There’s always something to howl about.

Author: Brian Brady (page 11 of 27)

Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL

The Frog and Scorpion (Millenium Edition)

Rod Blagojevich tried to sell the Illinois Senate seat, recently vacated by President-Elect Obama.  Blago is to public service what Bernard Madoff is to investment advisory; a modern day pirate, raping and plundering.  Their sociopathic behavior is exacerbated by their belief that position implies entitlement.  If you’re a believer, there is a special place in hell for them. You’ll hear Blago take the stand and offer this defense, in a classic Midwestern dialect,

“I didn’t do nuttin’ wrong. Daat’s how things get done in Chi-caago. ”

He’ll walk and that will be that.  How do I know this?    He wants to fight the charges:

“I’m not going to quit my job. I’m not going to do what my accusers and political enemies have done and that is talk about this case in 30 second sound bites. I am dying to show you how innocent I am. I intend to answer every allegation that comes my way.”

I think Blago’s DYING to speak out because he’s got the dirt on the whole Illinois political machine.  It’s a festering wound, oozing pus from a century of infection and I believe it’s reach extends from the freshest of aldermen to the highest office in our land. You shouldn’t care about this because “Daat’s the Chi-caago Way”.  Illinois voters price corruption into the market when they vote because they have no choice.

Here’s why you should be pissed off; Banks are refusing to disclose the uses of TARP funds:

Goldman:  When pressed for what the TARP money was being used for, Goldman Sachs replied that it is spent to “facilitate client activity in the capital markets.”

Morgan:  Of the 16 banks that were contacted by ABC News and asked how they were spending the hundreds of billions of taxpayer dollars, only one bank pointed to a specific loan that it made with the cash. That was a $17 billion loan that Morgan Stanley made to Verizon Wireless.

Keep in mind that both Goldman and Morgan relinquished their status as securities firms and applied for Federal bank charters.  The brokers became bankers; members of the 3-6-3 club.    Did you expect this to Read more

Pictures Still Sell

From Constant Contact:

ConnectUp!SM Poll

Do you have an online profile that you keep current on networking sites?
I have one that I don’t actively use 6.54%
I primarily use Facebook 38.69%
I primarily use LinkedIn 38.32%
I primarily use something other than LinkedIn or Facebook 3.74%
I don’t have any 12.71%

Less than 4% of the Constant Contact community polled (a tech-savvy group of entrepreneurs), claimed to use anything other than Facebook or LinkedIn (not limited to but including Twitter).  Twitter’s been around for over three years and while it’s an awesome service, the hoi polloi just ain’t using it.  This means that potential homebuyers aren’t using, what Greg Swann once called “modern-day CB radio”.

I caught hell from my buddy Todd Carpenter for my defection from Twitter to the glamorous world of Facebook.

Nota Bene:  Neither Todd nor I sell houses to the public.

I recognized that while 140 characters is beautiful in its simplicity, all the world loves a winner.  In my opinion, Facebook is, without a doubt, the best social network to brand yourself today.  That’s where alll the customers are….and that’s where soccer moms are headed en masse.

Why is Facebook growing in popularity? I call it Twitter with pictures.  Take note of that last word; pictures.

From my question on LinkedIn:

Which is the most useful tool, on social media, to engage your audience and create offline conversations?  I’m most interested in how you engage the community with an intent to start an offline conversation. (ie- Answers on LinkedIN, Twitter, Status bar on Facebook).   Have conversations, started online, resulted in offline sales/deals.contracts, etc. ? I would consider a weblog a social medium

When asked how many transactions were generated, directly from Twitter or from relationships forged on Twitter, there was silence.  There was talk about the POTENTIAL of Twitter conversations and the wonderful relationships from Tweet-Ups but no transactions (from REALTORs).  Okayfine.

