GOOD idea.  Libertarians will hate it but I think this bill has merit.

Remember my Bailout Post, in March?

I have a little idea about how to save the American real estate market.

Let’s start with the premise that lenders are taking 20-30% hits on short sales. Then, let’s have the US Treasury loan 30% of the balance, of the aggregate debt, to homeowners whom request it, in order to pay down the first mortgage (or second mortgage). If I have $200,000, in aggregate liens against the property, the US Treasury will lend me $60,000, to pay down those aggregate liens, to $140,000. This reduces the lenders exposure.

What type of loan will the Treasury make to homeowners?

The term can be for the lesser of:

1- the remaining term of the first mortgage

2- 65 less the age of the primary borrower.

The interest rate can be the corresponding term treasury rate, plus .5% (for administrative costs). Maybe we can use some of that “yield spread” to coerce a few mortgage brokers to “originate” this government debt (okay, that was completely self-serving). For a 42 year old, with a 27 year term on his first mortgage, the term of this new government loan (in second position) would be 23 years (65-42=23). If a 23 year treasury bond yields 4.1%, than the note rate for the new loan will be 4.6%.

Well, maybe the Members of Congress are reading Bloodhound Blog; it wouldn’t be the first time that happened.  Bryant Tutas reports on HR 5830, on Active Rain:

From what I’ve read, and understand, this Bill will give distressed Homeowners an opportunity to refinance with FHA at 90% of value IF their current Lender will agree to a short payment.

One of the caveats is that the FHA will own a piece of the action. When the borrower sells they will either pay, from any profits, a 3% exit fee (a percentage of the original loan amount) to the FHA or a declining percentage of any net proceeds, attributed to appreciation, Read more

Louis Cammarosano to Speak at The BloodhoundBlog Social Media Marketing Conference brought to you by Zillow.com

What do you do with a guy who chooses to fight the lions in THEIR den?

You invite him to speak at the BloodhoundBlog Unchained Social Media Marketing Conference, brought to you by Zillow. That’s what we did and I think you’ll be pleased.

louis cammarosanoLouis Cammarosano, General Manager for Home Gain, has accepted our invitation to be a member of the UNCHAINED faculty. We’ll have him on a panel of “traditional marketing experts”, Tuesday morning for UNCHAINED. Louis will be discussing the evolution of Web marketing and share some of his personal experiences. Louis dipped his toe jumped into the Web 2.0 world earlier this year. In six short months, Louis built Home Gain Blog into a virtual RE.net powerhouse by adding some well-known authors. Google awarded his blog with a Page Rank 7 in its most recent sweep.

Bloodhound readers will recognize Louis from the Bloodhound Blog comments’ threads. He comments about poetry and web marketing. He comments about real estate brokerage . Louis is a bright guy so I’m sure we’ll be impressed with his contribution to UNCHAINED.

I made the comment about Louis walking into the lion’s den but I want to be clear about something; we didn’t invite him so that the Social Media Marketing junkies (like me) can throw tomatoes at the “leads guy”. Quite the contrary. Greg and I recognize that marketing is a mixture of various media. For some, Web 1.0 (or Web 1.5 as they evolve) platforms are VERY effective ways to garner customers. That’s why we’re having this “old skool” panel; it works for many people.

UNCHAINED is about efficacy. It’s an exploration into the evolution of all online marketing platforms to see where they might fit into YOUR personal media mix. We’re honored and grateful to welcome Louis Cammarosano to the UNCHAINED faculty.

P.S.- I was insistent about Louis coming to Phoenix on Monday. I haven’t met the man in person but I’ve had a great phone relationship with him. We’ll be throwing a little happy hour Read more

REALTORS are Important To An Originator’s Success…Sort Of.

Loan originators are taught to develop REALTOR relationships. While development of those referral relationships is important, I’ve seen originators waste time and money on unprofitable “partnerships”. This initial article, in my new series about REALTOR marketing, will explore how to quantify the referral relationship to more efficiently understand how to focus your efforts.

Why prospect REALTORS?

Well, that’s where the money is, right? REALTORs deal with buyers who need financing for homes. Their clients have means, motive and opportunity to generate fee income within 60 days. What can be expected of such a relationship? If it’s a good relationship, the originator can expect three loans annually, from the average, full-time REALTOR.

Three loans each year. Did you hear that?

Move up REALTORS are perhaps the least productive for an originator to target. Most of their clients show up with a pre-approval letter (or lending relationship) in hand. The REALTOR who overzealously recommends you runs the risk of “steering” accusations. A successful real estate agent, who works this market, is probably closing 15-20 sides annually. Half of them will be listings so there are only 10 loans available to you. Half will have their own financing so you’ve got a shot at five. Throw in a couple of new home purchases and your number drops to three…IF…everything goes well. The expected value of the move-up REALTOR relationship is about $9,000 GCI annually. Assuming a 70% commission split, that number drops to $6,000. Remember that number when asked about “co-op advertising”, Padres tickets, or joint seminars.

