[With this post, Barry Cunningham will be taking his leave from BloodhoundBlog. Between Real Estate Radio USA and his burgeoning real estate business, Barry feels a need to regroup and redeploy his time. We’ll miss him here, but we’ll always be able to see him on the radio. –GSS]
I wrote an article Sunday that some misunderstood and thought was only based upon shock and awe. A campaign of that nature is merely one of a myriad of ways to be contrarian. Simply put, implementing a marketing campaign of this sort would be defined as that which is contrary to conventional wisdom and normal business practices.
Subsequent to that article I received a ton of emails from real estate agents asking how such a campaign could be implemented and how it could be executed WITHOUT being shocking or offensive.
My reply is that what is shocking and offensive to one, may not be shocking and offensive to another. It all depends upon the niche you are marketing to.
I interviewed Mr. Internet, Michael Russer recently and he told us about a few Realtors that were really doing some neat things in their marketing and their focus.
Jackie Youngblood is a Realtor in Pasco County, Florida that markets to nudists. Yes, her market is people who want to walk around naked and be around others that want to be naked as well.
Obviously, Jackie markets to a specific clientele. Being a nudist is not for everyone.Is her marketing contrarian? I don’t recall seeing many other Realtors marketing their services while being nude in a hot tub with 5 or 6 other nude people. So I’d have to say yes, this is very much contrarian.
Is it shocking or offensive? That would wholly depend upon the person visiting her website, receiving her marketing materials or viewing the properties that she represents. If it is shocking and or offensive then you are most assuredly not the client she is seeking to reach.
Does it make it wrong? Absolutely not! She has found her market. She is a nudist herself, and she is selling homes. More power to her!
Linda Jefferson, is the broker-owner Read more