Let’s see what IS working, from the pros who answered the question.  Here’s Teresa Boardman, who says she loves Twitter… BUT… watch what results in money for her:

However I’ll mention Flickr because it isn’t on your list and it has been a great tool for meeting people off line. Conversations start online Read more

Blogger? Hell, No! I’m a Cyber Pro…Just Like You

I’m glad that Greg Swann addressed the whole blogging question.  Today, I’m going to share with you,  the members of the CyberProfessionals group, the genesis of the Bloodhound Blog Unchained University of Online Marketing Event, in Phoenix, on April 28-May 1, 2009.    I also want to tell you about the Bloodhounds and how this rag-tag group of agents and originators transmogrified from a pack of swaggering bloggers into some of the most nimble marketers on the web.

I think it’s important for you to know who we are …

…and why you should listen to what we have to say.

My online marketing game started on LinkedIn, in 2003. I had just moved from Phoenix to San Diego as a National Sales Manager of a start-up mortgage bank.  As start-up was the key word, I had to retain some personal production to pay for the higher cost of living, associated with the SoCal Lifetsyle.  I was invited to LinkedIn by a buddy in the tech field.  With the soon to be enacted “Do-Not-Call Legislation” on the horizon, a platform filled with high earning geeks was a phone-dialing, mortgage originator’s dream.  Rates were under 5.25% and LinkedIn was the “Online Chamber of Commerce” meeting…and I was the only mortgage guy in the room.

I didn’t call it social networking then, I called it prospecting.  You see, I’m a lot like you.  I started my sales life dialing the phone 300 times a day, selling municipal bonds and mortgage-backed securities to widows and dentists.  I moved over to mortgage origination in 1995 and dialed homeowners with FHA loans, selling them savings of “over one hundred dollars a month”.  LinkedIn wasn’t about the conversation to me, it was about the contact. Online media wasn’t some “experience”, it was a chance to get in front of someone and sell them…and it worked…and I was hooked.

Do you remember how you felt when you tried something new and it worked?  It felt amazing, didn’t it?  That was me when I closed my first loan from LinkedIn.  Only two things felt better than that first closing:  the first time I kissed my Read more

“Ben Bernanke Is Now One Of Us” Booyah !

I demand that you refinance your home in three months and buy a bank stock“- Jim Cramer

Cheerleader Jim Cramer is now certifiably confident that housing will bottom in 2009 and the economy is saved because of the Fed’s recent action.

Cramer was, of course, ecstatic. This is exactly what he’s been calling for since his infamous “They know nothing!” rant on Aug. 3, 2007. The Fed’s move was so bold that he’s confident that his housing-bottom prediction for the third quarter of next year is virtually guaranteed. And the willingness with which the Bernanke seems ready to throw money at the problem – any amount of money necessary – has opened the door for the lending and borrowing that is so essential to a properly-functioning market and economy. Banks will open their coffers. Mortgage money will be available

Cramer finishes his monologue with the statement, “It’s raining Benjamins from the sky“.  That’s not inflationary, is it?

Check it out.

PS:  I”ve taken over 20 appplications, in the past three days, for refinance transactions; maybe 6-8 can fund.  If the FHFA and Bernanke abolish appraisals for rate/term refinance transactions, which seems like the next step, Bernanke will truly be “one of us”.

I”m not saying nuttin’ other than “operators are standing by

Why Won’t Mortgage Rates Drop Below 5% ?

Mortgage-backed securities have been on a tear, improving more than a half a point in the last week.  This means that the 5.25% rate, offered at 1 point last Friday, should be offered at a half a point today….BUT….

…that isn’t the case at all.  Mortgage rates may very well rise while the mortgage-backed securities market improves.  I told you that the only relevant indicator of mortgage rates is the mortgage-backed securities marketWhy would I reverse my position?

This conundrum is a Freshman year Macroeconomics 101 case study; supply and demand.  Rates have improved since the Fed hinted at a 4.5% world.  Demand has risen, for mortgage money.  Lenders have cut back their workforce or disappeared altogether.  There just ain’t enough folks to process the paperwork so “supply” is down.

Lenders are making it clear that they just hate refinance transactions, because of nebulous valuations, in their pricing.  Expect refinance transactions to become even more expensive, in 2009. What this means is that your soon-to-be-neighbor , who is buying a home with a 3% down payment, may very well get a 5.25% rate while you, who has more equity (in a similar home), may be offered 5.75% for a refinance.