Mega-agent teams can be a great source of loans for you until they get into the mortgage business. The deteriorating profitability, of a full-service brokerage, forces broker-owners and team leaders to explore ancillary services as an alternative income stream. I can’t say that I blame them, either. Control of the customer experience combined with the added revenue make affiliated business agreements attractive to REALTORS who consistently produce. While you may feel that you “hit the motherlode” when you connect with the mega-agent, keep in mind that you’re “security” can be short-lived.

Where then, can an originator target her referral marketing efforts?

1- Read more

It’s Raining Soup. Why Are You Starving?

I’m pretty stoked about our new contributor, Chris Johnson. I spoke with him yesterday about his new book, Loan Officer Survival Guide. He was amazed that the two people he cited as NOT needing the book, bought it. So… why did I buy his book?

I bought it for the very same reason successful people are attending the BloodhoundBlog Unchained Social Media Marketing Conference, powered by Zillow.com.

Greg Swann says “it’s raining soup” all the time. What he means is that because of the internet, we have all the information we need to be successful. Loan Officer Survival Thrival Guide (I changed the title- deal with it, Chris) and UNCHAINED are the bowls and spoons you need to more efficiently ingest the soup.

I didn’t learn one new idea from Chris’ book, just a lot of proven ones. I DID learn how to better implement the proven ideas. He’s laid them out in a “home study” format that’s as practical as scissors in a barbershop….and I’m “doing the homework”, too. It takes about 30 minutes a day to complete. The Thrival Guide (I changed the title again, to be more encompassing) moves my actions from instinctive to purposeful.

It’s raining soup and I paid fifteen bucks for a bowl and spoon, get it?

Now, instead of standing outside with my mouth open, having soup splatter my clothes. I catch it in a basin, pour it in a bowl, and eat it when I need it. This brings me to my title. The Thrival Guide will be criticized just like the BloodhoundBlog UNCHAINED Social Media Marketing Conference, brought to you by Zillow.com has been.

So be it. Let ’em get splattered in the soup rain. They’ll fill up their bellies but they’ll be eating with their hands.

Does anyone NEED to come to UNCHAINED to learn how Russell Shaw delivers consistent results? Nope. You can read Bloodhound Blog. Does anyone NEED to come to UNCHAINED to learn how to optimize your weblog for search terms? Nope. Read more

A Special Sunday Session at BloodhoundBlog Unchained: Russell Shaw UNPLUGGED (And: Why I’m Going to Win My Pricing Battle With Greg)

Call me a shrewd negotiator or color me lucky but I pulled off a coup for the folks coming in for the Sunday session of the BloodhoundBlog Unchained Social Media Marketing Conference, brought to you by Zillow.com.

I was spending my Saturday evening online and e-mailed Wonderful Russ, asking him to give me some time, on Sunday afternoon. There are two things you need to know about Russell Shaw: (1) his accomplishments dictate that you should schedule appointments for his time (2) his welcoming nature affords you an open door, so that it isn’t always a requirement. You’ll have to travel very far to meet a man more welcoming than Russell.

Russell is a night owl, like I am. I think it’s because he is most creative at night; I know my best creative thinking comes after 10PM. I wasn’t surprised and was certainly delighted when his invitation to talk came immediately.

Call me now- I’ll pick up,” he beckoned.

When Russell Shaw invites you to call, you just do it. Let me give you some background, first:

I lived in Phoenix for 12 years. I’ve been a lender there, since 1995. Anyone familiar with Phoenix knows that Russell is an institution. Everyone within reach of the Phoenix television and radio airwaves knows Russell. I’ve watched Russell lose weight and gain gray hair, over the years, as THE spokesman for Maricopa County real estate. His presence is overwhelming with his plain-spoken “no- hassle listing” offering.

If you’re stuck on Interstate 10, driving into work, you’ll hear this, on the radio. When you return home from work and settle down to enjoy the Diamondbacks game, you’ll see this, on the television. Ubiquity is Russell’s middle name. It is not a mistake that I’ve modeled his offline presence with my own brand of online ubiquity. I’m not brilliant, just smart enough to model successful people.

I’ve hardly started and I could continue for hours. While Russell’s success is chronicled in The Millionaire Real Estate Agent, a true testament to his success comes from a story from last Spring.

Russell hosted a lecture series (for FREE) that Bloodhound Blog, North American Title, Read more

Just When You Thought It Couldn’t Get Any Worse

I was in Oceanside, CA, Saturday afternoon.  My daughter is in the cast of The Wizard of Oz at the Star Theater.  I watched her debut Friday night so I expected to while away Saturday at the beach or surfing the internet at Jitters Coffee Pub.