Lenders won’t get fooled into believing that business will pick up next year so they won’t be adding to the workforce.  Market volatility may encourage profiteering as long as rates stay low.

The Tangled Web of TARP

It’s deja vu, all over again.

Republic Window and Door announced it would be closing its doors next month.   Republic lost over $5 million YTD and $12 million in 2006 and 2007.  Bank of America suspended its line of credit.  Faced with the prospect of going it without any money, Republic rolled over and died.

Workers at the soon to be defunct Republic Windows and Door are staging a 60’s-style sit in to recoup some of their lost vacation and severance pay.   The union demands that the Company make good on its promise to its workers.  Remember, the Company wasn’t bailed out; it lost close to $18 million in the past three years and light isn’t appearing at the end of the tunnel.  President-Elect Obama supports the union’s effort.

Federally-detained Illinois Governor Rod Blagojevich and State Treasurer Alexi Giannoulias fired a shot across BofA’s bow, threatening to suspend State business with the Bank.

Illinois Governor Rod Blagojevich said the state will suspend business with Bank of America Corp. until the lender restores credit to the shuttered Republic Windows & Doors company in Chicago where workers are staging a sit-in.

Blagojevich, a Democrat, spoke at a news conference today after meeting with employees who remained at the factory since Dec. 5, when it closed following the bank’s cancellation of its credit line. Illinois does “hundreds of millions of dollars” in business with the bank, he said. The Illinois Department of Labor will sue the manufacturer if Republic doesn’t respond to employee requests for vacation and severance pay, the governor said in a press release.

Cook County Commmissioner Mike Quigley follows suit:

Cook County Commissioner Mike Quigley will introduce an ordinance to block the state’s biggest county from doing business with Bank of America, he said in an interview.

“I’m usually cautious, but this is an extraordinary example at an extraordinary time,” Quigley said. “When you talk theory, they nod and wink, but when you put in an ordinance, they know you are serious.”

Should the Bank be able to cut its losses and focus on less risky lending practices?  Not if it receives TARP funds figure the Cook Read more

What If The Divine Was Merely…Mortal?

I must admit that I agree with Barack Obama.  I’ve been trying to keep my chin up and look for the positive aspects of his Presidency.  I remember thinking, on election night, that he would have an awfully tough time governing from the center with the Pelosi/Reid Politburo pressuring him.

Why is governing from the center important?  Well, that’s what Candidate Obama promised and that’s what 3 out of 4 of the voters wanted:

On the other side of the argument are the exit polls showing the Americans who voted Tuesday described themselves as 44 percent moderate, 34 percent conservative and only 22 percent liberal. That would seem to portray a center-right nation.

Here’s his first test:

Democrats are growing impatient with President-elect Barack Obama‘s refusal to inject himself in the major economic crises confronting the country. Obama has sidestepped some policy questions by saying there is only one president at a time. But the dodge is wearing thin. “He’s going to have to be more assertive than he’s been,” House Financial Services Committee Chairman Barney Frank, D-Mass., told consumer advocates Thursday.

Make no mistake about it, Barney Frank is a member of the Pelosi/Reid Politburo.  He is at the center of the everything is fine with Franklin controversy that eventually blew up in our faces.  Today, Frank and others want to divert funds appropriated for banks to the auto industry.  Their colleagues aren’t buying it.  What happens when the Politburo doesn’t have the support of the Faithful?  It turns to its Messiah…but the Messiah is just a man… and that man doesn’t want to dirty his hands with axle grease.

Presidents-elect typically spend the transition period assembling their cabinets, their White House staff and preparing to take the reins of power. But this transition is occurring at an extraordinary time, with bad economic news mounting by the day and with one of the country’s major industries begging for a hand to keep from collapsing.

Two Democratic senators involved in trying to salvage the auto companies have said Obama could help move the process along and should become more engaged.

“The Obama team has to step up,” Sen. Christopher Read more

Digging In To Dig Out

Wholesale lenders, escrow companies and title companies are sending me e-mails this afternoon:

In observance of the Thanksgiving holiday and as a demonstration of our commitment to our core values, ABC Financial will be closed Thursday and Friday (and Saturday and Sunday).  We wish you and yours a joyous holiday season and thank you for your business.

WTF ?

Okayfine.  Rant over, captured in three letters.  Sermon begins:

Thanks, Dave.  The words of encouragement are appreciated; readers might look at the words of the song he quoted, though:

If you’re going through hell
Keep on going, don’t slow down
If you’re scared don’t show it
You might get out
Before the devil even knows you’re there
Yeah, If you’re going through hell
Keep on moving, face that fire
Walk right through it

“Keep on moving, face that fire.”  A good reminder for us to persevere in the face of adversity.  What the title, escow, and mortgage companies are doing, however, is living in a 2005 world.  There are loans to be funded, resales to be recorded, and transactions to be closed.  There are, without a doubt, thousands of transactions that won’t fund, record and close on Friday…and thousands of clients who won’t be able to take advantage of the weekend to move.  Double that number if you count the chain reaction real estate transactions produce.

Complacency breeds contempt in my world.  I have always considered the last day of the month (which is Friday) to be a VERY important day.  If you can close ONE extra transaction, on Friday, instead of having it bleed over until Monday, here’s what you’ll gain:

1- One hour of phone time.  When the transaction won’t close because of the closed escrow company, we all have to make between 3-5 phone calls, explaining what happened and reassuring all principals that the transaction is fine.

2- One hour of e-mail time. Rushing to get last minute conditions in takes 30 minutes.  It takes another 30 minutes to get the weekend out of the employees’ minds, after their 4-day rest.

3- Four days of simple interest (or spending power).  When everyone gets their money faster, they can invest or spend it.

4- Points in the “Read more

Another Year, Another Challenge For Greg Swann

Who said, “If you do it right, you can have all the business you can stand.” ? If you guessed Greg Swann, you were right.  Click the link to hear his exuberance about the power of weblogging.

Here he is bragging about being the second best real estate blog in the country.  This is one of the few times you’ll hear him get excited about coming in second place.

One of my favorites, Greg talks about the OLDEST sales tool and why everyone MUST have one.

Here’s Greg trying his hand as an anchorman on Bloodhound Blog TV.

This came from a phone call we recorded about a year where Greg tells you why we should “think globally and blog locally“.

Here’s Greg on national televison (advance to the end of the 20 minute video) where we find out that he sat in the same seat as former Presidential candidiate, John Mc Cain.

…and Greg’s inaugural interview with Russell Shaw.

Why the Greg-Fest?  It’s his birthday today !

Wanna wish him a Happy Birthday?  Don’t do it here rather post it on his Facebook page.  Greg’s presence is woefully inadequate on that social platform.  You aren’t connected to him?  Friend him up!

Happy Birthday, Padnuh!

Let’s Crash Some Markets

European Leaders lauded our free-market system when they were making money.  Today, their answer is more regulation of financial markets in an effort to move our system towards the Euro-Socialist model:

Leaders from the Group of 20 advanced and emerging economies are being hosted on Friday night and on Saturday by a U.S. president who will be out of office in little more than two months and who is under pressure from Europe to agree to stricter market regulation than he prefers.

A lame duck President, George Bush has a chance to make a stand for free markets at this conference.  European leaders will most likely tolerate his stand while they lick their chops for January 20, 2009.  Europe’s favorite American President, Barack Obama, will face intense pressure from our ancestors to conform to their models next year.

President Bush:

“While reforms in the financial sector are essential, the long-term solution to today’s problems is sustained economic growth,” Bush told a New York audience. He said critics were “equating the free enterprise system with greed, exploitation and failure” and objected to it.

“The answer is not to try to reinvent that system,” Bush said. “It is to fix the problems we face, make the reforms we need, and move forward with the free-market principles that have delivered prosperity and hope to people around the world.”

Germany:

German officials said before the meeting that it will discuss “a new balance between market and state,” possibly a more ambitious aim than the Bush administration favors.

France:

French President Nicolas Sarkozy sounded an aggressive note on Thursday as he prepared to head for the summit.

“I am leaving for Washington to explain that the dollar, which after the Second World War was the only currency in the world, can no longer claim to be the only currency in the world,” he said. “What was true in 1945 cannot be true today.”