An interesting sign caught my eye.  That sign and Mike Farmer’s proclamation that “real estate is dead” (he read it everywhere) got my contrarian mind whirring.  The mere appearance of this sign affirmed my reason to join the Dan Melson recovery camp Searchlight Crusade.

N.B- Dan’s one of the sharpest out here; it sucks that he’s in my backyard.

Then, I read this.

…I’m just gonna recommend neg-am ARMs.  Ask Mel Gibson why.

Fully-Clothed In The Valley Of Transparency

Originator: I’m being paid $7, 000 from the lender because you chose a rate of 6%

Client: Got it. Cool, thanks for saving me money

Originator: If you chose a rate of 5.5%, YOU would have to pay me my $7,000

Happy Client: Understood. I’m down. Let’s roll with the 6% option.

Originator: You realize that if you negotiated better, I might have done it for less? It would have depended upon the demand for my services.

Confused Client: I’m sure I could have gone to Zillow and gotten a better price but I was impressed with your execution– I think it’ll save me a lot of money. Your blogging efforts convinced me that I need to be in relationship with you.

Originator: I just want you to affirm that I’m worth every single penny of my fee. I’m not a discount mortgage broker; I’M A PROFESSIONAL. You’ll also notice that I didn’t opt to put an anonymous rate search widget, like this or this, on my website.

Irritated Client: Understood. I trust you.

Originator: Transparency is great, isn’t it? You made the right choice.

Frustrated Client: You’re so smart. You’re so strong. You’re the best choice for me.

Originator: In the interest of transparency, should I drop my trousers to prove it?

Lost Client: Good bye.

My admiration for what Zillow has given the lending community is clear. I love that they’ve created a virtual Bourse for mortgages because I think like a trader. If my pipeline dries up, I’ll be in there, slogging it away. There’s a difference between playing by their rules, on THEIR platform, and adopting that “shopping technology” on my platform.

I’m virile but I don’t walk on the beach, in a Speedo, to prove it. Maybe that makes me deceitful, maybe it just makes me…

…smart.

There Is No Joy In Law School; Marty Ummel Has Struck Out

Remember Marty Ummell? She’s the lady that sued Mike Little, a REALTOR with RE/MAX in Carlsbad, CA. Her attorney ripped a page from the ambulance attorney play book and accused Mr. Little of misrepresentation, breach of fiduciary responsibility, and fraud.

From the New York Times, back in January:

Ms. Ummel claims that the agent hid the information that similar homes in the neighborhood were selling for less because he feared she would back out and he would lose his $30,000 commission.

Real estate lawyers and brokers say the case, which goes to trial in the north county division of San Diego Superior Court on Monday, is likely to be the first of many in which regretful or resentful buyers seek redress from the agents who found them a home and arranged its purchase.

I poked a bit of fun at this frivolous law suit, with my satirical post. In the comment thread, I had learned more about the plaintiff:

FWIW, the Ummels put down $900,000 on this home and borrowed $300,000. I’m guessing they didn’t need a full appraisal (1004) but had a drive-by w/o interior inspection (2075); that report requires no valuation but proof that the property is standing. Pure conjecture on my part.

I would think that a couple that has owned property(ies) in the Bay Area, for an extended period of time, who has $900,000 to invest in a home, and holds in a family trust, is sophisticated enough to forfeit the “ignorance” defense.

Of course, the accusation was extremely watered down by the time it went in front of a jury, last week. Fraud and misrespresentation were thrown out and only the charge of “breach of fiduciary duty” stood. The jury ate lunch, did a quick crossword puzzle, and ruled for the defendant (within 2 hours).

Marty Ummel is “devastated” while Mike Little is essentially out of business. From the same Voice of San Diego article:

The Ummels contended their agent had misrepresented a reasonable value to pay for their house and had breached his fiduciary duty to them, acting to protect his commission instead of Read more

Zillow Mortgage Bourse: How To Acquire Long-Term Clients

I might have been hasty in my original assessment of the Zillow Mortgage Bourse. I sometimes suffer from TB; true believer disease. I’m one of the few guys in the mortgage business that actually wants to see the cost of loan acquisition, for the consumer, dramatically reduced. I have never seen my role as a middle-man. I see myself as part financial adviser and part trader.

Permit me a digression:

I have always considered yield spread premium to be the borrower’s money. I have aggressively used it in serial no-cost refinances, throughout the late 90’s and early part of this decade. Critics, don’t bring up the issue of churning. I assure you that every transaction I funded has a tangible net benefit to the borrower.