Great Britain:

British Prime Minister Gordon Brown claimed on Wednesday there was growing support for increased fiscal measures globally to help weather the crisis and indicated he might press that theme at the summit.

Monday-morning quarterbacking is one thing but over-regulation is how the Read more

Social Media Marketing Conversion: You Are Permitted To Get Paid

Screwing around on social networks is fun but it isn’t gonna get me paid !”

Say it ain’t so, Joe !  I addressed this topic in my “Ninja Social Media Marketing” session at Unchained OrlandoI’ll lay it all out in Phoenix, this May.  The truth is that a disciplined plan for social media participation...WITH THE IDEA OF CONVERSION in mind, can be very profitable.

The best advice I can give participants is to treat the social media platforms like a wedding reception.  You would never push your business card on some unsuspecting schlub at your cousin’s wedding but you better be prepared to answer the question, “Where’s the market headed?” if asked.

What is your ultimate goal from your social media marketing?  Conversion. Jeff Turner gives us a nice starting point with this quote from his panel at the NAR Convention:

Your overall business goal of social networking should be to expand your sphere and move conversations offline, panelists said. “There’s always going to be need for face-to-face communication in real estate,” Turner said. “Find a way to marry the two worlds.”

I’ll take it one step farther…  I know the way to marry those two worldsPick up the damned phone ! In this world of hi-tech toys, the single best device you own is a real-time voice interaction tool (READ: telephone).

If you connect with someone on a social platform, you’ve exercised the second pillar of social media marketing; declaration of identity.  While that can be beneficial as a standalone virtue, the hidden gold is not your new found social network contact, its buried in his contact list.  In a world dominated by legislation designed to prevent you from cold-calling people during dinner, you must think creatively to build up a potential client list.  Social media represents the single best way to operate within the current business unfriendly environment.  Jump from the second to the fifth pillar as quickly as possible.

Remembering the wedding reception analogy, your initial call should be designed to point out a common interest and give you a chance to introduce yourself and your business.  If someone has befriended you Read more

LinkedIn As a Prospecting Tool

An old friend of mine recently asked me this about LinkedIn:

I see your active with LinkedIn… have you upgraded to the pay version of the site, and if so, which version and would you be willing to share your feedback with me?

Since I’ll be talking about this at the Bloodhound Blog Unchained Online Marketing Conference, in Orlando, on November 7, 2008, I thought I’d share this answer with the Bloodhound community:

I haven’t upgraded to the pay version but I use LinkedIn obsessively; I have since 2004.

Whenever I meet a new “contact”, I check LinkedIn and Facebook to see if they’re on that platform.  The automated “top of mind status” these platforms provide is invaluable.  If you were to look at my Facebook profile, you’ll see that I’m using the “status” tool a lot to talk about our mutually loved baseball team.  While that conversation has nothing to do with business, it gives past and potential clients a peek into my personal life.  In the age of the participatory web, customers crave information about people with whom they do business.

You’ll also notice that I’ve given people a peek into my political ideology; that’s probably not the best practice for a salesperson. The controversial conversations that spring from a Yankees/Red Sox rivalry are taken in fun.  The controversial conversations that come from ideological differences can drive a potential (or past) clients away.

Generally speaking, LinkedIn (and now Facebook) can be used as a database or CRM.  While it’s hard to balance the stated purpose of these media (connecting) with commercial uses (straight selling), a reasonably intuitive salesperson will learn “the community rules” quickly.

One of the biggest challenges for sales professionals is getting people on the telephone after meeting them on social networking platforms.  If you’re asking or answering questions on LinkedIn Q&A or participating in Facebook groups discussions, you’ll break down the digital wall and those prospective customers will be more receptive to your call.  I feel pretty comfortable calling someone if we’ve had an interesting exchange in the LinkedIn Q&A.  More than 80% of those calls are appreciated and future communication from me Read more

Sherry Chris To Be Keynote Speaker at Unchained Orlando Online Marketing Conference

I’m tickled pink with this announcement.  Sherry Chris, CEO of Better Homes and Garden Real Estate will be the keynote speaker for the Bloodhound Blog Unchained Online Marketing Conference.

Sherry has worked in real estate brokerage since 1980.  She’s worked for Royal Le Page, Real Living, and Prudential California.  She was the Chief Operating Officer at Coldwell Banker (a Realogy company) for about a year before taking the helm at Better Homes and Garden Real Estate last October.

Sherry’s mission?  To leverage a respected consumer brand into a household name for real estate.  Sherry’s comments about her mission:

“This will be a brand that embodies the future of the real estate industry while grounded in the tradition of the home,” said Chris. “The opportunity is tremendous. Better Homes and Gardens has a multi-media consumer brand presence that already exists in millions of households. Meanwhile, we have the rare opportunity to build a new system from the ground up by leveraging our expertise in real estate while benefiting from the full support of Realogy and all of its resources.”

Among the top priorities for the new brand during the next nine months will be the development of a platform that incorporates the best information technologies for both consumers and the real estate professionals who affiliate with the brand. Chris plans to develop a new media-rich Web site that will provide engaging and interactive content for a customer-base now highly adept at using the Internet for its real estate needs.

“We will build the Better Homes and Gardens Real Estate brand with an eye on innovation and a respect for tradition,” said Chris. “Our innovation will be reflected in a contemporary, high-quality service offering that addresses the needs of today’s consumer while providing franchisees with significant competitive advantages. As for tradition, the brand will exemplify a full-service approach to the business that fosters personal relationships to meet the needs of every generation of homebuyers and sellers.”

Unchained Phoenix attendees will remember the brilliant address by Redfin CEO (and Bloodhound) Glenn Kelman.  There, Glen offered an “open-kimono” approach to his business model and discussed the power technology has to Read more

Why Bloggers Fail To Become Top Producers

I know your secret.  Honestly…I do.

You aren’t knocking the ball out of the park, regardless of your blogging effort.  You play around on Twitter, Facebook, Active Rain, and might even comment on Bloodhound Blog.  You’re probably REALLY smart and can’t believe that you’re having problems in business.  I know you are; I’ve read most of your blog posts, Tweets, and Facebook messages.  You fancy yourself ethical.  I believe that, too.

Why is a smart, ethical real estate agent like you failing then?

You got hoodwinked.  Tricked.  Sold a bill of goods.  That snake oil you bought?  Web 2.0- it was supposed to be the new way to do business; you just didn’t realize it was gonna take 3-5 years.  It’s taking longer than you imagined and you’re stuck.  Your spouse is riding your ass as she punches a clock while you play on Twitter.  Your kids wonder why you treat the occasional prospect who calls you to Ruth’s Chris while making them eat off the value menu at Mc Donald’s. You’re failing because you bought into the hype and you’re scared to admit that you blew it.

That’s okay- it’s not your fault.

You see, I got hoodwinked too.  I was all puffed up, speaking in San Francisco and New York like I was some kind of expert.  As I was hob-nobbing with the RE.net, I heard more than one of the “blogging elite” talk about their fear of personal foreclosure.  I heard the practitioners talk about losing their homes and the tech gurus talk about how rich they were getting…

…off the poor practitioners whom they appointed “experts”. THAT disgusted me.

I knew I had to make a VERY big change in my life.  I was following the “wrong crowd” and if I kept it up, I’d be face-down, lying in the gutter, with no customers at all.  I definitely didn’t want that…so I made some changes.  Those changes, combined with the things I learned from the folks who DO make money online, grew my business while my competitors were submitting employment applications at the mall.

Let me do my best Joe Biden…  It’s not your fault.

Greg Read more

Bloodhound Blog Radio: Fundamentals Trumping “Headline” Risk

Sean “Rocky” Purcell and I discussed his big prediction of the stock market bounce and I repented for my recommendation to stay “unlocked” in hopes of lower mortgage rates.

Download and enjoy this light-hearted 17 minute show

We felt the near-term future for stock and bond markets would depend on the numbers not events.  We’re looking closely at Retail Sales (which were weak) and CPI, specifically Core CPI, this week.

Download and enjoy this light-hearted 17 minute show