When a borrower gets “into my web”, by closing a loan transaction, I conduct periodic mortgage reviews. Jillayne Schlicke once commented that the periodic review is just an excuse to “sell a refinance”. My response is a bawld one: “Well, Duh!“. We should ALWAYS be looking for an excuse to refinance the borrower’s loan…IF…there is a tangible net benefit to the borrower AND I get paid. Call that the way of the trader. Traders look for opportunities to profit off market fluctuations.

I digressed but I wanted to give you some background. My initial concerns about The Zillow Mortgage Bourse were two-fold:

1- Customers don’t know what they don’t know. I pontificated that the customers would be EXTREMELY difficult, focusing on price rather than suitability. I found the data byte, on the loan request form that distinguishes the client’s intent. This is the real Web 2.0 offering of the Zillow Mortgage Bourse.

2- I felt that consumers could game the system, waste originators’ time, and damage our reputations if they didn’t get exactly what they wanted when they wanted it. I also thought they would “steal” the advice we offer, and engage in a perpetual RFP process until they found the lowest price. That happened often in securities brokerage Read more

Zillow Mortgage Marketplace: One Way Transparency Like A Bad Online Dating Site

Zillow Mortgage MarketPlace rang the opening bell and loan requests came flying in the door. I was pleasantly flabbergasted! It’s no secret that I’m a Zillow-phile; I believe they are leading the way to transparent loan and real estate transactions.

I’m tenuous, however, about spending too much time there. My comments at BusinessWeek:

Brian Brady, managing director at San Diego’s World Wide Credit, a national lender and broker, said he signed up for the Zillow mortgage marketplace a few weeks ago and has mixed feelings about it.

Advice Needed?

He said it has the potential to be a great tool for both consumers and lenders. But he’s concerned that borrowers will be seeking quotes without first getting advice from mortgage professionals about the loan that best fits their needs.

He’s also concerned about the kinds of leads the site might generate.

“Zillow is going in the right direction, in that the consumer gets to rate us as [loan] originators,” Brady said. “I certainly wish it were a mutual rating system because customers need to be rated, too.”

Take a second look at my final comment. Consumers should be rated, too. The challenge for quality originators, today, is time. With so many loan applications that are unable to be funded, we have to be judicious about where we spend our time. My concern is that I’m shooting craps with loaded dice when I engage in anonymous quoting; I have little upside. If I deliver a great quote, I am rewarded with an opportunity to “sell” a new customer. If the customer is disingenuous about her information, I am accused of delivering a “phony quote” and am rated poorly, within the community.

Wade Young expands upon my concern on Lenderama:

When I pull the actual credit, I’m not going to be able to make good on what the Zillow consumer will most definitely consider to be a “promise” made by me via my rate quote. The lady gives me one star (undeservedly, of course), and I move on to other things.

Wade is more concerned about the Read more

Zillow Mortgage: I Wasn’t First, So I Want to Be Last

Zillow Mortgage announced its Mortgage Marketplace today with the ceremony of the opening bell on the NYSE.  I applaud them for bringing transparency and reputation management to an industry that needs both.

Originators, who have been around the block, understand my title; I’ll wait and bring the best offer, last.

I am not a blogger

This is an article I wrote on Active Rain, about a month ago.  I’ve since deleted it because it was behind the “Members’ Only” wall and the rules there state you can’t “out” a private post because of the comments:

I am not a blogger.

I’m a marketer, a social media marketer. There’s a difference between the two. Blogging is often portrayed as an “art form”. I am no artist. If you’ve ever seen my drawings, or heard my singing, you’ll quickly verify that.

Why do I blog? It’s part of my overall branding strategy within my social media marketing plan. I want to be a ubiquitous presence, in plain sight of consumers, giving them what they want. If I give consumers what they want, they’ll give me what I want; a chance to fund their mortgage loan. It’s simple economics if you think about it. Consumers demand; we supply that demand.

Consumers want to see houses and mortgage rates. How do I know this? I write on Long Beach Real Estate Home, Laurie Manny’s blog. Laurie has had tremendous success with blogged listings. Her readers (and subsequent buyers) want to see homes for sale. Her readers started calling me when I wrote the Long Beach Mortgage Rates report…AND put my contact information on the post! Readers want to see homes for sale and mortgage rates available.

Todd Carpenter takes it one step further:

I bet most of you didn’t realize that I had a second mortgage blog. That’s okay because it flies under the radar. When I talked to Brian Brady about it a couple weeks ago, he called it a Trojan Horse. I like that definition. The secret is, my other mortgage blog is cleverly disguised as a blog about Modern Homes in Denver. Yep, it’s a mortgage blog that never bothers to mention mortgages

Todd jokingly recalls the expression “Real Estate Porn”. The most successful real estate blog, Curbed.com, is laden with real estate porn. Consumers LOVE it. Alas, Todd reports that blogging theoreticians don’t:

Blog experts like Dustin Read more